The beat goes on

Perhaps you remember the stage. It was around the time that Sony started giving the audience both God of War 4 and Spiderman, breaking all kinds of records in the process. It is gaming at a new level and both groups of players (and many who play both games) have been satisfied well beyond amazement. Now we see that Microsoft is trying to bring the pain to Sony and they are doing it the right way (and only 5 years too late).

With the acquisition of Obsidian (Fallout New Vegas) and InXile (Wasteland 1+2) we see that they are starting to wake up, yet will it be enough? Having exclusive RPG games is the right way to go about it. You see, dedicated RPG fans tend to be long term fans. If you get the game right, there will be no chance that these players will switch consoles or PC Gaming platform. Bethesda proved that point and it gets to be better, there are people (including me) who have the game on all their consoles. There is value in doing that, but it tends to be reserved to the dedicated few and if you are not that person and you merely like it on one system, that is good too.

But it is not all roses and honey in this arranged marriage. Former Obsidian Owner Chris Avellone gave us (via Screenrant) “Chris Avellone didn’t hold back after discovering that Microsoft had just acquired Obsidian Entertainment in a blockbuster deal, beseeching the powerful tech company to gut the leadership that still worked there” that might be the case, it might not. I do not know. Yet what is a given is that the value of such a company is its IP, plain and simple and no matter how amazing Fallout New Vegas was for the Xbox360, that is still Bethesda IP, so is the Elder Scrolls. If they cannot match my ability to create the foundation of new IP within 168 hours, what value, or perhaps what costs is Microsoft looking forward to and will it even have a chance? Let’s take a leap in another direction. In 2017 Guerrilla Games released Horizon Zero Dawn, a game that when looked in depth has an amazing story behind it. It’s a little Matrix perhaps, but the intention towards greatness was there and with reviews ranging from 89%-95% shows that they had the good stuff, the right stuff and the parts that Ubisoft keeps missing out on. Now they are in not merely in the right pace, they are literally sitting on the next goldmine. How it will turn out? No way to tell. I am not in their in-crowd, but the potential is there. Can Obsidian bring that level of pain to their competitors in this field, because that will be the need? I know a lot less about InXile, yet so far they have been largely dependent on the Bards Tale and Wasteland franchise and that could be enough if they take it to new levels, because that is what the players look for. For me the Bards Tale looked awesome as I had not touched the Bards Tale Franchise since the CBM-64. I never really got into that game. Not every game is everyone’s cup of tea and that is not a bad thing; only Ubisoft has been delusional enough to think that they can make a game for everyone and they keep on making games that pleases no one (OK that was a bit of an exaggeration).

