Tag Archives: Parris Lilly

Media Markets

That was what stuck in my mind when I saw the Guardian view of Starfield. The writer Keza MacDonald crying like a little girl, giving us view and “Along with several others, including the greatly respected games publications Eurogamer and Edge, we were left waiting until the game’s early access release last Friday to play it.” Yes, there is seemingly some cherry picking happening, but that has been the case for years. What does matter is that Starfield is not that great release. Some ratings are as low as 70%, that is a massive miss for the budget and alignment of stars. Skyrim with one exception was a 90% plus all across the board. There is a reason that this game has been heralded since 11.11.11, not because 11 is the crazy number (yo figure that part out). Skyrim is no matter how critics see it mind boggling. It still rocks the current generation hardware based on a previous generation console specifications. So when the Guardian gives us “It is very much like No Man’s Skyrim, as much about menus and mining and navigation as it is about finding interesting quest-lines and exploring planets on a whim”. For me this is funny as both Skyrim and No Man’s Sky are ‘earth’ shattering products, they are both unique in their own way and it seems that Starfield is neither. The reviewer gives us “Starfield has had a mixed but broadly positive reception so far”. The article reads like a cry song on how the Guardian is not one of the chosen few, but does it give a good view of Starfield? Nope, it does not. No we are given “Negotiating all this is part of the job for games journalists” all whilst the title ‘Bethesda chose not to give us early access to Starfield – and it’s readers who lose out’. My view? Nope, the readers lost out as you whined like a little bitch. So when we are given “I am reliably informed that this is one of those games that might get its hooks into you after the first 10 or even 20 hours” with the added “though, the forthcoming fantasy Elder Scrolls 6 might be a more worthwhile investment of time” and that is a review? Go cry me a river. Oh, and before I forget the new Eder Scrolls 6 is (for now) not expected before 2026. Does that mean you will whine another 2 years? So the Guardian shirked their duty (as I see it), when the floodgates go away they could have given us the goods. What is good, what is less and what sucks. No, we get a ‘I am not a chosen reviewer cry song’. 

Early access is marketing and I get that and Bethesda, Microsoft and pretty much EVERY game developers will hand over their cherries to the best source of gaming news, which is in this case anyone with the right following that will sing praise of their game. A YouTube reviewer called Parris gave the game four out of five, which translates to an 80% game. He gave us the goods why it is great, on things that are not great and things that need improvement. His review (for a lack of better term) was stellar. That is the review that makes me buy a game and that matters to Bethesda, that was their goal and he delivered on that with  (what I believe to be ) a honest opinion. I see and in this case saw way too many reviews. Plenty of haters there too (not sure why). You see an RPG is rather specific. It is a niche game which grew from small to huge in less than 10 years and Bethesda has been the major driving force in that growth. I believe that they opened the floodgates with Oblivion and the flood never stopped since 2006. Bethesda pulled that off and the added water damage that Fallout 3 brought just kept on going. So we all might have set our views to high after Skyrim, a true crowning achievement for any developer. 

So what went wrong?
I believe that the media is part of that problem, the digital dollars made for a new kind of writing and games are not part of that equation. The media now relies on self proclaimed hypes and that does not sit well with the current developers. Portkey games is a mere example (Hogwarts Legacy) and now Bethesda. So will the media adjust, or will we see another cry story when Guerrilla Software selects their reviewers for the third Horizons game? There is no indication, but that might come before Elder Scrolls 6 (speculative wishful thinking). In the meantime there is a lot more coming and it is not on some developers. You see, I have been trying to keep tabs on the new Tencent Technology handheld console which they are doing with Logitech and how much media have we seen? Not that much. Is it an anti-China thing? That new console will bite into the marketshare of Amazon and Microsoft for sure. It will support Microsoft gaming and as such it will grow fast, but the media seemingly ignored it to the largest extent. I keep tabs on it as it could facilitate my IP and if Tencent wants the 50 million new subscriptions, it can. Amazon seemingly doesn’t want it, Google dropped it Stadia and now Tencent has the option of getting in excess of 50 million new ‘gamers’, surpassing Microsoft within a year, just like Nintendo did with its Switch. Should this come to pass, Tencent technologies will come close to Sony, closer than Microsoft has EVER been. This all matters because the media is keeping gamers in the dark. So when we reconsider the headline part ‘and it’s readers who lose out’ it is not that, it is the media who changed the way they wrote, to adhere to digital dollars, to adhere to emotional flames and that is what most readers are a little sick of. It drive me to create an IP that pushes Facebook and others out of the way. Gamers want to game, but the console has other options too and with streaming that now comes to the surface and a player like Google should have been on the front lines there, not dumping their stadia, but that might merely be me. 

So there will be an upside for Bethesda/Microsoft. Even as their console is no longer the bees knees (it never was), Tencent Technologies could fill a gap that Bethesda might assist filling. Yet I do believe that they need to have a very hearty conversation with reviewers like Parris Lilly (gamertech radio) to upgrade Starfield to ‘Starfield More’. It could propel Starfield from a average 70%+ game to the game that it needed to be (85%-90%) and that would be a massive increase and gamers will applaud that setting. What is funny is that streaming allows for this and for Bethesda to push that envelope to a new setting might be a way to go (merely one of a few) but the crying Keza MacDonald (at the Guardian) didn’t think that through. No, crying and waiting for a 2026 release was the answer that the reader was given. Within an hour I offered a new destiny, a new horizon and a new hope (yes, a Star Wars reference) which in this case applies in more than one way. 

And for me? Well if it comes to the Tencent handheld I might actually play Starfield as well, it might even be a reason to get that handheld (My Switch just died). And that is the gamer field, the gamer field is forever in motion. We might hate Microsoft, we might hate Sony, but we are always looking on that next fix that gaming provides for. All gamers seek it and we are minds forever voyaging (yes, a gaming pun). 

So what next?
Well to be honest, I had closed the Starfield book, mainly because I am not playing it. Yet the Guardian opened that door again with that pathetic article and blood needed to be drawn (I sharpened my Yanagiba knife for the occasion). As stated in earlier articles, I believe in fair play and being honest with shedding blood and tears. Simply put, I will not shed a tear when shedding Microsoft blood, they did it to themselves, but the media doesn’t get that consideration. The media market changed and even as it is not always visible, it tends to be overly visible in gaming. Gamers are a funny lot (I am one of them), pushing their buttons comes at a price, which Don Mattrick learned the hard way on May 21st 2013, now a little over 10 years ago and Microsoft is still bleeding from that event. More-so if Tencent surpasses them by December 2024. Still it is not merely Microsoft, it is the media spin that is pushing gamers into new fields and even as Starfield was to be that force, it is not to late for Starfield, they still have options. I believe that Bethesda has a hidden diamond there. Am I right? I am not certain, but a game that took this much time, energy and resources cannot die on an average setting, Bethesda has created too many great titles for a new IP just to sizzle and that is my view on the matter.

Enjoy the day.

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