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The last stretch?

The E3 is now 4 weeks away, we see more leaks and a few confirmations. Most confirmations are to counter the ridiculous statements we have seen in the near past. Statements like: ‘we could see a first announcement of the new PS5‘, utterly ridiculous from the first moment it was voiced. The PS4 and PS4Pro are doing just fine at present, there is no need for new hardware, especially with all those games that are coming. Places like the UK Daily Star, who gave us ‘THE SONY PS5 console is coming – eventually – but some BIG E3 2018 news revealed this week could give us our biggest hint yet for when Sony will release a PlayStation 5 games machine‘, with ‘eventually‘ they cover their setting of utter stupidity. It is basically on the same level as ‘If we have unprotected sex the coming year every night, you might end up being pregnant at some point‘, it is on that level we need to see this. As stated previously, the Nintendo Switch will release 28 games between now and August 2018, that is rather huge, some of these titles have been revered for the longest of times, so the current owners are already hyped and if that was not enough, it is also hyping those who want one, so that is working for Nintendo at least twice over. In that regard, another source gave us earlier this month “Microsoft Won’t Release Xbox One Sales But Claims There’s Been Growth … as a key indicator of our success and will no longer report total console sales“, the upcoming degradation to third position has shaken Microsoft to the core, even as we accept ‘There’s Been Growth‘, the issue remains that there will always be growth, there will be an interest in buying an Xbox One, it is not a bad system, merely a flawed one and in that regard, it still has games, good games too. What is remarkable is the entire setting change within Microsoft. You might remember on how it was not a gaming system but set as an ‘entertainment‘ system for the whole family, which bites even more when you realise that some top boxes offer well over 100% more storage, so the ladies can get all 6 seasons of Sex in the city, whilst the partner can hold onto his entire NHL annual season games. Yet beyond that, when we dig deeper, we see that Microsoft fumbled yet again. In this case I must stand up for Microsoft in its defence (just a little), the market was suddenly overwhelmed with all kinds of Fetch options and recording of TV shows. It took a bigger leap as some offer Netflix, Stan, National Geographic and ABC iView whilst it will not count towards the data usage, which for the Netflix addicted is the sales pitch of the century. The fact that some offer mobiles a special deal that now includes a set top box is just a bonus. Microsoft will not be offering the Xbox One X for a mere $80, will they? That is not their fault, it is my personal belief that those offering these deals know what the data value of a consumer is, and this started merely a year ago, years after the console was released.

So when we go back 3 years (for the comparison), take a look (at https://www.onmsft.com/news/xbox-one-more-all-one-home-entertainment-ever), where we see: “Where media entertainment and television integration were the first talking point announcing the Xbox One, they are now on the back burner. Gaming has taken its rightful place as the emphasis of Microsoft’s gaming console. At E3 Microsoft didn’t focus on anything related to cable television or media streaming, they focused on their library of games, and gaming features such as Xbox One backwards compatibility with the Xbox 360. And that’s smart of them to do, but that doesn’t mean the Xbox One isn’t a home entertainment system. In fact, it’s even more of one than when it was initially announced“, which is all true and fair, yet as I basically stated about 2 months BEFORE that date, when you rely on a 1TB drive, whilst for the consumer the difference between the 1TB drive and the 2TB drive was at that point no more than AU$27, meaning that the difference for Microsoft would be a lot smaller, so why be so stupid to settle on 50% storage? I believe that their sense of pushing people into the Azure cloud never faded, it merely bites them now as we see data collecting abuse (Cambridge Analytica is one among many). That set off the gamers in the same way that ‘always online‘ did, and there is not denying it, it hurt Microsoft bad. Now, do not think for one minute that Sony would have been any better, because it took a while for them to back paddle the offline achievements, but they did and Microsoft did not (well only partially). From my point of view to some extent, the Xbox One offered in some ways less than the Xbox360 did.

