Tag Archives: 4G

Sto what? It’s the Rage that we get to see

Yup, IGN gives us ‘PS5 File Sizes Revealed for Marvel’s Spider-Man: Miles Morales and Demon’s Souls’, which is not really that much of a surprise, yet there is a part that was a surprise “Marvel’s Spider-Man: Miles Morales Launch Edition will require at least 50 GB, while the Ultimate Launch Edition will need at least 105 GB of space as it also includes a remastered version of 2018’s Marvel’s Spider-Man”, so even as IGN gives us that there is more gaming with Miles Morales, the stage that the game is that extra is a nice surprise for the PlayStation people. Yet the issue is the storage, I saw this issue coming a long time ago, basically, storage issues were on my radar since 2012, when Microsoft was a lot less eager to listen to its users. In the stage now, we see that Microsoft is finally listening, we see the stage the I foresaw in the Xbox One series X, 4K gaming requires storage and a lot of it. Now both systems will have space for an additional SSD, so there should be more than enough storage when the additional drive is installed. There is however the newness of the NVMe SSD. Even as the 2TB drives are not cheap ($368), it is the 4TB (at $1199) where the price tends to really matter. Now the are generic NVMe SSD, as the PS5 one is less generic, even faster and currently not available, the stage is coming to larger upgrades and there is no doubt that Microsoft has its own version. 

So even as we need to take to heart the message that IGN gives us, we also need to consider that there is a real setback for those relying on the digital edition versions of either console. When we consider that the PS5 dic holds 100GB, and when we also consider that the games are 50GB or larger, consider the patches that you have to download, and consider the download of any new patch, and people are surprised that I am a DISC fanatic? 

You see, before 5G is completely deployed (For Sydney that is the time of now until somewhere 2022), consider the no less than 175.000 systems (Microsoft and Sony), and the setting that the bulk will need to download 50GB optionally more than once a week. Congestion is the only path that remains. Consider that normal usage during the lockdown forced YouTube and Netflix to downgrade their streams, Netflix would not show 4K movies (as I understood), so what do you think that all the downloads of games and patches will accomplish? 

And in all this, the fact that until the systems have enough storage, games might have to be downloaded more than once, we see more congestion and IGN gives us that 2 games amount to 20%, so now add Skyrim, Fallout 4, the new TES game and the new Fallout game and this list will go on for a while, so on both systems we are likely to see 99.3% filled drives, implying the until the additional drive is installed, more games need to be installed multiple times and it will add to congestion. Now consider the stage in the UK, London, where we see 6 million people and there is every chance that there will be a little over a million nextgen consoles in London (both Sony and Microsoft), so how much congestion will they face? Consider that the lockdown will continue in the UK, a console might be the only relief that a lot will see and in all this, they will be screaming congestion next to YouTube and Netflix, did no one catch on?

It is the simplest of settings and we will see congestion all over the EU, the US, and most Commonwealth nations. So when we realise that last March we got “Sony Will Throttle US Game Download Speeds to Help Ease Internet Congestion”, how do you think it all goes when two companies launches their nextgen consoles on a global scale? When we consider that the new games are at least 20% larger and millions will take the ‘cheaper’ edition that is digital only, do you have any idea the level of congestion we will face? It will go down somewhat AFTER we get the additional drive, but for some that might be a year away, and now we will see a group of people relying on the digital edition, so no drives, that sets the stage to millions with downloads only, I wonder how many people have the bandwidth to deal with the console needs, because at $10 per GB, that bill will add up really fast. 

In the end people will trivialise their digital needs, but in about 8 weeks the first groups will set the threshold on an international stage and the news will suddenly be about how gamers use all the bandwidth, they will suddenly be the bad guys. Yet the stage we see now is all about a digital shift the the business world is not ready for and the vilification of Huawei is not helping, but I reckon that we will see the impact during the holiday season of 2020, the final numbest is unknown, because the total sold systems from Sony and Microsoft will not be clear in the initial setting, they are both part of the issue, this is nothing against either, this is the future of gaming and this will be the first time when the internet not the system will be the bottleneck, it is a new situation for all of us.

 

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The delusional stage of me

Yup, that was always going to be a phase. Even if it is merely academical, the best setting towards a stage of balance is to reflect on the matter that I might be bonkers. To others this mean gaga, mad, insane optionally freaking bug nuts. Some people might be afraid of setting their mental capacity to minus 365, but I do not share that. There is the chance I have been correct on every count (I usually am), but to set that stage I must reflect on the chances that I somewhere to the right of insane and to the left of being bonkers to the umpteenth degree.

You see, it is easy to blame Reuters, but the merely propagate the news, do they not? So when I see “U.S. Secretary of State Mike Pompeo on Tuesday said he is confident there will be effective 5G competitors to Huawei from Western vendors at comparable costs, adding that he believes Western technologies will come to dominate telecommunications” some could consider that I am not alone in the fashion house with the long sleeved shirts, but that is just them. When I see ‘Western technologies will come to dominate’ I see a clear admission that China is ahead in 5G and they are. This s further fuelled by “I am confident that there will be a cost effective deliverables from Western trusted vendors that can deliver the same services or better services at comparative cost”, there we do not see ‘trusted vendors that will deliver’, but ‘trusted vendors that can deliver’, it sets the stage to a presumption. The former CIA director is precise with his language, he is no fool, not by a long shot. This sets a different scope for me, to counter it, I will be pushed to offer my IP to either Saudi Arabia or the UAE, an alternative is Qatar, but that has its own issues and it might cost me in the long run. If the ‘person of patent calculations’ os to be believed, I would have a lot to lose, but there is no way that I can trust most of the governments, yet Google and Huawei is a polarised field, in this setting Saudi Arabia or the UAE could be the in-between to whomever bids next, and that might be Huawei, they have the advantage on software and they are a smudge ahead of Google in that matter. The Reuters article is limited and one of the smaller articles, it is like Reuters is merely setting out one paragraph of a memo. I see no questions, no rhetoric of even speculative settings towards what is and what could be, Reuters is playing this cautiously, which in light of the ‘revelation’ is interesting, but the stage is one that I cannot ignore. Dealing with Huawei is the safe bet on the value of the IP, yet the bully tactics of the US are starting to pay off, and now that the UK government has handed ARM to Nvidia, the stage will turn for yet another turn. In all this the media remains oblivious on delivery times by Apple that in some cases are set to 20 weeks, a 2 trillion dollar company with a delay of 20 weeks on their iPad air? That means that there is a shortage of unbridled proportions and this is not merely the COVID stage, there is more, there has to be. 

When you cannot deliver for that amount of time, yet you open more and more stages of shop displays (in other chains), the shortage is fundamental and as I see it, when chip shortages hits 5G hardware, it will be fun to see some people panic. This is not a given, and not speculatively, Sony already has issues with its SoC chip. They are expected to ship 4 million less PS5 consoles in the coming year. 5G also has a SoC chip (a different one) but if one has issues, the setting that others have it too is not too far fetched. Gizmodo gave us a little over a month ago ‘MediaTek supply for 4G chips run dry, fresh stock to arrive by 2021’, it does not matter how Mediatek voices it, if it cannot supply the world with 4G chips, it will not be able to keep up on 5G either, and that is what matters. Because the moment China has a decent alternative to offer, 100% of that stock goes straight to Huawei increasing the advantage they have and at that point, how many of them will go to the US? My speculative guess is 0%, and that is where the Middle East comes into play. Huawei needs to make nice and the EU is not ready, but the Middle East is, Egypt too, although not sure if they have a lot fo needs at that point. But the stage that I predicted months ago is still coming to pass, although chip shortage was not on my radar, merely the shortsighted actions by the American govern mental administration.

And me? My delusional stage? Well that is out in the open, either Saudi Arabia or the UAE can get hold of my IP for $25,000,000 upfront with shared patent ownership, as the investor they get 60%, I keep 40%, which would be an awesome payout, especially when the US has no options but to buy in. It was a choice and a risk to play it like this, but there was no trust with some corporations, as such there was only Google and Huawei and Huawei is becoming an international discriminated party, it will hurt me, so I am taking an alternative road and these people want to play on the 5G table, I had to make a choice and I have everything to gain and nothing to lose, in the worst case I make my IP public domain, if that happens it means that governments and corporations are so greed driven that engineers on a global scale will walk out and start for themselves, I wonder if I see that happen.

Well, have a great (delusional) day.

 

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What are we fighting for?

It is a question we get to ask ourselves a lot, especially when we are serving. I served but was not confronted with that question, yet the line came to me in the Paul Newman movie ‘The Secret War of Harry Frigg’ which was a hilarious comedy and it introduced us to Sylva Koscina. The movie is not the issue here at present, but the line is. When the papers give us ‘US veterans and soldiers divided over Trump calling war dead ‘suckers’’, a setting that gives us “Donald Trump was struggling to retain support of active US service members, according to polls, even before last week’s bombshell report that the commander-in-chief referred to fallen and captured US service members as “losers” and “suckers””, I wonder how delusional he was when he gave us what he gave us. This is not some typo in the stream cast, it was a massive blunder, one that should never have happened. No matter how we see the wars that the US got themselves into, I a setting where almost 1.4 million people lost their lives going back to the Civil War, and in this, I estimate that roughly somewhere between 30-70 million people have a family member who lost their life in one of the wars that the US was a part of. So we have up to 70 million people that are in a rather large stage where the Commander in Chief of the US calls the people who died for their country ‘Losers’ and ‘Suckers’, so from my point of view that is a setting where the bulk of those people will not vote in whatever is in the White House at this time, and he only has himself to thank for that. Or as some will say, he got himself properly fired on that one.

