Pointless versus useless

Yup, consider that part and consider just how useless government oversight really is. To show this we get to the articles about three weeks ago, I noticed them, because I had the aggravated issue with deceptive conduct in advertisement for a while. Several sources give us ‘Ban for annoying puzzle ads which don’t represent the actual game’ (or a version thereof), with the sub-line “The Advertising Standards Authority has banned ads for Homescapes and Gardenscapes”. I have nothing against the game, but any match three game is rigged from the start, it is a clever way to get you to try and perhaps you will make a small purchase, and then she are caught in the addictive need, some just quit. I am ahead of the curve and I steer clear of all these match three games. Yet, The people behind these games (not just these two, others too), made an actual brilliant advertisement jab at the games giving us a DIFFERENT game where you have to select a solution, as such we see “Paid-for Facebook posts advertising games with puzzles – but which did not represent the vast majority of actual gameplay – have been banned by the Advertising Standards Authority (ASA)”, this is what got to me too and when I saw the news, I was happy. So what happened today? Gardenscapes advertisement (the bad one) now shows up in Fallout Shelter in the iOS version, as such it seems to be bloody pointless. Perhaps it is the price for $8.5 billion, perhaps it is the price of joining Microsoft, yet these so called banned advertisements are back, or they never left. Sometimes vacation does not end, it merely changes location.

This gets me to the Financial Times (at https://www.ft.com/content/8593c8b5-5a98-4002-ac5a-68b59fbb6463) which was given to us in May with the headline ‘Russian brothers behind ‘Gardenscapes’ emerge as lockdown winners’, and we also get “Two Russian brothers living in London have emerged among the big winners of the lockdown, with their mobile games Gardenscapes and Homescapes making $200m from in-app purchases in April alone”, which sets the station that when you are rich, the ASA might not do anything, OK that is just speculation, but the stage is clear, and nothing seems to be happening. Don’t get me wrong, I am happy for Igor and Dmitry Bukhman, 200 million in a lifetime is nothing to be sneered and they are making that each month, I merely wonder if the deceptive advertising was essential to make that much money. 

So here we see the stage of pointless (having little or no sense) versus useless (not fulfilling or not expected to achieve the desired outcome). You might think it is the same, but it is not. The difference was seen in my Pencak Silat classes when I was a young lad (when I was 63.8% smaller roughly). Defensive systems (like Judo) are pointless, you are under attack, only countering doesn’t get the job done, there are pure attack based styles which are useless, if you are under attack, one needs defence, so the best martial art is one that decently covers attack and defence. Yes, we have seen all those movies on how great defence is, yet those grandmaster have been at it a decade or two and that tends to be far away from those starting some form of martial art. It now gives rise to the same setting with the ASA (Advertising Standards Authority), they can go after Facebook all they like, yet when the advertiser moves to advertise via Bethesda games (Fallout Shelter) how useful was the jab at Facebook?

And when the advertising server moves to the USA, or perhaps Canada, or Saudi Arabia, how will that affect the verdict? It seems to me that the leading man, Guy Parker who has been chief executive of the ASA (Advertising Standards Authority) since June 2009; living of £120,000 a year might be able to keep up his income and fruitless actions, yet I merely wonder at present what he achieves, do you not feel the same way? When I see advertisement (the deceptive kind) move from place to place, I wonder why we need a man making well over $250,000 a year, it seems a pointless action and a useless way to spend that much money. Feel free to disagree, but there is a massive digital failure in that regard and I reckon I am not the only one thinking that. 

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