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Choices of representation

This happens, we all make choices and that is fine, but when the BBC makes choices of representation there is a larger catch and we need to look at that. In this, I feel largely uneasy regarding the choices the BBC made, but I could agree that we all are allowed to make choices, so lets take a look and see whether their choices were really wrong.

First there is the title ‘UK video games market value dipped by 5.6% in 2022’ which we see (at https://www.bbc.com/news/entertainment-arts-65175394) and that is perfectly fine. Yet is the representation of a PS5 image correct? To see this we need to consider “The PlayStation 5 has sold 33.54 million units in 28 months, while the Xbox Series X|S sold 20.86 million units. The PlayStation 5 has a 61.7 percent marketshare (+2.0% year-over-year), compared to 38.3 percent for the Xbox Series X|S (-2.0% year-over-year)” (source: VGChartz), but in similar setting we always see this. You see, the setting (from my point of view) would need to be PS5 and Xbox series X, whilst the Xbox Series X is compared to the PS4 pro. But Microsoft is spinning the numbers to the extent that we can never do that, because that would show just HOW BAD Microsoft is actually doing. You see the Xbox series S is powerful enough to make next-gen games look great, albeit at a lower resolution and that is what Microsoft was toiling with, it was more powerful than the PS4 pro (not by much) but it was aggressively priced to do so and the series S now misses the drive and can only work with digital products (not a real issue in todays market). But that alone is setting a different stage and it makes Microsoft less than a winner in this. The second tier (completely unmentioned) is the Nintendo store, who is the massive winner here. In 2021 they had (according to released numbers) $15,990,000,000 in revenue in 2021, whist they ‘only’ had $14,011,000,000 in revenue in 2022, which was a drop for them to around 87.6%. There is your 5% market fall and I reckon that the fall will be the largest representation in the UK as well. No matter how great Nintendo is doing, losing out on $1.8 billion globally will do that, and the numbers I did not look at (as I do not give a hoot) is the mobile game revenue, which I expect show a somewhat similar drop. Yet the article does not show any of that, does it? So what was Emma Saunders doing? And why did she use a Getty image of Sony? The last one was the cherry on the cake, but it matters to me. The losses are clearly seen even if unexpected in the Nintendo and Mobile software setting and that is before I look at the funny money element of Mobile gaming. If anything Sony was a clear winner in 2022 and then we get “Pokémon merchandise was the top performer. According to the ERA Yearbook 2023, top performing titles in the UK in 2022 were Lego Star Wars: The Skywalker Saga, PlayStation exclusives God of War Ragnarök and Horizon Forbidden West, Pokémon Legends: Arceus on Switch and Elden Ring” which is fine. But that implies that Nintendo and Sony did amazing in these losses, as such why did we not see a Getty image of Microsoft there? Interesting how the BBC is shielding Microsoft from more established elements that do bring the bacon. The top performers do not mention anything by a Microsoft exclusive article, why is that? It perfectly fine that they failed to perform, but in that setting the 5% drop would be in the Microsoft realm, even as we see that Nintendo did a little less (and still was ahead of everyone else). 

So why did the BBC took to the streets with choices of representation by setting the image of Sony whilst they have been making numbers and growing marketshare? Is the stakeholder at the BBC shielding someone from bad news reflection? Just how neutral is the BBC at present? 

Just asking.

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The red lights of death

It has been one year, one year since the doors opened to the consumers to become the owner of the Nintendo Switch. Nintendo has been a true gaming company that has focussed on gaming since the beginning of time. Even as we loved their journey and whilst we globally disliked the WiiU; that what followed is a machine that has been embraced by pretty much every gamer young and old. The numbers are giving a picture, one that is not yet complete, yet Nintendo has had one year, Sony and Microsoft have both had 6 years and the numbers are actually quite scary. The analytical site Statistica (at https://www.statista.com/statistics/687059/nintendo-switch-unit-sales-worldwide/) gives us that after a year, the Switch has now surpassed 14 million consoles sold, in one year it is close to 45% of the Xbox One lifetime sales over 6 years, and the Nintendo is still rising its sales numbers. Another source (VGChartz, at http://www.vgchartz.com/article/272742/ps4-vs-xbox-one-vs-switch-global-lifetime-salesjanuary-2018/) gives us more, the monthly numbers are that Nintendo has close to 225% of what Microsoft is doing and it is getting close to nipping the Sony sales numbers at the heels. Even as the PlayStation 4 is now set to 75 million gamers, the achievement of Nintendo is noticed. It is noticed to the extent that in the market share, the PlayStation 4 managed to achieve 48 percent. The Nintendo Switch accounted for 37 percent of the consoles sold, and the Xbox One 15 percent. So even as the total numbers are not yet equalled, Nintendo has defeated the Microsoft market share by well over 2:1, I predicted that Nintendo would surpass the total sales numbers, but the fact that the Microsoft share numbers would be outdone 2:1 in just one year is a little more positive than even I imagined.