And the news is not over, we see dozens of news media giving us denials, and fallout of the setting and there is more and more coming and all this 7 weeks before the election. As some see it, for Joe Biden Christmas came early, anyone who was on the fence on how to vote, with relatives who served in any US war, they are now going (more likely than not) Democrat, those who were deeply Republican are more likely than not on the fence, especially is they have relatives who served. If we go by the previous election with 128,000,000 voters, there is now a chance that from those, between 20%-40% is optionally not voting Republican, implying that the vote is more likely than not going to Joe Biden. 

It is not a given, I need to tell you that from the start, but his actions against the coloured (see any Black Lives Matter stage), the women (the ‘I grabbed her by the pussy’ statement), his attacks on Kamala Harris, now we get the Military statement, it adds up, it is slightly speculative, but except for the Klan and the ultra right, he basically upset every demographic possible. This relates to votes and all the votes voting ‘the other guy’ instead of him. I myself am for the most Republican in nature, but his setting is just too unacceptable to me and it has been so for well over 3 years. To be honest, I did not chose Hilary Clinton for the simple reason that she made a mess of Benghazi, it is the only reason why I did not select her (OK, she is not a republican, which was my my second reason). We have a setting that we have a liking for a side and I am not against Democrats, I am against the way they push certain matters. Let’s not forget that both sides did way too little in the tax laws setting, which is a first that needs fixing and after 4 terms, we need to fix it. I am not sure which sides picks it up, but big tech is much deeper in the Democratic pockets, as such less will be done in that setting. 

And this is not the end, this administration has made a massive mess of high tech and 5G, it gets to be a lot worse when we consider (2 weeks ago) ‘Europe’s 5G plans in limbo after latest salvo against Huawei’, and I believe that this is merely the start. We want to look at the headlines, but there is too much out there to support the stage that the media is being talked to by other parties. 

In all we speculate left, right and centre, yet the stage is not a given. Nokia is shouting on 5G New Radio, yet the stage that ZDNet gives us is “Standards for the first and second phases of 5G are moving towards completion, and early deployments can piggy-back on 4G LTE infrastructure. But there’s plenty of work to do before the technical advances in 5G’s radio spec can support new use cases”, as I personally see it, this is merely 4GLTE++, not 5G, and that is the larger stage, tomorrow Nokia is not even on par with today Huawei and the media is seemingly avoiding that issue. So as we get “If mobile technology were a long-running TV series, 5G is a mid-season reboot, with new characters introduced alongside the old, new plot arcs complementing existing storylines, and a publicity drive that rather overstates the case. However, the possibilities for future development are much enhanced”, I am remembering Adler (the typewriter) once decided to go into the PC world, it was early days and the 80286 became affordable, so Adler decided to enter the market with a 80186 processor, it was not a win. Having 4G LTE++ is a temporary solution, but in the end to get ahead the people will need true 5G, just like some telecom companies making a marketing claim of 4G, whilst in 2010 they could offer no more than 3.5G, and we are now seeing it again, but on a much larger stage. So when the people finally figure out that what is now Nokia, they will be on the slippery slope of what they cannot ski, but others can and that has been the issue from day one. I have nothing against Nokia, I have nothing against the others, yet the issue was that Huawei has a massive advantage and the stage is being set by a bankrupt America, an America who is afraid of what they are about to lose and they are using whatever they can to stem the tide and as the stages are washing away we will be given less and less facts.  So what are we fighting for? I honestly do not know what they are fighting for all whilst their IP is debatable. So as I am weighing the options available to me, I wonder where my IP will end, to be honest, if the money is there, I do not care (Deep Rising). In my case it is not greed driven, it is a drive towards those relying on bullet point presentations and making sure they miss out, even if I miss out on a million or two. If it allows me my house in a nice warm place, I am fine, it is optionally a stage where I say no to 5 billion when 500 million will ample suffice, the bullet point people will never get it, when is enough enough? 

It comes with the answer to ‘What are we fighting for?’, merely a corner of my choice in a place of my choice. It is a simple setting and one that those who embrace ‘Greed is good’ can never understand, because that is their weakness, just like loss is the achilles heel of the greed driven and the corrupt. Until they face the ultimate loss (the loss of what they truly love) they will remain delusional on what they can make happen. Only when they face it will they finally wake up, but if all goes to plan, I will be long gone by then. 

We all fight for something, and we are entering the stage where the truth is what the powerful say it is, it is no longer set to scientific measures, it is set to subjective terms, and that slippery slope is sliding, so answer yourself, what are you fighting for?

 

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Remaking the past, facing tomorrow

I have been working on my novel, at 58,000 words, I am more likely only 50% done, but there is a lot more to come and as I was considering (creating in the mind) a new IP in the form of a new TV series I realised that the same idea could be an addition to the book I am writing. As such I felt a little bit of a traitor, as such I feel I have to make amends, even as no one has been hurt, I felt that smudge of treason to the idea. As such, my mind decided to take a turn towards the past, not the distant past (Iran in the old days), but a little more present (like the 70’s). I have written about the best drama series that the UK ever made (I Claudius), yet it was not alone, in that age two other series were made, both in the 70’s and both had a Greek origin. The first was Who pays the ferryman and the other was the Aphrodite inheritance. Both (for that time) excellent pieces of work, both based on excellent books and both with a setting that was mesmerising. Who pays the ferryman gave me the interest for Crete an interest that still lives on today, I have seen it three times. 

Cyprus (where the Aphrodite Inheritance was made) was less on my radar, yet the story was fun and gripping. 

I believe that places like Apple and Netflix could turn these two into interesting remakes, put Greece again and more visibly on the map. Even as the episodes are timely, the remake could set the spirit in the now and the issues that grip Greece, the stories could be upgraded and the issues that were skated round can be gripped with connected nearby historic places like Spinalonga, a stronger interaction with Agios Nikolaos and so on. Crete has plenty of stages and plenty of options. 

The Aphrodite Inheritance, started strong and the story takes on a nice turn, yet in today’s environment, the stage could be set with optional IP theft and industrial espionage (on top of the relic part in the story). It all hit me as I saw the Aphrodite inheritance on YouTube the other day, I believe that the older series and especially the mini series are getting more and more views, not because of the lockdown (partially driven by it), but the fact that plenty of Americans are now looking through the UK base of drama and it has them hooked (I agree that is speculative of me). Yet the number of views and the turn that SBS is making with Name of the Rose, shows that there is a growing interest in remaking good drama into something larger and even more astounding. I admit that I was skeptic on seeing the first few episodes of Name of the Rose, but so far that series exceeded whatever I thought was possible and I think that players like Netflix and Apple are always looking towards new IP, yet they too realise that what was made almost half a century ago was often not surpassed in all these years and the two titles I mention are on that list too. 

And in addition, no matter how many franchises there are and how many Marvel movies are coming, the people also want excellent drama and a lot of franchises just do not deliver on that to the degree described (neither do the Marvel movies). This is nothing against the Marvel movies as their origin is very different from many movies and we get that, and we love them. Yet we want more and we seem to want it now. Apple seems to be on top of the New IP with the new shamalamadingdong series (the man who made the Sixth sense) and now with Servant he makes another stab at our dread factor, he does it (as stated by others) in an exceptional way. 

Yet in this day and age, movies and TV series that rely on the Wow factor do not make it very long and that is where the stage of drama can add to the venue. In the first, the rewatchability of any drama is a lot higher than most other series. Yes, we love horror and Science fiction, yet how often will we rewatch them? Consider an American drama series like The West Wing, the fact that even today a lot want to see it again, even as the series ended well over 10 years ago is decently exceptional, there are other series and yes, there are plenty of wow based series that have the same, but the stage of drama is larger, there is no denying it. Whether a drama is dipped in Fantasy, Science Fiction or Horror does not matter, it is the drama effect that draws the people in and I believe that the audience wants to see more of that and there is every chance that Netflix needs to adhere to that part if they do not want to witness a audience transfer towards Apple plus. That will be seen towards the end of the year as more series and remakes hit Apple plus, they took a swing and hit the ball out of the ballpark. The remakes are more than just a choice, series and movies that were quirky and often fun will optionally become the TV series that are drama’s with a coating of wow. There is no way to tell how this will fare, and this is not an attack on Netflix, but Apple took the war to the next stage and they were ready for bear in this fight. To coin a phrase ‘they brought a bazooka to a gunfight’, and that bazooka merely has to be aimed into the vicinity of Netflix, Netflix will get hit no matter what, the amount of damage cannot be foreseen and the entire Covid setting brought it to the forefront. It hastens the setting we see now and even as Netflix has a lot more series, there is every indication that a 10% shift might be enough to get the Netflix investors running for cover and for them to find a way to break even at best. Yes, we see how Netflix shares are rising faster and faster, but lets not forget that as Americans and Europeans get back to work, they will stop using Netflix to a much larger degree, and in all this the internet congestion we see all over the world does not help Netflix, Internet providers were not ready all whilst they claimed they were. I warned people of that fact in 2018, now I am proven correct, even better, there is every chance that the entire congestion stage will increase over the near future and it has nothing to do with gamers. Zoom with its conferencing side will set a much larger international stage and consider how many firms work internationally now and under the strain of a reduced workforce how many more zoom meetings people have to look forward to.