Even Nintendo Switch would at some point make an error or two, but in all this the Xbox was the worst, even as we see news left, right and centre, and we see gossip on those same three paths, I am trying to see the reality and report on that. Yet in the end, we are still unsure what big whoppers Microsoft will offer during the E3 and that really matters. Even as we now see that Sony and Nintendo are ready to hit it out of the ballpark during their presentation, we still do not know how ready Microsoft is, because that is at the heart of the mounting pressure; The Daily Star gave us last week “It’s a great time to be a gamer and to be a part of Team Xbox. We’re hard at work on exciting plans for E3, from what will be a great briefing filled with new games to the fan experience at the Microsoft Theater. This is our biggest E3 yet, and we look forward to a great week for gamers“, it sounds cool but there is no beef on the bone of rumours, so we will have to wait another 4 weeks.

In all this I am not alone, more and more professional gamer sites and magazines give responses like ‘Microsoft has a lot of pressure to compete with Sony’s fantastic line-up‘, that is the crux of it, Microsoft cannot hope for a homerun, it desperately needs one at present that is for certain. In this, places like Techradar give us: “Now that the Nintendo Switch is so beloved and Microsoft can boast the most powerful console on the market, we’re hoping to see Sony pull out all the stops for PlayStation this year“, Sony who started and still embraces ‘For the players‘, seems to be ready to do just that. That is the setting that Microsoft is up against. when I look at their victory there is no way around Minecraft 4K, that is not a joke, for those addicted to Minecraft, seeing the 4K version on Xbox One was jaw dropping, in equal measure Forza Motorsport 7 will boast and deliver. Honest to god, what I saw (the short part I did see), I could not tell the difference between watching an actual F1 race on Blu-ray and Forza 7 4K. So they have the goods, and there is no way that it will not drive sales for Microsoft. From what I did see, whether you are a racing fan or not, there is no way around Forza this time around, only the foolish and the dead are unlikely to purchase that game if they have an Xbox One X. Yet, will it be enough? We will know in 4 weeks, for now, there is the smallest chance that Microsoft can turn the downturn around, but it will not be cheap and they have no further room for error, because the moment we see an actual first announcements of the PS5 (I reckon in 2020) and Microsoft has not mended its way, it will no longer be seriously considered by anyone but the devoted Microsoft fans, which remains fair enough.

It is up to Microsoft to figure out whether they are in their final stretch, the only real advice I have for them is to boot their marketing department and actually start listening to the gamers, not the Azure department, the Microsoft cloud needs and whomever else could benefit, because it did not bring the Xbox department anything at all (speculative on my side). Putting Phil Spencer on top of all this was a good first step, in 4 weeks we will see what the Xbox Owner gets to play between June 2018 and December 2019, we should hope for the best for more than one reason, because from my pragmatic view, as I see it, when Microsoft properly ups the game, Sony will be forced to do the same and that is good for every gamer in the world. In that Nintendo remains the wild card, they do what they it is that gamers want and they really got it right this time around (referring to the WiiU vs Nintendo Switch),

No matter what system you are on, there will be huge announcements for every system, which is always good and those who have more than one system will have to decide on which system to buy their games more, or less. It is in the end, the gamer’s choice!

As For the E3, the spaces are set, Sony rocks the western hall, see the image below , it is right next to Nintendo, which has half the space Sony has, so that will be one hell of a bottleneck. I wonder if the media will be there asking if people have both systems. Nintendo has two more attached stands, just like Sony. An interesting setting is that Big Ben Interactive is there too, as is NVidia and at least a dozen others. In the South hall, also below it is different. Most large ones are pretty much the same size, except for Square Enix and Bethesda being slightly larger. Microsoft has a tiny presence there, but it has its own venue as stated by some ‘across the street’, There was no mention of any Microsoft at the West hall at all, implying that their small presence in the South hall is merely some stations for playing. The images are nice to see and to behold some of the names there, what is clear is that Sony and Nintendo are ready to take this to the next level, especially in light of how unrealistically expensive floor space on the E3 is. Yet the best source of released info is the site of the venue itself (at https://www.e3expo.com/).

