Tag Archives: Dubai Media

How to measure success?

That is the question is was facing today. It wasn’t about my success (or lack thereof). It was about the olympics. One member (a fellow Australian) was happy because we had two additional gold members over the United Kingdom. But there was something wrong with that train of thought. It was too American. Don’t get me wrong, as I see it it is great to have more golden medals, but in my old fashioned way of life (and thinking) it is weird that the runners up get to live. I must be going soft in my old age.

You see with Australia grasping a 14-12-9 achievement and the United Kingdom holding onto 12-15-19 at present this list could go into any direction. However, this got me thinking. How do you measure success? Don’t get me wrong the gold number are nice, yet it is not a true list of achievement, is it? I have been pondering this and my mind took me to the old 1,2,3 squared allocation. So Bronze counts as 1, Silver as 4 and gold as 9. Now we get to 183 for Australia and 187 for the United Kingdom. UK won by a nose-hair as jockeys tend to say. So is this actually fair? How can medals be universally set? I don’t think that a boxer will accept equal points to an equestrian, in support, the horse will not go along with that either. Still there is a need to give some level of equality especially as the best of the best of the best in any of these disciplines are competing, yet the simple set to look at the golden medals seems wrong (possibly Canadian Summer McIntosh might agree but she just got 3 golden and one silver medal), at 17 she got (as far as I know) a tied second place with a few others all with three golden medals in the French Olympics. 

However I still ponder, is my formula the right one? It seems to be, but it might be my own shortsightedness to think so. 

Still, the question remains, how do you measure success, and not just in sports. In the 90’s I was subject KRA’s (Key Result Areas) and I accepted them as I had no knowledge on how to measure success. Even in customer care and Technical Support these numbers (when applied to the field I was in) made perfect sense. At some point you need to consider what to measure and how to measure it. Medals are a finite point of achievement, customer care is a little bit more fluidic. So how to go about it? The Olympic medallist might have kicked this off, but my brain takes into all directions. So with one movie script under my belt (for assessment with Dubai Media) am I more successful in scripting then all my friends (both of them)? They are not in that field, so how to generalise some metrics? You see we can grab Z-scores but as far as I can see that is a near obsolete approach to matters (perhaps what the people call AI use this) and now we get to the next bit and why I used Summer McIntosh as an example. These were her first Olympics, so how could there be a Z-score of her and how would it be reliable (or relatable)? Previous competitions? These were her first olympics and even in global events the pressures are different. 

And the field becomes even more complex, you see whatever they call these systems based on LLM’s and Deeper Machine Learning, it is either set by a programmer, or set by data and there the problem becomes a lot larger as both are used. Without proper verification and a number of constraints the equation becomes a GIGO rule (Garbage In Garbage Out).

I wonder how much some players consider success. Most will measure success by their ability to bring home the bonus funds. To some extent I accept that, but when you consider how they went about getting that success becomes a larger issue. In this I take the conceptual setting of Awareness versus Engagement in market research. Awareness could be shown how many impressions (or clicks) something gets, whilst engagement requires interaction with the solution. As I have always stated Engagement wins every time, but the large companies often herald views per thousand (or clicks as a secondary). So who get the price turkey at the end? Large Language Models with (Deeper) Machine Learning what some call a version of AI has issues and the world is waking up to Nvidia (not meant in a bad way). You see there is currently no AI, not yet anyway. What there is (the LLM and DML reference) is awesome and it can do great stuff, but it has issues like the legal sector recently saw. There is a lack of verification and that will be an issue in plenty of fields. 

Have a successful day.

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As the idea erupted

This happens, we do one thing and suddenly an idea erupts. In this case I was thinking of the second script that I am generating in Final Draft.

It was a setting that made me think for a moment. And this setting came from the days of the Commodore Amiga. I even was working an reset emulated version of the game in Macromedia Flash, just 1-2 weeks before I suddenly was made redundant. I suddenly had to relocate from Stockholm to Gorinchem when I got screwed over by my previous boss. But the thought got to me and I thought “Wouldn’t this make a great small budget movie?” An ‘almost’ one person movie with its own narration. Most of the movie in a sort of CGI and an interaction with computers and a sort of deserted place. It might not be the Hollywood stage of stories and not really for the big screen, but an idea that a streaming company might like or consider. In a stage where they have to pump billion into material, a low budget might have a much better chance. They can test an actor or actress as well as the director and director of filming in a cheaper setting. As such 3-5 people straight out of film school. I reckon that Pedro Pascal, Tom Hanks, Natalie Portman, Scarlett Johansson and Steven Spielberg would be too expensive. But there are over 50,000 actors many of them do not have a place in Bel Air, not to mention of the amount of Directors in the field. New players have a hard time getting through. So, here the speculated number race through my head and now there is a viable setting. The stage of using low budget films to create a talent pool of newbies. You know people like Pedro Pascal had a lucky break. Considering he was the man behind Napoleon Dynamite (vote for Pedro), I know I can be quirky (read: funny) at times. Still the premise remains, luck isn’t always available so what then? I believe that low budget movies are part of that key and places like Dubai Media are likely to break through their own confinements and start breaking through into the West European streaming markets. There is an upside to that. When the current borders by Netflix and Disney plus start pushing their own limitations others could be there taking up the slack. You see one source is stating ‘The US will need 22,700 film directors over the next 10 years’, I cannot vouch for the accuracy there. Yet this implies that ever upper level University will need to fight off job offers with a stick for 100% of their art students. I nice setting, but not realistic. Adding a talent pool becomes essential and not merely for these people, they will all need scripts. There are plenty of them around, but how good are they?