A stage that goes from bad to worse and there is no way to stop that event. Yet this too is a stage we must give value to, as I see it the entire congestion setting is a drama all by itself, a stge of interactions that will not work and will show other wait time and loading icons, but no movie and no shows to see. It is important because it will hit both Apple plus and Netflix. 

There is nothing as hilarious as both offering 4K whilst the internet providers cannot deliver, the entire Corona stage is merely pushing to the foreground what was there all along. So as that stage is debunked more and more all over Europe and the US, we will soon see a stage where the material not the resolution matters and there we see another stage evolve, the quality of the story, because a wow film is only as good as we get to 4K and uninterrupted view and so far there was a lag and has been for almost 2 years, and as we see the congestion pushed to the foreground more and more, because under 5G the matters will only get worse, not less. 

Yet in all that the remakes will give rise to another lag, the stage of crowd control on the internet. Yes, you might laugh yet the stage is already there, the people will demand the full service all whilst Netflix, Google and others are limiting resolutions to appease the covid pressures of online. And in that stage we see a much larger need, the need to deal with congestion right in the middle of the stage of switching between 4G and 5G. Congestion has not been dealt with and cannot be dealt with, not in the immediate future, as such the people will see a much larger shift to appease their demand and the smaller players will now face the hardship of not being able to deliver, it is a drama all by itself.

No matter how we see the coming of more remakes, they are the stuff we demand, for all kinds of reasons, yet enjoying it on a decent quality will remain a question not merely for the direct future, for the larger timespan, even as people will stop to some degree the stage of streaming, the stage of TV series without advertisements is a lot more appealing than most think and when they are confronted with advertisements the entire stage of Apple Plus, Netflix et al will come to the forefront again and still it comes with internet congestion just below the surface, pushing its head above the waterline sooner than ever before. 

A view to face in the sights of tomorrow.

 

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Brotherhood of Heineken

As we stepwise push forward towards 5G, we think that it all stays the same, it will not. A few parts will change forever. Google has an enormous advantage, yet they too are now pushing for different changes, changes that they had not seen coming a mere year ago. In this case there is no direct link to my IP, so I am happy to give you all the inns and outs of that part (pun intended).

To start this we need to consider a few sides, all with their own premise. The first is the focal point:

4G: Wherever I am
5G: Whenever I want it

That first premise is a large one, it is not a simple localisation part, it is all about getting access at a moment’s notice, yet what we need access to changes with the push we face. The initial part is the creation and the impact of awareness. As we re-distinguish ‘awareness’ the metrics on awareness will also change and for the first year (at the very least) market research companies on a global stage will be chasing the facts. They have become so reliant on dash boarding, Tableau, Q-view and Q Research Software will all have to re-engineer aspects of their software as they fall short. Even the larger players like SAS and IBM Statistics will require an overhaul in this market space. They have been ‘hiding’ behind the respondent, responses and their metrics for too long, the entire matter when the respondent becomes the passive part in awareness is new to them, and that is all it is, it will be new to them and the constructs that are behind the active and passive interactions will change the metrics, the view and the way we register things.

Google has the advantage, yet the stage for them will take a few turns too. Their initial revenue stream will change. Consider the amount of data we are passing now, that amount also links to the amount of ads we see. Now consider that everything in 5G is 10 times faster, yet 10 times more ads is not an option, so they now face revenue from 10% of the ads compared to what we see now. In addition to that, as we adjust our focus on the amounts we face implies that more advertisement space is optionally lost to the larger players like Google and this too impacts the stats for all involved. Google will adjust and change, in what way, I cannot tell yet, but the opposition is starting to become clear a in this example we see Heineken, a global established brand who now has the option to take the lead in 5G awareness.

Introducing

Ladies and gentleman, I am hereby introducing to you the Brotherhood of Heineken, in this fraternity / maternity, we invite all the lords and ladies of their household to become awareness creators towards their brand. In the Netherlands thousands are linked through a company like Havenstad and similar operations, this stretches through Europe and all over the place going global. These lords and ladies can earn points in the simplest thing, by setting a stage for Heineken to spread the message, we see that the initial power is with the consumer to support their brand. Awareness and clicks are converted to points and that leads to exclusive offers and rewards. Consider the unique stuff that Heineken has given to its professional public now for all to get, to buy and to earn. Bags, coolers, clothing, accessories. For decades we saw the materials created and most of us were envious of anyone who had that part others did not, now we could all earn it and because Heineken (Coca Cola too) have created such an arsenal, these players could take the lead in pushing their own awareness to new levels.

Now it is easy to say that Google is already doing this and that is partially true, but that equation will change under 5G and these really large brands could pay a fortune to Google or take the lead and create their own powerhouse and in this day and age that powerhouse will become more and more an essential need. Anyone not looking and preparing to this will hand over opinion and choice to Google and watch how that goes, yet consider that some sources gave us a quarter ago: “Google will remain the largest digital ad seller in the world in 2019, accounting for 31.1% of worldwide ad spending, or $103.73 billion“, now consider that they need to grow 20% quarter on quarter and that in two years that metric has changed and as such the ads could cost up to 30% more, now do the math on how YOU will survive in that environment.

Samsung, Proctor & Gamble, Coca Cola, Nike, Heineken, Sony, Microsoft will all face that premise and that is how it all changes. As we see that the metrics will have reduced reliability, the market research players will need time to adjust and in that lull a player like Heineken can create its own future and set its digital future in another direction to exceed their required expectations. This step seems short now, but as the stage alters it becomes an essential stage. Google may remain in denial and oppose that this will never happen, but the data and metrics are already suggesting this path and that is where we are now; the option to be first or pay the invoice, what would you do?

I believe that the visibility starts to get a little focal just before 2020 games, and it is in full view before the 2022 Beijing Winter Olympics, and in full swing by the time the 2022 FIFA World Cup in Qatar starts. These two are close together and the people will pay through the nose for that visibility, especially the European parties in all this. I expect a more evolved 5G advertising stage via apps as well, seeing ads to unlock premium view and data is likely to happen, all this is coming to us and our view of advertisement will alter to a larger extent. We will be told that this will never happen, it is not how they work, yet they are deceiving and lying to us. Consider that change in the last 25 years alone, in 1994 advertisement through printed medium and TV was at an all-time high, they all claimed it remained this way, within 5 years that stage was already changing with online ads to some extent and the slowing of printed medium, in addition the international channels would push into national advertisement. A mere 5 years after that (in 2004) it started to take off in earnest and would increase revenue to over 100% in the 4 years that followed. Between 2005 and 2017 that would push from $6 billion to 26 billion, do you really think that their words holds true? To keep that growth and their need for greed the metrics and approach has to change, there is 0% chance that these players will accept a growth of data based impact of a mere 10% of what is was in 4G, there is too much riding on this.

For the largest players there is an alternative and it will not take long for them to set the stage to this and start finding their own solution to keep awareness as high as possible. If you have to pay through the nose to keep awareness or create the environment to reward achieved awareness, what path would you choose?

Let’s not forget players like Heineken did not get to the top by merely offering a really good product, they offered a lot more, a view, an awareness that all embraced; Sony learned that lesson the hard way by losing with a superior product against the inferior competition (Betamax versus VHS). 5G will set a similar yet new battle ground and for the most the media is seemingly steering clear for now.

That is with the nice exception of Marketing Interactive, who gives us (at https://www.marketing-interactive.com/going-beyond-the-big-idea-creative-leads-on-5gs-impact-on-advertising/) “There is no denying that the rollout of 5G will change storytelling and the consumer journey“, it is a true and utterly correct view. They also give us: “creatives need to evolve from old habits and stop hiding behind “the big idea”. “We, as creatives, need to evolve from old habits, stop hiding behind “The Big Idea” and evolve our creative process and creative structures to be based on this new digital reality, to create content based on this new innovative context“, this is the view from Joao Flores, head of creative, dentsu X Singapore and he is right. We also get “For agencies, the opportunity calls for unorthodox alliances to make sure our creativity is the beating heart of this quiet revolution“, which is true, but it ignores the alternative path where the largest players start getting this path in house and in light of the two revelations, we see that during the last decades players like Heineken had been doing just that and that makes them ready to take on the 5G behemoth and push the others into second place or worse. There is a need to have expertise and many do not have it, but in that Heineken has been different for the longest times. It is most likely due to the unique view that people like Freddie Heineken had on their market and consumers. You merely have to realise that they were the first to embrace ‘Geniet, maar drink met mate‘ (enjoy, temper your drinking) it was a slogan that came into play around 1990, as well as ‘Drink verantwoord. Geniet meer‘ (drink responsibly, enjoy it more). All pushes to set a better stage, it is there that we see that a new push could be produced by players like Heineken.