 

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The deceptive engine

We are all in anticipation of the E3, the one place where the game makers get to take the stage and either entice us for almost a year, or get completely destroyed. As we are 5 weeks away from the event, the game changes. It is all about creating hype, or creating optional falsehood. The false hype allegedly shows that the brand might still care to be inflated in perception value and regard. That is what I see when I look at the Daily Star, who gave us: “Microsoft games news: Has Xbox dealt ANOTHER KILLER BLOW to Sony and PlayStation in 2018?” That notion was so ridiculous that I decided to drill down a little. I have no idea who Dom Peppiatt is, but let’s drill down a little on the article (at https://www.dailystar.co.uk/tech/gaming/696572/Microsoft-games-news-Has-Xbox-dealt-ANOTHER-KILLER-BLOW-to-Sony-and-PlayStation-in-2018). So we start with “The company behind Xbox has recruited Darrell Gallagher to work on the Microsoft Studios Executive Leadership Team. Gallagher has a pretty significant history in gaming: he started as Head of Creative at Sony in 1997, then moved to Rockstar Games in 2004 to work as a lead artist. His next step was to become art director at THQ, before he joined Crystal Dynamics as art director in 2005“. This is fair enough, if Microsoft has acquired a titan like that, there will be optional forward momentum for Microsoft. I state optional, because we have seen that Microsoft tends to ignore its customer base and not listen to actual gamers, which tends to be a much larger issue. Then we get the not so nice parts “NEW Xbox One Games rumoured to be in development“, so the operative word is ‘rumoured‘, that was a first mistake, because we have seen that before, rumoured does not make it true and waiting for 5 weeks gives hype, yet in the same space gives massive amounts of resentment. With Rumoured we see references to ‘Perfect Dark’ and ‘Fable’ with old artwork and no evidence of any kind that it is true. Merely the ‘as leaked by Resetera user Klobrille‘ is given, like that ads any value to it all. The only one that is a decent given is a new (upgraded) Forza Horizons, it is the parade horse of Microsoft and it makes sense to make sure that it is there in all 4K glory. The second one is Age of Empires, it has been bled dry on the PC and it coming to Xbox One was merely a time setting. It was originally one of the better games they had, and if the interface is decently improved upon, it might be a niche market winner. So with 2 out of the 5 games that are ‘optionally’ games to come, what kind of ‘killer blow’ is that? It is not even close to a killer blow, so far they have not had any killer blows against Sony, and the Release of God of War last Friday is Sony showing all others that their games are of a massively higher plane of gamer satisfaction than anything Microsoft exclusively has to offer (at present), and they have close to nothing on the exclusive titles front. When we see “Microsoft and Xbox has acquired marketing rights on some massive upcoming games, including Borderlands 3, Cyberpunk 2077, Splinter Cell, Battlefield V, and Anthem“, we need to understand that ‘marketing rights’ does not make it an exclusive title. Another source had given us two weeks earlier “Borderlands 3 hasn’t been confirmed as being actively in development quite yet, Gearbox has unsurprisingly not given it a release date either“, with in addition “It’s likely to be released on PS4, Xbox One and PC“, so why acquire the marketing rights for a non-exclusive title? Seems a waste of money as I personally see it. Second is (from another source) “Ghost Recon Wildlands Splinter Cell DLC is getting a big reveal today. The Ubisoft content for the PS4, Xbox One and PC“, yet there is also mention that this is merely the setting for a new Splinter Cell and in that regard, there is every notion that Ubisoft, the people behind it will not be making it an exclusive title. The same is a given for the makers of Witcher 3, now prepping for Cyberpunk 2077, which leaves two titles none of these exclusives either. So as the article gives us “it’s important to note these are only rumours at the time of writing” in the end, the entire article was a waste of space for all gamers except for the need of Microsoft getting hypes out. The news that they have acquired Darrell Gallagher, which would be good news for Microsoft, yet to surround it with rumours, nothing to show and the fact that marketing exclusives were tailored whilst the games are not confirmed to be is merely a setting for failure, which we saw with the death blow against Microsoft with the release of God of War and actual exclusive title. It will only get harder for Microsoft; the consoles are set to 2.5:1 so for every Xbox One there are 2.5 PS4’s. There is not a game maker in the world that will not make for both if possible. The only option there is what Microsoft had exclusive and keep on converting the PC games that never made it to console. For Sony, it has its own worries. Both The Last of Us 2 and Death Stranding are exclusive titles, but these two players will not go to bed with anything but perfection and for both no official release dates are known, now that God of War delivered all it promised the hunger for these other two titles seems to be growing exponentially. And a gamer that gets too hungry for new games makes weird leaps, that has been proven in the past. So were the two titles just fabs? I am not certain there has been a massive desire to get the Fable line remastered (one, two and three) and the anniversary edition on the 360 only grew the fans of Fable. So getting them all three on the Xbox One remastered, not merely backwards compatible would be a real win for Microsoft, there is no denying it. It is not as clear with Perfect Dark, the heralded game just wasn’t the stuff of legends on the 360, so were some other games. Yet the fans will bow towards the Fable setting in a large way, in equal measure the Mass Effect rumours seem to resurface again and again, also in light of the Andromeda failure, that trilogy would be equally a win on the Xbox, anyone denying that is just utterly stupid. There are a few others, but they are in essence mere remastered games, not actual new games and that is what Microsoft desperately needs and so far they have too little, too few titles and no push towards exclusive wins.

