Tag Archives: 4G

The speed of rumours

Yes, we have all heard of the speed of sound and the speed of light, yet have you heard of the speed of rumours? In this, I was amazed at how quick it actually is. On the 14th of November, I wrote ‘Outdated?’ (At https://lawlordtobe.com/2020/11/14/outdated/), and now, less than 9 days later we see the Guardian give us “State-sponsored hackers from China, Russia, Iran and North Korea are engaged in concerted attempts to steal coronavirus vaccine secrets in what security experts describe as “an intellectual property war”” and those are merely the ones they are willing to name, yet the larger stage is that ANY and ALL IP is under duress, if ownership can be reregistered, as such I see the need for a clear data vault, without it I am keeping my IP on the one system that never connects to the internet, is never networking and is never handed out of hands. It is (for now) safe. And all these so called data vaults in the Apple app store can reconsider what they are, because as I see it they are many vaults, but not really a data vault, what a surprise. 

So as we take notice of “The cyber struggle involves western intelligence agencies, including Britain’s National Cyber Security Centre, who say they are committed to protecting “our most critical assets”. But they discuss only a fraction of their work in public”, I merely wonder what our side is up to, with the US as broke as it is, with the media filtering what people are allowed to know, the issue is not who can we trust, but is there anyone left to trust? I know that this is not the way we tend to feel on Monday morning, but when will we feel ready? Even as the news is limiting the scope through “Adam Meyers, senior vice-president at the IT security specialists Crowdstrike, said countries including Russia and China had been engaged in hacking western companies and agencies “for the past 20 years””, I tried to bring you up to speed with with Hollywood and how easy they find it to reassign ownership, there are a few cases out there, and how protected were the original creators, Do you think that 5G IP is any safer? Do you think that given a chance, corporations are even hesitating to claim millions, of not billions? I cannot guarantee that Huawei would keep its word, yet would Amazon or IBM? Google has a larger disadvantage, this gets out and as such they would get a brain drain the size that could snowball into the greatest loss they ever faced. But the settings out there are not in favour of the average inventor and for some of us time is running out, making it public domain is all we might have, in that field the cheapest maker gets the largest slice and when that is out, they get hired for a nice fee and it is what comes next that gets the money rolling. It might be the only option for some. So when we are told “western governments remain reluctant to point the finger of blame in all cases of hacking attacks for fear of diplomatic repercussions, with the UK, for example, particularly cautious about accusing China”, I am wondering what the reluctance is, I am speculating that it is not merely governments, it is the large corporations directing some key people in those governments. The Financial Times gives us (at https://www.ft.com/content/26903a94-3617-11ea-ac3c-f68c10993b04) ‘Americans are wrong to paint China as an intellectual property thief’, as well as “Now that the US has reached the top of the ladder of tech supremacy, it wants to kick it away”. In all this, we take notice of “the US made the claim that China’s IP theft violated “public morals” prevailing in US society, while noting that such behaviour “may not offend China’s sense of public morals”. That allegation is both wrong and offensive. IP violations bring about civil, administrative and even criminal penalties in China, as well as in the US. China cherishes a culture of fair competition and respect for innovation. “To steal a book is an elegant offence,” has long been misread as a permissive aphorism peculiar to Chinese culture”, yet the setting is larger, when you do the Google searches on IP theft by the US you find none, only mentions of China stealing from the US and they tend to be opinion pieces and allegations, a lot of them absent of any level of evidence. It does not add up, there is no mention of the scripts that were ‘reacquired’ other events that I know happened do not get a mention, the setting is too unbalanced, and I do not trust any equation that unbalanced. Yet the article is failing in one respect, it does not show the imbalance that iterators versus innovator bring and that is important, Huawei is only the first of I reckon a dozen that can conquer others a dozen times over. It is the larger setting we face, because we face it now as the underdog, 30 years ago the lines were blurry, now we see that China has telecom, cars, motorcycles, an d many more, it is now the world’s leading manufacturer of chemical fertilisers, cement, and steel. A stage that remains growing in a time when the US and the EU are in a stage of mounting debts, a system of deranged stupidity and we are all idly sitting by, whilst the captains of balance sheets are setting another tone and in this we all get slammed, Some might say we are getting hammered, yet in the UK they will think we are merely getting drunk. Yet the Wirecard issues which is costing some $2,200,000,000 is merely the beginning of a larger stage and soon the players need whatever IP they can get, just to keep their heads above the water. And in all this thousands of inventors are trying to keep whatever they had secure, all whilst app stores are looking at data vaults and think it is to keep pictures safe by transferring them via a camera roll, yes really inventive move!

So what is being done (nation by nation) to keep IP safe? With 70% of the cloud getting hacked, I do not think that will be the place to keep them, but that is merely my idea.

Have a fun Monday!

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Why do we bother?

Yup, that was the question that came to mind, you see the so called free world is all about ‘Ballerina with Alzheimer’s returns to Swan Lake’ and ‘Telstra customers overcharged millions’, which is news, I do not deny that, yet as far as I can tell less than an hour ago, only 2 gave us ‘Several injured in explosion at Saudi Armistice Day event’, which comes from the Guardian, and ‘Several injured in ‘bomb attack’ on Armistice Day ceremony at Saudi cemetery’, which we get from France24. For the most I merely looked at it sideways, that is until I saw a small part I was actually unaware of. It is the quote “The annual ceremony commemorating the end of World War I at the non-Muslim cemetery in Jeddah, attended by several consulates, including that of France, was the target of an IED [improvised explosive device] attack this morning, which injured several people”, to be honest I was unaware that Saudi Arabia was active during WW1, and I found out that the two parties were the Idrisid Emirate of Asir and the Emirate of Nejd and Hasa, they would later become part of what is now the Kingdom of Saudi Arabia. 

So the western media will rely on fake news to bash Saudi Arabia, yet a WW1 commemoration is seemingly off limits for a larger group of the media to comment on. Yes, that makes perfect sense, and you wonder why there is no action on fake news? From my speculative view it might be because the news itself is heralding fake news as means to set agenda’s. Off course I will admit to the fact that my view is speculative, but in light of what we are shown again and again, am I that far off?

