The universe has changed, it changed some time ago, yet the powers that be, be it in business, administration (read: government) or retail where all for the most are in denial. They deceive themselves through stories. One uses Tableaux to use the data to present the picture, a picture often based on incomplete or overly weighted data. The next one relies on dashboards like SAP to use spreadsheets to bedazzle the people with slice and dice numbers, looking pretty as a pie chart, yet not giving us the goods, because nowadays, these companies hire people who can sell a story, not drill deep on the results. The story is whatever the paying customer is willing to hear. They are all adopting the political need that has been in play for many years: ‘If the data does not match, change the question‘. That is the first part in a sliding scale of representation, and those representing the stories are running out of options (read: point fingers) to turn to.
The first part is seen in ‘At the time of year when queues usually form for popcorn and the money pours in, box office revenues are plunging. Where are the blockbusters?‘ (at https://www.theguardian.com/film/2017/aug/26/even-superheroes-may-not-save-hollywood-desperate-summer), here we see: “The true scale of the potential problem facing the industry can be seen in the precipitous drop in movie attendance this summer, down 52% year-on-year to 385 million at the time of writing. It is the lowest level of attendance since the summer of 1992“, in addition we get “Hollywood is stuck in a rut and it needs a safety net – superhero flicks fit that bill right now“. Two statements that might be the bill of the story, but in reality, the people are adhering to mismatched data and not properly investigated results as I see it. You see, the data is evident and it is out there, the games industry is taking 100 billion plus a year now and some of the other elements of gaming are taking a slice of that. In addition, providers like Netflix are now in much better control of their audiences that is mainly because they figured out what was wrong in the first place. You see, the gaming part is the first part of the evidence. People are now spending it on something else and they are no longer relying on the box office as Netflix gives then options. the second part is seen in the Business Insider (at http://www.businessinsider.com/us-cities-where-cost-of-living-is-rising-the-fastest-2017-6) where we see that on number 10 (New Orleans) the cost of living went up by 18%, on number one we see Nashville with a cost of living raise of nearly 30%, as we have not seen any actual economy increase from the United States, or better stated, the working people of the United States have seen almost no increase in wages and quality of life, those representing certain numbers decided to just ignore issues and evidence. Now, that top 10 list is a little skewed too, yet when we realise that for 3% of Americans their cost of living went up by 18% or more, how worried do we need to be with certain represented numbers? So consider that Los Angeles was part of that top 10, yet New York is not, there we get ‘Cost of living index in New York is 21.37% higher than in Los Angeles‘, which with close to 9 million is 2% of the US population, so now we see that the hardship and quality of life is hitting 5% of the American population and the numbers do still go up, so when we see “drop in movie attendance this summer” how can anyone be surprised? In addition, we should also realise that this gives rise to the fact that apart from people not going to the cinema, many are now spending it on something else and a $20 spend on 90 minutes is not considered when $55 gets them hours, sometimes hundreds of hours of gameplay. We are all getting more and more weary on the bang for our buck and the cinema can no longer deliver that value. No one denies that movies are just better on the big screen, but for many it is a trip only affordable a few times a year so the people are getting really picky on what they see on the big screen. Richard Cooper gives us part of the news, but also ‘forgets‘ to give the full picture. With “It is mid-budget films and their fans that have tended to suffer“, here he only gives us part of the story. As the Hollywood engine of greed and reselling remains on a steady course, we see the need for maximising results and as such the movie makers are closing the gap between cinema and digital release. Why spend on the cinema whilst within 26 weeks the movie will be out on Blu-ray? Basically it is the same price, Guardians of the Galaxy Vol. 2 is an excellent example in this case. People are becoming stingy because they have no other options. All the messages of a fake economy and how good it is might look nice on the news, but for the most, people in the US cannot afford any extras. Many in the USA need to work double jobs just to get by. The US census gives us that in 2015 13.5% of Americans were in poverty, I feel certain that this number has gone up in 2017, some sources give us that this has gone up to 14.5%, so one in seven is in poverty. Do you think that these people will be watching movies on the big screen? So the Hollywood moment of desperation is not to be resolved, not until the quality of life and cost of living for Americans is set to a much better status. Those who can might try to leech of the neighbour’s Netflix, those who cannot need to find affordable entertainment, if they get any at all.