These elements put the larger streamers on the spot and those ready to grow could enter new fields. This puts Dubai Media in a nice place and lets not forget iQiyi and Tencent Media either. America might hate all that is Chinese, but I reckon that Europe is more open to this stage. As the mindset goes that in the first century Decimus Junius Juvenalis stated “Give them bread and games and they will never revolt” It was around the age of Emperor Trajan. What strikes me was that no-one considered owning the bakers. It might be merely a coin per bread, however the Colosseum had 50-80 thousand spectators and that makes for a nice penny. And there were more places over the empire of Rome where these places had crowds. Being the admiral of baker makes perfect sense to me. Even today ‘give them bread and games’ applies but in this setting nowadays growing the streaming services makes a lot more sense. And there to centrality of content becomes a new focal point. Everyone is looking towards Hollywood, but there is a problem there. California is losing their focus, they are saturated, so new borders are required. The Middle East and Asia make sense and when Europe finds out that the American prices are getting too high the aforementioned three players as well as other other streamers will see their markets erupt. Not to mention countries like Indonesia and Bangladesh that over these two countries have a little over half a billion citizens, we see a disrupted market. All looking at California and Hollywood to hand them materials, but the ongoing mass emigration of residents and businesses from California to other U.S. states (Texas) or countries is about to leave California is a near desperate state and the desperate need to pay a lot more. That opens the doors for the Middle East and Asia to make their mark. It is almost the proverbial butterfingered aide putting all egg in one basket. 

All that came to me in a near instant (in less than on hour) whilst was contemplating a low budget movie. I have no idea yet how to do that (I have three other projects in my brains) but it is something to keep in mind. Considering that this setting will take time to implode (before 2026) I still have time and until the end of the year I need to focus on the next two projects but Residuam Vitam comes first. 

Enjoy this Sunday 

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Baby steps, one at a time

This is a momentous occasion for me. I completed my first film script. The movie is called ‘How to assassinate a politician’ (the alternative title is ‘Essay’) and I think I completed a version between a draft and a final version. I have no movie scripting experience. Initially I did part of the story on my blog (this one) and last year October I got myself Final Draft version 13. I have no illusion what will happen, but this is a baby step to get to a point to create a script that might be accepted. The second step I just completed. I send my script to Dubai Media. 

Now that this part is completed I will learn more about Final Draft, especially the Beat Board which I haven’t used yet. The second ‘script’ is likely to be Residuam Vitam which is supposed to become a mini-series (I reckon 8 episodes) or 4 episodes set to 90 minutes. It will take a lot more then my first attempt and most of it is in my head. Some parts were blogged but  lot is in me head. That story plays largely in New Orleans, A place I have only seen on TV and on Google maps. So I will face a whole range of other ‘frustrations’ also as my story is in a totally different direction it will open questions on scripting as well. From there I need to think what comes next. First there is Keno Diastima, a complete story in 3 seasons and as I see it the story end there. This story will get me to think deeper about storylines. You see in blogging and in my mind stories are like books that play in my mind. For TV series that linear way of thinking is what some call bad TV and I get that, but this is how my mind works and as such I need to reset how I think. Final Draft will help me with that. Also a secondary setting is that I keep my mind busy in new ways and script writing is certainly new for me. 

After that point (far future) is the TV series Engonos, which my mind has constructed to around season 3 (optionally season 2). This comes down to the top sirloin of the Angus. It is a path I set myself to and to show certain others that I will not be tied down to their degenerative standards. In the end it is merely an exercise in creativity. On one day I design a novel way to melt down a nuclear reactor, on another day I design a new stealth weapon and now I write scripts. The funny part is that I can used the previous two stages in new scripts as well. As I stated in a Previous blog Blogger versus DARPA 5-0. If you gotta dream big, make sure that you have the intention to make big players your underling (the use of the word bitch is so harsh). 

Still no matter how things turn out. In the end I learned another non-Microsoft product and I remained creative at the same time. As some would say its a win-win. I cannot tell at present, but as I stated, this is about baby steps and the first hurdle (correct or not) is that I ‘completed’ my first script. Hollywood eat your heart out.

Bye for now, 4 hours until my Thursday breakfast.

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