We see so many more paths opening, but in all this the one overwhelming side is not what paths there are, but the stage of metrics that they all rely on, as such having control on the expenses as well as the foundation to create a reliable stage for their metrics will be a first soon enough. Not merely: ‘Who is your population?‘, it is the stage where the passive and active awareness can be differentiated on, that too will push advertisements and the applied visibility through 5G apps and 5G advertising and how the funds are spent, that will be the question that impacts player like Google Ads on the next 24 months, because if they do not do that, their quarter on quarter growth will suddenly take a very different spin, and they are not the only ones affected.

 

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When it is with us

Larry Elliott raises an interesting question regarding Huawei, it is an issue I raised a few times over the last months, even last year. I made a reference going back to December 2018 (at https://lawlordtobe.com/2018/12/06/tic-toc-ruination/) where in ‘Tic Toc Ruination‘ I said had “In a statement, the UK telecoms group has confirmed it is in the process of removing Huawei equipment from the key parts of its 3G and 4G networks to meet an existing internal policy not to have the Chinese firm at the centre of its infrastructure“, all at the behest of spymaster incredibili Alex Younger. Yet actual evidence of Chinese activities was never given in evidence. Alex does something else and in retrospect to his French, American and Canadian peers something that is actually intelligent. He gives us: “the UK needed to decide if it was “comfortable” with Chinese ownership of the technology being used.” This is at the foundation of “We can agree with Alex Younger that any nation needs to negate technological risk, we could consider that he seemingly had the only valid opposition against Huawei, as it was not directed at Huawei, but at the fact that the tech is not British, the others did not work that path, and as we see that technology is cornered by the big 7, those in the White House with an absent person from both Apple and Huawei. We have accepted the changed stage of technology and that might not have been a good thing (especially in light of all the cyber-crimes out there), also a larger diverse supplier group might have addressed other weak spot via their own internal policies, another path optionally not averted.” The issue is that ‘the tech is not British‘, so finding a temporary solution for British technology to catch up is an essential move. Whilst Larry gives us: “why a country that emerged from the second world war with a technological edge in computers and electronics should require the assistance of what is still classified as an emerging economy to construct a crucial piece of national infrastructure” is a very correct stance. The issue is that some got lazy and others got managed by excel users, getting it somewhere else is just cheaper. The combination has now created a technology gap that spans part of 4G and pretty much the entire 5G stage, that is before my IP comes into play, I found the niche that others forgot, in commerce and cyber security, as the gap is about to increase and for me the limitation is that only Huawei and Google have the optional stage where the problem can be solved (read: properly addressed). I am certain that there is more, I have not gone deep enough with what I found, implying that my window of opportunity is not that big. Larry Elliott goes on in his article taking to bat a few issues from 1967 onwards that gives rise to the UK loss, you should read it as it is a really good article (at https://www.theguardian.com/technology/2019/may/05/the-huawei-incident-points-to-a-deeper-lesson-for-great-britain). There is one element that was missing, it was the stage of the 90’s where the computer market moved from innovative to iterative, it is perhaps the larger (read: largest) failure. The advantage that places like IBM had were equaled within 3 years by makers like ASUS, A market of Printed Circuit Boards moved from US/UK held companies went to places like ASUS pretty much overnight, the people jumped to the competitive player that produced high end main boards. A company that started in 1989 owned the gamers and PC builders within 10 years at that point ASUS was the number one choice. It was not merely the high quality, the fact that architectures that were set in motion in one year were offered in upgraded form within a year. It is seen in “Intel itself had a problem with its own 486 motherboard. Asus solved Intel’s problem and it turned out that Asus’ own motherboard worked correctly without the need for further modification. Since then, Asus was receiving Intel engineering samples ahead of its competitors” (David Llewelyn, ‘Invisible Gold in Asia: Creating Wealth Through Intellectual Property‘, p143.), by the time the people were ready Asus had its Pentium II boards with one interesting nuance, unlike IBM, the board supported more processors, so the P2-350 also supported the P2-450, by spending an additional $35 on a better board, you could start with the P2-350 and upgrade to the P2-450 a year later, a person would save $525 and extend the life of their PC by 2 years.

It was an innovation that saved the people money, an issue that IBM never cared for. The iterative market got overwhelmed by Taiwan titan ASUS and the market in the UK and US started to slide. As I personally see it, the market was handed to executives measured by revenue and they were unwilling to take the big fight and decided to settle for $100K less income and zero risk and after 2-3 years they would move on degrading the market as a whole; that is how I see it. Now that the newest market requires actual knowledge and know how, we see a lack of non-Asian players. Yet Larry focusses on the part that matters most for the UK, there is no manufacturing vision (read: a lack of vision), a vision that would be essential for 5G, it is the one exponential growing market for the next decade and as such not having a game to play will make you miss out on it all. So there are two options, one forfeit the game or find a partner to build that market with, in that we see the Huawei would be the best fit, they are the most advanced. The alternative is finding an Ericsson or Nokia alternative, they are both chasing Huawei, so finding a solution with Huawei implies that Huawei creates another competitor for Ericsson and Nokia, which would suit them best, at that point the UK solution will be fighting over the same pie as Sweden and Finland are. Sybase did that trick with the MS SQL server and it did them a lot of good (for a while), the biggest part is that the UK needs to take a long term strategic stand on manufacturing and that is where the floor tends to fall from under your feet. The UK has shown to lack that vision for too often and now it will come at a much greater cost.

In the end the problem is not merely catching up with Huawei, it will be about remaining innovative with the products, optionally surpassing them. That has been a problem for almost 20 years and fending off bad habits is a time consuming, as well as an energy consuming effort. For most the problem is not merely remaining innovative, it is identifying it when it is offered and there we see that the UK has had its own moments of Titanic proportions when it came to missing out. If we look into history, we see that British innovation was an annual event at the very least; this has been diminished to thrice a decade at present. With 5G in coming, the idea of having enthusiasts with a Raspberry Pi and adding a 5G kit would be stellar, consider 19 million enthusiasts and if only 0.1% has an innovative idea, that still adds up to 19,000 with the chance of 190 patents. That is a multi-billion market right there, and it is not a man-made world either, you merely need to look at how JK Rowling and Joy Mangano got their boots on the floor to realise that this is a stage that is up for everyone to rule. Our problem is that every money maker seems to rely on 100% success at minimum (read: zero) investment, it might seem good business, but that is exactly how we lost the markets to indie developers in Asia and India.

In the end the tools we create is what enables a person to advocate and test: ‘What if I did it this way?‘ that is the one that makes for the innovation worth an easy 7 figure number and in that field no dream is too wild, because the need of people not realising that it made their lives easier is not that hard, you only need to see that they lacked merely one element, or another part to make it a better solution. That alone is worth a bundle and that is where the UK and several nations lost out, we forgot that this element requires creative thinking and actual creativity, as the schools cut those classes in favour of science and business, that is when we saw the change of leaders into sheep, following the work of others so that perhaps we might get a new idea does not work, not without a clear link to creativity and art. We lost 50% of the equation and started to think that this part would fill itself in (automatically) is where we lost, the solution was with us, and we forgot about the us part.

In that light I always remember Jeff Minter, some laugh and make a reference to the mutant camels, but the truth is that he was all about creativity and the list of his achievements is long, very very long. He has been around from the earliest Sinclair ZX to the PS4, if some Britons have one percent of his creativity the UK economic hardship would be over, it is that simple and even as we focus on the 5G needs and how the UK needs its own 5G solution (which is true), the UK can only do that by focusing on harnessing creativity that will lead to optional solutions, whilst that part remains missing the UK can merely hope to replicate what exists, not create what others forgot, seeing that is an essential first for those trying to sell you the story of a new technology.

And there is a second part, it is not what does it innovate, it is the second part: ‘What else could it be used for?‘ that is the larger part in all this. I always go back to the example from 1991, there was a company called WordPerfect and it had an excellent word processor. There was a secretary who found herself in a place where the budgets were not there, so they were confined to cheaper non-postscript laser printers (an issue in those days) as the postscript version was often thousands more expensive. So she did what no one had considered, she used the WP Equation editor to type the company name and a few other things, and added them in the letter, now (because of WP innovation) the letters suddenly looked like they came from high end expensive laser printers. Her work looked 200% better than anyone else in the company. The mere application of ‘What else could it be used for?‘, that is exactly the stage that some walked when they forgot what 5G also enables and more important, what it will allow for and there is the innovation worth billions, that is where creativity gets us, the lack of it leaves us with too little, or with gained advantage by pure chance. The chances lost were with us, or basically with the decision makers who did not comprehend the impact and cut it too far from education, and whoever followed in their footsteps are now required to clean up that mess.

Good luck with the attempt!

 

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The winnings of players

I had hoped that to a larger extent common sense would prevail, yet that is at present not to be expected. It is not really news, we have seen the impact on a few levels, yet to see it in the news on how far the impact reaches is still an interesting situation. It proves that a bullshit artist with a nice looking presentation gets the advantage over a scientist, or an engineer showing its failing. That is what the world is pushing for and it is disturbing in one way and entertaining in another.

