There are a few wars to look at, but the setting for the consoles is one that is shifty as hell. I have been outspoken against a certain brand whose name starts with ‘M‘ and ends with ‘icrosoft‘ for a few reasons, but that is not what it is about. It starts with the Sato. A writer for Siliconera giving us the sales of consoles for last week. The systems that matter for the week of 10th to the 16th of September in this are Nintendo Switch that sold 38,738 consoles, down from 43,513 last week. The PS4 12,057 down from 12,281 last week, the Xbox One 58, up from 19 last week, the PS4 pro 4,959 down from 7,442 and the Xbox One X 159 up from 30 last week (Japanese sales numbers). So we can go with the fact that Microsoft is the only one on the rise. We can go with the optional truth that Microsoft consoles (plural) merely represent 0.5% of the Nintendo Switch sales. I did not even consider News Nintendo DS systems in all this, the number would become laughingly small (and blow away whenever you open a window), if it has not done that already. Microsoft Xbox One systems are a mere 3% of the PlayStation 4 systems and that is not a good thing either (for Microsoft that is). Yet we must also acknowledge that Nintendo is a force of nature at present. You see, at present the Nintendo Switch might merely be at 45% of all the PS4 systems sold (normal and Pro), the fact that they did this in under 2 years is an amazing achievement and there is no stopping Nintendo. I expect that they will break additional records at both Thanksgiving and Christmas this year (as well as the Saint Nicholas festivities in one or two places).
It goes even further when we see the Nintendo games exploding on the screens when it comes to the revenue. This year alone, the revenue for Nintendo went up by a cool 100% to a net value of almost 10 billion dollars, that is a massive achievement in gaming and their growth is still enduring. With online play being free and Fortnite still on the rise and with 30 titles still arriving before the end of the year. It seems to me that Nintendo figured something out and Microsoft is paying a high price for the wisdom gained (Sony gets hurt too but much less).
So whilst Xbox UK is still hiding behind what I would clearly define as ‘deceptive conduct’, they might think that it is ‘innovative thinking’ we are merely confronted with a once growing game maker that is now becoming obsolete in its thinking.
So why deceptive conduct?
You see, the people were confronted with a tweet a mere three days ago. The tweet: “Play 500+ Classic Xbox & Xbox 360 titles on your Xbox One today… totally for free“, yet when we read down the tweets, we see the hitch. We see: “If you already own them – no need to buy again! Just download or put the disc in, and away you go“, news that is 2 years old and we are still confronted with a digital department that just does not get it. They did not tell us “We have upgraded our backwards compatibility program to 500+ games“, no that would be too honest. No we get: “Play 500+ Classic Xbox & Xbox 360 titles on your Xbox One today… totally for free“, it is not merely deceptive conduct, it is what I would personally call an open blatant lie. You see: “totally for free” would have been the setting if pre-owning the game was not a requirement, so some purchase was required, giving the setting one that is a an outright lie, as I personally see it.
Getting back to the sales I mentioned earlier, we need to realise that this is not global. The numbers come from merely a Japanese source, sales in Japan. Yet the setting is still clear (to some degree), Nintendo is here to stay and it is growing its influence on a global scale and when we see the mere achievement of 58 Xbox One systems over a week in a nation that is around 130 million people, whilst some sources give us that 50% of them are into gaming. We do not have a comprehensive data file that gives us a more complete picture. Yet we see that there are around 700 million online gamers, which is well over 40% of the online population, when you consider that, we see that the numbers and the setting is massively important. Venturebeat gave us in the past that spend per person is Japan (#1) with $120 per person, the US (#3) with $62 the UK and Australia in 4th and 5th, whilst they are on equal footing with $62 and $55 per person. So at that point do you still think that all this misrepresented loot box mess is merely about gambling? So when we were given: ‘Australian Senate inquiry extended after study calls loot boxes ‘psychologically akin to gambling’‘ merely three days ago as well as both “The Australian Senate inquiry into micro-transactions is taking into consideration a large-scale study that claims “loot boxes” are psychologically akin to gambling“, as well as “The paper is the result of a paid online survey among 7422 gamers. Curiously, over 6000 responses to the survey were discarded because the answers were either not serious or incomplete“, which is interesting because I never saw that link in any place and I have been a gamer since 1984, long before the word ‘gamer’ was cool. The article is actually good and gives us one part that I can stand behind: “recommends adjustments to the current game classification system advising “parental advisories for games that feature loot boxes” as well as “a descriptor outlining that the game itself features gambling content”“. I would be willing to take it one step further. I would demand that there are two additional parts. The first is that there needs to a clear path where we can earn loot boxes for free (not unlike the Mass Effect 3 setting), in addition we need to see a clear sticker on the front of the box stating that ‘no loot boxes are required to play or complete the game‘ Several games have clearly stated that in the past, yet adding this on the front of the cover is not the worst idea.