The papers also give us “his country’s commitment to free speech, strict secular traditions and right to blasphemy, President Emmanuel Macron promised France would not “renounce caricatures””, I get it. I might not agree, but I get it, in part because the French Revolution was one bloody mosaic of blood and guts and lasted a fair bit, so they have a stage, yet the stage of blasphemy ‘the action or offence of speaking sacrilegiously about God or sacred things’ is a dangerous setting. The ‘freedom’ to attack any religion is something that never sat well with me. It always reminds me of this joke:

Reverend: We should unite and find harmony, we both worship our heavenly father
Pastor: Indeed
Reverend: You serve him your way
Pastor: Correct
Reverend: I serve him the way he prefers to be served
Pastor: ….

Yes, being a christian is not an easy thing, and finding a safe course to guide any conversation on politics or religion tends to be one with dangerous waters. I admit to this, yet to openly confront islam by making caricatures of Mohammed and making it a larger freedom is a big issue. And I get the schools have an issue explaining freedom of speech, but the school teacher had dozens of options to show before he got to the drawing of Mohamed, history is filled with them. And when we remember the news in 2017 where we see ‘FRANCE IS BANNING COMPANIES FROM PHOTOSHOPPING IMAGES OF MODELS IN ADVERTS’, so where is the free speech, the secular need to blaspheme the human shape for the good of free speech? Isn’t a double standard nice to have? I am sort of wondering how “In a bid to tackle misleading promotions”, perhaps it is ‘you can be this thin, apply for a position in the Fritzl basement, you will end up 5 sizes smaller, we will fit you with ankle jewellery. Perhaps that was misleading? 

What bothers me is that most events taking place in Saudi Arabia is either an attack on Saudi Arabia, or a misleading setting where the actions of Hezbollah and Iran are left out of the equation, and I believe it is time that we alter that need. It is time to openly demand the list of shareholders, stake holders and advertisers of anyone found complicit in this. I wonder how many links to power players we end up seeing.

And it is important, because when the equation changes, these same people will scream that they are not given a fair go, and as I personally see it, nothing will be farther from the truth. So when we are treated to “Zain KSA’s 5G services will certainly unlock new prospects for these regions, enabling us to provide residents and citizens with tools for innovation and development, and to support the wise leadership’s efforts aiming towards achieving economic diversification and increasing the competitiveness of the national economy.”Zain launched commercial 5G operations in Saudi Arabia in October 2019. In the initial deployment phase, the telco deployed 2,000 towers that covered an area of more than 20 cities across Saudi Arabia”, we are given a first direct setting where Saudi Arabia has an active business ability in designing and deploying 5G solutions. Yet only this year did we get “Verizon Communications (VZ), AT&T (T), and T-Mobile US (TMUS) have all begun rolling out next-generation 5G networks in markets across the U.S., promising faster speeds, greater capacity, and lower latency” in this we need to take particular notice of ‘have all begun rolling out’ and when we ask for tower information we get ‘a large amount of investment going toward 5G-ready cell sites’, clear English was never in the interest of the business spinner. It gets us towards comical when we consider VentureBeat giving us ‘The U.S. now has 4 live 5G networks, but good luck actually using them’, we see  larger stage and the US is falling behind, it does so at an alarming rate, so whilst we take notice of “Just days after blasting rivals AT&T and Verizon for lying about their limited 5G offerings, T-Mobile commenced initial service on June 28, becoming the last U.S. national carrier to launch 5G”, they need an actual working stage for app developers to get their zoom spot on (or G-Spot), whatever floats their network. So when we got “Just like Verizon, which launched pre-standards 5G home broadband service in small parts of Los Angeles last year, T-Mobile’s current coverage appears to be sparing at best. Initial reports from a small group of testers suggest that the magenta brushstrokes in Manhattan are a bit too thick and numerous given actual 5G connectivity on the ground, and that’s the best of its six cities”, I knew that my IP had no business being in the US at the point and when we consider  we got last July “The problem is that the width of the “lanes” used to transmit data at those frequencies are very narrow, which means that the speeds are not much different from 4G. That’s certainly not what we were led to believe 5G was going to be able to do”, with the emphasis on ‘the speeds are not much different from 4G’, which show us (in part) WHY 5G in Saudi Arabia is 750% faster. So when we look at all the spin, the spin I warned about in 2018, we see why anyone siding with the US is now in a stage that they are 3-5 years behind, and even more shameful on them, they are behind Saudi Arabia and China in this. So when you wonder where the new innovative 5G options come from, consider that they will less and less likely be coming from the USA.

In light of what might be seen as the betrayal of technology, how do you find your level of blasphemy to be when you are up against a Saudi Programmer who has an app that is 2-5 times faster? If speed is the determining factor in 4G and 5G, what else are you losing out on?

I stated it before, 4G was about ‘Where ever you are’, 5G will be about ‘Whenever you want it’, and my IP saw that benefit upfront, are you catching on yet? You see, if you were aware of all the news that we are not getting regarding the KSA and their options, we would be better prepared, but the is not the case and should the Virgin Hyperloop get that Saudi Contract, we will be falling behind even more. Gee, for those who care, the Xbox is out now, too bad the 75GB downloads are not on a 5G setting, are they? And d you have the bandwidth to get all that data across?

Have fun!

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Creativity & insomnia

Yup, a different side of it all and it is highly speculative. I am the only test case of me and as my brain goes into creativity mode, insomnia seemingly sets in. You see, one source states that gamma-aminobutyric acid is essential and when it drops below levels, it blacks things and insomnia sets in. I reckon the when the brain goes into overdrive in creation (not when you get heavy with a beautiful woman and you wonder whether it is real), a similar process seemingly occurs and I am speculating that the insomnia is the brains way to stop being overly creative. It is merely a though and it is highly speculative, but there it is.

