Tag Archives: Director

The solution was behind you

This is a story that comes with luggage. I raised part of this in an article I wrote (at https://lawlordtobe.com/2023/07/31/a-wild-side-to-creativity/) which I created in July 2023, so it is almost 3 years old now. I raised the setting a few times more. There was a setting that could benefit Disney and Universal, but I tonight I saw an article which gave me ‘Ackman pitches $65 billion UMG deal to move listing to US’ and things started to click in a few ways. You see, the industry (the one related to Tinsel) will require a large reset in a few years and the best way to get the concentrated benefit is to educate the young of today as they will inherit that industry the day after tomorrow. When you realise this things becomes rather simple. To give you the setting, I handed that setting in ‘A Wilde Side to Creativity’ and a few times after that. You see, the Miral Group has an option here to branch out. Consider the setting that I gave in relation to Harry Potter and a few other settings, we get the presumption that could be there tomorrow (in a desert far far away). You see, the origins were created by Macromedia and taken over by Adobe. That program got scrapped in 2013. But I believe that this might have been an error. (Perhaps a shortsighted move might be a little more appropriate). Consider the world that we have at present and the reset that is likely to come in a few years. That implies that you should train the youth off today and see if they can create the options that are needed. To explore that, you need a form of prototyping. And a program like Adobe Director might just do that. There is no doubt that it might need a little tinkering. Consider that those programs tend to be cheaper as they were made redundant. 

But I am getting ahead of myself. 

In the setting I had in mind, I had originally create a setting with stage pages and fridge magnets of characters that we know. I focussed on the HP range (about a boy with a scar) and the stages were plastified placemats (in my mind). A character was placed on point A and that character was placed on point B with a point in time and the systems creates a timeline for movement (like Flash did) for that character. Now you do the same for character 2,3 (and so on). And as we get these timelines we get an animation. Now the creator can add text balloons (or even create a soundbar), for these timepoints.

Now consider that on the stage, these ‘O’ points are places where the illustrious Harry is standing, the time dilation will create movement from the start point to the end point. So as we add characters, they will move in their own pace in a way you design it. And as such we get the first inkling of what a director is doing. Set the stage and the characters. And the text balloons will be the conversation and over time they will add voices and voice bytes to that setting and we now have a sound stage added to all this. And the fantastic point is that children can operate this. As the stages become more complex and numerous, the young entrepreneur is starting to become and think like a director, like the original Macromedia product envisioned in 1987. In those days hardware was limiting, now the hardware of a mobile is top notch, consider what the PC, Mac or Playstation even the Nintendo can become the director to be tool of choice. And as we go from real product towards online libraries, the capture becomes almost unreal. The setting that this can go from direct, towards a created MP4, the entire setting changes even more. And this is more than playing a homage to the original creators. This could be the spark that creates tomorrow’s directors, cameraman and sound people. And the Miral group could even set groups of people in one of their parts creating additional visibility to all their parks as these standings could be done almost anywhere, even in Yas Mall. An entertaining setting that will promote the future of tomorrow by the population of tomorrow. And as the libraries of characters and stages are added over time, there is every notion that we can get a whole range of new storylines and added graphics to what is now. A setting I saw over a decade ago and there is every consideration that we might see the light of new ideas by a new population of entertainers. I am not telling what they are, I am merely giving light to the tools that will bring these people into the light. And as I see it, places like Dubai Media Incorporated (DMI), Abu Dhabi Media Network (ADMN) or even Sharjah Broadcasting Authority (SBA). We can bicker over what otter’s can do (like Hollywood), but they know so well what they need to do (the giggling arrogance of them), so I am happy to hand this idea to these players in the UAE.

A simple setting that could bring options to the UAE the day after tomorrow, because to get there, the new participants need to see that they could be participants of power and that is to show them the creativity that is already in themselves. As I see it, it is the only way to get that creativity out there and perhaps they will even come up with other ideas that could bring a much stronger response. I don’t have the wisdom here, I merely have an idea that could bring forth the next generation of entertainment. And that effort matters, because if we cannot think of the next generation we are dooming ourselves. 

