On the first of February 2022 I wrote ‘The opportunity for 2022’ (at https://lawlordtobe.com/2022/02/01/the-opportunity-for-2022/) where I set a stage for augmented reality, at a later stage I also set it for glasses and windows (an actual window pane) and with that I started a thought process that could revitalise malls on a global scale. I initially covered tourism, but soon thereafter I covered commerce, advertising and awareness creation. The focus for me was the Eaton centre (Toronto) as it was a clear case of awareness improvement. There were a few other sides for mobiles, but this stage was explored by my mind and last week I was given a jolt of energy as Meta (at https://about.fb.com/news/2024/09/introducing-orion-our-first-true-augmented-reality-glasses/) gives us the Orion, previously codenamed Project Nazare, as I kind of envisioned it. I thought that Google and/or Amazon would have picked it up, but no, it was Meta. So as I see it Meta now has a clear advantage over advertising and a new realm of awareness creation. So whilst Amazon and Google were cutting staff, cutting all kinds of enablements Meta now has more than the inside track. They can whisk advantages in advertisement, tourism, awareness creation and a few other directions. This is what sets them apart from the wannabe innovators. And I left all the evidence all over the internet, as such I can truthfully see myself as an innovator. As I see it, the one part not grabbed by Meta is the mobile layer where they can grab the attention of jewellers on a global scale. I am not merely talking about the small players, I am talking about Pandora, Harry Winston, the Swiss Richemont Group, Bernard Arnault and his LVMH scoundrels (as the expression goes) and a few other players. They all become very willing players in this realm. A stage that wan’t open to many of us, now becomes a new stage of revitalisation. And the malls need them and as such Meta gets to surpass Google with YouTube and Amazon with whatever they have. I actually didn’t think to be this ahead, I was in some believe that this was 5-10 years away. History catches up with me. Oh, and I was thinking also a bigger picture. You see this could work well for publishers and book shops as well. As the jeweller has its domain, the domain of books could equally profit from augmented reality.
Meta already has the skills to put in place the technology to set the domain for advertisements and with that the malls could revitalise soon enough. For me it is another moment of bliss. Whilst several people made claims that I was nuts, the technology now exists to make larger parts of my ‘delusion’ a reality. I feel awesome, those shouting I was a nutcase have just exposed themselves to be nothing more than wannabe’s with a lack of creativity.
And later today I will add another story, it will be all about books. Well one in particularly. Have a great day.