I came up with a new idea, it is not really new IP, but it would be innovative IP and overall it set a different scope, it sets the scope of personal settings. We all have the part, even if we do not admit this to ourselves. As such, I had one idea, that grows into another and another and another and the stage is seemingly set to a much higher stage. This might result in an innovative patent, but the links and the stage around it is a separate patent, a full patent. It is for me not bout the patents, not bout the age, but one must think oneself at times. And as I pondered the situation, it could over time become an additional setting to two stage identification, optionally setting a stage of two plus identification, one automated, one not. And it is not merely about 4G and 5G, it is about a stage that cannot be identified yet, the technology is not ready, but I am getting head of myself. I saw a stage for a new idea and soon thereafter the idea was thought out, but then I wondered what happens when we want to keep things private? What happens when things are for our eyes only? What if you have a picture of your bride on your desk, but you want the lingerie shot to be there just to remind you to go home on time? We have a lot of that now, there are all kinds of digital frames, yet the setting we do not see is what happens when we have a digital dog tag, that merely unlocks the other shot when we are less than 2 meters away. More important the digital can be a dog tag, it can be sub-dermal.

And the tag can hold any kind of encryption keys. Consider that a tag so small that it can hold well over 100 complex codes, a stage we are already moving towards, yet until it is active with all people, the dog-tag option will have to do. Even now as you look at how small the nanoSD card is, the largest component here are the connectors, when you realise that in a closed system, it becomes a weird stage where the security part will be the largest part, not the CPU or storage. And even as I got here via a mere photo frame. The stage for larger needs is optionally getting dressed. The console that will not allow your profile to work until you are there, no matter where you are. A sage where the dog tag is optionally one part of the id check when you pay bills over a certain amount. Some of it is already in play, some of it is already here, but the stage where systems rely on the presence of the dog-tag are largely missing and the part is one of the settings that I see coming in 5G, so much more data, also sets the stage of so much unused bandwidth. Yet the business world is largely uncaring of additional security and privacy, they merely want the stage of more push towards consumerism, the big tech companies are in part cause of that, in part they merely facilitate to those with the limited mindset.

Yet we must continue the good fight (to coin a phrase), we will get into a stage where larger id-checks and better privacy is essential for all. So how did we get here from a simple photo frame? It all started with the need with to protect what was ours and create a shell of privacy and security around it. We automatically do that to family it is in our nature, but we all seemingly forget that family is more than a body of flesh, they are memories, they are acknowledgements and they are anticipated responses, too much of that is now present in data, as such that data requires and deserves a lot more protection than it is currently getting. It is not merely our bank accounts and our gamer scores that require protection, it is basically all that is around us that requires protection, the art we dive into, the images of us, our memories and all that we touch, all that we feel and all that we remember, the photo frame  brings it to the surface, yet it all is set on a wider stage, a stage we still ignore. If you consider that wrong and if you have a mobile, look at it, look at it now. It is not a mobile, is it? It is your music, they are your contacts, it is your social media actions, they are your photographs and optionally your credit cards. It is your personal data server and you have no idea what you leave in the open day after day. It is as reprehensible like leaving your car unlocked and leaving the keys in the car. How long until you lose your car? Your personal data server is pretty much the same thing, the group of people who can exploit it is a massive amount smaller, because most lack the skills and those who can are more often than not not interested in you, but in 5G that will change, you will within 2 years be duplicated, your id token, your accounts emptied and your photos will all be handed to social media as a mere laugh. The is what awaits all. You still think that this is a jest? Consider that in 2019, 650,570 or 20 percent of all complaints, were related to identity theft. Identity theft claims fell from 2015 to 2017 by 24 percent but began to increase again in 2018 and were up 46 percent from 2018 to 2019 (source: Insurance Information Institute). That is now, in 5G with 10 times the access, the numbers will really roll over and the law is nowhere near ready. So what do you think will happen? Your insurance covers it? Consider how much you get hen you tell them the you left your keys in the stolen car? You get zilch (which is almost nada, or nothing), and that is where we see ourselves, mere losses, no chance of getting back what we lost and lets not forget, once we hand over our memories, everyone has them and our value merely plummets. So as we see ourselves in the stage looking at our photo frame, the image that was for us only, so how long did you think that this will last? The only picture that is private is the one we make with our eyes and brain nd that is soon under debate too.

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The A-social network

That is a stage, it is a big stage and it does not care whether you live of whether you die. So let’s take this to a new level and start with a question: ‘When did you last cause the death of a person?’ I do not care whether it is you mum, your dad, your partner, your child. When did you cause their death? Too direct? Too Bad!

You see, we think that we are innocent, some are risk programmers into debt insolvency programs, yet there it is not about the people, it is about the business that needs maximisation. We pride ourself in compartmentalisation, yet in the end the programmer is just as efficient a murderer as the sniper is. When I look through the sight of a .308 rifle, the sight allows me to go for a target 450 metres away, an optimum distance, the silencer will make is silent enough so that anyone more than 4 metres away will not hear a thing and 450 metres away, a person falls to their knees, the chest wound is damaging enough to ensure that the target will be dead on arrival, even if it happens at the entrance of a hospital, for the target it is over. You think this is bad? 

The programmer writes the formula that sets a different strain of insolvency. It is a form of credit risk, as such we get “In the first resort, the risk is that of the lender and includes lost principal and interest, disruption to cash flows, and increased collection costs”, as such the credit firms hire programmers that can stretch the case to lower the risk to the lender, set the stage where there is an increased option to pay back at much higher cost. In that same way we see programs and risk assessments being created where the facilitators are not at risk, they are not to blame and they are not to be held accountable. 

So here comes Molly Russell and the BBC gives us ‘Molly Russell social media material ‘too difficult to look at’’, it starts with “The 14-year-old killed herself in 2017 after viewing graphic images of self harm and suicide on the platform”, so what ‘platform’ was that? How much was viewed and what time frame was in play? These are the first questions that rise straight from the bat. It is followed by “A pre-inquest hearing on Friday was told not all the material had been studied yet as it was too difficult for lawyers and police to look at for long”, basically at least two years later lawyers and police are unable to view what a 14 year old did, and this does not give us the hard questions? So whilst the article (optionally unintentionally) hides behind “The inquest will look at how algorithms used by social media giants to keep users on the platform may have contributed to her death”, the basic flaw is at the very basic level. How did this stuff get uploaded, why was it not flagged and hw many viewed it, in addition towards the small setting of who was the uploading party? So someone gave a 14 year old the settings and the access to materials that most adults find unwatchable and I think there are bigger questions in play. It is the line “He added certain parts of the material had been redacted and lawyers and police were trying to find out why”, as I personally see it, redaction happens when you need to hide issues and this becomes an increased issue with “the investigation was seeking the cooperation of Snapchat, WhatsApp, Pinterest, Facebook and Twitter, although until recently only Pinterest had co-operated fully”, as well as “Snapchat could not disclose data without an order from a US court, WhatsApp had deleted Molly’s account and Twitter was reluctant to handover material due to European data protection laws, the hearing was told”, On a personal footnote, Twitter has been on a slippery slope for some time, and the deletion by WhatsApp is one that is cause for additional questions. As I see it, these tech giants will work together to maximise profit, but in this, is the death of a person the danger that they cannot face, or will not face in light of the business setting of profit? Even as I am willing to accept the view of “Coroner Andrew Walker said “some or all” of those social media companies could be named as interested parties in the inquest as they would be “best placed” to give technical information for the case”, are they best placed or are we seeing with this case the setting where Social media is now the clear and present danger to the people for the case of extended profits into the largest margin available?

