On the Plus side

My mind has been busy on a few levels. The first is that the new system that I name ‘Fibretech’ is currently standing still, It is partially by me, it is partially by the ned to connect two elements, it is both hardware and software, not sure how to see the solution yet, but I am in no hurry, my initial focus is now and remains the 5G parts. The three devices (one now Public Domain) is in a stage where I want to add another device, or another system. I see loads of POS (Point of Sale) advertisements, but they are all in a stage of previous tech, basically setting a stage of 30 days free and then no longer free. I am not against the capitalistic view, but it is based on what was and that no longer suffices. As I was thinking things through, I remembered that I had these thoughts before, in another stage and yes, on November 25th 2020 I wrote ‘An idea is born’ (at https://lawlordtobe.com/2020/11/25/an-idea-is-born/), the idea went in a different direction, yet the foundation was the same. What happens when we do not carry a shopping basket, but what happens when WE are the shopping basket? It is a different key system, a system that recognises what we bought in rollover settings (weekly, monthly, quarterly, bi-annual and annual), that systems has a check in a locked stage, only accessible by YOU to set a stage of creating internal awareness towards what MIGHT interest you.

As such, you get to alter and edit the list, I for one am NUTS about liquorice, especially K&H currency liquorice, not sure why, I merely am. We have all kinds of needs, cravings and interests. The problem is that most people under 4G are all about centralising knowledge, it made Facebook superrich, so what happens when we set a stage where we take it away on one end and give the people that stage? Consider that you are now directly advertised with 90% relevant advertisers, no matter how many push advertisements to everyone, it will never reach you. Is that not what you wanted all along? If Domotics is making the house smart, what if we make the user the people smart? What if your wearable, your mobile or your personal smart drive gets a filter direction from a tag on perhaps your keychain that filters? 

It might also be an evolutionary stage to limit, or at least diminish to some degree skimming. We cannot stop all events, but as the key is highly encrypted, we get a setting where the POS systems is facing two levels of encryption, more important, it might not decode one, but it can register one, the skimmer will merely try to capture the Credit Card details (its limited), and as such we will be able to see a larger stage of where and who is getting skimmed, optionally where it got skimmed too. It is a side effect, but a nice one. 

So as domotics and personal shopping identification tags evolve we see a new stage, a stage where the people ONLY (or at least mostly) get relevant advertisements, decentralisation is key there, centralisation has not worked, not for some time and the new 4G systems are merely making matters worse. Why? Because they were set up that way, iterative thinkers trying a new jacket all whilst the couture of the jacket went out of fashion half a decade ago. It is not all bad news, these POS systems are still evolving and they will also evolve in the 5G era, I am merely considering a few options to get ahead of the game. I have awareness creation of the user, recognition and awareness levels of the shops, especially in a stage where the shops is in control, so as domotics is in the frame of too many makers, the personal tag made sense. Especially in malls and larger cities. Consider the average Westfield Mall, we know that JB Hifi and EB Games sell games, but there are plenty of cases where others do too (small shops, Target, etc), the tag will create a situation where the interest in PS5 games is detected (in an encrypted way) and that tag will allow for the arrival of advertisement, even as the advertiser has no clue who they were reaching, the person would have been made aware of the other shops, more importantly a stage of special PS5 deals would be visible, if there were any. The consumer is kept informed. 

The stage of recognition and awareness creation will be key in 5G, as 4G was all about ‘Wherever I am’, 5G will push ‘Whenever I want it’ and the consumer always wants it now. The setting makes sense, but in this age, it will be more powerful in a decentralised setting, give the shopkeepers the power back, and those who do not care? They will miss out on all kinds of revenue, I believe it is time for lazy people to feel that pain. Whenever I see some shopkeeper be active 12 hours a day to get a larger chunk of the revenue pile  I see a need to cater to that whilst not stocking up on more and more work, but a workflow that makes sense and shows to be its own reward. Even as some might say that Google Lightbox Advertisements were the answer, it was, but it could go so much further and that is what I aimed for, and so far I reckon I am on the right train, yet in this I wonder will Google or Amazon make the larger steps to head the technology drive? In this there is a larger debate going on, it is no longer merely whether Google Stadia or Amazon Luna will occupy the third position in gaming, there is every chance that Netflix is pushing to become a contender too. You see, when we consider IGN with ‘Xbox Series X DRM Makes It Near Impossible to Play Games Offline’, Microsoft is till playing its games, and now it will hurt them massively. What happens when the weather is taking its toll on landlines in Australia, UK, US and parts of the EU? If you cannot be online, what then? That is the shortsighted view of Microsoft. Now, let’s face it, when that is down cloud gaming is also not an option, but in all this, there are a lot of players that would have their cloud system next to a Switch, or a Sony and that is when Microsoft falls away. It is currently losing to Sony in a 2:1 stage, I personally reckon that it is 2:2:1 (Sony, Nintendo and Microsoft), as such it will not take long for the ‘most powerful system in the world’ to become player number 5, or perhaps even 6. These pushes all matter, it is last decade thinking ‘always online’ and it is not always possible with ransomware and hackers making life hard on too many systems, there is a larger need to decentralise and those who can will be around, those who cannot will slowly perish. 

In that stage I see tagging systems evolve, not because we are online, but because we should not always be online. It is a failing that is getting more and more exposure and those making the claim that this is essential and it will always be, those are the one relying on 10 year old technologies trying to fuel their needs a little longer. In that stage we see the media, all dressed up and ready to make digital claims, all whilst they weren’t even relevant, Google and Amazon made sure of that, so whilst the media was chasing a path that was not realistic, I was considering a path that gave the power back to the people. And I think I am on the right track, or perhaps better stated ‘I am personally and speculatively considering a different path that might work’, will I be correct? I hope so, but I cannot vouch for that. No person can, time will prove me right (or not).