Tag Archives: yellow pages

September 25, 2023 · 06:13

A habit is an issue

Yes, that is true, a habit is an issue (when you are not a nun). Yet the first part of any issue is recognising this. And here the CBC comes into place (at https://www.cbc.ca/news/politics/political-advertising-parties-meta-1.6972446) where we are given ‘Some parties have cut back on Meta advertising — but experts say it’s a hard habit to kick’. It is here that we are given “Federal political parties have diverged in their approaches to advertising on Facebook since legislation meant to support the news industry touched off a public brawl between the federal government and the social media giant.” This is fair and there is a lot more (read the article. Yet when we get to “For the real players here who are attempting to really influence voters on a mass scale with real budgets, they’ve just invested so much money into these platforms over the years, they’ve collected so much data, that starting from scratch with something else is not realistic” This might sound seem true, but the overall issue is set into different stages, it is set into an optional stage of imagination versus awareness, awareness versus perception and perception versus reality. Now we have always known that there is a gap between imagination and awareness and for teenagers that gap is massively larger (if in doubt ask Canadians Laura Vandervoort, Blake Lively and Kim Cloutier).

The problem is that this difference is massively large with advertisement too, not just photo models. The unspoken problem is that with advertisement that gap reaches a lot more groups, and the more groups are affected (age, gender, social status) the larger the problem becomes. Facebook might have over 3,000,000,000 active members each month, but how real are they?

This is not anti Facebook (or META), I have liked my Facebook for over 10 years, but I have limited use, as I see it is a dangerous place. I have had dozens of fake people trying to interact with me, I see attempt of interaction from places that I have never been to and I do not know anyone who has and for the most I use it to keep people from my past all over the planet informed. That list is dwindling down as over 30% is now dead. Time catches up with all of us.

You see, the issue isn’t merely time, it is ‘they’ve collected so much data’ and in this data just for the sake of data ends up being a really bad joke. If I have a day of sifting through that mess, I will find all kind of data issues, data verification is no joke and it tends to show that ‘data investments’ tend to be a form of shifty sand and it will drown you. The setting of time is that EVERYTHING evolves, all data collections are based on a stage of hierarchical settings and they change, sometimes twice a decade. Facebook avoided that part and now the wrong people see that as gospel, but that is the most dangerous step of all, relying on the wrong people. In all this the media holder is also a stage we need to understand. Weirdly enough it was a Canadian who did just that. His name is Ryan Reynolds, you might not know him, he was an extra on the X-Files season 2 (I looked it up to be certain). He is into booze (Aviation gin) he likes his football (Wrexham) and he has his phone calls (Mint mobile).

He also sees that media has larger options and through that he is linked to MNTN (https://mountain.com/) as they call it themselves ‘The hardest working software in television’, you see, the stage of creating awareness is just that ‘creation of awareness’ and that is NEVER set to one channel. In that stage I mentioned earlier Imagination, Awareness, Perception and Reality. How much verification has been done. What methods of verification was used? I know, the META presentations are good and every data seeker is getting a hard on (read: boner) on the presented granularity. Yet in it in what some Google Ads people call impressions versus clicks. Not every person that got the impression will click and there is no realistic number to get that, not even a notion of one. Now you can live through impressions and that is OK. I will overlook 97% of all impressed onto me and forget it before I am half a page further. Sometimes I take notice but I do not click. So where do I fit? And I am merely one of many millions. Whatever table or chart I became part of is already incorrect and like me millions fit that bill, so how hard a habit is something to kick when the numbers do not add up?

So there is in the first an option to ‘return’ to television marketing and there are more options, but it does require a different view to data and perhaps the notion of returning to different data is not great and it will give nightmares to this who are faced with it. Yet, when others start questioning the data presented, the data in hand and demand verification. What will they say? META (or Facebook) says it is so? Did you become that much of a teenager overnight? You might want to give Kim Cloutier a call asking her feelings towards the teenage boy population, you might not like the answer, although you might see a reason to invest in tissues at that point. Advertisement goes with the times, we have seen that for almost a century, like Yellow pages, Facebook is facing hard times and they will get harder over the next 3 years, it is the consequence of evolution. Facebook has had a really good time, much better then most, but they either evolve (and meta is trying that too), or they end up fading like the yellow pages did in too many places.

True data is the just capture of data of an evolving system in motion and it is not a 4K film, it is a snapshot of THAT moment, that is what data has always been. Thinking it is more is the danger, that is the dangerous event we all have to avoid. When someone tries to sell you a polaroid moment stating it could be a 4K scene of Laura Vandervoort and it is not film, but real, you are getting conned and you get what you deserve. An empty hand with data that has no meaning and at that point there will be no meaning, because there is no way to verify the data you have and that was the second trap. The second trap was always verification. Did you really think that the Nigerian prince is real? In march we saw that a record figure of approximately 2.2 billion fake profiles were removed from Facebook. Now, were they all removed from the very moment of creation, or were they found to be fake? If the second is true, how many data tables are they inhabiting? Now consider that a place like Nigeria (just an example) has 215 million people. Do they all have internet? So really, where were these 2,200,000,000 from? Verification is an ugly business that has been pushed to the background where it can be ignored. Kicking a habit starts by knowing you have a problem.