That is a direction you did not see, is it?

We have never seen social media as a clear and present danger, but in case of Molly Russell that might be exactly what we face and there is every indication that she is not the only case and it is possible that the redactions would optionally show that.

Yet in all this, the origin of the materials and how they were passed through social media remains a much larger issue. I wonder how much the inquest will consider that part. You see, for me, I do not care. I am sorry, the picture of the girl in the BBC article is lovely, she is pretty, but I do not care. It is cold, yet that is what it is. In Yemen well over 100,000 are dead and the world does not seem to care, as such, I need not care about one girl, but the setting, the setting I do care about. It is not for the one case, under 5G when the bulk of the people will get drowned in information and all kinds of movies, one girl will end up being between 8 and 20 people. The setting is larger, 5G will make it so ad if you doubt that, feel free to wait and watch the corpses go by.

Suddenly sniping seems such a humanitarian way to pass the time, does it not? 

We need to consider that one process influences another, as such the process is important, just like the processes risk assessors write to lower risk, the stage of what goes one way, also has the ability to go the other way. This translates into ‘What would keep Molly Russell with us?’ Now implies a very different thing, it sets the stage of a lot more. It is not merely who messaged Molly Russell, it becomes what else was send to Molly Russell on WhatsApp, so suddenly the deletion of her account does not seem that innocent, does it? It goes from bad to worse when you consider on how social media links and how links and usage is transferred. Like footprints the links go form one to the other and no one has a clue? It is in my personal view more likely that they all have a clue and for the most it is extremely profitable, Molly Russell is merely a casual situation of circumstance, so under 5G when it is not 1, but up to 20 times the victims, what will happen then?

I will let you consider that small fact, the setting where your children become the casualty of margins of profit, until death deletes the account, have a great day!

 

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Sto what? It’s the Rage that we get to see

Yup, IGN gives us ‘PS5 File Sizes Revealed for Marvel’s Spider-Man: Miles Morales and Demon’s Souls’, which is not really that much of a surprise, yet there is a part that was a surprise “Marvel’s Spider-Man: Miles Morales Launch Edition will require at least 50 GB, while the Ultimate Launch Edition will need at least 105 GB of space as it also includes a remastered version of 2018’s Marvel’s Spider-Man”, so even as IGN gives us that there is more gaming with Miles Morales, the stage that the game is that extra is a nice surprise for the PlayStation people. Yet the issue is the storage, I saw this issue coming a long time ago, basically, storage issues were on my radar since 2012, when Microsoft was a lot less eager to listen to its users. In the stage now, we see that Microsoft is finally listening, we see the stage the I foresaw in the Xbox One series X, 4K gaming requires storage and a lot of it. Now both systems will have space for an additional SSD, so there should be more than enough storage when the additional drive is installed. There is however the newness of the NVMe SSD. Even as the 2TB drives are not cheap ($368), it is the 4TB (at $1199) where the price tends to really matter. Now the are generic NVMe SSD, as the PS5 one is less generic, even faster and currently not available, the stage is coming to larger upgrades and there is no doubt that Microsoft has its own version. 

So even as we need to take to heart the message that IGN gives us, we also need to consider that there is a real setback for those relying on the digital edition versions of either console. When we consider that the PS5 dic holds 100GB, and when we also consider that the games are 50GB or larger, consider the patches that you have to download, and consider the download of any new patch, and people are surprised that I am a DISC fanatic? 

You see, before 5G is completely deployed (For Sydney that is the time of now until somewhere 2022), consider the no less than 175.000 systems (Microsoft and Sony), and the setting that the bulk will need to download 50GB optionally more than once a week. Congestion is the only path that remains. Consider that normal usage during the lockdown forced YouTube and Netflix to downgrade their streams, Netflix would not show 4K movies (as I understood), so what do you think that all the downloads of games and patches will accomplish? 

And in all this, the fact that until the systems have enough storage, games might have to be downloaded more than once, we see more congestion and IGN gives us that 2 games amount to 20%, so now add Skyrim, Fallout 4, the new TES game and the new Fallout game and this list will go on for a while, so on both systems we are likely to see 99.3% filled drives, implying the until the additional drive is installed, more games need to be installed multiple times and it will add to congestion. Now consider the stage in the UK, London, where we see 6 million people and there is every chance that there will be a little over a million nextgen consoles in London (both Sony and Microsoft), so how much congestion will they face? Consider that the lockdown will continue in the UK, a console might be the only relief that a lot will see and in all this, they will be screaming congestion next to YouTube and Netflix, did no one catch on?

It is the simplest of settings and we will see congestion all over the EU, the US, and most Commonwealth nations. So when we realise that last March we got “Sony Will Throttle US Game Download Speeds to Help Ease Internet Congestion”, how do you think it all goes when two companies launches their nextgen consoles on a global scale? When we consider that the new games are at least 20% larger and millions will take the ‘cheaper’ edition that is digital only, do you have any idea the level of congestion we will face? It will go down somewhat AFTER we get the additional drive, but for some that might be a year away, and now we will see a group of people relying on the digital edition, so no drives, that sets the stage to millions with downloads only, I wonder how many people have the bandwidth to deal with the console needs, because at $10 per GB, that bill will add up really fast. 

