We are all in anticipation of the E3, the one place where the game makers get to take the stage and either entice us for almost a year, or get completely destroyed. As we are 5 weeks away from the event, the game changes. It is all about creating hype, or creating optional falsehood. The false hype allegedly shows that the brand might still care to be inflated in perception value and regard. That is what I see when I look at the Daily Star, who gave us: “Microsoft games news: Has Xbox dealt ANOTHER KILLER BLOW to Sony and PlayStation in 2018?” That notion was so ridiculous that I decided to drill down a little. I have no idea who Dom Peppiatt is, but let’s drill down a little on the article (at https://www.dailystar.co.uk/tech/gaming/696572/Microsoft-games-news-Has-Xbox-dealt-ANOTHER-KILLER-BLOW-to-Sony-and-PlayStation-in-2018). So we start with “The company behind Xbox has recruited Darrell Gallagher to work on the Microsoft Studios Executive Leadership Team. Gallagher has a pretty significant history in gaming: he started as Head of Creative at Sony in 1997, then moved to Rockstar Games in 2004 to work as a lead artist. His next step was to become art director at THQ, before he joined Crystal Dynamics as art director in 2005“. This is fair enough, if Microsoft has acquired a titan like that, there will be optional forward momentum for Microsoft. I state optional, because we have seen that Microsoft tends to ignore its customer base and not listen to actual gamers, which tends to be a much larger issue. Then we get the not so nice parts “NEW Xbox One Games rumoured to be in development“, so the operative word is ‘rumoured‘, that was a first mistake, because we have seen that before, rumoured does not make it true and waiting for 5 weeks gives hype, yet in the same space gives massive amounts of resentment. With Rumoured we see references to ‘Perfect Dark’ and ‘Fable’ with old artwork and no evidence of any kind that it is true. Merely the ‘as leaked by Resetera user Klobrille‘ is given, like that ads any value to it all. The only one that is a decent given is a new (upgraded) Forza Horizons, it is the parade horse of Microsoft and it makes sense to make sure that it is there in all 4K glory. The second one is Age of Empires, it has been bled dry on the PC and it coming to Xbox One was merely a time setting. It was originally one of the better games they had, and if the interface is decently improved upon, it might be a niche market winner. So with 2 out of the 5 games that are ‘optionally’ games to come, what kind of ‘killer blow’ is that? It is not even close to a killer blow, so far they have not had any killer blows against Sony, and the Release of God of War last Friday is Sony showing all others that their games are of a massively higher plane of gamer satisfaction than anything Microsoft exclusively has to offer (at present), and they have close to nothing on the exclusive titles front. When we see “Microsoft and Xbox has acquired marketing rights on some massive upcoming games, including Borderlands 3, Cyberpunk 2077, Splinter Cell, Battlefield V, and Anthem“, we need to understand that ‘marketing rights’ does not make it an exclusive title. Another source had given us two weeks earlier “Borderlands 3 hasn’t been confirmed as being actively in development quite yet, Gearbox has unsurprisingly not given it a release date either“, with in addition “It’s likely to be released on PS4, Xbox One and PC“, so why acquire the marketing rights for a non-exclusive title? Seems a waste of money as I personally see it. Second is (from another source) “Ghost Recon Wildlands Splinter Cell DLC is getting a big reveal today. The Ubisoft content for the PS4, Xbox One and PC“, yet there is also mention that this is merely the setting for a new Splinter Cell and in that regard, there is every notion that Ubisoft, the people behind it will not be making it an exclusive title. The same is a given for the makers of Witcher 3, now prepping for Cyberpunk 2077, which leaves two titles none of these exclusives either. So as the article gives us “it’s important to note these are only rumours at the time of writing” in the end, the entire article was a waste of space for all gamers except for the need of Microsoft getting hypes out. The news that they have acquired Darrell Gallagher, which would be good news for Microsoft, yet to surround it with rumours, nothing to show and the fact that marketing exclusives were tailored whilst the games are not confirmed to be is merely a setting for failure, which we saw with the death blow against Microsoft with the release of God of War and actual exclusive title. It will only get