Tag Archives: Malls

I saw an ‘article’ and I was momentarily stunned. It was merely a moment, but the headline got me. It gave me ‘Saudi Arabia Air Conditioner Market to Hit Valuation of US$ 5,969.25 Million By 2033 | Astute Analytica’, it was a surprise as Saudi’s have a much better resistance than almost anyone else on the planet. And i’m fine that they prefer a less desert heat feeling. But then I got to wonder about that premise. You see it comes with a ‘sample’ page and for $ 4250/- you get a one seat license. They do hand over a free sample (if you submit your email and phone details, and when did that EVER go well?) You see, now the article is set to a simple sales page. 

And the sales people have a decent grasp of the need. They start the story with:
“The air conditioning market in Saudi Arabia stands as a testament to the interplay between climatic necessity and economic prosperity. In a country where temperatures can soar beyond 50°C during summer months, air conditioning transcends luxury to become an indispensable aspect of daily life. This necessity is reflected in the staggering statistic that approximately 75% of the electric load in Saudi Arabia is consumed by air conditioning systems, with air conditioners accounting for about 52% of the total electric energy produced in the country.” There we have the words ‘Staggering statistic’ but there is no underlining evidence. Well there might be if you pay the $ 4250/- or hand over all your details (and I am not THAT stupid). You see, it might have value if they had submitted that report without wanting anything, but that never happens in this world as they see it. And here I found some details “BSI Business Park, Sector-63, Noida UP- 201301 – India” this doesn’t invalidate them, it merely gives voice to their ‘aggressive’ sales technique. Then we get the ‘run-down’. You see they are given their ‘great companies’ in just too small graphics, but it is too small. At some point you see logo’s like Google and the rest? I couldn’t make this out. So what are these ‘experts’? According to searches I did, we see that they “rated 4.7 out of 5 stars on AmbitionBox, based on 7 company reviews”, and a place called AmbitionBox gives us more, these 7 reviews are 7 people in Noida (likely employees), so which people at Google trust them? 

That is merely the start of it. Then we get to “approximately 75% of the electric load in Saudi Arabia is consumed by air conditioning systems, with air conditioners accounting for about 52% of the total electric energy produced in the country” so on what data is that based? Oh, right, for $ 4250 or handing over all your data you get to know that part. Yet I have questions. You see, There is a side that I consider valuable. They give us that America and India are the larger supplier of AC systems, but that is not the side I looked at. The one sentence I looked at. It was “High energy consumption straining the national grid”, it is the one setting that has value to me. There is a need to look at what makes an AC system operate. There is a need to reengineer these systems so that the power consumption goes down by 50% that is the actual challenge. You see there is a need for cold air, not merely cool air. The romans (you know the ancient Italian bunch) did it in reverse for hot houses in two stages, can this be reengineered to keep things cool? I reckon that you need a lot more power to get something from 50 degrees to 20 degrees than you need when you get 50 to 35 degrees in stage one and 35 to 20 degrees in stage two. Now, this might not apply to all houses. But consider malls and apartment buildings they could use that approach. You see 50.60% of the total housing are apartments, that means thousands of apartment buildings. Now consider that they might get free building AC reducing power drains. Then consider that they have 107 malls in Saudi Arabia (according to 2025 counts) and they set the same setting. A few years ago I set the premise for Dubai in a new setting of power distribution. That could apply to malls as well. So downing the power drain seems to be a first requirement. I did this on June 28, 2022. Almost three years ago in the story ‘Will you feel frisky?’ (at https://lawlordtobe.com/2022/06/28/will-you-feel-frisky/). Is it foolproof? No, but it is a large step in the right direction and power consumption will hit the planet on a global setting and I saw Dubai as one of the first places to get hit with requirements. I never tried to sell anything. I am merely trying to contribute to the solution. So take that and add a reduced power drain through air conditioning. Seems that I partially solved the energy drains, and it didn’t require anyone to hand over their details or ask for $ 4,250. You merely had to read the piece and see if you could improve on it, or even implement it, partial or not.

Yet, no matter what the motives of Astute Analytica are, they seemingly handed the world an issue. You see, a salesperson might see opportunity in ‘Valuation of US$ 5,969.25 million by 2033’, yet others will see infrastructure and support jobs by then and others still will see that something needs to be done about power drains by 2033. You can get solutions in more power or you can get solutions into getting better power systems and more power efficient AC solutions. It is up to the instigator to see what is best. The AC supplier wants to sell, but at some point it becomes a redundant setting, especially if power needs are rising. America gave us some numbers late last year when they gave us “Five-year US load growth forecast surges 456%, to 128 GW: Grid Strategies. U.S. electricity demand is forecast to increase 15.8% by 2029”, I wonder what happens when we look at Texas and someone did. A mere two weeks ago we were given “it’s possible that the grid would not have enough power to meet peak demand during the summer and winter seasons starting next year.” As such getting some systems more efficient might be the way to go. And I for one saw an option which was found in ‘cheap’ Slovakian fridges. Considering the two step solutions it might be a way to go, especially in Saudi Arabia and the UAE. Optionally more places as well. But I will leave this to the properly educated civil engineers in the land to see where they can take this idea.

Well I earned my sandwich today. Have a great day.