In the end people will trivialise their digital needs, but in about 8 weeks the first groups will set the threshold on an international stage and the news will suddenly be about how gamers use all the bandwidth, they will suddenly be the bad guys. Yet the stage we see now is all about a digital shift the the business world is not ready for and the vilification of Huawei is not helping, but I reckon that we will see the impact during the holiday season of 2020, the final numbest is unknown, because the total sold systems from Sony and Microsoft will not be clear in the initial setting, they are both part of the issue, this is nothing against either, this is the future of gaming and this will be the first time when the internet not the system will be the bottleneck, it is a new situation for all of us.

 

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The delusional stage of me

Yup, that was always going to be a phase. Even if it is merely academical, the best setting towards a stage of balance is to reflect on the matter that I might be bonkers. To others this mean gaga, mad, insane optionally freaking bug nuts. Some people might be afraid of setting their mental capacity to minus 365, but I do not share that. There is the chance I have been correct on every count (I usually am), but to set that stage I must reflect on the chances that I somewhere to the right of insane and to the left of being bonkers to the umpteenth degree.

You see, it is easy to blame Reuters, but the merely propagate the news, do they not? So when I see “U.S. Secretary of State Mike Pompeo on Tuesday said he is confident there will be effective 5G competitors to Huawei from Western vendors at comparable costs, adding that he believes Western technologies will come to dominate telecommunications” some could consider that I am not alone in the fashion house with the long sleeved shirts, but that is just them. When I see ‘Western technologies will come to dominate’ I see a clear admission that China is ahead in 5G and they are. This s further fuelled by “I am confident that there will be a cost effective deliverables from Western trusted vendors that can deliver the same services or better services at comparative cost”, there we do not see ‘trusted vendors that will deliver’, but ‘trusted vendors that can deliver’, it sets the stage to a presumption. The former CIA director is precise with his language, he is no fool, not by a long shot. This sets a different scope for me, to counter it, I will be pushed to offer my IP to either Saudi Arabia or the UAE, an alternative is Qatar, but that has its own issues and it might cost me in the long run. If the ‘person of patent calculations’ os to be believed, I would have a lot to lose, but there is no way that I can trust most of the governments, yet Google and Huawei is a polarised field, in this setting Saudi Arabia or the UAE could be the in-between to whomever bids next, and that might be Huawei, they have the advantage on software and they are a smudge ahead of Google in that matter. The Reuters article is limited and one of the smaller articles, it is like Reuters is merely setting out one paragraph of a memo. I see no questions, no rhetoric of even speculative settings towards what is and what could be, Reuters is playing this cautiously, which in light of the ‘revelation’ is interesting, but the stage is one that I cannot ignore. Dealing with Huawei is the safe bet on the value of the IP, yet the bully tactics of the US are starting to pay off, and now that the UK government has handed ARM to Nvidia, the stage will turn for yet another turn. In all this the media remains oblivious on delivery times by Apple that in some cases are set to 20 weeks, a 2 trillion dollar company with a delay of 20 weeks on their iPad air? That means that there is a shortage of unbridled proportions and this is not merely the COVID stage, there is more, there has to be. 

When you cannot deliver for that amount of time, yet you open more and more stages of shop displays (in other chains), the shortage is fundamental and as I see it, when chip shortages hits 5G hardware, it will be fun to see some people panic. This is not a given, and not speculatively, Sony already has issues with its SoC chip. They are expected to ship 4 million less PS5 consoles in the coming year. 5G also has a SoC chip (a different one) but if one has issues, the setting that others have it too is not too far fetched. Gizmodo gave us a little over a month ago ‘MediaTek supply for 4G chips run dry, fresh stock to arrive by 2021’, it does not matter how Mediatek voices it, if it cannot supply the world with 4G chips, it will not be able to keep up on 5G either, and that is what matters. Because the moment China has a decent alternative to offer, 100% of that stock goes straight to Huawei increasing the advantage they have and at that point, how many of them will go to the US? My speculative guess is 0%, and that is where the Middle East comes into play. Huawei needs to make nice and the EU is not ready, but the Middle East is, Egypt too, although not sure if they have a lot fo needs at that point. But the stage that I predicted months ago is still coming to pass, although chip shortage was not on my radar, merely the shortsighted actions by the American govern mental administration.

And me? My delusional stage? Well that is out in the open, either Saudi Arabia or the UAE can get hold of my IP for $25,000,000 upfront with shared patent ownership, as the investor they get 60%, I keep 40%, which would be an awesome payout, especially when the US has no options but to buy in. It was a choice and a risk to play it like this, but there was no trust with some corporations, as such there was only Google and Huawei and Huawei is becoming an international discriminated party, it will hurt me, so I am taking an alternative road and these people want to play on the 5G table, I had to make a choice and I have everything to gain and nothing to lose, in the worst case I make my IP public domain, if that happens it means that governments and corporations are so greed driven that engineers on a global scale will walk out and start for themselves, I wonder if I see that happen.

Well, have a great (delusional) day.

 

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What are we fighting for?

It is a question we get to ask ourselves a lot, especially when we are serving. I served but was not confronted with that question, yet the line came to me in the Paul Newman movie ‘The Secret War of Harry Frigg’ which was a hilarious comedy and it introduced us to Sylva Koscina. The movie is not the issue here at present, but the line is. When the papers give us ‘US veterans and soldiers divided over Trump calling war dead ‘suckers’’, a setting that gives us “Donald Trump was struggling to retain support of active US service members, according to polls, even before last week’s bombshell report that the commander-in-chief referred to fallen and captured US service members as “losers” and “suckers””, I wonder how delusional he was when he gave us what he gave us. This is not some typo in the stream cast, it was a massive blunder, one that should never have happened. No matter how we see the wars that the US got themselves into, I a setting where almost 1.4 million people lost their lives going back to the Civil War, and in this, I estimate that roughly somewhere between 30-70 million people have a family member who lost their life in one of the wars that the US was a part of. So we have up to 70 million people that are in a rather large stage where the Commander in Chief of the US calls the people who died for their country ‘Losers’ and ‘Suckers’, so from my point of view that is a setting where the bulk of those people will not vote in whatever is in the White House at this time, and he only has himself to thank for that. Or as some will say, he got himself properly fired on that one.