harder for Microsoft; the consoles are set to 2.5:1 so for every Xbox One there are 2.5 PS4’s. There is not a game maker in the world that will not make for both if possible. The only option there is what Microsoft had exclusive and keep on converting the PC games that never made it to console. For Sony, it has its own worries. Both The Last of Us 2 and Death Stranding are exclusive titles, but these two players will not go to bed with anything but perfection and for both no official release dates are known, now that God of War delivered all it promised the hunger for these other two titles seems to be growing exponentially. And a gamer that gets too hungry for new games makes weird leaps, that has been proven in the past. So were the two titles just fabs? I am not certain there has been a massive desire to get the Fable line remastered (one, two and three) and the anniversary edition on the 360 only grew the fans of Fable. So getting them all three on the Xbox One remastered, not merely backwards compatible would be a real win for Microsoft, there is no denying it. It is not as clear with Perfect Dark, the heralded game just wasn’t the stuff of legends on the 360, so were some other games. Yet the fans will bow towards the Fable setting in a large way, in equal measure the Mass Effect rumours seem to resurface again and again, also in light of the Andromeda failure, that trilogy would be equally a win on the Xbox, anyone denying that is just utterly stupid. There are a few others, but they are in essence mere remastered games, not actual new games and that is what Microsoft desperately needs and so far they have too little, too few titles and no push towards exclusive wins.
It is in that regard that we see Forbes, who gives us “Sony And PS4 Are Beginning A Massive 2018 With ‘God Of War,’ And Microsoft Should Be Worried“. Yes, we all agree and even as actual numbers are not seen at present, we see in the UK “In terms of purely boxed units, it outsold God of War III by 35 per cent“, that is in merely 3 days, which is almost unheard of. The only title to ever pull that off was GTA5 in 2013. More good news is not console set, but for Ubisoft, it does not matter, Far Cry 5 broke the 100K boundary (on PS4) in Japan which should make the people at Ubisoft proud and happy and rightfully so, the fact that this will also benefit the Xbox One players is merely icing on the cake for Ubisoft and that is what counts. You see, actual gaming is never about the console itself, it is about the game and gaming. Even as God of War is ruling, Ubisoft is getting a nice global boost and with other Ubisoft titles ready to be released it will be a good thing. When it is about the gaming, we will not care, we only care about ‘gaming the play’, or was that ‘playing the game’? We tend to all get together I tend to burn whomever is trying to hand us hypes that are ridiculous, in that regard we have absolutely no regard for any hype bringer.
In the end, will it help us the gamers? Hypes do not, it is an engine of deception to maximise the product, that is the focal point, in this in that regard that the moment the hype is proven wrong (in 5 weeks at the E3), when any of the Daily Star mentioned ‘rumoured to happen‘ it will lash out to the Microsoft community and they will hold Microsoft accountable. You see, when it suits Microsoft they are all over a publisher with falsehood, when it suits them, so either the rumours are true (and I will reports one it), or this was a false hype that has the potential to sway more XB1 owners to switch console, which is overall bad news for Microsoft when that happens. I they have only one advantage this month than it is the rare case where the Gold Live Free games in April are actually better than PS Plus offer for a change. With AC Syndicate and Dead Space 2 ruling the free games, they are giving a better value in an uncommon move.
When it comes to the deceptive engine, it will not stop, not for at least 4 weeks and it is not limited to the Xbox, there are plenty of ‘rumours’ on the PS4 and Switch field, which we find equally annoying, in addition, it is not just limited to some papers, even a site like Christian Today is all about those rumours, which is unsettling on a few levels.
When you consider that ‘Deception’ is act of propagating a belief that is not true, or is not the whole truth, you might understand why we despise it in gaming. So if we consider that the ‘pro’ Microsoft article was optionally propaganda, as well as distraction, or concealment. The gamer has to ask, what is Microsoft trying to conceal or distract from? We will know in 5 weeks when we get to see the E3 presentation.