Growth, we all seek it, in mind, in business, and in setting and there is a stage that is evolving at present. The Guardian reported early this morning ‘Record warm winter in parts of Europe forces closure of ski slopes’ (at https://www.theguardian.com/world/2023/jan/04/warmest-january-ever-forces-ski-slopes-across-europe-to-close). Now there is the expression that one swallow is no identification of Summer. Yet there is no guarantee that next year will be better. Consider the stages France, Switzerland, Austria and Italy. That is a stage that gives them a pool over well over 2 million people who do want snow, who want to taste the slopes. They will soon need to seek or at least consider other venues. In the Northern Hemisphere that gives them Norway, Canada and China. Finland has a lack of mountains, as does Sweden. Norway can grow as can Canada. I reckon that there are too many anti-China sentiments at present. Norway and Canada have good vibes on the slopes and I reckon it is time for them to consider new settings. Some places in Norway can grow, but they will need at least one more place for now, as does Canada. Yes Whistler is a great destination, but it is overcrowded. The 2022/2023 movies are mostly ab out the horrendous waiting times, the amount of people trying to get up. Whistler is full and Canada either creates an additional place where the people now going to Whistler can g, or bleed tourists to other nations. I reckon that they will see that another Canadian field (most likely in British Columbia) makes sense. There have been abandoned places (near Calgary) that offer a good setting, yet that stage need work as well as anything new. Every field will grow, but only if all the amenities are there. The same for Norway, who is seen as an excellent place to visit, but the call of Whistler is strong. So, as I see it They both have good chances, but the one with a better option and a cheaper one (Whistler is really expensive) will get that cluster of people. So there is risk. If a strong winter gets back in the next year, their issues are saved (France, Switzerland, Austria and Italy), if not the early bird will get the collection of worms and it will be a lot more than mere thousands. Thi will affect plane travel as well as accomodations. There is of course a lot more and even as I cannot give you all the answers, there is clear place to grow, not merely to get the overrun to Whistler, the failing of places we never expected to fail will call for more answers, some we might never get. But the overwhelming stage is that snow is lacking in places where it should not and the places that could benefit might never have seen this coming.
That is not on them, but next year will be and there they need to find ways to either take the risk that they miss out, or see what they could get because a group of millions of tourists in this day and age is a strong call. Personally I have no interest, but there is a second stage, one that is not a given. We can get that Paris and Milan–Cortina d’Ampezzo are places currently set for the Olympics. I hope it goes well, but if this bad winter stage continues, someone has to step in. Who? That is anybodies guess. But there is room to grow for several reasons and several places will have the option to grow, will they take it? I cannot tell, but even if there is added revenue, it comes with a decent amount of risk. No one denies that, but no one saw the really bad snow weather of this season come, especially when places like Canada is drowning in the stuff.