Tag Archives: Socure

Baked Alaskan Marketing

Yup, it is about the desert, well in some form. To be honest, I never had it, I saw pictures, I saw people making it (YouTube), but I never ate it. And for today that is OK. You see, it is not really about food. It all started this morning when I saw ‘PS5 isn’t good value compared to Xbox Series X, and I’m sick of it, that is his view, I believe it to be a bit of a hatchet job, but that is usually the case with opinion pieces. There are also ‘anti-Xbox articles’ and that is fine by me. In the end the systems are closely matching, yet for me the actions by Microsoft over the last 8 years have been an indication that the Xbox console is lost to me. No matter what promises they make, as I personally see it, they betrayed the gamers, all in favour of more and more Azure pressure. It is a personal choice and you need to realise that, I personally demoted Microsoft, but it remains personal. Even as they are now starting the Xcloud and other services, I do not want any of them on my systems, but it is mostly personal (partly instinctive). I will not tell you to not do it, you must select what you think is best for you.

When it comes to Xcloud, I feel that I am leaning towards Amazon Luna if I get into that field. The Luna was close to the Google Stadia, almost there but not quite. Considering that Google should have won it as a tech giant implies that Amazon is more hungry and more willing to make the leap, it gives them an edge and in all this, I want something giving me games no other system will, exclusivity matters. I am not certain if the Luna can deliver, but their setting is looking good. 

The fact that we saw ‘Amazon Games opens new Montreal studio, developing a multiplayer game with Rainbow Six Siege veterans’ implies that Amazon has skin in the game, and as such, if my IP (as published earlier) is either PS5, and/or Luna, see it as public domain. The setting for good gaming is what we need and Microsoft (in my personal view) has betrayed that approach. It was their right to make choices, but they come with consequences. So why is there a baked Alaskan in play? Consider the method “The entire dessert is then placed in an extremely hot oven for a brief time, long enough to firm and caramelise the meringue but not long enough to begin melting the ice cream”, it is a way to use the crust to hide what is inside and it can only done once, yet via Microsoft we get ‘As Microsoft pushes partner transformation, a state of ‘channel inertia’ is emerging’, ‘Microsoft’s Surface Laptop 4 Is Nearly Perfect’ and ‘Microsoft’s Visual Studio 2022 is moving to 64-bit’, all different titles, all different sources, but there is a link, lets see if you pick up on it. There is also “Microsoft officials also said they are planning to refresh Visual Studio for Mac by moving it to the native macOS UI”, perhaps you are already catching on. One more hint. It is ‘The FBI removed hacker backdoors from vulnerable Microsoft Exchange servers. Not everyone likes the idea’ there are two parts here.

  1. A court order allowed the FBI to enter networks of businesses to remove web shells used by cyber attackers exploiting Exchange vulnerabilities. But what does this mean for the future of cybersecurity? It is one view, I am not against it, but I get that some are. This has nothing to do with the FBI, it has everything to do with Microsoft dropping the ball. 
  2. Microsoft is seemingly everywhere, with connections way past their computers, Xcloud gives them more and there is too much questions on what Microsoft is capturing, when I asked why they needed to upload 5GB their help-desk stated that this was with my ISP, how stupid is that? I will not allow them on any device, no matter what game will become unavailable to me.

You see, it is not today, or tomorrow, it is what happens a week after that, when we see the exchange issue, the idea of a DDOS version that can use Xcloud is not that farfetched, a DDOS setting using any console it can connect to is a nightmare that should keep several Cyber divisions awake for a long time to come and when we see how Exchange was ‘bitched’ that thought is not the weirdest one to have, with any connection through Xcloud and Azure, the data options are the wettest dreams of organised crime, whilst data facilitators will seek access in whatever way they can and it connects to your systems, your data and could optionally impact your consoles and games. If we get (as published earlier) the setting of ransomware, considering the millions of gamers who have built up a lifetime of achievements, gear and wealth in a dozen games. How long until someone gets a hold of that? Microsoft is spreading itself too thin on too many systems, channels and operating systems. I believe it to be the much larger danger down the track. Yes that is a personal feeling and it is riddled with speculation, but when we see the transgressions over the last 6 months, is the thought that far fetched? 

At the middle of this is their marketing. ‘Partners should ‘ride the wave’, ‘Nearly Perfect’ and a lot more, all to make sure that Microsoft is on the high rise and in the light of diminished negativity, which is the job of marketing, with over 285,000,000 hits on Microsoft (as per today), and 329,000 (Microsoft+scandal), 14,500,000 (Microsoft+problem) we see an overly positive view, which might not be wrong, but that imbalance is making me massively uncomfortable. Especially when we consider “Some Windows 10 users are encountering serious problems following the release of the recent “KB5001330” update, with some reports even coming in that the update itself can’t be installed on some machines”, now these things happen, anyone making other claims is flat-out lying, there is no way that things go perfect, things happen. However, in a stage where Microsoft is so widespread that one hitch could mean all kinds of transgressions, the setting becomes a problem. When we see that and consider “Socure to Provide Identity Verification for Microsoft Azure Active Directory Verifiable Credentials”, we see more and more third party solutions becoming part of the equation. Now, there is nothing wrong with that, but speculatively consider that any danger is double of the previous danger per party involved, as such we see 1%, 2%, 4%, 8%, 16%. The fifth (third party) connection sets the danger to almost one in five, and now consider that we see a stage of overlaps of PC, MAC (iOS), Surface, Azure, Xcloud, Android, we are now optionally in the 32% group, almost one in three where things can go wrong and organised crime wants in, I hope that you realise that a group like HAFNIUM will have no issues selling their solution to the highest bidder, as such, are you sure you want to connect all these systems? 

I accept the work that any marketing division does, but the setting of keeping the users for too long in the dark can have massive consequences down the line and that is where Microsoft has become (my personally speculation) a clear and present danger to gaming (among other parts), that is beside the fact that they are in it for the data, but that too is my personal assumption on the matter. Oh, and I remained conservative, when the error becomes exponential, the setting goes towards 1%+4%+9%+16%, there we see the 4th link making a lager negative impact then any before, I see that, but I personally do not believe that the situation will become quite that bad, but it could be.

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