Facebook has been on the minds of many people, so merely on how to procrastinate (a student thing), some on the value of the company and some are investigating on how data issues were reported. CNet reported merely a few hours ago ‘SEC asking if Facebook properly warned investors of data issue‘ (at https://www.cnet.com/news/sec-investigating-if-facebook-gave-investors-enough-warning-about-data-issue-wsj-says/), the origin is the Wall Street Journal. My issue is at the top when we consider the quote “The agency is looking into how much Facebook knew about Cambridge Analytica’s misuse of data, says a report in The Wall Street Journal“, do you think that any evidence is still there to be found? Even if the brightest minds unite to finding anything, by the time all the proper access is granted, the decisionmakers will be facing a new government resetting priorities.
Now, I get it. That is the job of the SEC. With “The SEC has requested information from Facebook to learn how much the social-networking company knew about Cambridge Analytica’s data use, according to the Journal. In addition, the SEC reportedly wants to learn how Facebook analyzed its risk as developers shared data with others against Facebook’s policies“, we see that the SEC is merely doing its job and even if we believe the meida and some of the revelations that passed our screens, the SEC has a clear directive, merely set in factual evidence. Yet the can of goods is seen with “The SEC is also looking into whether the company should’ve told shareholders about Cambridge Analytica’s policy violation when Facebook found out about it, in 2015“, it is not the game, but it is a setting of the stage. In my view there is doubt that this was properly done. The issue is not whether it happened, it is the setting that we must speculate on what would have happened next, and that whilst there is no evidence that something was done. Not the acts of Cambridge Analytica their part is a foregone conclusion. The issue is as long as there is no evidence showing that the data was sold on to other parties. The value of the company would not have been impacted, which would have negatively impacted shareholders. That is the game the SEC is set with that is their duty and they are doing that just fine.
The question becomes on what stage is speculation of something that might have happened set in actionable consideration two years after the fact, that is the setting and that will be a dry bone as far as I can tell. Still the SEC has a duty to perform and they are doing that. Even as Endgadget goes with “the agency might disagree with Facebook’s perspective and find the company at fault for not properly informing shareholders“, the setting is not a given. You see, the impact of value was after the revelation and after the shareholders were spooked by the fear mongering media. As long as there is no evidence that a third party has all the raw data, the value impact is close to nil. The only impact that the SEC should be allowed to consider is the negative impact of value, if proven that data left control of Facebook and only when that evidence is proven to have impacted Facebook before Jan 2018, only at that point is there an optional issue and there is a second tier in all this. If any shareholder is in both companies, it becomes a little murky, because at that point the shareholders themselves will be up for investigation. Whether this is true cannot be said because the first part for the SEC is proving that the second player actually has the raw Facebook data, in all this aggregated data lacks value and interactions on aggregates data is just too shallow for consideration.
And this is just one of the settings. The second and main setting is the Diversity report that Facebook has presented. The Verge is all about the focus on ‘Change is coming slowly, if it comes at all‘, which is a given in most companies (Apple and Google are optionally the exception). The setting is however no longer just about optional diversity, it is about bankable value and the national patent value that these places have in that setting diversity be damned and Endgadget knows this the fact that they took a page to focus on ‘diversity’ whilst there are much larger fish swimming in the Facebook pond is to some a total mystery. The IP Watchdog gives us another side and a side that in this day and age are actually really important. There we see (as a small grasp):
- U.S. Patent No. 8732802, titled: ‘Receiving Information About a User From a Third Party Application Based on Action Types’. Issued to Facebook in May 2014.
- U.S. Patent No. 8938411, titled: ‘Inferring User Family Connections From Social Interactions’. Issued to Facebook in January 2015.
- U.S. Patent No. 9740752, titled: ‘Determining User Personality Characteristics From Social Networking System Communications and Characteristics’. Issued to Facebook August 2017.
- U.S. Patent No. 9798382, titled: ‘Systems and Methods of Eye Tracking Data Analysis’. Issued to Facebook October 2017.
- U.S. Patent No. 9923981, titled: ‘Capturing Structured Data About Previous Events From Users of a Social Networking System’. Issued to Facebook March 2018.
