It started recently with a setting that is now evolving into ‘Microsoft says Apple’s move against ‘Fortnite’ creator would hurt its games’ (at https://www.reuters.com/article/us-apple-epic-games/microsoft-says-apples-move-against-fortnite-creator-would-hurt-its-games-idUSKBN25J0K2). In the first a person (like me) would state ‘Who cares?’, yet the state we see ourselves in is becoming less transparent. In gaming, there is nothing like branding, branding has been the centrepiece of gaming for 30 years, does that mean that there is no room to manoeuvre? No, it does not, but to understand the setting we need to take you back. Even as Microsoft would love to push the stage via “Microsoft Corp on Sunday said in a court filing that Apple Inc’s threat to cut off the creator of “Fortnite” from Apple’s developer tools would hurt Microsoft’s gaming business, as well as other game developers” to THEIR advantage, as they are in a stage where they lose the gaming business due to their own stupidity. They tried to change the business and they were willing to do this at the expense of the gamer, the consumer, so how exactly is Apple hurting their business when they are doing it to themselves? Yes that is a decent question, but to understand the stage, we need to understand the larger setting.
There are PC gamers and Xbox gamers, both with Microsoft in a larger form of power, yet they are about to lose 50% of that (Xbox), the issues is not where you play games, but the stage where Microsoft wants YOU to play. The stage is further pushed through ‘Microsoft Research has prototyped Xbox controllers for phones and tablets’, the big issues is that Apple gamers and iPad gamers consists of well over a million players and to get them to embrace Microsoft controllers, they need games that are under their control, and as such they need access to Apple hardware, revenue drives them at every turn and Apple users are a massive source of untapped revenue. In light of this, does the title part ‘would hurt Microsoft’s gaming business’ make sense? Fortnite is but one title, it is owned by Epic Games, which is part of Warner Bros. Interactive Entertainment. So how does Microsoft fit in? Well it doesn’t but access to Apple is essential for the failed business that is laughingly known as ‘Microsoft’s gaming business’. Now, Microsoft can do in its own realm whatever it wants, and for that reason I dumped the Microsoft console, but there is no way that I would accept their stupidity on Sony Playstation, Apple, or Nintendo systems. They are loudly protesting because Epic Games has about a quarter of a billion gamers, so by stating that they are here for Fortnite is interesting for them, and the fact that Fortnite exists on nearly all systems works out well for them. And as we can see how they (as I personally see it) betrayed their own gamers base, so how can they state “Microsoft’s gaming business” when their setting is ‘revenue’, and whilst we also get to see “Apple has said that it will reverse its moves if Epic resubmits a version of “Fortnite” that complies with its payment rules”, so Epic can undo the damage when it adheres to the Apple rules. To be honest, I am on the fence on those rules, and Epic Games enjoyed the benefit in the beginning, but now they want to avoid the cost, and this is the weird part when we look at Fortnite we are given: “V-Bucks purchased on PlayStation 4 or Switch cannot be spent on other devices. Any Fortnite content you buy with your V-Bucks will be available on every device linked to your Fortnite account, regardless of which device the content was bought on”, and as I see it, why is Apple not mentioned there? In addition we see “V-Bucks are not transferable between Epic accounts”, so in that regard when we look back to 2018 where we see “Starting today on Xbox One, cross-platform play, purchasing and progression are available between Xbox One, PC, Mac and iOS. Support for Android is coming in the next few months. As always, cross-platform functionality is a completely opt-in experience”, so in this, there is no cross for Nintendo and Sony, as such why push Apple? All whilst Epic did this to themselves by ignoring the Apple rules (Google rules too). Whilst we see that these rules were circumvented, why do Facebook and Microsoft want a piece of it? We can start Facebook in any apple and any safari browser, yet they are limited to the data they can capture, when these games are directly added and outside of the store we will never know what security issue is circumvented, and personally, it is my opinion that Microsoft has no real credibility left, so why would I allow them there? And why are they so against the ‘rules’ that Apple set up when both Apple and Facebook had no issues forcing their rules down our throats? #JustAsking
And in finality the best cherrie of them all, straight from Microsoft (at https://docs.microsoft.com/en-us/windows/uwp/publish/store-policies#108-financial-transactions):
10.8 Financial Transactions
If your product includes in-product purchase, subscriptions, virtual currency, billing functionality or captures financial information, the following requirements apply:
You must use the Microsoft Store in-product purchase API to sell digital items or services that are consumed or used within your product. Your product may enable users to consume previously purchased digital content or services, but must not direct users to a purchase mechanism other than the Microsoft Store in-product purchase API.
As such what is Microsoft exactly bitching about?