You might think that gaming is not interesting, yet it is the most interesting part in all this, merely because gaming has remained on the edges of technology for the longest of times. Its push is also a push for hardware. It is my personal belief that the new I9 processor (an Intel fabrication) would not exist without gamers. Mark Seconi (Intel) gave us in Forbes last month “Gaming has traditionally been the more lightly-threaded of applications your PC will face, but over the last couple of years we’ve seen games and gaming engines become more threaded. Nonetheless, they do still remain lightly-threaded, but we also recognize that a lot of the gaming community also do content creation to some extent. That’s both casual creation or something more demanding and a lot of those applications are beginning to use more and more threads“, you merely have to consider how this skill could propel blockchain software solutions over time and we see that partially at Digital trends with two quotes. The first one “Rather than compete directly with either the Threadripper 1900X or the Ryzen 7 1800X, the Core i9-9900K promises the best of both worlds. It has a base clock speed of 3.6GHz, matching the Ryzen 7, but boosts up to an audacious 5GHz Turbo frequency. Not even the 2nd-gen Threadripper has cracked that milestone. Its core count might be far behind, but the Core i9-9900K can hit higher per-core clock speeds at default settings“, as well as “the Core i9 is the clear winner in every benchmark and test we could put it through. Against the previous generation Core i7-8700K, the Core i9 matched its single-core performance, but flexed its eight-core muscles by upping its multi-core score by around 25 percent. That’s the kind of improvement two extra cores provides“, something that is 25% more powerful than anything else. This implies that your data mining scripts can clear up more data, aggregate as well as set the stage for more predictive analytics in a single day, well over 25% more because the solid state drive fixed a lot before, the processor had become the bottleneck and that is now changing. Consider another paraphrased quote: “It takes millennia to break the cryptographic algorithm. This cannot be done faster because of the computational limits we have (now that takes 25% faster). Quantum computers in the future might be the answer, yet we merely upgrade the algorithm. Satoshi Nakamoto, the bitcoin creator added cryptography in his system to help people authorise bitcoin transactions from their wallets“, yet it is not the hacking, it is the creation of all this that also takes time and if it is about speed, creating the cryptographic 25% faster will be everything in banking and FinTech solutions for decades to come, that is where the i9 will find itself get embraced by banks at the speed of light, and that is even before we see new solutions that will allow people to now create live video-edited streams on the air. A system that optionally censors ‘live news action’ within 7 seconds, from the battlefield straight to the TV recipient, a stage that allows almost instant filtering. Places like CBS, Fox News, SBS, BBC and many others will fly to the shops getting that solution taking away time constraints. When you consider ‘There are nine factors associated with newsworthiness: generally recognized significance, possible future impact, conflict, human interest, proximity, the number of people affected, timeliness, exceptional quality, and shock value‘, now consider that this so called ‘gaming chip’ optionally removes the time constraint for the creation of 3-4 of them, do you still think it is merely about gaming?

Is this about gaming?

It still is to some degree; it is about pushing corporate creativity, this is not merely set in a more expensive computer, it is seen in the creation of material and the creation of a video game is one of the most visible digital creation fields there is.

We can all admire the creativity of an advertisement, the clever use of innuendo and graphics. Yet this is all staged in a time frame. What happens when we remove that element? What happens when we see (as this is happening at this very moment) that data mining is done on the fly, the need of ‘on to go’ editing for dashboards and presentations are set to zero time? Don’t laugh because this is happening at this very moment all over the world. The systems are fast enough to no longer be the bottleneck. Now we see the need of a new kind of data miner. One that can see through data and who can creatively look at other ways to present the lack of 2.75% growth, or perhaps a long term impact that has to be explained to the shareholders in an acceptable way. It is a new age in Data Visualization, where the story is everything and now we see the intersection with gaming development. Adjusting the storyline of the dashboard is becoming the mainstream player here. Don’t take my word for that, Forbes gave us two weeks ago: “Any great story means visualization and detail. It takes the small additions of those details to build a picture in someone’s mind to truly make the story complete. The same goes for analytics and data“, it is a new style of adherence. a person needs to be able to focus the listener and create attachment of the shareholders to a cause, a trust and a commitment to that corporation, in this creativity is become everything and that is directly seen in the ability to create any Role Playing Game.

It is digital theater in a new way, the hardware is now ready to do it on the fly, but with the wrong presenter that view collapses as soon as it is presented and the gap between projection of data, capture of results and presentation to the shareholders is now diminishing and we see that solutions like Tableau are ready for that, if they can only find the right people to get the data from Point A to PowerPoint presentation. The corporations still have their marketeers to tell the story, yet the shareholders will no longer accept the delay of the presentation pushing a new need to a group of people that we have not seen before.

