Tag Archives: Orion

When books are more

That was the setting I saw myself in this morning. As you (optionally) read this morning, I had given a walk down on a piece of IP by Meta, with the reference to stories more then two years old on my view on what is now the Orion with references to tourism advertising and a few settings towards creating awareness. But whilst I was writing that setting, I thought of another stage. The stage that reverts by to books. 

Consider the TV series I, Claudius. A drama that is the best drama ever written. Now I had the ‘initial’ version released in the 80’s, now it’s a Penguin title. The nice part of Penguin is that it is cheap. But my mind took it to a new direction and with augmented reality it is possible. Consider the story (which plays in ancient Rome) but now add augmented reality and at that point we have access to artwork like the statues of the old Romans like Augustus (Brian Blessed), Tiberius (George Baker), Caligula (John Hurt), Sejanus (Patrick Steward) and many more. Not the actors (or optionally included), but the art work, the statues, the places like the Colosseum, the royal palace and many more places that we might have seen. Draw the reader in with the art and references of how those people likely looked with ‘A.I.’ as the sculptures are drawn the the living version of these people. The stage is never ending. We could enable a much larger realm that some books give us. I, Claudius might show us how that world might have looked. Even as there are still issues to be resolved (Meta does little for free), but the sights could open a much larger world and Orion could bring that to the living room of anyone who has an Orion, the spectacle that brings a spectacle to the living room (to coin a phrase). 

I for one would like a little more spice with some of my books. It is OK if this title has these views added to a new version (like a limited edition), but the art still needs to be initially created. And there is no reason that these works of art cannot be accessible by the Orion glasses. Especially if one grows the tourism stage with these places and items. Consider if you are at the Colosseum, you put on your glasses, or see though your mobile art and stages of places at the simple connections? Wouldn’t that be great? I took this example as this is the best series the BBC ever created. But in my writing of ‘The opportunity for 2022’ on February 1st 2022, I used the option of Monte Carlo, through QR codes the people saw a much larger stage using a mobile. There is no reason that the Orion glasses couldn’t be used. I reckon that these glasses paired with your mobile wouldn’t do the trick too (a lot more comfortable) and with that we see the new tier of these glasses as it fuels tourism. Seeing the augmented reality of the winner William Grover-Williams driving his Bugatti Type 35B on 14 April 1929 on the track (which in Monte Carlo still exists), it gives the people more then they had and now we are literally off to the races. Augmented Reality is merely constraint by the limitation of the creative thinker and Meta removed several borders. That is the larger stage we need to embrace. I get that some people will state that there is enough tourism there. But the early bird will gain access to the revenue worms that are out there. Like the malls they need to push borders to engage the people and the malls are now feeling the pressure to create engagement and you merely need to see the amount of people who attended the malls in 2019 versus 2024 to see that places like Eaton centre mall (Toronto) and Dubai Mall (Dubai) have lost visitors (Dubai not that much) but the keep on top of matters is done by offering people more then before. That has always been proven (again and again).

America had 116,000 malls and there is no real list where I could read the numbers. But the Dubai Mall has a good amount of visitors. Now the top three malls in Dubai are the Dubai Mall, the mall of the emirates and Nakheel mall. Still there is (or soon will be) the Dubai Hills Mall. So how will you keep people engaged? By offering more and optionally something that the others do no have, as such there is apace and place for augmented reality and I saw that years ago. Now that Meta has the Orion there will be space and a place for growing that market. Funny, this was out in the open for years and both Google and Amazon were both asleep at the wheel. Now Meta has a new realm to grow a few markets and could end up being the game changer in certain fields.

Have a great day and for the Vancouverians out there, nothing will happen at 21:21 in the evening. I just learned that. I love my time based jokes, like photo bombing, it is an acquired guilty pleasure.

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As history catches up

On the first of February 2022 I wrote ‘The opportunity for 2022’ (at https://lawlordtobe.com/2022/02/01/the-opportunity-for-2022/) where I set a stage for augmented reality, at a later stage I also set it for glasses and windows (an actual window pane) and with that I started a thought process that could revitalise malls on a global scale. I initially covered tourism, but soon thereafter I covered commerce, advertising and awareness creation. The focus for me was the Eaton centre (Toronto) as it was a clear case of awareness improvement. There were a few other sides for mobiles, but this stage was explored by my mind and last week I was given a jolt of energy as Meta (at https://about.fb.com/news/2024/09/introducing-orion-our-first-true-augmented-reality-glasses/) gives us the Orion, previously codenamed Project Nazare, as I kind of envisioned it. I thought that Google and/or Amazon would have picked it up, but no, it was Meta. So as I see it Meta now has a clear advantage over advertising and a new realm of awareness creation. So whilst Amazon and Google were cutting staff, cutting all kinds of enablements Meta now has more than the inside track. They can whisk advantages in advertisement, tourism, awareness creation and a few other directions. This is what sets them apart from the wannabe innovators. And I left all the evidence all over the internet, as such I can truthfully see myself as an innovator. As I see it, the one part not grabbed by Meta is the mobile layer where they can grab the attention of jewellers on a global scale. I am not merely talking about the small players, I am talking about Pandora, Harry Winston, the Swiss Richemont Group, Bernard Arnault and his LVMH scoundrels (as the expression goes) and a few other players. They all become very willing players in this realm. A stage that wan’t open to many of us, now becomes a new stage of revitalisation. And the malls need them and as such Meta gets to surpass Google with YouTube and Amazon with whatever they have. I actually didn’t think to be this ahead, I was in some believe that this was 5-10 years away. History catches up with me. Oh, and I was thinking also a bigger picture. You see this could work well for publishers and book shops as well. As the jeweller has its domain, the domain of books could equally profit from augmented reality. 

Meta already has the skills to put in place the technology to set the domain for advertisements and with that the malls could revitalise soon enough. For me it is another moment of bliss. Whilst several people made claims that I was nuts, the technology now exists to make larger parts of my ‘delusion’ a reality. I feel awesome, those shouting I was a nutcase have just exposed themselves to be nothing more than wannabe’s with a lack of creativity. 

And later today I will add another story, it will be all about books. Well one in particularly. Have a great day.

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