We all have this, we see events. We see impact and we see the fallout of choices. There are no real surprises. Yet Google surprised me a little. First they dump their Google Stadia and through that shed market share, all whilst there is a stage where they also denied themself to billions in revenue. This happens, there is no blame. There are a whole range of corporations who needed to adjust their mission statement, their party line. I get that (in the 90’s not that much). So I was taken by surprise when Al Arabiya gave us (at https://english.alarabiya.net/News/saudi-arabia/2023/06/15/Google-announces-training-for-Saudi-Arabia-gamers-MENA-Gaming-Summit-in-2023) with ‘Google announces MENA Gaming Summit in 2023, training for Saudi Arabia gamers’. So first they dump their Stadia and now they start training gamers? What will they use a PS5, or the Amazon Luna? So when we see “Last year, Saudi Arabia’s Crown Prince announced a plan to develop the country’s gaming and esports industry, aiming to create 39,000 jobs and boost GDP by $13.3 billion (50 billion riyals) by 2030.” I merely go ‘meh’, they turned me down when they stood to make billions in advance, optionally I would be representing 40% of that revenue in phase 1. I admit that my solution is not much for the Esports category, as such I am not a solution, but indirectly they could be fuelling all kinds of business and the revenue adds up. Still this is not about me, it is about Google. Their training manuals are pretty sic and as such that choice makes sense, yet under what guise are they restarting a gaming initiative after dumping their console? It is not the weirdest question to ask.
And it is also there that some parts are starting to make sense. With “Gaming experts and partners from Google will run training programs for over 250 university students across Ahsa, Abha, Dammam, Jeddah, and Riyadh from September 2023 with the Ministry of Communications and Information Technology’s Centre of Digital Entrepreneurship (CODE). The program is expected to cover entrepreneurship strategies, gaming career opportunities, monetisation through Google Ads solutions such as PerformanceMax and AdMob, distribution best practices on Google’s app store Play, storage solution Cloud and video streaming platform YouTube.” It seems to me that the gaming side is merely a sidetrack. The real deal is seen with “monetisation through Google Ads solutions such as PerformanceMax and AdMob, distribution best practices on Google’s app store Play, storage solution Cloud and video streaming platform YouTube” as I see it, this is about advertisement money at ANY expense. How lovely from Google. At present we see the funny money hype through gaming as an advertisement handle. How to maximise on that, which is not the same as gaming. It is at times actually the opposite of it.
And with “YouTube will offer a workshop at the Saudi Esports Federation’s Gamers8 conference for 50 Saudi-based creators and Esports players focusing on gaming content and channel optimisation, audience development and engagement with the gaming community on YouTube.” I reckon that before long it will become about advertisements pushing through engaging with gamers. I could be wrong, but that is how I am seeing it at present. There is one part I find deceptive, but I could be wrong. With “Saudi Arabia is home to over 22.3 million gaming enthusiasts, many of whom can be equipped to turn their passion or hobby into a full-time career.” I am wondering what the endgame is. You see, Saudi Arabia has 32.1 million people. This statement gives us that 69% of Saudi Arabia is a gamer. That is an uncanny large population. And then we get to ‘many of whom can be equipped to turn their passion or hobby into a full-time career’, I cannot say that this is false, because I have no data whatsoever giving evidence that the statement is correct or false, yet the statement that the larger setting of 69% can be equiped to be professional players implies that there is a massive need for hardware. Perhaps that is true, but it also opens up other dangers for Saudi Arabia. An average gamer and his PC sets the need for an 850 Watt power supply. Now consider that half of that, roughly 15 million will suddenly require 850 Watt for the PC and then we get the monitor and other devices. That is one hell of a power drain. The KSA would need to consider the larger need of 2 nuclear reactors commencing their building within 60 days and there is every chance that if the Google numbers are right, they will come up short long before these rectors are completed. These puppies take 5 years, they can rely on gas or oil reactors for power, but that puts whatever environmental needs they had going on the draft of failure. All that and the largest setting is not even being met. That level of gamer additions and the rest of the nation will face labour shortages, but that is merely me trying to be realistic.
So is there something? Well yes, this does not come out of someones imagination, but I have some question around the numbers and that is merely before we consider another side. You see Statista released in April “Nine out of ten adults in the UAE play video games, and 90% of respondents in a Global Consumer Survey by Statista considered themselves gamers, with 23% identifying themselves as frequent players, meaning they play at least 11 hours per week. In 2023, the UAE’s gaming market is projected to reach over 306 million USD.” As such is the reaction of the KSA regarding what the UAE is giving us and is Google merely the facilitator? I get the 90% bit, I consider myself a gamer, but that is not my professional setting (it was not possible to be a professional gamer when I was young), so they have other professions as it will be in the KSA, yet to be a professional esports person, making it your full time career requires other elements and when you consider these parts the numbers do not add up, not in the frontal version and not in the aftercare (power needs).
In the end, we will have to wait to see what the MENA Gaming Summit in 2023 actually ends up being. We will see, it will be soon enough.
Enjoy the weekend now starting near you.
Lawrence van Rijn - Law Lord to be 