And the news is not over, we see dozens of news media giving us denials, and fallout of the setting and there is more and more coming and all this 7 weeks before the election. As some see it, for Joe Biden Christmas came early, anyone who was on the fence on how to vote, with relatives who served in any US war, they are now going (more likely than not) Democrat, those who were deeply Republican are more likely than not on the fence, especially is they have relatives who served. If we go by the previous election with 128,000,000 voters, there is now a chance that from those, between 20%-40% is optionally not voting Republican, implying that the vote is more likely than not going to Joe Biden. 

It is not a given, I need to tell you that from the start, but his actions against the coloured (see any Black Lives Matter stage), the women (the ‘I grabbed her by the pussy’ statement), his attacks on Kamala Harris, now we get the Military statement, it adds up, it is slightly speculative, but except for the Klan and the ultra right, he basically upset every demographic possible. This relates to votes and all the votes voting ‘the other guy’ instead of him. I myself am for the most Republican in nature, but his setting is just too unacceptable to me and it has been so for well over 3 years. To be honest, I did not chose Hilary Clinton for the simple reason that she made a mess of Benghazi, it is the only reason why I did not select her (OK, she is not a republican, which was my my second reason). We have a setting that we have a liking for a side and I am not against Democrats, I am against the way they push certain matters. Let’s not forget that both sides did way too little in the tax laws setting, which is a first that needs fixing and after 4 terms, we need to fix it. I am not sure which sides picks it up, but big tech is much deeper in the Democratic pockets, as such less will be done in that setting. 

And this is not the end, this administration has made a massive mess of high tech and 5G, it gets to be a lot worse when we consider (2 weeks ago) ‘Europe’s 5G plans in limbo after latest salvo against Huawei’, and I believe that this is merely the start. We want to look at the headlines, but there is too much out there to support the stage that the media is being talked to by other parties. 

In all we speculate left, right and centre, yet the stage is not a given. Nokia is shouting on 5G New Radio, yet the stage that ZDNet gives us is “Standards for the first and second phases of 5G are moving towards completion, and early deployments can piggy-back on 4G LTE infrastructure. But there’s plenty of work to do before the technical advances in 5G’s radio spec can support new use cases”, as I personally see it, this is merely 4GLTE++, not 5G, and that is the larger stage, tomorrow Nokia is not even on par with today Huawei and the media is seemingly avoiding that issue. So as we get “If mobile technology were a long-running TV series, 5G is a mid-season reboot, with new characters introduced alongside the old, new plot arcs complementing existing storylines, and a publicity drive that rather overstates the case. However, the possibilities for future development are much enhanced”, I am remembering Adler (the typewriter) once decided to go into the PC world, it was early days and the 80286 became affordable, so Adler decided to enter the market with a 80186 processor, it was not a win. Having 4G LTE++ is a temporary solution, but in the end to get ahead the people will need true 5G, just like some telecom companies making a marketing claim of 4G, whilst in 2010 they could offer no more than 3.5G, and we are now seeing it again, but on a much larger stage. So when the people finally figure out that what is now Nokia, they will be on the slippery slope of what they cannot ski, but others can and that has been the issue from day one. I have nothing against Nokia, I have nothing against the others, yet the issue was that Huawei has a massive advantage and the stage is being set by a bankrupt America, an America who is afraid of what they are about to lose and they are using whatever they can to stem the tide and as the stages are washing away we will be given less and less facts.  So what are we fighting for? I honestly do not know what they are fighting for all whilst their IP is debatable. So as I am weighing the options available to me, I wonder where my IP will end, to be honest, if the money is there, I do not care (Deep Rising). In my case it is not greed driven, it is a drive towards those relying on bullet point presentations and making sure they miss out, even if I miss out on a million or two. If it allows me my house in a nice warm place, I am fine, it is optionally a stage where I say no to 5 billion when 500 million will ample suffice, the bullet point people will never get it, when is enough enough? 

It comes with the answer to ‘What are we fighting for?’, merely a corner of my choice in a place of my choice. It is a simple setting and one that those who embrace ‘Greed is good’ can never understand, because that is their weakness, just like loss is the achilles heel of the greed driven and the corrupt. Until they face the ultimate loss (the loss of what they truly love) they will remain delusional on what they can make happen. Only when they face it will they finally wake up, but if all goes to plan, I will be long gone by then. 

We all fight for something, and we are entering the stage where the truth is what the powerful say it is, it is no longer set to scientific measures, it is set to subjective terms, and that slippery slope is sliding, so answer yourself, what are you fighting for?

 

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Remaking the past, facing tomorrow

I have been working on my novel, at 58,000 words, I am more likely only 50% done, but there is a lot more to come and as I was considering (creating in the mind) a new IP in the form of a new TV series I realised that the same idea could be an addition to the book I am writing. As such I felt a little bit of a traitor, as such I feel I have to make amends, even as no one has been hurt, I felt that smudge of treason to the idea. As such, my mind decided to take a turn towards the past, not the distant past (Iran in the old days), but a little more present (like the 70’s). I have written about the best drama series that the UK ever made (I Claudius), yet it was not alone, in that age two other series were made, both in the 70’s and both had a Greek origin. The first was Who pays the ferryman and the other was the Aphrodite inheritance. Both (for that time) excellent pieces of work, both based on excellent books and both with a setting that was mesmerising. Who pays the ferryman gave me the interest for Crete an interest that still lives on today, I have seen it three times. 

Cyprus (where the Aphrodite Inheritance was made) was less on my radar, yet the story was fun and gripping. 

I believe that places like Apple and Netflix could turn these two into interesting remakes, put Greece again and more visibly on the map. Even as the episodes are timely, the remake could set the spirit in the now and the issues that grip Greece, the stories could be upgraded and the issues that were skated round can be gripped with connected nearby historic places like Spinalonga, a stronger interaction with Agios Nikolaos and so on. Crete has plenty of stages and plenty of options. 

