The Middle East Monitor made me rethink somethings that I gave the audience (read: you). In this article (at https://www.middleeastmonitor.com/20240905-saudi-issuing-licences-for-new-airlines/) we see ‘Saudi issuing licences for new airlines’ with the underlying text “A Saudi official said yesterday that the kingdom is working on issuing new licences for airlines to operate within the country. The statement was made by Abdulaziz Al-Duailej, president of the General Authority of Civil Aviation in Saudi Arabia, during his participation in the Egypt International Aviation and Space Exhibition in the Egyptian New Alamein City.” It is a setting that makes sense in a few ways. But as this setting ‘explodes’ the stages of tourism in Saudi Arabia, there is another side to consider. I raised it on the 25th of January 2024 in ‘Those happy dreams’ (at https://lawlordtobe.com/2024/01/25/those-happy-dreams/) there I have an image
You see, Saudi Arabia might be a little better off changing the service industry, or better stated the way it works. It might have made sense in older western days. Everyone wanted crumbs of the pie, but in this new stage a new system where we see one arrival and one departure, the NICE (an Israeli system) approach used in their cloud solution makes more sense and as such an Arabic designed system that has a cloud approach to tourism as well as a new ‘decentralised’ system might make a lot of sense. Consider that Saudi Arabia has the following settings either already there or coming soon. Trojena, Sindalah, Magna, and Medina. After this we get the links with the UAE and Egypt. That is a multitude of hundreds of thousands of tourists. It will require a whole new way of doing business. Not the side of cashing in. It requires a new way of infrastructure, and Tourism is for the most replicating the same idea over and over again. It the past it made sense, in this setting it does not. They can all make claims that it is the way to do business. I disagree, this is how I saw the image in January. In the lower left the Arrival box and in the upper right the Departure box. In between there is nothing (at present), The setting is changing however. In stead of all replicating the same stage, have everyone access the same cloud, but with the difference that the customer is central in all this. The tourist will not have to register a multitude of ways, over and over again. They are in a cloud and everyone with the a booking for that tourist will have access to that tourist’s records and they can add their settings.
In the end the tourist had to register mostly once, the rest will have the records and they can add their parts, a link in the record base with the reference to their own system where they can keep their records secure. There is still works that needs doing, but I had years in mind to evolve this antiquated system. Now as we see that “Saudi saw a surge in tourism in 2023, with around 27 million international visitors spending over 100 billion riyals, while domestic tourist numbers reached 77 million.” A new tourist recording stage made by Saudi’s and it is all in local hands. A new system that caters to the Arabians, and those who do not want it, will have to find another way to make money. As this setting gets developed we see that Saudi Arabia, the UAE and optionally Egypt get a new system with the tourist in the centre. In the second sight is that intelligent LLM models will be catering to the specific person, the data will be more up to date and more to the point of the tourist. I foresee that this new system will break borders in many ways and whilst some will sell an ‘AI’ system for the tourist, whilst merely braking even for the caterer in that system. This system will actually have one tourist in mind. The one it is catering too. I came to that conclusion over 6 months ago. Now that the borders are moved to include millions more tourists, this system will be clearly superior as it caters to that person, or that family in a stage that it aligns all new places.
As I see the article in the Middle East Eye, the situation I drew came up again. A setting that is drawn from the tourist, not the hotel or flight event. There are still hurdles. Like how can this system align with other systems? My question becomes ‘How can we make things easier for the tourist?’ You see, in the next 10 years we can either address this or se the tourist go the path of comfort and that is where this approach can make a change for thousands of tourists. The centre piece in this is that the tourist is on a vacation, they want comfort and that can be approached by giving them a different ride towards their initial destination and beyond.
You see, the larger tourist group wants a unique view on their entire trip and Saudi Arabia (as well as the UAE) are delivering it to a lager degree. Now it is time to set the stage to a complete overhaul and 2030 is a mere 8 years away. If Saudi Arabia gets to have the other venues as well (Olympics to name but one) it will have to consider this larger change now or face near inhumane pressure points on several occasions. You can address the venue on its own or cater to a system that can reduce pressures all over. It would also call in a national call centre that takes care of all venues from a few points. I see opportunities all over, but I realise that there would be initial design flaws (from my side). It becomes a larger issue when some will see reason to drown this idea as they see a failing revenue point for them. In this I call to a place like Ticketmaster. How hard was their start until venues started to trust their setting? It could be a genuine opportunity for Saudi Arabia to guide and light the way to countries like the China, UAE, Egypt and Indonesia. And when more countries align to that setting the tourist industry gets a real overhaul optionally gaining more and more countries to that way of thinking.
Have a great day.
Lawrence van Rijn - Law Lord to be 