Enjoy the new week.

Who is the enemy of my enemy?

That is a question I have been contemplating for a few hours now. You see, you might have seen the names Elon Musk and Microsoft. You might have seen that Microsoft is not advertising somewhere and you might have seen that Elon Musk is suing Microsoft for using Twitter Data.

One article is seen at Sky News (at https://news.sky.com/story/elon-musk-threatens-to-sue-microsoft-claiming-it-used-twitter-data-without-permission-12861615) giving us ‘Elon Musk threatens to sue Microsoft claiming it used Twitter data without permission’ where we see “Microsoft has indicated that its service will still support Meta’s Facebook and Instagram.” This is when my mind started to spin the elements and the information available to me. You see, my IP would in a small way hurt Facebook and to a larger degree hurt Microsoft. So what happens when I sell it to Elon Musk? It is not his area, but what happens when $5 billion a year is added to his revenue and as the solution grows (and revenue) it takes more away from Microsoft and Facebook? I know that this would happen, but until now I merely saw it as a side effect, but what happens when it is handed to their enemy and he decides to get creative. His connection to the Kingdom Holding Company would aid both him and the solution. This would give rise to Prince Al-Waleed bin Talal to increase its activities in this area and that also mildly negatively impact Facebook as well. It is a thought worth considering. You see, the solution I devised does have limited advertising options, but it does have some, the idea that Facebook and Microsoft lose these people will not impact them a lot, because in the end I reckon it is merely about 10% at best, but there is an upside. These two players need to show growth to their shareholders and that loss of 10% would over time limit and partially diminish those options. It is not much in overall, but when you consider Windows 11, gaming and Facebook advertising, when they all report a total of 10% less shareholders get jumpy and they have been exploiting these streams for too long. As such my solution is gaining power as people are losing all that advertising on their screens and even as they have some in their (what I call) advertising tomes, their advertising is set to a specific place, one that they would have to seek out and they will, people always need things. As such I created three tomes. The first is all, the second is localised and the third is personal and there is a strength in that. You see, we were all overwhelmed with the Facebook push and we all forgot about places like Yellow Pages, but there was a strength in Yellow pages and no one properly adjusted that view to the digital age, not even the Yellow pages themselves and that is where the strength for over 5 nations lies and that is when the power of Facebook et al start to slowly diminish. You can claim to serve all, or you could properly serve some. That is where Microsoft will fall flat and if I get to serve them their guts before 2026 (a personal prediction) I need to make sure that bad times get to their shores. Yes, they will spin it but loss is loss and shareholders tend to lose their grit a lot sooner, especially when ‘profit percentages’ aren’t met and there was another side to selling my solution, and perhaps Elon Musk would see that benefit to a much larger extent, especially to his other ventures as well. In the end I do not mind selling it to Elon Musk, my IP still gains the strength it would (and the annual commission) and as long as Microsoft doesn’t get it, its fine by me. Although the idea that Microsoft is creating an optional client for my solution is an unexpected turn in more than one way. I say whatever gets the job done, but that is not exactly true, there is more to it. I merely never saw Elon Musk in this area, but he tends to go in all kinds of places and whilst he could set the marker between himself and Prince Al-Waleed bin Talal to fetch billions a year could be a choice for him and whilst he creates a new sea of clients and waves of future revenue he can watch that ship grow to fruition. I’ll be at the dock getting my sales fee and get a mere sliver from that boat as it sails the sea of prosperity. The idea that we both get to see that Junk (also a type of boat) called Microsoft and see it sinking in the distance is merely icing on the cake. And when that happens, I need to get a decent bottle of bubbly celebrating it happened, but that decent bottle is not cheap and as such I need to sell my solutions. Doesn’t a funeral parlour sing that one mans death is another mans revenue? OK, it might have been something like it.

Still, I like where this is going. Microsoft might not care, might remain in denial and spin it all, but the walls are closing for them, I am merely happy to move that moment along a little faster if possible.

Enjoy the day.

From drain to sewer

To be honest, I am not surprised. In this day and age of overruling greed and the lack of care I see a change and this change will set woe to Australia and its local brands. It all started with overly stupid shareholders and stake holders, who engaged greed driven politicians on prolonging the lifestyle that some would and should never have been allowed to continue. I am of course talking on those relying on journalism. This is not about the journalists, although they are not entirely without blame. The news was happy to side with a player who has less than 5% of the market. So they were happy to go towards a player who has a mere 1/20 slice of the advertisement cake, this was never about fair, or about realism.