The Aphrodite Inheritance, started strong and the story takes on a nice turn, yet in today’s environment, the stage could be set with optional IP theft and industrial espionage (on top of the relic part in the story). It all hit me as I saw the Aphrodite inheritance on YouTube the other day, I believe that the older series and especially the mini series are getting more and more views, not because of the lockdown (partially driven by it), but the fact that plenty of Americans are now looking through the UK base of drama and it has them hooked (I agree that is speculative of me). Yet the number of views and the turn that SBS is making with Name of the Rose, shows that there is a growing interest in remaking good drama into something larger and even more astounding. I admit that I was skeptic on seeing the first few episodes of Name of the Rose, but so far that series exceeded whatever I thought was possible and I think that players like Netflix and Apple are always looking towards new IP, yet they too realise that what was made almost half a century ago was often not surpassed in all these years and the two titles I mention are on that list too. 

And in addition, no matter how many franchises there are and how many Marvel movies are coming, the people also want excellent drama and a lot of franchises just do not deliver on that to the degree described (neither do the Marvel movies). This is nothing against the Marvel movies as their origin is very different from many movies and we get that, and we love them. Yet we want more and we seem to want it now. Apple seems to be on top of the New IP with the new shamalamadingdong series (the man who made the Sixth sense) and now with Servant he makes another stab at our dread factor, he does it (as stated by others) in an exceptional way. 

Yet in this day and age, movies and TV series that rely on the Wow factor do not make it very long and that is where the stage of drama can add to the venue. In the first, the rewatchability of any drama is a lot higher than most other series. Yes, we love horror and Science fiction, yet how often will we rewatch them? Consider an American drama series like The West Wing, the fact that even today a lot want to see it again, even as the series ended well over 10 years ago is decently exceptional, there are other series and yes, there are plenty of wow based series that have the same, but the stage of drama is larger, there is no denying it. Whether a drama is dipped in Fantasy, Science Fiction or Horror does not matter, it is the drama effect that draws the people in and I believe that the audience wants to see more of that and there is every chance that Netflix needs to adhere to that part if they do not want to witness a audience transfer towards Apple plus. That will be seen towards the end of the year as more series and remakes hit Apple plus, they took a swing and hit the ball out of the ballpark. The remakes are more than just a choice, series and movies that were quirky and often fun will optionally become the TV series that are drama’s with a coating of wow. There is no way to tell how this will fare, and this is not an attack on Netflix, but Apple took the war to the next stage and they were ready for bear in this fight. To coin a phrase ‘they brought a bazooka to a gunfight’, and that bazooka merely has to be aimed into the vicinity of Netflix, Netflix will get hit no matter what, the amount of damage cannot be foreseen and the entire Covid setting brought it to the forefront. It hastens the setting we see now and even as Netflix has a lot more series, there is every indication that a 10% shift might be enough to get the Netflix investors running for cover and for them to find a way to break even at best. Yes, we see how Netflix shares are rising faster and faster, but lets not forget that as Americans and Europeans get back to work, they will stop using Netflix to a much larger degree, and in all this the internet congestion we see all over the world does not help Netflix, Internet providers were not ready all whilst they claimed they were. I warned people of that fact in 2018, now I am proven correct, even better, there is every chance that the entire congestion stage will increase over the near future and it has nothing to do with gamers. Zoom with its conferencing side will set a much larger international stage and consider how many firms work internationally now and under the strain of a reduced workforce how many more zoom meetings people have to look forward to.

A stage that goes from bad to worse and there is no way to stop that event. Yet this too is a stage we must give value to, as I see it the entire congestion setting is a drama all by itself, a stge of interactions that will not work and will show other wait time and loading icons, but no movie and no shows to see. It is important because it will hit both Apple plus and Netflix. 

There is nothing as hilarious as both offering 4K whilst the internet providers cannot deliver, the entire Corona stage is merely pushing to the foreground what was there all along. So as that stage is debunked more and more all over Europe and the US, we will soon see a stage where the material not the resolution matters and there we see another stage evolve, the quality of the story, because a wow film is only as good as we get to 4K and uninterrupted view and so far there was a lag and has been for almost 2 years, and as we see the congestion pushed to the foreground more and more, because under 5G the matters will only get worse, not less. 

Yet in all that the remakes will give rise to another lag, the stage of crowd control on the internet. Yes, you might laugh yet the stage is already there, the people will demand the full service all whilst Netflix, Google and others are limiting resolutions to appease the covid pressures of online. And in that stage we see a much larger need, the need to deal with congestion right in the middle of the stage of switching between 4G and 5G. Congestion has not been dealt with and cannot be dealt with, not in the immediate future, as such the people will see a much larger shift to appease their demand and the smaller players will now face the hardship of not being able to deliver, it is a drama all by itself.

No matter how we see the coming of more remakes, they are the stuff we demand, for all kinds of reasons, yet enjoying it on a decent quality will remain a question not merely for the direct future, for the larger timespan, even as people will stop to some degree the stage of streaming, the stage of TV series without advertisements is a lot more appealing than most think and when they are confronted with advertisements the entire stage of Apple Plus, Netflix et al will come to the forefront again and still it comes with internet congestion just below the surface, pushing its head above the waterline sooner than ever before. 

A view to face in the sights of tomorrow.

 

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Brotherhood of Heineken

As we stepwise push forward towards 5G, we think that it all stays the same, it will not. A few parts will change forever. Google has an enormous advantage, yet they too are now pushing for different changes, changes that they had not seen coming a mere year ago. In this case there is no direct link to my IP, so I am happy to give you all the inns and outs of that part (pun intended).

To start this we need to consider a few sides, all with their own premise. The first is the focal point:

4G: Wherever I am
5G: Whenever I want it

That first premise is a large one, it is not a simple localisation part, it is all about getting access at a moment’s notice, yet what we need access to changes with the push we face. The initial part is the creation and the impact of awareness. As we re-distinguish ‘awareness’ the metrics on awareness will also change and for the first year (at the very least) market research companies on a global stage will be chasing the facts. They have become so reliant on dash boarding, Tableau, Q-view and Q Research Software will all have to re-engineer aspects of their software as they fall short. Even the larger players like SAS and IBM Statistics will require an overhaul in this market space. They have been ‘hiding’ behind the respondent, responses and their metrics for too long, the entire matter when the respondent becomes the passive part in awareness is new to them, and that is all it is, it will be new to them and the constructs that are behind the active and passive interactions will change the metrics, the view and the way we register things.