In the second we see that this economy is also bolstering a new level of exploitation. Even as we all ignore certain elements, Uber has changed the game, with ‘Inside the gig economy: the ‘vulnerable human underbelly’ of UK’s labour market‘ (at https://www.theguardian.com/inequality/2017/aug/24/inside-gig-economy-vulnerable-human-underbelly-of-uk-labour-market) we see a new level where the people are sold a cheap story (read: Uber story) and as they are hiding behind what people should investigate, we see that desperation is exploited in other levels. It is not merely an American issue; it is becoming a global issue. With “Each passenger’s destination, however, will remain a mystery until they have been collected. And regardless of the considerable costs they might incur to fulfill that journey, the driver will have no say in the fare. Uber both sets the fare, then takes a hefty rate of commission from it“, we are shown that there is a dangerous precedent. As we see online needs explodes as people need cheaper solutions, Uber will weigh in on maximising its profit. As I see it: ‘the drivers having no other options to work to near death for scraps’. With “The driver knows that failure to accept these terms will result in an immediate loss of work: they will be blocked for a set period of time from accessing Uber’s online system that provides work” we see new levels of legalising slave labour. The ‘do it or else‘ approach is now strangling the freedom of people to death. We see evidence of my statements with “The companies themselves tend to talk about the freedom, independence, and flexibility with which self-employment is usually associated. But many of the couriers and drivers we have spoken with over the past year have had an alternative model of self-employment, and with it much financial insecurity, enforced upon them“, and the law is not offering any solution, not in the UK and not in the USA, being an entrepreneur tends to have long lasting benefits at times. They all voluntarily went into the contract and they can all walk away and starve. It is not an option for those with families to support and feed. Part of this crux is seen in “we have noted how companies are able to use the guise of self-employment to dump a whole series of obligations and liabilities onto their workforce, while depriving them of protections enjoyed by the rest of working Britain“, to be the entrepreneur comes with hidden dangers, especially when you work for other entrepreneurs. The age of exploitation is upon us and as we know it, we can no longer afford to go to the cinema, a side Mark Sweney seems to have ignored. Yes, he does give us the Netflix element and there was no way to avoid it. He does go in the wrong direction with “For film fans, theatres still have an allure for the launch of big movies, but in the new world, where all media is competing for eyeballs and time in the “leisure economy”, the Netflix threat is rising“, he is not incorrect, yet he is incomplete. He forgets that Netflix is all many can afford (and a fair amount cannot even afford that). So why go to the cinema for the next sequel? Box Office Mojo gives us part of the goods, in 2017 only 2 movies broke the 1 billion mark, Beauty and the Beast with Emma Watson (I personally do not think she was a beast in that movie) and the Fate of the Furious, which makes sense as Vin Diesel is stark raving nuts on most given days (in the fast and furious series) and who doesn’t enjoy a chase movie whilst we know that the driver is Looney Tunes. A movie with a good grasp on the desired quality of life time! So if we accept that the bulk of the Americans had to choose two movies these would be it. Yet, that number is not correct. You see Vin Diesel is attracting an audience, but 81% is not domestic, in the case of Miss Watson it is a 60% non-domestic audience. If we focus on the American market the Beauty and the beast was best, but only good for half a billion, if we focus on the domestic market, it is merely the Force Awakens that brings the goods for Americans. It makes sense with the following it has, but it is also deeply sad that decent movies are no longer bringing in the bacon. We cannot merely be blaming Netflix on this, we can surmise that the people can no longer afford the large screens in America, it is the most likely scenario, when we consider that only 3 movies got the domestic top 100 of gross revenue in 2017 and 11 in 2016, we cannot disagree with the view we get offered, but in retrospect, there is enough evidence that the US job market was worse last year. So with still 3 upcoming box office smashes, the big screen performance remains down, to what extent is harder to state, because there is enough indications that there is a lack of quality numbers, which makes my predictions not wrong, merely speculations and I accept that, yet the makers of the article and the presenters of the story of ‘Even superheroes may not be able to save Hollywood’s desperate summer‘ know that they were blaming the DC and Marvel Universe for not saving an economy that does not presently exist. The economy only exists on the Dow Jones index and that one is skewed towards the 1% of Americans that can afford a large apartment in New York and other places. What a shame that reality requires the 99% of Americans they give no consideration to. Yet it could be worse and there is every chance of that happening. As we see Mario Draghi and Janet Yellen warn against regulatory cuts, as we see “European Central Bank President Mario Draghi said protectionist policies pose a “serious risk” for growth in the global economy“, we could deduce that Draghi is soon depending on exploitation tactics to grow the economy, not only has his Quantative Easing failed, he will soon depend on legalised slave labour to get the economy the boost no one wants in such a manner. So as Draghi states: “To foster a dynamic global economy we need to resist protectionist urges“, which will not just end the filling of any quality of life if it was up to certain Uber approaches, it is also signaling the end of places like Hollywood, because they only get to exist when people can afford to go to the cinema, an display of ‘ingoranus totalicus‘ shown by these same people as they bolster the story that ignores the needs and plight of those in the lover 60% of the total income bracket in most of the modern western world.
We will see in the next 18 months what remains of the values we considered in the past. Life as we know it will change, that has always been the consideration of an evolving natural life. We merely forgot that those in charge are not in favour of change unless they could directly profit by it. I wonder if the people in Hollywood realise that part of the equation.