We all have them, we tend to have them with ourselves. We see things, at time we extrapolate and we come to singular conclusions. I did too. You see, ever since we have been treated to Pretty Woman (1990) we al wanted to see Rodeo drive, we wanted to see the shops and during the first covid we all took that option and had a look. However, most of us felt slightly betrayed. The view was not what we expected and today I looked at three other YouTube videos. The bulk is concentrated on the block surrounded the via Rodeo. The shops seem empty, some shops show nothing outside (or very little) and Rodeo drive is diminished to a crowd of tourists and vloggers with here and there a person quickly walking to or from their jobs. The other side is that Dubai has the mall of the emirates, the Nakheel mall that are on par with Rodeo drive and the Dubai Mall outshines Rodeo drive by a lot. And you might wonder why Dubai is such a sought after destination? The Americans let things slip all over the place and the turning point is just about here. I reckon it is already here for Las Vegas and as we see what tranquility, cleanliness and amazing views we get from these malls, as well as malls in Riyadh and you wonder why. London might have Harrods and it is amazing, but London is showing additional issues making Harrods and the streets surrounding it unsafe for tourists and shoppers. The downfall will be harsh and it is getting worse. The malls in the UAE and KSA have options towards driving engagement, making these places even more appealing. Places like Rodeo Drive and London have waited too long and there is a clear indication that their revenues cannot be maintained and the solution was online (my blog) well over two years ago. It was creating engagement. Engagement is only working if you have a population that you can serve and that is missing outside the middle east. Where was the Rodeo drive diner, preferably filled with people? Where were the real shoppers? They might show revenue for now, but when did we see a real stage of physical versus online revenue? In the Dubai mall I see shops and well over 75% show shopping and buying people during the YouTube pass. People eating, people drinking, people walking (not vlogging) dozens of eateries and many of them filled with people. The vlogging and posing women on via rodeo aren’t showing too much shopping, are they? Now, lets be clear. I could be wrong, but I feel certain I am not. I warned about creating engagement, they did nothing. I warned about creating awareness and too little was done. Now we see things changing. Even the Eaton Centre Mall in Toronto shows more live and living shoppers than Rodeo drive does, so how’s that for leaving it in the middle east? I get the distinct feeling that should Riyadh and Dubai embrace engagement, the impact on London, Paris, Amsterdam, New York and Los Angeles will be felt to a much larger degree. The equation was not a mystery, it was simple and it has been simple for over a decade. The customers expect more and too many places aren’t showing any. Engagement was key in this and it was ignored. The moment some of the jewellers in Dubai show the engagement solutions I had thought up the change will be close to immediate a race in time will happen. Oh, I almost forgot about Monaco. They are good for now, but they too need to embrace an engaging nature. They recorded 218,400 tourists and they are not doing bad, but the idea is to address this before it turns bad and so far they (seemingly) haven’t done enough. The dozen of hot women and fast cars videos seem nice, but one video tells it nearly all. Monaco has a lot more to offer and videos clearly show this, but when the numbers dwindle the act of engagement is shoddy and optionally too late. These solutions tend to work when there is too much to see, too much to do and too many places left that alone for too long. Optionally they relied on the wrong numbers and the wrong stories, but this is pure speculation from my side.
Consider that the Dubai Mall has all the best brands of the world, all the sought after brands and articles for purchase and they are a zero tax nation. You still think that my feel is wrong? Some people travel to Dubai just to get the new iPhone at 0% taxation. If you are willing to do that, the rest seems easy to place and engaging your customers becomes a dream ride to keep revenues up. Oh, and here (unlike in London) you can buy a watch and walk safely home. So this might be one sided, but I am leaving you with enough pointers that you can verify for yourself.
In a one sided conversation, the best you can hope for is for someone else to listen (or read), I leave it up to you to decide.
75 minutes to Sunday for me. Have fun.
Lawrence van Rijn - Law Lord to be 