Tag Archives: Eaton Mall

Was that all? No, there is more!

It started with watching another Eaton Centre Mall video (Toronto). This one was 6 days old (a Saturday event) and as I was watching I came up with one more piece of IP and the other piece matured. More importantly, it opens a much larger setting for shops. If Amazon pushes in, it will be the first time that Google has a realistic chance of losing market share, if Google steps in it could do a bit more than set its market share in stone, it could fan out beyond Malls and shopping centres. There is a much larger option to push the envelope in several ways. This is fuelled by what might be a realistic new option for Neom and the Line in Saudi Arabia. I have been keeping these two in the back of my mind, but that is as far as I got, I reckon that there are more marketing ways of supporting that place and a few (non-connected) ideas came to mind. With non-connected I usually mean that a lot more pondering is needed to see how far an idea goes and how easy it could be surpassed by others. That always remains an option. My ideas are good, but I am surrounded by equally gifted people (especially at Google), and as such the 

IP needs to be trimmed, expanded on or redrawn. To make it faster, to make it better and to make it innovative. It was when the filmer passed Kernels that my mind made a UNIX joke and at that point I also realised a few other things. Not on what was there, but on what wasn’t there. It went beyond the 5G IP I have, it was the setting that the Eaton mall (according to the map) did not have a concierge desk (information desk). There is nothing wrong with that, but consider that what my 5G IP does could also be implemented in other ways (with less capability), but it is capability that we have now, so why is it not there? The map is actually rather good and very interactive, But what happens when we see (below)

And the location, app or solution allows the visitor to download the brochure of any of the shops there. More important, why was this not a basic solution for years? They’ve had 8 years and they are not alone in this failing, there is  whole range of malls who do not have that, Google could have stepped in years ago (in case of Eaton Mall 8 years ago). So why were they asleep at the wheel in this? They have Lightbox ads, but never saw this? Lightbox ads are interesting as I found a new use for those. But the setting is there and as I was considering a new piece of IP and a new  setting to use it, I also saw an old stage that could be implemented now and the mall seemingly never saw it, thought it was too hard or whatever reason they have. And it is not merely them, Apple, Gap, Sephora, Victoria’s Secret, Rexxall and that list goes on for a while. All options missed out on or rejected for unknown reasons. And malls do not get to have that luxury, not anymore. The stage of rent, the stage of people who seek engagement and interactions, they are missing out and as such will consider other places and a place like Eaton Centre is not in the luxury place that it can allow for that. As I see it, Harrods is the only place that has that luxury, the other 116,500 malls are under the hammer. They trimmed what they could over the last two years and they have nothing left to trim, so they need engagement with their audience, not tomorrow, today!

It sounds a little dramatic and perhaps that is the case, but if you check on the resources and funds available the malls are in dire need of more people and more sales. You see, the larger players have a global budget and they too need more revenue, but the smaller ones, they are at their last breath, as such they need something now and I listed the setting of what they could do NOW to make a difference and I put it here because it does not hinder my IP, it is based on what exists and merely needs an adjustment, so I am handing it over to Google, so they can wake the bloody hell up and start doing stuff for their users and customers. Yes they do a lot, but when I see a Google Nest advertisement 5 times a day, I wonder if they are doing the proper things in the right directions, with the lack of what I see I have a lot of doubts in that regard, but that might merely be me and if I am right and Google does not act, Amazon could potentially act and create a new market share and expand on that. Time will tell.


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Overlooking the obvious

Yes, that is the setting, it is in part a question and in part a statement. You see, I returned to the place of the crime (my writing) and in ‘Presentation and awareness creation’ (June 6th, https://lawlordtobe.com/2022/06/06/presentation-and-awareness-creation/) and ‘The mind, it continues regardless’ (same day, https://lawlordtobe.com/2022/06/06/the-mind-it-continues-regardless/). First of all, lets be clear this solution would fit dozens of malls. I merely used this one as there were plenty of walk through video’s, in addition it is spacious and it is in a large city (Toronto, population 2,934,544) as such it is not the largest city but in size rather respectable and as I was testing my idea for the 5G implementation I created, I also saw anther few options, when combined would merely enhance what some malls could experience. My mind also looked to implement safety features and images in augmented reality, which would actually enhance safety in these places. The 5G is a bonus, but one that could proper my (expected $8.4B) solution into an 11 figure one and who would I be to pass up on that option? 10% of that is serious cash, an amount my wallet is not showing at present. Google not Amazon has the lead here, but it also made me realise that they could do a lot more in places like this, I merely wonder why they did not go there. I made searches all over google, but I cannot find them, as such I wonder why not?

So the premise becomes:

Why are they overlooking the obvious?
This is a hard question, it is not always visible in the eyes of any beholder that is not an insider of a place like Google. Yet consider that Zara has 6829 stores (globally) and it is a $30B operation, which means that one solution would fit dozens, if not hundreds of stores. Sephora operates 1,900 stores globally (29 nations). As such it is also a many implementation setting. Gap has 3,000 stores Victoria Secrets has well over 1,000 stores and the list goes on. And now the one little element. How many malls have all these stores? Are you starting to catch on that a place like Google has been overlooking the obvious? The premise, the question and the statement all in one place and I am at a loss why they missed it, others missed it too (Amazon being one) a setting that allows and screams innovation and they both missed it and I am merely adding to the IP and testing the application of 5G IP I had before and Eaton Mall (Toronto) was a place to test it first, but it is in no mean the only place. Other places in Canada, the US, UK, France (Paris) and more places that could be benefitting the setting I designed and when you think I am bluffing, or as some stated ‘You are full of it’ consider the mall you know best, the mall you usually visit and I can test this globally, som players are not on the innovative page and in this day and age that is funny as hell. We see statements like ‘MoneyGram speeds digital transformation initiative with assist from Rafay Systems & Amazon EKS’, we see ‘Amazon payment services delves into fintech innovation and the future of payments at Seamless Middle East 2022’, ‘Dematic to ‘accelerate supply chain innovation’ with Google Cloud’ and ‘Sabre and Google developing framework to transform future of travel: Sriram Gopalswamy’ all mentioning innovation, mention of fintech but none of them truly about enhancing your pleasure as a shopping consumer, or the importance of retail innovation reaching you. All forgotten paths that should have been on the forefront of their minds. They forgot the number one part here. The consumer, the user, they forgot about you. 

Do not believe me, check for yourself and you will see that I am right, check for yourself! As such I see a new niche opening. I am not sure that it is good to have too many niches (Microsoft tends to buy them and screw them up for all concerned) but that might be my overly negative view on the matter. What does matter is that I created a little over a year ago pieces of IP that a tech player like Google still does not have, still does not cater to and in the process leaves the people out in the cold (or in the cold in a mall hallway near you).

A setting now clearly shown. The statement and the question and Google seemingly cannot answer it (neither can Amazon). Why are these players overlooking the obvious? The US has 116,000 malls, and neither looked at the obvious? I let you ponder that part and when you add the Canadian and European numbers that number becomes frighteningly large.

Have a great day.

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