The sides of different matters

We all have this, we all have moments when we combine things that are separate, we all do this. At times it amounts to making a balance, a balance of issues. I have had that today. Today I am disgusted beyond believe. It is because of the most disgusting shit Australia has ever known, Peter Dutton. 

In his case there is no right, there is no honourable, he is just pure shit. A pure shit with his “If you don’t know, vote no”, with that in mind, the Australians crossed and deceived the aboriginals yet another time. The larger issue started to form in my mind. 

The second issue is Microsoft. They have been cleared to buy Activision and Blizzard. Now, I have remained on the fence. It is a dubious, yet not illegal business practice and Microsoft has too many media people trying to grab a few coins in their corner. You see, we get the spin from the media (spin, not lies) that they now own:

– Crash Bandicoot (2020)
– Spyro the Dragon (2008)
– Guitar Hero (2015)
– Hexen (1995)
– King’s Quest (1998)
– Space Quest (1995)
– Quest for Glory (1998)
– Tenchu (2006)
– Pitfall (1982)
– Tony Hawk Pro Skater (2020)
– Zork (1991)

And a whole range more. The problem is that this is spin. It is true, that much fits, but the total value of all that IP does not surpass 1 billion (if even that much). 

It is about data. Especially the data they can get when they focus on Call of Duty, Candy Crush, Diablo, and Overwatch. This was always about personal data and aggregated data. Minecraft with its 131 million players was the first step. The larger station is Candy Crush had 255 million users, Overwatch with its 23,544,632 monthly active users. Diablo was a let down for Microsoft with only 5 million monthly active users, Diablo 3 sold over 30 million copies and that is what Microsoft was hoping for. It is falling behind and like the losers they are they merely acquire to make up for the short fall. And now they have committed $69,000,000,000 to that cause. This also presents an unique option as I see it. As Microsoft committed to one side of the chess table, all of us, not just me have the ability to support its competitors (Amazon and Tencent Technologies) with our creativity allowing them to get the games to keep these two ahead of the game. This means that the pool of users all down for Microsoft and with that their data pool fails and they wasted sixty nine billion on that caper. I would have loved to have done this alone, but that is not my forte, it is too big for me alone. I am not alone in this. You see Microsoft still has Sony and Nintendo as competitors and they are stronger, optionally not strong enough, which is why we need the other streamers to have exclusive options. I do not think Netflix has what it takes and they will partner with Microsoft at the drop of a hat when Disney gets too close. 

But there are options and it is high time that Microsoft learns the hard way of intruding on the safe space of gamers. Microsoft might have pushed for the other loser (Ubisoft) to connect for the cloud gaming, but it is most likely too little, too late for them. There is a decent chance that Microsoft acquires this under another hat, or push enough business that way to avoid Ubisoft from collapsing. AC Mirage was a step in the right direction, but I fear that it was not enough. I reckon (extremely speculative) that Microsoft will make a portal for game pass towards Sony and Nintendo, so that they can capture data from those gamers too. It keeps them in the race and a lot closer to the data vaults Google has and that is how their own weakness becomes exposed. I also speculate that ‘repairs’ on games on Sony and Nintendo will find delays and we will get the acceptable answer “our system first”. I cannot fault the approach, but there are too many larger issues here. As such the weakness was exposed and if I can create enough waves with IP for Tencent Technologies and Amazon, Microsoft will be in a decent amount of trouble. They never considered creative minds handing over idea’s in gaming to competitors, it stops their millstones rather effectively. They will spin this in any way they can, but when the tally is made, they will see less and less revenue from an investment that was folly to begin with. 

And as I set forth the ideas in my mind, another thought occurs to me. I wonder if Microsoft ever considered that part of the equation. You see Reuters at some point gave us “Judge Jacqueline Scott Corley in San Francisco pressed FTC lawyers on where their economist got the data to show the deal would harm consumers.” And I get it, it was all about a shooter, well I figured out another path and now it will matter a grea deal. But I will let you figure that out yourselves. It is optional that Microsoft never saw that small detail either and now that part could cost them a lot. I need to consider how I set that information free. Perhaps places like the Khaleej Times, the Arab News, Al Jazeera or some other source where Microsoft does not control the narrative. It is not a given, merely a thought and an option.

Enjoy the weekend.