When the game changes

That is the question, this is not about gaming, but Microsoft is about to get a black eye. This one is not one I saw coming for a few reasons, but the stage is set in very different ways at present.

It all starts with European Court of Justice and their Schrems II case (C-311/18), in this case we see that the Privacy shield, as US Department of Commerce concoction to appease Europe and the European Commission has fallen, like Humpty Dumpty the setting got pushed by the judges, and it cannot be superglued, it is dead. The term is ‘invalid under European Law’, So all the American contractors and subtractors of personal data in Europe (mainly Microsoft, Google, Facebook and AWS) now have a much larger issue to content with, it is the stage that President Tump cannot use, it will be another mail in his election coffin. The source Aigine also gives us “It is close to impossible that the rules of GDPR will be enforced, as US-Companies have given capabilities to US Intelligence authorities (example the No Such Agency)” The implied seizing of transfer of data to US-controlled companies will be a much harsher reality than ever seen before. Basically it works for me, but there is a larger station where data pools will have a national setting. If players like Google want to stay ahead, they will need data and hardware specialists in a much larger region of the world, happy me! And this will follow in other nations as well, the GDPR will have larger considerations in the Commonwealth as well, and as I see it the US has set the stage to open a can of worms I always saw coming, yet I believed that the EU gravy train and US Wall Street people would be more aligned, in the end it now seems that they were not and the data field will change in a much more refined way than I thought was possible. As a data cleaner my options open up, yet Google will set a new parameter of systems as they already have, however they will have a much broader need and as this war continues, we will see these players overreact to make sure that their data is lacking gaps, again, happy me.

So as we see that there is an assessment on what an how things are transferred, we will se. Much larger shift internationally. There is still a lacking state. The text “if possible, personal data should be stored within the EU, and on servers controlled by EU companies” whereas we see questions on ‘if possible’, I see options and opportunities, and the stage for legal interpretations will open up on the larger stage as older (90’s) solutions are revisited on the method of storing personal data. As such there is a new data war coming, and in this there is an open field who will grow, pretty much all European data vendors can, because there is a whole shipment of US companies who cannot rely on the FAANG group, and that is where the commercial opportunities are staged. To be honest, Microsoft has an actual opportunity now that it did not have in the past. Even as Aigine gives no consideration in this, but the Azure systems have a greater ability to decentralise, it is something that they had in place for other options, but Google did not (not to that degree is more correct), and that is the stage that pushes Sunday into the IT gathering of the week. I reckon that the news will be about the PDPR and the impact that US systems will face over the next week, but this impact is too large, I reckon that there will be a larger impact on a larger scale, yet I will agree that my view lacks the clarity of certain players and what they put in the field over the last 3-4 years. No matter how we see the EC Judgment, there were enough voices around to see a downplaying of the verdict, a verdict that is now a much larger stage than in the last 5 years.

 

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