It started some time ago, yet Monday’s article ‘Saudi crown prince allegedly stripped of some authority‘ (at https://www.theguardian.com/world/2019/mar/18/saudi-crown-prince-allegedly-stripped-of-some-authority) give a much larger indication that the BS artists did optionally score a massive victory.

So how did this go about?

Parts are seen with: “The New York Times also reported this week that Saudi Arabia’s government investment fund has gone through a “messy break-up” with a Hollywood investor after the investor decided to stop doing business with the fund and return a $400m Saudi investment in the wake of Khashoggi’s murder. Saudi Arabia has adamantly denied that Prince Mohammed played a role in the killing, but the CIA is widely reported to have concluded with a medium to high degree of confidence that the crown prince ordered the murder of Khashoggi at the Saudi consulate in Istanbul.

In light of the US being an alleged ally to Saudi Arabia, I would think that more would be required towards: “to have concluded with a medium to high degree of confidence that the crown prince ordered the murder of Khashoggi at the Saudi consulate in Istanbul“. I am not stating that he is guilty or innocent. I found that much of the media spread information came from a very unreliable source and whilst insinuation and accusations were given by Turkey, they never handed out any clear evidence and handed it out for scrutiny. Turkey, who has been connected to Iran with too deep ties, in an age where Iran is in a proxy war with Saudi Arabia, the scrutiny of anything that Turkey presents should be scrutinised to the max.

In addition, the forward thrust by Saudi Arabia regarding 5G gives it a larger advantage, now a strong advantage over the US, which is a universal first. As the Arab News gave us one hour ago: “5G will be used in 30% of big cities in Saudi Arabia by 2020“, is not merely a boast. Huawei is pushing ahead (at the behest of the KSA) and as such America is falling behind more and more. These pushes were all instigated by Saudi Crown Prince Mohammed bin Salman. And in a year it will start to pay off, with optional growth options of 500%, something the US has not ever achieved in the Middle East.

Forbes adds to this (at https://www.forbes.com/sites/zakdoffman/2019/03/20/did-the-u-s-just-lose-its-war-with-huawei/#395342a19e75) 12 hours ago with: “Every Huawei interview and press briefing for month after month was a defense of their security record, an insistence that they don’t spy for Beijing. But then Huawei pulled off a well-orchestrated PR masterstroke at MWC. And everything changed. Huawei’s rotating chairman, Guo Ping, used a keynote speech at the event and media follow-ups to turn defense into attack. “The Snowden leaks,” he said, “shone a light on how the NSA’s leaders were seeking to ‘collect it all’ – every electronic communication sent, or phone call made, by everyone in the world, every day. The more Huawei gear is installed in the world’s networks, the harder it becomes for NSA to ‘collect it all’. Huawei hampers U.S. efforts to spy on whomever it wants.”” So even as America is losing footing at the same time in several areas, we see that the commitment that Saudi Arabia had with Huawei is now starting to pay off and all the delays that the US instigated in that respect is making their allies look bad, especially as the US has never been able to submit any evidence for a period of well over 6 years.

It is true, we see that the advantages that Saudi Arabia had is experiencing setbacks (like Neom City), yet in a year we will see the fruits that the Crown Prince started and as it pays off and the US falls further behind, European partners will all switch to Huawei faster, the US industry had been too lacking for half a decade and now the invoice is due. Huawei in the KSA will show by the end of 2020 just how far the US has fallen, and when we get all the data and evidence regarding Khashoggi pushed to the open media we will get to scrutinise the intelligence and evidence and as such it will show the games some played.

It is not whether Khashoggi is dead, we all accept that, we also accept that for the most it was done through Saudi hands, yet the one piece of evidence on whether the royal family was involved, we see that there will be nothing concrete, nothing proven and more likely than not, no reliable evidence of any kind at all that the Saudi Royal family had a hand in this.

So what changed?

Well, the direct answer is, is that stupid people do stupid things and that is now seen (less than 8 hours ago) with ‘New Zealand minister to confront Erdoğan over Christchurch video‘, media bully Recep Tayyip Erdoğan decided to use the world news to push forward his agenda and with “Erdoğan’s repeated use of the footage, largely in a bid to portray his chief election opponents as soft on terrorism“, as well as “his decision to use footage of the Christchurch terrorist attack at his election rallies, alongside threats that Turkey will make those responsible “pay for it”“. Turkey takes any advantage it can find, yet they never presented any actual and factual evidence to the media did they? I believe they never had anything at all; a nation where 25 journalists have been put to death between 1992 and 2019, whilst 68 journalists are currently in jail. And that is the reliable source in the entire Khashoggi matter? Turkey, the leader of the top three that accounts for well over 50% of all the journalists in the world that are in jail, and no one is asking critical questions. I find that slightly disturbing.

Yet, there are indications that when certain accusations are voiced often enough, those mentioned will be impacted and that is how (to some extent) I see the stripping of authority.

I will also acknowledge the guardian quote: there are some signs that the king is seeking to rein in his controversial son at a time when Saudi Arabia is under the spotlight“. There is certain an indication that all the larger changes in Saudi Arabia might be seen as too progressive. Yet, as I see it, when these changes bring non-oil based wealth to the kingdom, there will be an optional larger shift in that very same kingdom.

The Hill gave us (at https://thehill.com/opinion/technology/434774-losing-5g-fight-with-china-would-be-a-disaster-for-us) only hours ago: ‘Losing 5G fight with China would be a disaster for US‘. In the article three issues are raised all with consideration as to the why.

  1. Pride.
  2. Money.
  3. Security.

There is a fourth, which they did not give, but I expect that to happen, and I will mention it momentarily. Even as we see pride, it is number two that takes the cake, the icing and the future. It is money. 5G will allow for larger change towards the internet as the Internet of Things (IoT), yet that is nothing towards the benefit of facilitation, anyone who is not there in time will lose business and they will lose it fast. Long term losses of 5% for every month that delays are given and an optional additional 1% loss for every innovation the non 5G people are missing out of. At present the US is lagging by 12-32 months, so I reckon that the math is pretty simple at that point and in a Global stage those quicker players (several in the Middle East) will now gain an advantage on the global stage. More important, I had set some of my own IP in information systems and the benefit of hardware that is up for patenting will change the base of the 5G foundation long term. As I mentioned, I foresee an impacting delay and none have set the actual cost due to that stage, the solution once working will also enable small businesses to have 24:7 exposure to themselves in ways that was not possible before, giving them back the power they never had in the first place, and over time the old phrase ‘location, location, location’ will gain a much needed additional value, so it is a larger base of changes that will come with 5G.

Number 4

So as I mentioned the 4th element: Trade Marks. With 5G any trademark gets a new dimension, with 5G as speed and access increases we will see a jolt of trademarks in play and even a new dimension in trademarks, the holograms. We never had any stage for it because they were too large and it was not fundamentally convenient, with 5G that setback is removed and when visibility and awareness change, they will all want all their trademarks upgraded and added to. So consider the need for a new kind of Trade Mark, as well as a few more classes, the registration of an additional 250,000,000 trade marks (globally) requiring not merely registration, but also testing and administration. How much money do you think will pushed to the forward ground on that side alone? I saw that need arrive in 2016 and 2017 and now my Master of Intellectual Property degree will actually be worth something (on the employment market that is).

In that respect the trademark laws will also require an overhaul, when we see hologram and 3d logo’s the entire concept of more alike than not will also take a dive into the jurisprudential unknown making the need for commissions looking into that matter rather essential soon enough.

All this before we considered the stage of what 5G would facilitate for in addition, information and the way we bring it, marketing and how small business can provide for it without the use of facilitators or more expensive server and Google Ad providers, in addition directly facilitate for those nearby, all markets not ascending to what 5G actually opens up, they are all waiting for the US to wake up and the US is massively behind at present, their lag merely increasing by the day and not in the least by the new marketing war that AT&T with their Fake 5G (5G Evolution) find itself in. More BS and the need to sweep early statements under the rug, all activities that cost resources, time and credibility. It is that foundation why we will see the US fall behind. that part is seen one week ago today when some might remember Reuters (at https://www.reuters.com/article/us-usa-wireless-spectrum-congress/u-s-house-technology-panel-heads-seeks-delay-in-5g-spectrum-auction-idUSKCN1QU2GQ) giving us: “Johnson and Lucas urged the regulatory agency to delay the spectrum auction until it properly addresses the concerns of relevant agencies and departments: the Pentagon, the National Oceanic and Atmospheric Administration (NOAA) and the National Aeronautics and Space Administration (NASA). “Our concern is not with 5G technology. … However, advancements in telecommunications should not come at the expense of the safety and security of the American people,” the two wrote in a letter to the members of the FCC“, the delaying impact will be worse than you think. You see, the ‘wisdom’ seen here also links back to the other elements. From this we can see that the US in many places was not ready for 5G, they are close to two years 5G late and now we see it reflect in other ways. Consider the facilitation that the internet gave the extremists who acted in New Zealand. 800 versions of a shooting, forwarded millions of time, the report that 1,500,000 uploads were prevented/removed and not a list of those who made the light for too long and now consider that in 5G that entire matter would have been worse by close to 2,000%, the mere increase in speed and reachability is that much larger. At what point will you consider that the entire US-Huawei war will cost you more than you ever bargained for? And as to Saudi Arabia, as they grow their 5G status as they already are, how long until other people see the advantage that 5G brings, especially when the first 100 buildings of Neom City are ready to populate? A city that is planned to be sized to well over 20 times the size of New York and all of it 5G from the ground up, if speed is the determining factor of success and wealth, how big an advantage is Saudi Arabia about to get?