I still disagree that it is gambling, yet having a clear mention that loot boxes are set to chance and optionally the chances of getting a certain rarity is not the worst idea either. And in all this, the console war is now setting to a much larger stage, even as they all (partially correctly) point their finger at EA Games. Ubisoft has unlockable content (at a price as well, yet they ALWAYS clearly stated ‘this item can be unlocked through regular gameplay‘ as well. So it is not immoral that they offer it as an initial unlock for $5, it merely shows us that that person is not really a gamer, merely a player.
In this there is more to Ubisoft; it is clearly seen in their Assassins Creed games. Going back to Assassins Creed 2, they had the Ubiclub. You can buy things there. Unlocking premiums and extra’s (skins, backgrounds, outfits and weapons), to buy them you play the games and when you get to a stage, like completing a set of conditions, making it to a certain point in the game you get points, these points re kept in you profile and you can unlock them for any Ubisoft game you have, giving you more and more by merely playing. It opens up the need to complete, the drive to achieve and the option to get cool things. Here I clearly state: ‘Well done Ubisoft!‘ and this is still an ongoing stage with badges and cool stuff with every additional game that they release. So as I state that loot boxes are not gambling, I am for the most not against the setting: ‘Study urges games with Loot Boxes to be Restricted to Players old enough to Gamble‘, which is not the same. The question is not merely on how to check it; the issue will soon be that abuse is harder to check. Even if they cannot be merely bought online, even when the loot box cash needs to be bought in the store, we will see the irresponsible act of the parent giving in to ‘junior’ buying more and more loot boxes. It is important to raise the issue as more and more consoles are confronted with games that depend on loot boxes, and that is not nearly the beginning. We see part of this in Eurogamer (at https://www.eurogamer.net/articles/2018-07-23-fifa-player-uses-gdpr-to-find-out-everything-ea-has-on-him-realises-hes-spent-over-usd10-000-in-two-years-on-ultimate-team), when we are given “Michael was sent a data dump by EA via two PDF files each over 100 pages long. This amounted to a huge number of files, which include engagement data, FIFA 18 stats, device information and more than 10 audio files (these are recordings of his calls to EA support). It also included details of every player Michael bought and sold over the past two years in FUT“, so beyond the setting of “EA also provided data relating to how much real world money (in dollars) Michael had spent on FIFA Points, and he told Eurogamer he was “gobsmacked” to discover he’d spent over $10,000 in just two years“. Apart from the fact that you are losing your screws, the mere fact that you are not aware wasting cash to such a degree is one part, yet in this, the part that everyone ignores is “30 days later, Michael was sent a data dump by EA via two PDF files each over 100 pages long. This amounted to a huge number of files, which include engagement data“. I never played FIFA, yet when Microsoft remained in denial that 5 GB in 10 days was uploaded without my consent or knowledge into the Azure cloud, they merely pointed at the internet provider and stated that this is their responsibility (whilst I had not played any multiplayer games), and now we see what EA collects, in all this, the collected data is not an issue in any of this?
And the console wars are not done, not by a close margin. This goes beyond which system is popular, with system has loot boxes. This is about data and with all these systems being online and optionally ending up collecting personal data, there is a larger for not merely gamers and players. It is about classifying people and the setting of how bankable have we become? We saw this a few months ago with ‘Esports streamers and gamers are among the most bankable influencers, pitching to a new generation of consumers that don’t track traditional‘, it is about finding money people, those who propel the brand and when we realise that we seem to have a few additional problems and the fact that no attention is given to that part in the equation is equally a problem.