Tag Archives: Threads

If you Musk, you Musk

That setting is a much larger setting then we realise. The BBC (at https://www.bbc.com/news/articles/c5y3rnl5qv3o) gives us ‘Musk’s X banned in Brazil after disinformation row’ and I honestly don’t get it. He has the premise of gaining billions closing in on a trillion in business. We get to see “X, formerly Twitter, has been banned in Brazil after failing to meet a deadline set by a Supreme Court judge to name a new legal representative in the country” and that is merely the beginning. Judge Alexandre de Moraes has suspended X (aka Twitter) until that is done and in addition Musk sets all fines that are outstanding. I have no idea how much that amounts to. The larger premise is that Musk is sitting on IP that could gain him close to a trillion, if only these people had woken up. The current setting is that this case could invigorate a much larger anti-Musk stage and Twitter (aka X) could be banned from a whole range of nations with anti-Musk feelings. That is not a given, but Brazil just opened that door. Basically any nation with a right wing nuisance could entertain that premise diminishing Twitter and as such Jack Dorsey could buy back X/Twitter for 125 million after selling it for $44,000,000,000 not a bad deal for a 3 year gap. I surmised that it was only worth a maximum of 24 billion at that time. As such Jack Dorsey could be making a killing on the deal whilst the value of that company doubles in the first month he regains control. They say that a foolish billionaire and his money are soon parted, but here that expression takes on a whole new meaning.

And it got so far because Twitter/X, Meta and Telegram because they would not set the larger premise. There needs to be accountability and they all were eager to avoid those. Now we see that social media is being thumped on by a whole range of governments. There is such a think as accountability. I already said so in 2013, now we see that governments have had enough and this first case is likely to open the floodgates. 

If is an attack on free speech? No, I do not believe it is so. People should have free speech, but not under the guise of anonymity. If you disagree, say so, but the digital world sees a lot more flames and digital waves when they can say things without revealing themselves. It is the stopgap for chaos to spread their wings. The media has everything to do with this and they are equally guilty (like ‘unnamed sources told us’). So when was that at any time a long standing solution?

Now Elon Musk is cutting his own fingers and soon the solution he had for the world will be largely ignored, and if accepted there will be massive constraints, which would cost him up to 20% from what he could have had. In my book 20% is a lot and when you get close to a trillion it is a lot more than I have ever seen (many like me have that setting).

There is another side to this. At this point Mastodon, Reddit, Threads, Bluesky, Discord, Tumblr, and Truth Social will get to have a place to gain market share against the accounts of Twitter/X. It might not be much, but it is a start. As more nations follow suit there places will gain momentum whilst Twitter/X could she well over 10% of the accounts and even when reinstated, the time gives the others time to get the advertisement revenue that Musk losses. So how will he bring that news to the people who invested in that 44 billion dollar caper? They want to see cash and when that doesn’t come Elon Musk must put up his own cash or lose a lot more. That wasn’t hard was it?

And with the early threat that Musk is pulling out of Europe (October 2023). It becomes an early grave for Twitter. China has its own settings and that will become an increasing pressure whilst one person (aka Elon Musk) gets to live with the invoked byline ‘2022-2025 where has my $44,000,000,000 gone’. A weird setting for a person who at one time had the products that everyone on the planet wanted. 

The higher the climb the harder they fall. Enjoy your day

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Envoy of Coca Cola

This all started with a weird dream. In the dream I was meeting up with a marketing friend in Sweden who had become the new Marketing director of Coca Cola. He was bringing me gifts. There was a box with 12 bottle of cola (4 classic, 4 cherry and 4 vanilla cola). There was a second box with all kinds of swag, embroided polo shirts, T-Shirts, and the piece the resistance a metal model of the original cola delivery truck from 1927. We were talking in a seating corner in what I think was supposed to be his office. We were going over some details and then I woke up. I might have woken up, but the elements were already in my brain and I went to work.

The Envoy system
You see social media has become unreliable, even unpredictable at times. As such I came up with the envoy system. To see the larger frame, lets take a look at its Twitter profile. 

