Tag Archives: Pepsi Cola

Marketing sidestep

The day before yesterday I was given a mini-can of a Walovi tea as a trinket as well as a can of Walovi tea. The tea was slightly too sweet, but the taste was otherwise good. I liked it. I put the little knick knack on my keyring and that was it. Today I amended to the idea to make it a little more of a real device that people will like and put on their desk. A functioning thing that could be bought and people will pay for something that is good. Even if it costs a few dollars. 

Now consider it not merely a simple toy, but something functioning. Consider the following. The mini can is set with the following.

A battery so that wireless connections are possible it has a charge point at the bottom through USB-C and at the top

A switch looking like a soda can lid so you can switch the device off. When rotated on, there will be two connections. A SD card and a Micro SD card. Now you think that it is out there, but you would be wrong. I have looked and I cannot find anything like this and even as I set this as a Coca Cola can. It could just as easily be a Pepsi can. Bottle shaped like a soda brand or a beer can, the can could be a beer too and this would see a massive level of visibility. So why didn’t anyone grasp that option? There is enough out there to see the the futility of some marketing attempts. So why am I the one looking at this and are others not even close to this? Then there are the options. The battery and WiFi connector could be optional making it a simple SD card reader and none of those seem to be around either. So what are the marketing boffins doing? Why are they not ahead of me? I can think of Coca Cola, Pepsi Cola, Heineken, Vita Coco Company, Asahi Group Holdings, Anheuser-Busch InBev and no one with these billions of dollars thought of this? Perhaps they did and they rejected the idea. Yet nowadays, we have mobiles, laptops, netbooks, consoles and tablets. All relying on WiFi for connectivity. So what was keeping them?

Just a question to put out in the open. So have a wonderful day and don’t let creativity stop you from making a wild idea out in the open. Look at what is out there and see what could be in every living room and office for all to see. So what kept them in the first place?

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The murky river

The mind can get murky and this case it is me. I do not believe it is the case, but I must be willing to consider that THIS time around, I could be wrong. It all started when CNBC (at https://www.cnbc.com/2022/12/19/meta-could-face-11point8-billion-fine-as-eu-charges-it-with-antitrust-breach.html) gave me ‘Meta could face $11.8 billion fine as EU charges tech giant with breaching antitrust rules’, now to be clear, even for the legally trained mind (mine) anti-trust cases are a nightmare from start to finish. So here goes! 

The European Commission, the EU’s executive arm, said that it found Meta breached EU antitrust rules by distorting competition in the markets for online classified ads. The Commission took issue with Meta’s pairing of the Facebook Marketplace service, which lets users list items for sale, with its personal social network, Facebook.” My issues is ‘Are you f’ing nuts?’ Facebook is a free service, it makes income by selling ads, what is wrong with that? With the added “Furthermore, we are concerned that Meta imposed unfair trading conditions, allowing it to use of data on competing online classified ad services”, now lets be clear, I do not have the highest regard for Danes to begin with, but two things will happen if this fine becomes a reality. In the first I will demand that Coca Cola will it its premises be forced to sell Pepsi Cola on that same term, Pepsi Cola will have to sell Coca Cola on their turf, as such Coca Cola might win, but this is about the form. In the second she would need to get her chest into gear and make sure that EVERY Danish supermarket has Danish AND Swedish mineral water. The EU would not act when Microsoft destroyed Netscape, now that it has no place to go, it starts to cry to the EU, but this is not merely Microsoft. This is the EU trying to find ways to spice their pockets. I will make it my mission in life to evangelise the need to anti trust cases all over Denmark and the EU. All with a slightly personal nature. 

It might not have acted in the case of Google and Meta, but that leaves them with an additional avenue which knocks on the door of Amazon (yet again). Anti-trust is a complex setting, it is also a setting that is based on stages that are decades old. So when we consider “EU Antitrust policy is developed from Articles 101 and 102 of the Treaty on the Functioning of the European Union (TFEU). Article 101 prohibits anti-competitive agreements between two or more independent market operators.” And I wonder how far this goes. Yet it was Yahoo! Finance that gave me a handle. It is “Our preliminary concern is that Meta ties its dominant social network Facebook to its online classified ad services called Facebook Marketplace. This means that users of Facebook automatically have access to Facebook Marketplace, whether they want it or not.

In the first, Facebook gives a free service because they sell advertisement, that is still a factor. The second part is that if you seek Google, you can find several other advertisers. Yes they have a disadvantage because THEY HAVE NO CASH and Meta has billions. Still there are issues, but the largest one is that I want to see who gave the complaint. It is time to see what kind of wanker the EU works for. Facebook (now Meta) created a system, they offer it for free as they sell ads, this was in play for over a decade. In the same thing that Google Ads was the place for those who wanted to specify where they were. They were the visionaries, the leeching rest (like Microsoft and their Bing) missed the train because they thought they were clever. They were not. Now, I am not the greatest ally of Facebook, but fair is fair, they brought a system no one saw coming. And now they are screaming ‘foul play’ because the viagra managers forgot that whilst they were having their fun, others create new borders (like TikTok), or as a comedian would say ‘Content Homo Erectus got eaten before injecting its DNA’, for me it is a split case. This system is open to interpretation, it is open to outdated laws and inadequate CEO’s, COO’s and more of that trash. My Evidence? I placed in Public Domain IP worth over 20 billion a year. And when my first 5G device is released (encrypted) on 4chan the game changes even more.

It shows the wannabe’s how far they were off target, and my happy moment? Google and Amazon were both in the dark for part one, how much more they are missing? I have no idea and I do not care, at the end of my life I will end with the last laugh, because they cannot overcome public domain. 

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