Tag Archives: writers strike

Strike Two

This started earlier. It started weeks ago and I was aware, I took notice. Yet, that was about it. I mean no disrespect. I do not live in the US, I am not California and as such I am merely partially aware. I see what most outside of the US see. We see the strike, but yesterday I saw an opinion piece in the LA Times and that woke me up a little more and would you believe it, this morning I got more awake. There was an advertisement on YouTube, it was the Pilot of Lioness and it was one hell of an ad. It was 50 minutes, it was the pilot. Yup Paramount Plus took their balls and hung them up the wall. OK, this is a first that I watch a 50 minute advertisement. Yet, it was not about the ad, not about Lioness but it gave me focus, so lets begin.

The LA Times Story (at https://www.latimes.com/opinion/story/2023-08-15/netflix-antitrust-anticompetitive-labor) gives us ‘Hollywood strikes prove Netflix and other streamers have grown too powerful. Time to break them up’ here we are given “Many have called the stalemate an existential crisis because it concerns new issues such as residuals from streaming services and rules for the use of artificial intelligence. These go beyond the usual labor issues such as wages and benefits and cut to the heart of an industry in which streamers such as Netflix can dominate all aspects of the business.” It is one side that I had not seen before. ‘Entertainment’ has become an end-to-end business over ALL verticals. I had not considered that merely because I am not part of this industry, I never was. Yet here we are given “Antitrust laws need to be invoked — as they were in the 1940s in U.S. vs. Paramount — to break up streaming services that both produce content and distribute it. This vertical integration has deeply changed the longstanding entertainment industry ecosystem, which allowed employees to survive and studios to prosper.” Which gets us to “In 1948, the Supreme Court ruled against the studios, requiring them to divest themselves of their movie theatres if they wanted to continue in the production business. Shortly thereafter, theatrical films began to be aired on television with no additional compensation for creative talent. This led to the strike by both the Writers Guild of America and the Screen Actors Guild in 1960, the last time the two struck simultaneously.

With finally “If Netflix and its streaming peers like Apple+, Amazon Prime, Disney+ and Max can maintain their vertical control, it will be next to impossible to settle the Hollywood strikes in ways that could preserve the ability of creators and technicians to earn a decent living and protect creative diversity. The old vertical studio system was broken up by the Justice Department. It may be time to do the same with these 21st century behemoths.” And that was the wake up call I needed. The Paramount ‘advertisement’ was apt and consider that Lioness is new stellar series. Kidman, Saldana and several others are making a bundle. They earned it, their work is first rate, as is the director and the director of photography. They all did a stellar job, but it would not have been possible without the writer, without the writer there would be no script, nothing for the director to work from. So how much is he making? 

We see the accusations that the top person, which in the case of Disney is Bob Iger, in 2022 he made well over $14,000,000. This amounts to well over a million a month. Now lets take a look at the image below.

So a series that streamed over 3,000,000,000 minutes, making it one of the most profitable and most successful series even, the writers were collectively paid $3,000. Please explain to me in what universe 3 billion streamed minutes gives us a combined pay check of $3,000? You see those three billion minutes amount to 138,121.5 years. Does it make sense now? The writers are beyond underpaid. They are the legal slaves of America and they deserve their right coin. But American history is seeded with injustice and exploitation and to be honest until the LA Times piece I did not see it, so who else was unaware? We are given snapshots, yet until you see the entire vertical of exploitation it makes little sense and now with that streaming vertical exposed you can see just how unfair it is and one series, the series suits, showed us just how much the writers are fed up with being ignored what should be rightfully theirs.

Enjoy the day.

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Changing the narrative

That happens at times. Narratives are slightly altered, but in this case? The media to a much larger degree are changing the narrative of the strikes at the Writers Guild of America. Is it because of advertisement needs? Is it because the streaming corporations now have a hold on them? You tell me. In this I have two examples. The first is ABC and even though the headline is deceptive, they do give all the facts. 

Yet others are seemingly not doing that. They are all about the AI side, yet the two largest issues which are the unbelievable amount of underpaid writers as well as the streaming revenue where writers get next to nothing are massive issues. ABC does mention them but plenty of them do not. I saw at least a few of them copying other texts almost to the letter and no mention of streaming issues. Why is that? It is all nice that the WGA is on strike and picketing, but the media should at least take one small effort to hand the real issues and all of them to the public. The media has lost enough credibility as it is and as such we need to wake up (and fast). 

As I heard it new media (streaming) was not addressed satisfactory the last time around, because it was really new. So to read that some writers creating winning series need a government handout to get by is clearly insane. And it will cost Hollywood a lot more then they realise. What happens when the Commonwealth (Australia, Canada, United Kingdom) take over? What happens when the Dubai stage of G5 starts catering to global streaming? What happens when China with Tencent Technologies adjusts to this stream whilst paying a proper income? America might shun it all and stats that these series are not welcome, yet I believe that parts of Asia, Europe and the Middle East are ready for change and Hollywood better tarts realising really fast that the latter three players are close to 60% of their income stream. When that falls away it will be one of several multi billion income streams falling away. First Defence, then IT now streaming and as I see it both the UAE and China are chomping at the bit to take a slice of that income stage. 

So whilst the media is pondering how to cater to advertisers, they better realise that when that falls away they have nothing left. One of my IP will already hurt advertisement money to a decent amount, the streaming industry will hurt a lot more when the shift to any of the other three players come through. All stages that were out in the open for all to admire, that was until the media changed the narrative as I see it. I have no idea how long this strike will last, but at the end when writers vacate to a place where they end up having a decent income, plenty of series will collapse, perhaps not completely, but several will lose the little talent they had at their disposal. Yet for these providers there is still one option, a reality show based on republican politicians with real republican politicians. They will take any limelight that will have them and it could be hosted by Tucker Carlson, apparently he is looking for a job. So how is that future of streaming? Yes, there is an upcoming issue with AI, but that will take time. The fact that paid writers still require government handouts whilst these series make billions is disgusting and it will not take long until some will show the people this and plead that we cancel out streaming subscriptions. What happens when the people on mass agree?

Enjoy Sunday and consider the price of what you are watching on your streaming channel.

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