Uniting Business Intelligence and Gaming

In the first stage we see (a random choice) presentation (at https://www.youtube.com/watch?v=LntX_5qA_Aw), this two minute presentation gives what BI was, frozen moments in time presented on the screen to a group of people. Now we go to the extreme other end, it comes from a game called Counterstrike. It is 90 seconds and shows how the display dashboard is adjusted (at https://www.youtube.com/watch?v=JQO8dR8NHM4). In the second stage we need to unite the views, the issue is that no one is ready at present. A company named Profitsword is making waves in the right direction, yet they have not arrived at this destination yet (at https://www.youtube.com/watch?v=UhE6RMZYF3M), it is merely on theme and it is the themes that drive the solutions. Should you doubt me, ask yourself, have you ever gone to a car site and configured a car to your liking even though you will never be able to afford the wheel caps? Jaguar, Dodge, Maserati and there are plenty more. You see, it is actually quite simple. A thematic approach gives us identity and the identity of a company translates into value, interaction gives engagement and these two elements are becoming more crucial in keeping the shareholders (and the general audience) interest. The question is problem is how to avoid a mere ‘sprinkle’ of interest and keep it business oriented. The gaming industry had that solved close to a decade ago, people ignored it too long and those in the trenches of that world are now reaping the benefits. The game has 11 million players, in May 450,000 people were actively playing the game. In a business of 100 billion, those numbers matter and the fact that this game has been around for 18 years is even more amazing. We are halfway in the month and this morning 178,000 gamers were playing that game. These numbers matter, because if engagement and interaction is everything in this field, how long until BI graphics require a lot more than we currently see?

What happens when Hawaiian Tropics changes the game and this poster is not merely advertisement, but the Shark, and the swimmer in the water becomes elements of profit, loss, ability and availability shown in its own way? What happens, when the presentation is not merely graphics, but the water itself shown brand visibility against others? That is not a fab, that is the direction that we are going in and people will stop, they will take additional looks at that presentation and when they can choose elements like placement, and product type to see how the brand shows up against others, how much better in protection, where to get it, where the best deal is and we are there now 5G will allows that to be done on the fly, to see the ads, interact and the people will engage, and as has been shown for a few years now, engagement is quality marketing. It is not views on Facebook, it is not a display advertisement, it is the engagement with the presented product that draws people in, every single time and the quality programmers for that solution have been doing it in gaming for over a decade. As I started, the beat goes on, but the tune is shifting as are the beats per minute in that showstopper. The push for engagement will be everything over the next 5 years and that will be seen even more clearly in the boardroom and shareholder presentations. Having the ability to mainstream such levels of interaction is going to be the next gold rush and at present the amount of players on that level is disturbingly low. The moment they catch up too late we will see all these golden fires that promise a lot, yet in the end you merely see a file with scorched data results.

Whatever we will see, it is not an easy path and there will not be too many good players, ready to go that distance, yet those who do will corner that market for close to the next generation. That path is actually a different one and the golden programmers will be needed, but not high on this corporate ladder. that place will be limited to the with the creative vision to see what needs to be programmed and those programmers who see the image and comprehend how to program that will end up being the people with a job and career until their retirement.

It has been a long time from the models we had to the model where creativity was the slowest element in the digital framework, however we are there now and knowing how to deal with it will be the crux. Or to frame it in another view, the time for the cold accountant is over in the Annual stockholders meeting, now it is not merely that knowledge, it is the one who finds the novelist that gives the correct engaging story that weaves it all together in a way all shareholders can relate to, that will be the golden placement to have.

This now gets us back to Microsoft. No matter what software house they buy, yes they will always have a Minecraft audience need, yet the bulk of all the gamers require a new a most original IP to get them through the next season of gaming. Guerrilla Wars figured it out and gave the people Horizon Zero Dawn. A new IP, now Microsoft needs to do the same with two houses that have relied on the same IP for an awful long time; are they ready for what comes next? Microsoft Studios has the right stage when the connected with Bioware and unleashed Mass Effect on the people in 2007, it seems to be a lesson they have forgotten too easily, so I hope that they catch on quick as this is a stage where you are merely allowed to get it wrong only once. Mass Effect Andromeda taught them this lesson the hard way, a C$100 million dollars development failure that merely gave them a 71% rating (in gaming rating translates directly to revenue), Guerrilla Wars needed a mere 50% to get a much better result, creativity and the story were everything, pretty much quite literally and we will see that same push in Business Intelligence. Data Visualisation is getting us there, whether we want it or not. When we realise to all the ways we can engage with an audience, we will learn that a few buttons will not do the trick, it will be about the backdrop, the interaction and the choice of what we see. It is a path gaming has been on since 1993. You cannot ignore 25 years of technology evolution that would actually be really stupid.

 

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