So as we see the elements in play, we see that some of these players have made headway towards profit, yet for how long? More important, when the opposite is proven and the US has no 5G to deliver, when we finally see that Turkey never had any credible intelligence to offer regarding Jamal Khashoggi and when we see that 5G is changing the scene and Huawei has delivered, how will we judge the others? Or will we and will politicians merely hide behind ‘there was some miscommunication on what the standard was‘, or ‘we did not agree on a number of issues’. How will you set the price of change that is required for you to have (and agree to), guided by an acceptable standard at an affordable price? Most people seem to forget about that part of the equation, do they not? The delay as we see it happen now will mean that you get 25% of what is possible at the same dime and as such lose market options, lose corporate value and even worse, delays the option of creating awareness for whatever IP you represent, the last one is not merely draining your revenue, you will directly hand over your market share to those who did get to 5G, the value of that damage cannot even be predicted at this present but it will be large impact that will not respect borders or established brands at present and the brands that stayed behind will lose a lot more value that they could ever perceive; that too is the impact of 5G and we all forgot the impact 4G had from 2010 onward, now the impact will be a lot harsher, optionally 40%-95% harsher.

Once those numbers are out and you realise that security and cyber parts are also hitting those surfaces, how far do you think you have fallen behind? Loss was close to unavoidable when we started to facilitate for the players and it will take a while longer for people to catch up to how much it will cost them in the end, because that part, the invoice of choice is always left to the end, after the players filled their pockets with the goal they required and when they have moved away and there is nothing left to do, that is when their additional invoice hits us all.

 

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Fight the Future

Mark Bergen gives us a Bloomberg article. The Sydney Morning Herald took it on (at https://www.smh.com.au/business/companies/inside-huawei-s-secret-hq-china-is-shaping-the-future-20181213-p50m0o.html). Of course the arrest of Meng Wanzhou, chief financial officer of Huawei Technologies is the introduction here. We then get the staging of: “inside Huawei’s Shenzhen headquarters, a secretive group of engineers toil away heedless to such risks. They are working on what’s next – a raft of artificial intelligence, cloud-computing and chip technology crucial to China’s national priorities and Huawei’s future” with a much larger emphasis on “China’s government has pushed to create an industry that is less dependent on cutting-edge US semiconductors and software“, the matters are not wrong, yet they are debatable. When I see ‘China’s national priorities‘ and ‘Huawei’s future‘ we must ask ourselves, are they the same? They might be on the same course and trajectory, but they are not the same. In the end Huawei needs to show commercial power and growth, adhering to China’s national needs are not completely in line with that, merely largely so.

Then we something that is a lot more debatable, when we get: “That means the business would lap $US100 billion in 2025, the year China’s government has set to reach independence in technological production” and by my reckoning, China could optionally reach that in 2021-2022, these three years are important, more important than you realise. Neom in Saudi Arabia, optionally three projects in London, two in Paris, two in Amsterdam and optionally projects in Singapore, Dubai and Bangkok. Tokyo would be perfect, yet they are fiercely competitive and the Japanese feel nationalistic on Japanese and at times more important, driven towards non-Chinese goods. In the end, Huawei would need to give in too much per inch of market share, not worth it I reckon, yet the options that Huawei has available might also include growing the tourist fields where they can grow market share through data service options, especially if the can Google to become part of this (in some places). In the end, the stage is still valid to see Huawei become the biggest 5G player in the field.

Then we get the first part of the main event. With: “It started working on customised chips to handle complex algorithms on hardware before the cloud companies did. Research firm Alliance Bernstein estimates that HiSilicon is on pace for $US7.6 billion in sales this year, more than doubling its size since 2015. “Huawei was way ahead of the curve,” said Richard, the analyst.” we see something that I have tried to make clear to the audience for some time.

June 2018: ‘Telstra, NATO and the USA‘ (at https://lawlordtobe.com/2018/06/20/telstra-nato-and-the-usa/) with: “A failing on more than one level and by the time we are all up to speed, the others (read: Huawei) passed us by because they remained on the ball towards the required goal.

September 2018: ‘One thousand solutions‘ (at https://lawlordtobe.com/2018/09/26/one-thousand-solutions/) with: “we got shown 6 months ago: “Huawei filed 2,398 patent applications with the European Patent Office in 2017 out of a total of 166,000 for the year“, basically 1.44% of ALL files European patents were from that one company.

Merely two of several articles that show us the momentum that Huawei has been creating by stepping away from the iterative mobile business model and leaping technologically ahead one model after the other. If you look at the history of the last few years, Huawei went from P7, Mate 10, Nova 3i and Mate 20 Pro. These 4 models in a lifecycle timeline have been instrumental for them and showing the others that there is fierce competition. The P7, a mere equal to the Samsung Galaxy 4 in its day, yet 43% cheaper for the consumer, and now they are at the Mate 20 Pro, which is 20% cheaper than the Samsung Galaxy Note9 and regarded as better in a few ways. In 4 cycles Huawei moved from optionally a choice to best in the field and still cheaper than most. That is the effect of leaping forward and they are in a place where they can do the same in the 5G field.

We are confronted with the drive with the statement: “Huawei is throwing everything into its cloud package. It recently debuted a set of AI software tools and in October released a new specialised chip, called the Ascend. “No other chip set has this kind of capability of processing,” Qiu said.” This viewed advantage is still a loaded part because there is the fact that China is driven towards growing the AI field, where they, for now have a temporary disadvantage. We might see this as a hindrance, yet that field is only visible in the governmental high end usage that there is and consumers like you and me will not notice this, those who claim it and create some elaborate ‘presentation’ into making the water look muddy. When your life is about Twitter, LinkedIn and Facebook, you will never notice it. In the high end usage, where AI is an issue, they are given the cloud advantage that others cannot offer to the degree that is available to non-governmental players (well, that is what it looks like and that is technologically under consideration, yet it does look really nice).

When we look towards the future of Huawei we clearly see the advantages of the Middle East, especially Saudi Arabia, UAE and optionally Qatar if they play their cards right. Latin America is an option, especially if they start in Argentina, where they could optionally add Uruguay overnight, branching out towards Chile and Paraguay will be next leaving the growth towards Brazil. Yet in that same strategy add Venezuela and Colombia first would enable several paths. The business issue remains, yet being the first to have an additional appeal and if it pisses off the Americans Venezuela gets on board fast often enough. The issue is more than technological. The US still has to prove to the audience that there is a 5G place for them all and the infrastructure does not really allow for it at present, merely the metropolitan areas where the money is, driving inequality in the USA even further.

If visibility is the drive than Huawei is very much on the right track and they are speeding that digital super highway along nicely. Yet in opposition to all this is the final paragraph in the SMH. When we see: ““As long as they stick to the game plan, they still have a lot of room to grow,” he said. “Unless the US manages to get their allies to stop buying them.”” This is a truth and also a reassurance. You see the claim ‘Unless the US manages to get their allies to stop buying them‘, gets us to an American standard. It was given to us by the X-Files in the movie with the same name, or perhaps better stated Chris Carter gave it to us all. The end he gives us: “He is but one man. One man alone cannot fight the future“, it equally applies to governments too, they might try to fight the future, yet in the end, any nation is built from the foundation of people, stupid or not, bright or less so, the larger group can do arithmetic and when we are confronted with a Huawei at $450, or an Apple iPhone at $2350, how many of you are desperately rich enough to waste $1900 more on the same functionality? Even when we add games to the larger three (Facebook, LinkedIn & Twitter), most phones will merely have an optional edge and at $1900? Would you pay for the small 10% difference that 1-3 games optionally offer? And let’s not forget that you will have to add that difference again in 2 years when you think that you need a new phone. The mere contemplation of optimised playing free games at $77 a month makes total sense doesn’t it? So there we see the growth plan of Huawei, offering the top of the mountain at the base price and those in denial making these unsubstantiated ‘security risk’ claims will at some point need to see the issue as Verizon is the most expensive provider in the US, So when I see $110 per month for 24 GB of shared data, whilst I am getting 200GB for $50, I really have to take an effort not to laugh out loud. That is the 5G world, the US faces and whilst there was an option for competitive players in the US, the Huawei block is making sure that some players will rake in the large cash mountain for much longer and there others are making fun of my predictions, and now that I am proven to be correct, they are suddenly incommunicado and extremely silent.