Google has the advantage, yet the stage for them will take a few turns too. Their initial revenue stream will change. Consider the amount of data we are passing now, that amount also links to the amount of ads we see. Now consider that everything in 5G is 10 times faster, yet 10 times more ads is not an option, so they now face revenue from 10% of the ads compared to what we see now. In addition to that, as we adjust our focus on the amounts we face implies that more advertisement space is optionally lost to the larger players like Google and this too impacts the stats for all involved. Google will adjust and change, in what way, I cannot tell yet, but the opposition is starting to become clear a in this example we see Heineken, a global established brand who now has the option to take the lead in 5G awareness.

Introducing

Ladies and gentleman, I am hereby introducing to you the Brotherhood of Heineken, in this fraternity / maternity, we invite all the lords and ladies of their household to become awareness creators towards their brand. In the Netherlands thousands are linked through a company like Havenstad and similar operations, this stretches through Europe and all over the place going global. These lords and ladies can earn points in the simplest thing, by setting a stage for Heineken to spread the message, we see that the initial power is with the consumer to support their brand. Awareness and clicks are converted to points and that leads to exclusive offers and rewards. Consider the unique stuff that Heineken has given to its professional public now for all to get, to buy and to earn. Bags, coolers, clothing, accessories. For decades we saw the materials created and most of us were envious of anyone who had that part others did not, now we could all earn it and because Heineken (Coca Cola too) have created such an arsenal, these players could take the lead in pushing their own awareness to new levels.

Now it is easy to say that Google is already doing this and that is partially true, but that equation will change under 5G and these really large brands could pay a fortune to Google or take the lead and create their own powerhouse and in this day and age that powerhouse will become more and more an essential need. Anyone not looking and preparing to this will hand over opinion and choice to Google and watch how that goes, yet consider that some sources gave us a quarter ago: “Google will remain the largest digital ad seller in the world in 2019, accounting for 31.1% of worldwide ad spending, or $103.73 billion“, now consider that they need to grow 20% quarter on quarter and that in two years that metric has changed and as such the ads could cost up to 30% more, now do the math on how YOU will survive in that environment.

Samsung, Proctor & Gamble, Coca Cola, Nike, Heineken, Sony, Microsoft will all face that premise and that is how it all changes. As we see that the metrics will have reduced reliability, the market research players will need time to adjust and in that lull a player like Heineken can create its own future and set its digital future in another direction to exceed their required expectations. This step seems short now, but as the stage alters it becomes an essential stage. Google may remain in denial and oppose that this will never happen, but the data and metrics are already suggesting this path and that is where we are now; the option to be first or pay the invoice, what would you do?

I believe that the visibility starts to get a little focal just before 2020 games, and it is in full view before the 2022 Beijing Winter Olympics, and in full swing by the time the 2022 FIFA World Cup in Qatar starts. These two are close together and the people will pay through the nose for that visibility, especially the European parties in all this. I expect a more evolved 5G advertising stage via apps as well, seeing ads to unlock premium view and data is likely to happen, all this is coming to us and our view of advertisement will alter to a larger extent. We will be told that this will never happen, it is not how they work, yet they are deceiving and lying to us. Consider that change in the last 25 years alone, in 1994 advertisement through printed medium and TV was at an all-time high, they all claimed it remained this way, within 5 years that stage was already changing with online ads to some extent and the slowing of printed medium, in addition the international channels would push into national advertisement. A mere 5 years after that (in 2004) it started to take off in earnest and would increase revenue to over 100% in the 4 years that followed. Between 2005 and 2017 that would push from $6 billion to 26 billion, do you really think that their words holds true? To keep that growth and their need for greed the metrics and approach has to change, there is 0% chance that these players will accept a growth of data based impact of a mere 10% of what is was in 4G, there is too much riding on this.

For the largest players there is an alternative and it will not take long for them to set the stage to this and start finding their own solution to keep awareness as high as possible. If you have to pay through the nose to keep awareness or create the environment to reward achieved awareness, what path would you choose?

Let’s not forget players like Heineken did not get to the top by merely offering a really good product, they offered a lot more, a view, an awareness that all embraced; Sony learned that lesson the hard way by losing with a superior product against the inferior competition (Betamax versus VHS). 5G will set a similar yet new battle ground and for the most the media is seemingly steering clear for now.

That is with the nice exception of Marketing Interactive, who gives us (at https://www.marketing-interactive.com/going-beyond-the-big-idea-creative-leads-on-5gs-impact-on-advertising/) “There is no denying that the rollout of 5G will change storytelling and the consumer journey“, it is a true and utterly correct view. They also give us: “creatives need to evolve from old habits and stop hiding behind “the big idea”. “We, as creatives, need to evolve from old habits, stop hiding behind “The Big Idea” and evolve our creative process and creative structures to be based on this new digital reality, to create content based on this new innovative context“, this is the view from Joao Flores, head of creative, dentsu X Singapore and he is right. We also get “For agencies, the opportunity calls for unorthodox alliances to make sure our creativity is the beating heart of this quiet revolution“, which is true, but it ignores the alternative path where the largest players start getting this path in house and in light of the two revelations, we see that during the last decades players like Heineken had been doing just that and that makes them ready to take on the 5G behemoth and push the others into second place or worse. There is a need to have expertise and many do not have it, but in that Heineken has been different for the longest times. It is most likely due to the unique view that people like Freddie Heineken had on their market and consumers. You merely have to realise that they were the first to embrace ‘Geniet, maar drink met mate‘ (enjoy, temper your drinking) it was a slogan that came into play around 1990, as well as ‘Drink verantwoord. Geniet meer‘ (drink responsibly, enjoy it more). All pushes to set a better stage, it is there that we see that a new push could be produced by players like Heineken.

We see so many more paths opening, but in all this the one overwhelming side is not what paths there are, but the stage of metrics that they all rely on, as such having control on the expenses as well as the foundation to create a reliable stage for their metrics will be a first soon enough. Not merely: ‘Who is your population?‘, it is the stage where the passive and active awareness can be differentiated on, that too will push advertisements and the applied visibility through 5G apps and 5G advertising and how the funds are spent, that will be the question that impacts player like Google Ads on the next 24 months, because if they do not do that, their quarter on quarter growth will suddenly take a very different spin, and they are not the only ones affected.

 

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