These are only 5 out of a large basket of patents and the issue is not about diversity of staff, it is about the diversity of the population. The setting does not change that much, because changes might be small, but consider that in this case we have an additional 1 TB a day that can now be used very effectively. So even as the Verge reminds us with “Rep. G.K. Butterfield (D-NC) took some time out of a congressional hearing in the wake of the Cambridge Analytica scandal to grill CEO Mark Zuckerberg about increasing diversity at the company, something that Zuckerberg said that Facebook was “focused on.”“, we can take diversity as stated with ‘increasing diversity at the company‘ as either staff diversity or data diversity, I guess that I am going with number two on that one. You see, even as I tipped on ‘diversity’ we all recollect places like Forbes and the Financial Times on how it leads to better profits. It is the reason it reflects on the shareholders on how that notion gives them an on the spot hard on, male and female shareholders alike. Yet, the much larger revenue boost is seen when we combine the setting of the patents, the data that Facebook has and now we get to yesterday’s story, In yesterday’s article (at https://lawlordtobe.com/2018/07/12/seeking-security-whilst-growing-anarchy/), I left a few screws fall all over the place. With ‘Seeking security whilst growing anarchy‘, I gave a title that could be read in more than one way. The part I just skipped yesterday (as the story would have been too large) was seen with “So now we get the setting of ‘who is exactly waging war on who’, or is that whom?“, as well as “the defense ‘laws governing wars were devised with conflicts between states in mind‘ can no longer be upheld“. These were true settings, yet the setting of the data was partially set in “how many flags were raised by that one person, yet now not on 5 tests, but on dozens of tests, against people, places, actions and locations at specific times“, there we see the issue, but there is a complication, the bulk of the people actively sought all use burner phones, they tend to be nervous and do not call, yet they are closely grouped together and that is a first setting. Now consider that for the most burner phones are useless, now consider these people taking hours to keep busy and some will go for the silliest diversion. A diversion like a simple Candy Crush, now take another look at the 5 patents, consider that the burner phone is useless for intelligence, but now reconsider that value when these patents are used, not merely for tracking needs, but reconsider the ‘Eye Tracking Data Analysis‘ add the camera to take a silent image of the iris, it is almost as good as a fingerprint. Now add ‘Structured Data About Previous Events From Users‘. Two of the five added to the billions of users on Facebook and now we have a system that does a lot more, it is the 32% that Palantir inc. does not have, the patents that Facebook has allows not merely for a diversity growth factor, it will be one of the few times that any company had two massive niches in data, when Combined it allows the US to have a grasp of a system that allows near real time tracking of anyone they seek, this system can void well over 80% of the false flags making the data system well over 10 times as efficient than ever before. So yes, we can argue the truth of “Not to worry, says Facebook VP Allen Lo, head of intellectual property. “Most of the technology outlined in these patents has not been included in any of our products, and never will be,” he told the Times in an email” as a master of IP I do know the length that Facebook has been through with patents and he is telling the truth, the product of Facebook is Facebook, that system will not go there, but will be in all kinds of different technical solutions that allows for new methods of data gathering. Even as it is a burner phone, when they take it for a mere leap into betting solutions and gaming procrastination, they will hit some top 10 app of the month and that is when one element of data is connected to the ones that matter for those seeking these really welcome people for personal one on one interviews. And there we see the link between places like Palantir and Zuckerberg (not Facebook). Sen. Maria Cantwell was asking around the edges for a reason, the April interview had another reason, one that I was never aware off (or considered). It seems that she heard water cooler chats on settings of Palantir, this was about a larger issue and the Patents had clearly indicated options for Facebook, it was not about the setting (as she put it) ‘the talent and the will to solve this problem‘ it is given that Palantir knows that Facebook Inc. can become a contender and with the data that could be available, we see a setting where Palantir would be going up against a new player having 500% of the data that the Palantir customer has and more important, Facebook has the patents to partially solve the burner phone issues much better then Palantir ever had the option for and that is a real new path in this field. So as I personally read it, Sen. Maria Cantwell was asking whether Mark Zuckerberg was ready to become a player in this field.
So yes, even as we see that some steps are small (like diversity and torts law), Facebook has an optional setting to take a leap forward, not by a mere length, but by an entire class of data options, which is new and that is where those investigating Cambridge Analytica never looked at, or so we were meant to believe, Sen. Maria Cantwell might be the first through orders or insight to do just that.
That setting is now still under debate, not because of the tech, but because of a case of OIL STATES ENERGY SERVICES, LLC v. GREENE’S ENERGY GROUP, LLC, ET AL. No. 16–712 (decided April 24th, 2018), this case changes the game all over, because until overruled by the US Congress, we now have a setting where we see that the possibility that patents are no longer property rights is close to an absolute. Patents are not property rights and will not be property rights until Congress overrules the case, so in this the entire patents side is now a new setting that it is set as a government franchise, so in all this Facebook has the one play to set themselves apart from the rest of the data players, and some might state that the setting of the decision of the Supreme Court was a forgone conclusion close to two weeks earlier, so Sen. Maria Cantwell was either on the ball or asked the perfect questions two weeks in advance, I wonder who ended up with a boatload of speculated wealth, because someone definitely got rich in that process (happy speculation with a smile from the writer).
In all this it was not merely the setting of diversity and how to see it, but the fact that a place like Facebook might think iterative within its Facebook app, it has options and therefor opportunities in a much larger field than merely the Facebook app. So if Palantir is not worried on what comes next, they are more asleep at the wheel than you imagine; a small spoiler alert here: the people at Palantir are a lot of things, they have never ever been asleep so they know what is coming and as the path of Facebook is allegedly on now is regarded as government Franchise terrain, we need to wonder where this goes next as they are still all about finding those illusive extremists, all depending on burner smart phones.
I wonder when the rest realises what the patent holders have been able to achieve in mobile communications, now consider 350% of speed increase and 700% of data markers with the release of 5G, now revaluate the Patents that the Facebook corporation has and consider how much larger they could optionally become by 2021. Now reconsider the Forbes list of ‘The World’s Most Valuable Brands‘ and consider its position in 2021. I doubt that it will be #1 at that time, but it will be equal if not bigger then Google by then taking its #2 position away from them, and leaving Microsoft a distant #4. Although Microsoft is doing plenty to diminish its value all by themselves, they do not need to rely on Google and Facebook to reduce their position for them.
Iterative act never go anywhere, it is the setting of new stages where true fortunes are gathered.
Happy Friday 13th everyone! (Please don’t meet a guy named Jason today)