As you can see 3.3 million people follow Coca Cola, not bad. But the untamed fields are there and the larger corporations are the first who can wield in the results. To see this lets take a look at the envoy system. There is the company and their server(s), the envoy and the instance. Every cycle the envoy needs to make sure that their instance is up to date. Their instance is a personalised setting for every social media setting. As such the instance will cover Facebook, Threads, Twitter, Instagram and whatever else is out there. As such one person can have well over 4 connections and in that one instance all five are reached and inform so that all their friends get the message. This is not direct marketing or mass marketing. This is personal marketing and it is set in a new light. This is not some blanket setting, this is one department optimising the message, their mission statement and the envoys are the way to get there. 

So as I see it, the the aware person sets the instance (the unaware person), both message the server (a verification of A and B) and from there the message starts and now those people lets say 100K envoys will give message to 1-50 million people, none of them following Coca Cola, but they are still getting the message. No advertisement money used and it will have larger impact. Would you believe a company stating that they are good, of a friend or influencer stating that this company is good? This is not an easy track or the small or the faint of heart, but I reckon it could send a much larger message than we currently see and I reckon that at some point all the larger players will some kind of system like this.

Well that is another nice day, all ready to go towards an evening of gaming and perhaps a movie, enjoy yours and remember, tomorrow is Friday. 

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Threading the needle

Yup, we all try to strike a balance, well, mostly all. You see the greed driven have no balance, they adhere to scales and only for as long as the scales are set to their side. To see this more clearly I will have to quote a previous article. In that article I wrote “Whatever they are spinning here, make no mistake. This is about DATA, this is about AGGREGATION and about linking people, links that too often Twitter has and LinkedIn and Facebook does not” and I wrote this on March 11th (at https://lawlordtobe.com/2023/03/11/one-bowl-of-speculation-please/) in the article ‘One bowl of speculation please’. I made a few more speculation there, but they do not matter, it is not important if they were correct. You see, I took a look at thread today (or at least try to). And the first hint was given below.

We could not create an account, you can only login with an instagram account, Facebook is optionally that desperate. It was always about linking data, about the granularity of their advertising population. That is all it was and Elon Musk opened that door by ruffling the feathers of his population. It gets to be worse as the ‘solution’ does not even work. 

Their servers are in for a rough pounding and when these services are united, your freedom is pretty much over. 

So there I was pondering a few issues and suddenly it hit me, you see when you when you look at the Tencent Technologies solution below, you might not see the options. 

But there is one and Tencent Technologies is now in a pretty good place to set a new stage themselves. It was always possible with cloud streaming, but I wonder if anyone had thought of it. It seems that Google did not, they dumped their solution. Amazon is clearly still in place in a few ways, but I wonder how far they thought ahead and now Tencent Technologies is nipping at their heels. I reckon that by late 2024 they might have figured out what I was seeing today. In the end Tencent and Amazon are in the running for a new side of cloud technology that is about to hit both doors. I wonder who will open their door first, because if I am right (and I have been correct more often than not) then the revenue from that technology will set them in a captains seat for years to come. And it was so simple, the greed driven people were overthinking their revenue and missing the turnpikes that gave them additional revenue on a long term scale. It is the consequence when you cater to the ‘fake it until you make it’ and their pupils have all turned to dollar signs missing innovation left right and centre. Come to think of it, I forgot another player. The third player is Apple and they could stand to gain a lot more (as does Tencent Technologies). I reckon that if Apple supports unreal engine 5 they might be slightly ahead of the other two, I reckon they need to get past the Epic Games launcher as those dodo’s will ruin a lot more than they make, but that would be up to Apple. A stage now set aside as Meta did not prepare properly, they did not copy the accounts setting because the shortcut was too easy, the fakers did not think things through and that will hinder a lot more than they think. No mater how they go about it, as the people realise that more and more data will be linked, the moment that they realise  that their freedom is now set to enabling advertisements on every device they have, that will be the moment that these people will shun away from Meta and whatever they offer handing a large field of opportunity to the ruling cloud streaming players like Amazon and Apple, with Tencent Technologies following soon thereafter. I am a little surprised, did Google not see this coming? I for one to some degree did not, but this is and has been a Google stage and they missed it too, even as they have some of the elements ready (with the Unreal Engine 5 engine as an unknown). A setting that was out there as I have written about it for at least a year. So what else are these people missing out of? Elon Musk opened the door, but the door also leads to places that Twitter and Musk were never in, as such what comes next and who will cater to that pioneering stage?

I honestly do not know, but I will see it come soon enough. Enjoy the day before the day before the weekend. 

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