Corporate Earth loves moneymakers, they shelf their resources on what makes the most the fastest and that is how businesses run, but what happens when the ruling council is off the ‘Fake it till you make it’ category? That is the question that matters, because the people are now following whomever has the coolest look, whilst quality takes a second turn back. For the most this is nothing new, it happens all over the place. We now have Apple and Google adding up to the next gaming war, whilst Prime Gaming is starting to get noticed. All whilst Forbes gives us ‘There Is A Belong Gaming Area Coming To Your Town’, gaming has become the 100 billion annual industry and in this age everyone wants a bite. Even as we merely accept “Vindex bought Belong Gaming Arenas from London based GAME Digital. Vindex plans to open more than 500 Belong locations in hometowns across America, and another 1,000 locations outside of the U.S. over the next five years” then we get “Esports doesn’t act like a traditional sports business—game developers have a lot to say. In esport, the playing field is the intellectual property, and it’s owned by game developers”, yet how many people realise how powerful the data is that these gaming interfaces collect? It seems all a case of ‘conspiracy theory’, yet consider the following:
“Microsoft said it would be unable to launch its game streaming service on iOS due to the restrictions on gaming apps” and “Earlier this week, Microsoft said it would be launching its xCloud gaming service as part of a subscription service called Xbox Game Pass Ultimate on Sept. 15. But the app, which lets users jump into an Xbox game on their smartphone or tablet, will only be available on devices powered by Google’s Android mobile operating system, not Apple’s iOS”. A stage when Microsoft needs to get its own mess under control, they are screaming about making a mess somewhere else. The funding by larger brands is not merely about visibility, it is about getting the largest dat slice, as much as possible and as fast as possible. In an age where it is about branding, the two larger players are about “Microsoft and Facebook have lashed out at Apple for restrictive App Store policies”, there is a reason why people have lost faith in Microsoft and Facebook. I myself removed Facebook from my mobile, why would I want them to cater to my mobile gaming needs. Why would I allow other Facebook junk on my mobile, draining my battery? Similar issues exists with Microsoft, in January 2017 I wrote ‘Taking Xbox to Court?’ (at https://lawlordtobe.com/2017/01/30/taking-xbox-to-court/) and it was ignored by the bulk of people. It was all my imagination, yet the specified bill was not on their side. In 15 days close to 6GB was UPLOADED and the Microsoft Xbox support stated the this was with my provider, really? My Xbox uploads data without my permission and it is the internet provider? How much data is Microsoft about to get access to, how much data will Facebook capture under the seemingly innocent stage of cloud gaming? If data is the new currency gamers are the prime clusters to get, some gamers have a following of thousands and Microsoft and Facebook are screaming murder because they want into the game and a protective Apple is something they can do without. I am not proclaiming that Sony, Apple and Nintendo are innocent, but they are showing themselves to be less guilty, Nintendo and Sony are banking on the fair play approach towards gamers, they expect it to play out in their favour and I believe that this will be the true path. They expect data to be a by-product, not the direct goal, Microsoft and Facebook have (from my personal view) a more direct approach to the benefits of data. In all this Google is not innocent, but their approach was data from the very beginning, from search to linking and to other means, data became the currency that allowed people to have free services, but the truth is that nothing is free. Facebook made the same steps in the beginning, but data took over and now as we see that TikTok is actually getting into the face of Facebook and capturing the margins and more we now see ‘TikTok Begins Doling Out $1 Billion Bonuses To Top Creators As Facebook Tries To Lure Stars’ and it is about to be worse. Even as Google Stadia is in a position to grab a larger margin, Facebook is up in arms to create the larger benefit, because the reality is that cruise liner Facebook is losing more steam and propulsion, the waves of TikTok is adding up and Apple is not Data friendly to the likes of Facebook and Microsoft, in all this the voice of emotional gamers is all that is left to them because they are running out of time and there is a larger stage where Xbox series X will underperform just like its predecessor, and that is the fear Microsoft fears, they are in a stage where they could soon be regarded as powerful as in the age of their first Xbox, they threw that much away and a lack of trust is not helping them any. That is the stage we are looking at, but I have to be. honest, the fight over gamers is one that I never saw coming, not to this degree and even now as I have seen within me the IP of several games, I wonder what these game corporations are doing, because the evidence is all around them, they merely have to open their eyes. So why are they not doing that?
Even as we see that the current situation is not the greatest stage for any business, books, movies and games help in a lockdown, so why are others faltering? I personally see it because they see games as nothing more as a springboard to ‘real cash’, yet games should be about games and about the edge of what is new and innovative, that was proven in the days of the CBM64, CBM Amiga, Atari ST, PC, N-64, Gamecube, Wii, Nintendo Switch, Xbox, Xbox360, PlayStation 1, 2, 3 and 4, and as Apple and Google enter this domain, we will get a new stage, now with 5 players and one would think that this would benefit the gaming dimension, but as I see it, Microsoft is more about Azure and data, making it a universe of 4 (which is fine too) but when gamers catch on, when the Marketing BS comes to a halt, Microsoft will only have themselves to congratulate. Anyone stating that the fight between apple and Google is over, is mistaken. I reckon that this fight will take until 2022 to settle and in the same time Sony and Nintendo will fight for larger domain of the gaming pie, but their worlds only partially overlap, so they will set another fight and they will coexist, in this Google and Apple will slice out a part and they will be more fiercely competitive than Sony and Nintendo ever was (well they were in the age of PlayStation 1 and Nintendo 64). The fight is far from over, but all the gamers out there need to realise that not all the moneymakers out there have the welfare of gamers in mind, merely the data they give rise to. And when the gamers figure that out, some lame excuse from some wannabe executive will no longer hold water, when that happens a lot more will be lost to them. I expect that to become a reality no later than the second half of 2021.