In the first when we see “Under the proposed bill digital platforms would be required to pay media companies for content” EVERYONE is ignoring the part where the media can decide not to be on the digital format, they can decide not to post their messages on Google Search or place them on Facebook. So why is it an option. It is like advertising on the Yellow Pages and demanding the Yellow Pages for payment for the privilege of showing these articles. The ACCC and a few other players were happy to ignore that part, in addition we see them ignoring the fact that some of these papers have articles that ALWAYS push the link to a payment portal. There is more, these greed driven silly people relied on Microsoft and their Bing flaw to take the forefront into staging the response of “both would have to better compensate news publications for displaying their content, as well as give outlets more information about their search and newsfeed algorithms”, in this, the stage of ‘better compensate news publications’ as well as ‘give outlets more information about their search and newsfeed algorithms’, in this Microsoft who only has at best 5% is eager to increase its market share, yet there is a reason that they only have 5% and the news is only getting worse. As Australia moves away from Google search, they are cutting their fingers in a few more places as well. As silly people are all about their personal gains and personal wealth, the idiots owning the media that they are demanding payment for are all in a stage that they never understood in the first place. The Conversation gives us ‘The old news business model is broken: making Google and Facebook pay won’t save journalism’ (at https://theconversation.com/the-old-news-business-model-is-broken-making-google-and-facebook-pay-wont-save-journalism-150357). There we see “The code is meant to help alleviate the revenue crisis facing news publishers. Over the past two decades they have made deep cuts to newsrooms. Scores of local print papers have become “digital only” or been shut down completely”, as such, we seem to overlook that the elderly owning news media (example the Murdoch wannabe’s) never understood the digital part. We optionally see this in “To understand why the commercial news model is so broken, we first need to recognise what the primary business of commercial news media has been: attracting an audience that can be sold to advertisers”, Google already has the audience and Microsoft wants them too, so silly people (optionally including the politicians) are setting a slippery slope and Australia is about to lose whatever global foothold they have. In this the silly people are clueless on the damage that will hit.

This is seen in two parts, the first is “2021 Cloud Report from Cockroach Labs ranked Google Cloud Platform as the best-performing of the three major public cloud platforms, offering an impressive threefold advantage in throughput capability”, so not only is Microsoft out of options, they are severely outclassed by Google (and optionally IBM as well), a stage that is influencing a global stage that we see (at https://www2.deloitte.com/au/en/pages/consumer-industrial-products/articles/global-powers-of-retailing.html#), so consider the players that have some global visibility. Players like Wesfarmers, Woolworths and JB HiFi. All players that were until 2020 in the top 250, now consider that they are removed from that field. This is because Microsoft does not count on the global field, not with a mere 5%, 7% on the global stage, we get it that Microsoft wants it desperately, but the silly people never realised that the media is now influencing a stage where others will no longer count as well. It is the purest form of ‘Think local, act global’ it would sound nice, but it merely makes Australian brands no longer a global player, a stage that will make New Zealand the number one consumer target for Australian brands and wherever they are second place, they become obsolete. The ACCC should be proud of not comprehending the larger stage. And in all this as the Conversation informs us of “before 2000 print media attracted nearly 60% of Australian advertiser dollars, according to an analysis for the Australian Competition and Consumer Commission’s Digital Platforms Inquiry. By 2017 it was just 12%”, we see the initial folly, it almost reads like the setting of Alexandre Auguste Ledru-Rollin where we see ‘There go the people. I must follow them, for I am their leader’, but the media was never a leader in the digital media (or media for that matter), they were merely facilitators to shareholders and stake holders, as such ‘their’ people are already the population of planet Google and Microsoft wants to annex that population in any way they can. So whilst the ACCC is setting a Microsoft stage, the media is still clueless on what is required. As we see “the core of the problem is that funding such journalism through advertising is no longer viable. Other solutions are needed – locally and nationally – to ensure its survival”, it is the larger setting they all relied on advertisers, advertiser whores for a better reference, yet in all this the newspapers are all drowning most pages in advertisements, it is partial evidence of remaining clueless. The owners needed to act over a decade ago, that is seen in the decrease from 60% to 12%, a decade of decrease and nothing was done and now that they are desperate Microsoft steps in, they will save the day, or so they say but will they? They only have a 7% global penetration, they did this to themselves by forgetting that the consumer had become in charge to some degree, it is what Google wanted all along, they merely became the facilitator of whatever the consumer required and requested, the media does not understand as they think that they are the centre of the universe, but in a global setting with thousands of voices they are merely a discord in a choir at best.

So as the small players listening to the media are throwing away whatever options they have to the media, the media is locally acting to fill its pockets, although they will not see it that way and Microsoft is in a stage where they gain 25,000,000 bing users. And in that stage where 5G passes Microsoft by, the Australians will see a decade of hardship with no future options at all. Well some players will proclaim in their presentations that this is not the case, but when their presentations run dry and when we get to 2023 and players like Wesfarmers, Woolworths and JB HiFi will no longer be on a top 500 list, at that point some people will wonder why they listened to the silly people. I can only hope that my IP is sold before that because the hardship Australia faces with no global audience is not one I hope to rely on, and when you realise just how dangerous this setting is, you will not want that either.

In this when you realise that the media pushed you to a room in the sewer with that view, will you finally realise that the media, their shareholders, stakeholders and advertisers have sold you a bag of goods whilst calling it ‘life on quality street’? Who will you hold accountable the moment you realise that?

Tag Archives: yellow pages

A habit is an issue

Who is the enemy of my enemy?

From drain to sewer

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