Have a great day.

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A wild side to creativity

To get to this point, I need to take you on a little tour into my (optionally devious) mind. In the mid to late 80’s I had an idea. An idea any horny man in his twenties will have. In this setting (I was an amateur photographer) I was talking to Claudia Schiffer, convincing her to pose for me naked for one picture. We would then edit the image to show the bikini she would pose for and that one picture would ensure hundreds of bikini shots and she would get a royalty for every photograph produced. Yes, you laugh now, but in those days Photoshop was merely a whisper, the editing options we now take for granted did not even exist in those days. It was a slightly delusional idea and guess what, it never happened (big surprise). That was the premise that happened a long time ago, decades even. Today I had another daydream, I dozed off and I lost a competition, my consolation price was taking a picture of Mischa Barton (no idea how she got into the mix), she was wearing a very transparent top (extremely transparent) and I had to make a handbag picture. So I had her hold it in front of her face, her arms hid the nipples and the byline was ‘I do not use my face to promote a product’. You are laughing now, but there is a lot more to this. You see, in the early 90’s I tested a product from Macromedia called Director. 

The product had things that were beyond imagination (in those days). That image is needed, as it sets the stage for the now. You see when we consider that old program, it had options for presentations that many have forgotten about. What was the case is that you could set a stage, complete with people and objects and it would get us the setting like below (now in full 3d).

The 3d model optionally starts naked, but can be dressed like a barbie, we add the elements, accessories, the lights and the image starts to shape. The rectangle is what the camera sees and when we are happy a 24 bit image is created from scratch. You think this is a joke, it is not. Consider that there are 75,000,000 professional photographers in the world, the amateur photographer group is at least 4 times bigger, so we now have an optional population that is closer to half a billion. Consider that a photo model costs $200 upwards to $15000 an hour, and it does not need to include people, there are plenty of photographers that go for food, cars, luxury items and now we get a entirely new stage. It is not merely the photographer. It becomes a prototyping scene for what some call AI (which does not yet exist), but the deeper machine learning systems rely on data and now we have a system that offers creation whilst that data feeds the learning machines, and besides that, it becomes a 24 bit photographic prototyping system, something that doesn’t even exist at present. All these students can work deep into the night without worrying about the $200 an hour taximeter called the photo model. I think that this all escalated when I was thumped to death by these ‘free slot machine’ advertisements. We all think it is a scam, but this seems to be about free slots and that makes no sense, unless an operator like Las Vegas wants to test a prototype new slot machines and tweak it to be the most efficient one until it is release to the money feeding audience in Las Vegas. A free slot machine system makes a lot more sense now, does it not? You can feed the revenue beast all you like, but until you find the angle that does not cost you money, optionally making you money in the process the endeavour is nothing more than a money pit. And in comes the hungry gamers who will never go to Las Vegas in the first place, now there is an optional need. 

Director was a brilliant idea, especially in an age when certain graphical options were not available (neither was computing power) and it set a new tone. It also gave us a new direction to consider and even as Director was a multimedia application authoring platform created by Macromedia and managed by Adobe Systems until its discontinuation ten years ago, it was a great idea in an age when there was nothing. It is now surpassed, but I do not think that the concept should be forgotten. For this we could look at the 1991 comedy ‘Others peoples money’ with Danny deVito. It was about the New England Wire & Cable Company and how one man’s need for greed takes it to the slaughter. The nice evolution was that the lawyer (Penelope Ann Miller) searches for a solution and finds it in a Japanese automaker that wants to hire New England Wire & Cable to manufacture stainless steel wire cloth for making automobile airbags, something which will make the company profitable again on a new expanding industrial product.  That is where we are, finding alternative uses for good products because Director was that. I merely wonder if anyone considered making it a two sided solution one one side a photographic prototyping tool, on the other side a system to teach deeper machine learning solutions a way to learn graphical sides to an artsy problem, one that requires containers loads of data, if not a load more than that. 

Well that was my Monday being creative, have a nice day.

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