As such, when I predicted that the US is now entering a setting where they end up trailing a field that they once led, we will see a lot of growth of Chinese interests. In all this, do you really think that it will stop at a mere 5G walkie talkie? No, with 5G automation and deeper learning, we will see a larger field of dash boarding, information and facilitation to the people and Huawei will optionally rule that field soon enough, with a few non Americans nipping at their heels for dominance because that is the nature of the beast as well. Progress is a game for the hungry and some players (specifically the US) have forgotten what it was like to be hungry. Australian Telstra made similar mistakes and moved their Share price of $6.49 to $3.08 in the stage of 3 years, a 52% loss of value, and when (not if) Huawei pushed the borders all over the place, those people with a Verizon Protective State of Mind will end up seeing Verizon going in a similar setting, because that is also the consequence of adhering to what I would consider to be a form of nationalistic nepotism. The UK already had its ducks in a row for the longest of times (and that island has less ground to cover, which is a distinct advantage), so there BT has options for now and over time they might adhere to some of their policies as is required, the US is not in that good a position and Huawei merely needs to flash a medium purse of cash to show the people in the US that a place like Buenos Aires can offer the masses more and faster than those on better incomes in the US, because the pricing model allows for such a shift.

In this the problem is not a short term one, even as US giants are supposed to have the advantage, we also see that the workforce is not properly adhered to, the US (and the UK) have a massive, not a large, but a massive disadvantage when it comes to STEM students, a disadvantage that China does not have. The AI field is not something that is solved over the next 3 years, so as those with educations in Science, Technology, Engineering and Mathematics is dwindling to some degree in commonwealth nations and America, China can move full steam as the next generation is pushed into high end ambition and careers. As such the entire AI shortfall against America can be overcome much easier by places like China and India at present. It is not merely the stage of more graduated students; it is about groups of graduated students agreeing on paths towards breakthrough solutions. No matter how savant one student is, a group is always more likely to see the threat and weakness of a certain path and that is where the best solution is found faster.

Will we ‘Fight the Future’?

The issue is not the American polarised view, it is the correctly filtered view that Alex Younger gave us initially, it is not incorrect to have a nationalistic protective view and Alex gave the correct stage on having a national product to use, which is different from the Canadian and Australian path proclaimed. We agree that it is in a national required state to have something this critical solved in a national way (when possible that is), in this the path to have a Huawei 5G stage and then reengineer what is required is not wrong, yet it is optionally with a certain risk and when that path is small enough, it is a solution. The UK is largely absolved as it had BT with the foundations of the paths required, just as Australia has Telstra, yet some countries (like Australia) become too complacent, BT was less complacent and they have knowledge, yet is it advanced enough? We agree that they can get up to speed faster, yet will it be fast enough? I actually do not know, I have no data proving the path in one direction or the other. What is clear is that a race with equal horses provides the best growth against one another, the competitiveness and technological breakthroughs that we have seen for the longest time. That path has largely been made redundant in the US and Australia (I cannot say for certain how that is in Canada).

Even as Huawei is gaining speed and being ahead of it all is still a race by one player, the drive to stay ahead is only visible on the global field, and it is an uncertain path, even if they have all the elements in their favour, what is clear is that this advantage will remain so for the next 5 years and unless certain nations make way for budgets growing the STEM pool by well over 200% their long term disadvantage remains in place.

The versusians

In this stage we need to look in the pro and con Huawei field. In the pro field, as Huawei set the stage for global user growth, which they are seemingly doing, they have the upper hand and they will grow to a user base that grows from servicing a third of the internet users to close to 50%, that path is set with some certainty and as such their advantage grows. In the opposition of that, players like need to step away from the political empty headed failure of enabling the one champion stage of Verizon and Telstra, diversity would give the competitive drive and now it is merely Telstra versus Vodafone/TPG, is means that there will be a technological compromise stage where none of the two surges ahead giving players like Huawei a much larger advantage to fuel growth,

How wrong am I likely to be?

So far I have been close to the mark months in advance compared to the big newspapers only giving partial facts long after I saw it coming, so I feel that I remain on the right track here. The question is not merely who has the 5G stage first, it will be who will facilitate 5G usage more complete and earlier than the others, because that is where the big number of switchers will be found and players like TPG and Vodafone have seen the impact of switchers more than once, so they know that they must be better and more complete than the other brand. Huawei knows it too, they saw that part and are still seeing the impact that goes all the way back to the P7, and that is where Apple also sees more losses, We were informed a mere 9 hours ago: “Piper Jaffray cuts its Apple (NASDAQ:AAPL) price target from $250 to $222 saying that recent supplier guidance cuts suggest “global unit uptake has not met expectations.”” another hit of a loss to face, optionally a mere 11.2% yet in light of the recent losses, they faced, we see what I personally feel was the impact of the ridiculous stage of handing the audience a phone of $2369, optionally 30% more expensive than the choice after that one, even if the number two is not that much less in its ability. The stage where marketeers decide on what the people need, when they all need something affordable. It personally feels like the iMac Pro move, a $20K solution that less than 0.3% of the desktop users would ever need, and most cannot even afford. That is driving the value of Apple down and Huawei knows that this egocentric stage is one that Apple et al will lose, making Huawei the optional winner in many more places after the first 5G hurdles are faced by all.

Do you still think that Apple is doing great? A company that went from a trillion to 700 billion in less than 10 weeks, which is an opportunity for the IOS doubters to now consider Huawei and Samsung, even as Huawei will statistically never get them all, they will get a chunk and the first move is that these users moved away from IOS, and as Android users they are more easily captured towards user hungry players like Huawei by its marketing, that is the field that has changed in the first degree and as people feel comfortable with Huawei, they will not consider getting more Huawei parts (like routers for the internet at home) and that continues as people start moving into the 5G field. You see, we can agree that it is mere marketing (for now), yet Huawei already has its 5G Customer-premises Equipment (as per March 2018). this implies that with: “compatible with 4G and 5G networks, and has proven measured download speeds of up to 2Gbps – 20 times that of 100 Mbps fiber“, that they can buy their router now, remain on 4G and when their local telecom is finally ready, 5G will kick in when the subscription is correct. It is as far as I can tell the first time that government telecom procedures are vastly behind the availability to the consumer (an alleged speculation from my side).

Do you think that gamers and Netflix people will not select this option if made available? That is what is ahead of the coming options and that is the Future that some are fighting. It is like watching a government on a mule trying to do battle with a windmill, the stage seems that ridiculous and as we move along, we will soon see the stage being ‘represented’ by some to state on the dangers that cannot (or are ignored) to be proven.

The moment other devices are set towards the 5G stage, that is when more and more people will demand answers from industrial politicians making certain claims and that is when we see the roller-coaster of clowns and jesters get the full spotlight. This is already happening in Canada (at https://www.citynews1130.com/2018/12/13/huawei-and-5g-experts-clash-on-the-risk-to-canadas-national-security/), where City News (Ottawa) gives us: “I can’t see many circumstances, other than very extreme ones, in which the Chinese government would actually risk Huawei’s standing globally as a company in order to conduct some kind of surveillance campaign“, something I claimed weeks ago, so nice for the Canadian press to catch up here, in addition when we are given: ““This can be used for a lot of things, for manipulation of businesses to harvesting of intellectual property,” Tobok said. “On a national security level, they can know who is where at any given time. They can use that as leverage to jump into other operations of the government.” those people knowingly, willingly and intentionally ignore the fact that Apps can do that and some are doing it already. The iPhone in 2011 did this already. We were given: “Privacy fears raised as researchers reveal file on iPhone that stores location coordinates and timestamps of owner’s movements“, so when exactly was the iPhone banned as a national security hazard? Or does that not apply to any Commonwealth nation when it is America doing it? Or perhaps more recent (January 2018), when Wired gave us: “the San Francisco-based Strava announced a huge update to its global heat map of user activity that displays 1 billion activities—including running and cycling routes—undertaken by exercise enthusiasts wearing Fitbits or other wearable fitness trackers. Some Strava users appear to work for certain militaries or various intelligence agencies, given that knowledgeable security experts quickly connected the dots between user activity and the known bases or locations of US military or intelligence operations.” So when Lt. Walksalot was mapping out that secret black site whilst his Fitbit was mapping that base location every morning job, was the Fitbit banned? Already proven incursions on National security mind you, yet Huawei with no shown transgressions is the bad one. Yes, that all made perfect sense. I will give Wesley Wark, a security and intelligence specialist who teaches at the University of Ottawa a pass when he gives us: “Still, Canada can’t afford to be shut out of the Five Eyes or play a diminished role in the alliance, and if Britain decides to forbid Huawei from taking part in its 5G networks, Canada could not be the lone member to embrace the company“, OK that is about governmental policy, not unlike Alex Younger there is a claim to be made in that case, not for the risk that they are or might be, but the setting that no government should have a foreign risk in place. This is all fine and good, but so far the most transgressions were American ones and that part is kept between the sheets (like catering to IBM for decades), or leaving the matter largely trivialised.

It is pointless to fight the future, you can merely adhere to swaying the direction it optionally faces and the sad part is that this sway has forever been with those needing to remain in power, or to remain in the false serenity that status quo brings (or better stated never brings). True innovation is prevented from taking grasp and giving directional drive and much better speeds and that too is something to consider, merely because innovation drives IP, the true currency of the future and when we deny ourselves that currency we merely devaluate ourselves as a whole. In this we should agree that denying innovation has never ever resulted in a positive direction, history cannot give us one example when this worked out for the best of all.