It is in that regard that we see Forbes, who gives us “Sony And PS4 Are Beginning A Massive 2018 With ‘God Of War,’ And Microsoft Should Be Worried“. Yes, we all agree and even as actual numbers are not seen at present, we see in the UK “In terms of purely boxed units, it outsold God of War III by 35 per cent“, that is in merely 3 days, which is almost unheard of. The only title to ever pull that off was GTA5 in 2013. More good news is not console set, but for Ubisoft, it does not matter, Far Cry 5 broke the 100K boundary (on PS4) in Japan which should make the people at Ubisoft proud and happy and rightfully so, the fact that this will also benefit the Xbox One players is merely icing on the cake for Ubisoft and that is what counts. You see, actual gaming is never about the console itself, it is about the game and gaming. Even as God of War is ruling, Ubisoft is getting a nice global boost and with other Ubisoft titles ready to be released it will be a good thing. When it is about the gaming, we will not care, we only care about ‘gaming the play’, or was that ‘playing the game’? We tend to all get together I tend to burn whomever is trying to hand us hypes that are ridiculous, in that regard we have absolutely no regard for any hype bringer.

In the end, will it help us the gamers? Hypes do not, it is an engine of deception to maximise the product, that is the focal point, in this in that regard that the moment the hype is proven wrong (in 5 weeks at the E3), when any of the Daily Star mentioned ‘rumoured to happen‘ it will lash out to the Microsoft community and they will hold Microsoft accountable. You see, when it suits Microsoft they are all over a publisher with falsehood, when it suits them, so either the rumours are true (and I will reports one it), or this was a false hype that has the potential to sway more XB1 owners to switch console, which is overall bad news for Microsoft when that happens. I they have only one advantage this month than it is the rare case where the Gold Live Free games in April are actually better than PS Plus offer for a change. With AC Syndicate and Dead Space 2 ruling the free games, they are giving a better value in an uncommon move.

When it comes to the deceptive engine, it will not stop, not for at least 4 weeks and it is not limited to the Xbox, there are plenty of ‘rumours’ on the PS4 and Switch field, which we find equally annoying, in addition, it is not just limited to some papers, even a site like Christian Today is all about those rumours, which is unsettling on a few levels.

When you consider that ‘Deception’ is act of propagating a belief that is not true, or is not the whole truth, you might understand why we despise it in gaming. So if we consider that the ‘pro’ Microsoft article was optionally propaganda, as well as distraction, or concealment. The gamer has to ask, what is Microsoft trying to conceal or distract from? We will know in 5 weeks when we get to see the E3 presentation.

 

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