Marketing fools

We are at the moment getting drowned in YouTube videos on who will win the next console wars. Or the most a lot of videos are a marketing approach from both sides mind you. Even as the bungles and stupidities by Microsoft makes me go towards the PS5 alone, there are however a few exceptions, they do exist. The first is theGamer who gives us a few clear parts. 

Like the BS approach we saw Microsoft had brought in the previous approach, the given fact is that the Xbox does have more teraflops, yet what does it mean? Faster is not essentially better and speed is limited to the slowest part and in the case of Microsoft that seems to be the drive. Sony has optimised gaming to such an extent, that Spiderman will play on the PS5 in 0.8 seconds (against 8 seconds on PS4). They are bringing cartridge speed to the console and that is a huge advantage. To be honest, there is something you both need to know, BOTH consoles will have the option to an internal SSD expansion, so it seems that Microsoft is repairing one of their more stupid decisions, they only needed 8 years to learn this. 

Sony showed recently how their SSD works in speed and it seems that it is able to process well to close to 100% more data uncompressed and over 25% more data compressed, it seems that teraflops really don’t matter too much when your system is that much slower. Yes the initial drive on the Xbox is larger, but both can expand and so far I have seen a 3TB option for the PS5, as such there is no issue on storage, yet there is a larger issue on the setting on drive speed and that implies that the Xbox is already lagging at the start of the race. The second movie I watched was about the Decline of Xbox by the Act Man. I felt like him, mainly because I loved my Xbox 360, I only got the PS3 as it came as a free extra with my new Sony TV. Microsoft had that much advantage and they squandered it in one E3 meeting. After that the Xbox Flaws started showing up and it made me resent my Xbox. I actually only got it for 2 games, Subnautica and Elite Dangerous. The second one is a game that I have loved since the early version on the CBM 64 and what I saw on the Xbox was overwhelming. Here is a console that could have been the number one, yet they lost it on senior managers that see greed not games, revenue not fun and it showed in that disastrous E3 meeting where we heard ‘always online’, and ‘no lending games’. Greed enticements that would destroy a console from the very beginning. There is the harassment side to marketed pushes and bullying people to be online and it did not go well for Microsoft from that point onwards. The video has a lot more, including a few things I never knew, and it might not matter but they were nice to know things.

Now,as we are 6 months away from the next line of consoles, we see that Sony is taking the gaming lead again and Microsoft seems to hide behind their teraflops. Yes they have more, but consider that in the big three they are in third position, their most powerful console is behind the weakest console of them all (Nintendo Switch), which gives you an idea that those in charge are not ready to take the price home. Now to be fair Spencer is a massive upgrade, yet Microsoft had him fight the good fight with one hand behind his back for almost three years. They lost cool, they lost exclusive titles and a marketing team that had to do a 180 degree on physical games and cloud gaming twice. Yet that group has a unique view on spin.

Although some critique in that video is a little harsh, it is not that wrong, and there are still flaws that are very unlikely to be fixed at present, as such Sony is not just off to the races, it is close to be the only consideration for the upcoming console purchase, within two consoles the positions are beyond reversed and Microsoft did it to themselves.

As Microsoft keeps on focusing on power, more and more gamers are watching what they are actually getting for it, as such, I believe that Microsoft will make another mistake before the launch, we will see ‘demo’ options for 8K gaming, and how great it is. Yes, it will be good, optionally even great and if there was an 8K AC Origin, I would play it again, yet the one little part missing in all this is the fact that is the small fact that an 8K TV starts at $7000, that is a decent one, some are $10K and more, with the B&O version being mentioned at €13,500, which is almost $20,000. As such most 8K TV’s, will be in the immediate future unaffordable to 90% of the gamers. 

So how happy am I?

I am not, you see Microsoft had pushed Sony to its limits in their Xbo360 era, I doubt if the PS4 would be that much better if Microsoft was not breathing in their neck. Now that this setting is gone, there is every indication that the jump from PS5 to PS6 will be a lot less appealing. Competition drives good hardware for gaming and that is what we are about to lose. 

Even as we see that a lot of the damage at that disastrous E3 was repaired by
Phil Spencer, he still has a lot of work to do and the current approach of what we see marketed in the form of Gigaflops and ‘high dynamic cool’ games, all whilst we see a larger base of changes that make the claim pointless and it ends being a mere race of Microsoft fighting not to be overtaken by Nintendo even further. At present their option to surpass Sony is close to ludicrous. 

Their system and OS needs an overhaul, and if I am correct, Sony will have the option to launch their (highly speculated) internal social media named GameBook, if that happens and Microsoft cannot counter it (apart from marketed pushes to your page), there will be no second round, it could mean the end of Microsoft as a gaming platform, apart from what Google and Apple brings to the next year. There is a chance that they will nibble on the market share cadaver that Microsoft brings and that leaves Sony as the big winner, which is also a little bad. As both machines were true competitors, they upped the game and both delivered cool gaming experience, now that push falls away, there is every indication that Sony will remain at the lonesome top making their need to remain on the edge of gaming also a lot less likely, so I do hope that Microsoft ups their game, right quick.

 

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