 

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2.5 Million seconds

That is the frame we are talking about. In 2.5 million seconds we will see what the people are missing out on. The News Minute gives us that we are about to witness a new phone. Were treated to “world’s first 5G-ready 7nm mobile chipset Kirin 980“, from there it is easy to become a 5G phone. This is seen with “Huawei Announces Mate 20 Phone with Upgraded Chipset“, the phone that is 5G ready, which is launching in London on October 16. This is merely the chicken feed stuff, the small fry in all this. So even as Australia became the collar of the US and banned Huawei from delivering 5G equipment, we are also treated to the setting that “Huawei P20 Pro and P20 were the world’s first devices to receive a triple-digit score by DxOMark — the industry standard for camera and lens image quality measurements and ratings“, which is nice, but as a phone not essential. Yes, it sounds like I am trivialising a little, but that is because the big part here is not the camera option, the big part is that since its release the P20 family has sold 10 million units globally and that is a n important distinction, that is the part that matters. People have embraced the Huawei as an excellent phone. For the larger part (is my personal understanding) that the undeniable fact is that the Huawei is in most cases 27% cheaper than the similar phones out there (Samsung & Apple), whilst not giving that much extra to begin with. Apart from the Huawei camera heralded as the very best (with a decent margin), it is also important to note that the Samsung has a battery delivering up to 13% less then Huawei. The Apple has even less, yet IOS is not the same as Android and comparing the two does not give what I regard to be a valid comparison, so I am not including that. Huawei seems to comprehend its customers and delivers a solution that works for them, which is shown in the speed that these 10 million units were sold. I expect that an even larger sale will be imminent by December in all this, as it might be a year to get a new phone and Huawei has their options nicely set in a row. In all this, Huawei is actually its own worst enemy. You see, for all those (like me) who needs a decent camera, good battery life and decent storage, the Huawei Nova 3i 128GB Handset fits that bill too, yet that model is new and 50% cheaper than the P20 family Oreo based and all. So for me personally, I can forego a P20 and merely use the 3i. After the P7 (which I still use, I see a massive leap forward and even as it is not the greatest Kirin processor for games, all my games will now see a 30%+ increase, so that settles it for me.

In an age where you have to turn over nearly every dollar, especially as we can expect to either freeze next winter, or stop wasting money on mobile phones at twice the price, we see that Huawei has an option for everyone. One for the mediocre users (like me) and a phone for the latest gadget lover, all addressed within a decent budget. So, even as we are confronted with faulty iPhones (which apple will replace at no cost), whilst we see that the Budget iPhone is delayed. Yet that is not merely the issue. When we are confronted with: “Owing to some instability of the production schedule, the lower priced iPhone will see the light of the day by October. On the other hand, the alleged iPhone X successor and the iPhone X Plus model should be launched by the end of September. One of these two devices and the budget variant are highly likely to offer even dual-SIM variants in a few selected countries” and we see ‘the budget variant are highly likely to offer‘, we need to step back. In this day and age, in the setting where Apple seemingly had leaked information in the past, and we have next to nothing on those models. We get phrases like ‘Apple is also rumoured to have been trying to reduce the cost of components by bargaining with its supply chain partners and Samsung as well‘, as well as ‘What we expect from the Apple line-up‘. It seems that this is a marketing ploy of ‘Let’s keep them waiting a little longer’, so in all this, whilst Huawei has been the more solid offering (as has Samsung to some degree), what on earth does Apple think it’s doing?

It is the Deccan Chronicle that gives us: ‘New budget iPhone X leak validate Apple’s serious problems‘. Yet here we need to accept that there are unknown issues, and even as we see references to Forbes, we much also recognise the use of ‘predicts‘, which implies they know nothing at all (or nothing confirmed). Here we see the one part that is a problem (a speculated one), and it is seen with ‘a low capacity battery certainly raises a few concerns‘. Yes that would be the case, if it was confirmed, but it is not. In addition we see: “the handset will feature just 3GB of RAM and a maximum of 256GB storage which is less than compared to the iPhone XS and XS Plus that are believed to have 4GB RAM and a maximum of 512GB of on-board storage“. That made me laugh, because I still have great traction with my Huawei P7 sporting 2GB Ram and 16GB storage, so this would be a step forward and a large one at that. Yes, we agree that it is way behind what Huawei offers, but in reality, the truth is that anyone requiring more than 64GB truly has a massive need for their phone and at that time, if it is so important, you basically have to shell out to the larger Apple’s and not go for any budget one. I am one who can deal with the Budget range option, so in my Case the Huawei Nova 3i 128GB Handset gets me what I need at close to 45% less, so that is actually a real budget phone, All the iPhone 8 and X models start well over a thousand dollars, so at least180% more than the Huawei offers. In light of that, what constitutes a budget phone?

This in comparison to the Samsung Note9, which in all honesty is the very latest in mobile technology, but at 300% of the price of the other phone, where do you have the cash lying about? In comparison, that new Samsung constitutes the Huawei Nova 3i 128GB, A PlayStation 4 Pro and a Nintendo Switch together. You tell me what has your preference. Now, for those eager with true technology needs, it might not be about the price. It might be what the Samsung offers with the Exynos 9810, versus the Kirin processor and that is fair enough. Some are very willing to pay for that difference. I am a more meagre user in mobile technology and I would go for the PS4pro and Switch offer if given the choice. Perhaps an idea that Huawei could float. Buy the Huawei P20 for $1400 and get a free PS4pro (first 5000 customers only). That might just sell like hotcakes, and I like it when those techno providers think outside of the product wrapping box.

The technical part that does matter is the part that Richard Yu, CEO of the Huawei Consumer Business Group gave us. With: “the Kirin 980 chip, Mali-G76 offers 46 per cent greater graphics processing power at 178 per cent improved power efficiency over the previous generation” he implies (to my limited thinking) that the processor, to limit heat and damage in that way, by making it less power consuming and there, that same battery will go heaps further, implying that a 4000 MaH battery will go close to 20% longer then before making it even more interesting to consider.

in addition the mention of “the Huawei Locator powered by Internet of Things (IoT) technology that can help people easily locate their belongings, be it their luggage or pets” implies that the phone will also have RFID tracking options, which is actually a 5G trademark. I know I am highly speculating here, but that would be an interesting first, to give the users first 5G options that can easily run on 4G, whilst demanding that the opponents to equal or better what is out there and the innovative advantage that Huawei currently has, implies that their gain will only increase and not by any small margin. The option for mothers to tag their adventurous toddler will greatly fuel the need of that function. Only yesterday was I a witness to a wandering 3 year old, when arrived at the concierge, only to see two highly panicked Asian mothers running around trying to find where the devil the little one had gone off to. Yes, the adventurous toddler was going from shop to shop trying to find mommy and adjusting course at every stand where blinking lights and noises were heard. Good luck with that one and the RFID option would be a gift from the heavenly clouds for every mom having to cope with a easily speedy distracted toddler..

They also launched the Huawei also launched at IFA 2018 AI Cube, its home speaker with 4G router and built-in Alexa that can perform several tasks such turning on the TV or playing music. Now, this is not a mobile part, but it is actually a mobile pressure release; the option not to rely on a hotspot and just get one of these puppies, as well as a second sim to not put additional pressure on your mobile. What is interesting that even as we see the frame of these speakers and the versatile options here, I am making the reference as Huawei, like Google and Apple all dropped the ball in the same way. You have all that space and you did not consider it to be a mobile charger on the side? It seems to me a first that the speaker would be awesome, especially when you rely on Spotify for music, so in that regard, making it a charger as well would have been my first thought and that is the final part in all this. When you realise that the USB-C is the weakest part in all this, giving it additional options by having some cradle charger that does not rely on that port would be a first thought for us and even as I accept that this would not have been an option for the $599 model, the bulk of all other phones are close to double that price, even the Google Pixel 3 (XL) was not on that page, so when it comes to innovation we still have plenty of places to visit, even before 5G opens the door and states that the bar is open. The charge bar that is!

Is there more?

Well yes, but that is slightly anti-Apple (unintentional). It was brought in the Business Insider by Antonio Villas-Boas and Clancy Morgan. Their article gives us “the other weird thing is, the USB cable doesn’t plug into the new MacBook Pros. I have an iPhone and out of the box, I cannot plug it into the new MacBook Pros. To me, this is absolutely nuts. It’s mind-boggling“. The issue I see here is that Apple always had the mindset that it always connected. That was a selling point and a good one. People relied on that. Here we see that Apple threw that part in the wind. Perhaps they thought that those with money will by anything, not realising that some do not buy a MacBook Pro by choice, it is by need and through the boss, so the phone does not connect, which is a larger issue over time and that does matter. Even as we complain on the USB-C, mine has worked for 3 years 24:7. It might be faltering now at times, but it does imply that I had plugged it into a cable almost 1500 times, so at some point one thing has got to give and the USB-C port is the most likely of candidates.

Whatever happens, in 2.5 Million seconds (or 28 days for those who failed calculus), we will see the actual official goods on the new P20 siblings and just in time for Christmas (and Saint Nicholas) too, which is awesome. no matter how that fares, I will have the Huawei Nova 3i 128GB to fall back on, which is also a huge step forward to me, so not matter which Huawei model comes to our mind to buy, we get to win in a life that is expensive nowadays, especially in the cold winters and that is always a good thing for everyone involved.

 

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