So if the Xbox360 users might remember the red lights of death, we can now say that for Microsoft as a gaming provider, they too are now facing the red lights of death, because at present Microsoft will be surpassed by Nintendo well before December 2019, even Sony who is still ahead by 400K systems per month is feeling some pressure growing. As I stated in the past, Microsoft can pretend whatever they want to in the business world, gamers demand results and excellence and in that regard, both the Xbox One and Xbox One X have faltered the gamer at large. Did they actually think that hiding behind ‘the most powerful console‘ would help them? That system can store no more than at most 50% of a Nintendo Switch? Who were they kidding?

Forbes had a go at Microsoft on more than one occasion and their views are not good, even as they ‘hide’ it with ‘rough’ time, with “Sony is coming out swinging next year with games like Spider-Man, God of War, The Last of Us Part 2, Death Stranding, Days Gone and more. Exclusives remain Sony’s most important advantage over Microsoft, and the company’s 2018 line-up is one of its strongest yet” we see the first part, the second part was given by Forbes a month later with “I can’t really get into specifics because Microsoft no longer shares sales information on Xbox One consoles, but common estimates put it at about half of what the PS4 has sold, maybe around 30-35 million units. The Xbox One is not a failure, I don’t think anyone but Sony die-hards would say that, as we are miles past something like the scant 13 million sales of the Wii U, but it is clear that if we had to pick an odd man out in this current climate, it’s Microsoft“. Forbes is partially right. I see it in two parts; the first one is that the Xbox offers merely 80% of what the Xbox360 offered, which is a really bad thing. What is more important is that Microsoft refused to listen to the gamers and when they pretend that they did, they still harassed gamers to do what Microsoft wanted against the express desire of the gamer, so how long was that EVER going to work? Some took the $150 loss and traded in for the PS4Pro, others (like me) left to old Xbox to gather dust and played and enjoyed their PS4 and some their Switch on the side too. One console they could not keep up with, the other has surpassed them in market share and will within the next year also surpass their total console sales.

In this the only losers will be the independent game designers who will now have to see if Sony and Nintendo offer a better deal. Two of the most amazing ones have been Astroneer and Subnautica. Astroneer would be a great Switch addition and Subnautica might make it, If they can get this playable on Switch too, it is a long shot, but it would be a unique experience to say the least. And that also triggers another part. As independent designers are now looking if their game can be ported, Microsoft will be losing out in all three fields, meaning that the red lights of death for Microsoft in gaming would soon be heralded. That is the consequence of not listening to gamers and selling short what gamers need. You see, all that Microsoft Azure pep talk sounds nice, but there they have rough competition, to bank in that direction whilst short selling a $125 billion market was perhaps one of the most stupid acts that Microsoft could have tried, they tried and they are getting fried!

Even now, as we saw only a week ago (at https://www.windowscentral.com/new-xbox-one-preview-build-spring-update), on how there are improvements, we see “As with any pre-release update, expect bugs – a lot of them. Current known issues include black screens, update errors and various issues across the Xbox One experience. These will soon clear up in forthcoming builds, though caution should be taken, especially when installing on your daily driver“, so apart from non-stop updates, the fact that the largest console is 1TB, how much space will be wasted in that regard? In that side there is one issue that both Sony and Microsoft share, or is it? With ‘Fortnite’s new 60fps mode is the real deal‘ (at http://www.eurogamer.net/articles/digitalfoundry-2018-fortnites-new-patch-really-does-deliver-60fps), where we see “Now, we’ve seen a range of ‘performance’ modes in the past that target 60fps on Sony and Microsoft’s enhanced consoles, but generally, they fail to deliver. The good news here is that Epic’s work is the real deal – and it’s by no means exclusive to the more powerful consoles, with owners of the standard models getting an equally impressive boost“, so both PS4pro and Xbox One X have issues and as the most powerful system cannot deliver at present as implied by multiple parties, the issue remains why that was not properly addressed before launch? That is still a dangerous subject as several games (example Forza: Horizon) do promise to deliver 60fps, so there is still an issue there. Still as the Switch is showing more and more games that get a much larger appreciation than other consoles tend to have for titles give even more rise to the Switch, which Nintendo will see as a handsome extra to the setting as given at present.

So in how much death danger is Microsoft?

That is the whole picture and until the 12th-14th June 2018, when the E3 will explode in our faces there will be no way to tell. The Microsoft marketing engine will continue to boast and boost what it can, but the E3 will be the first true test where Microsoft is and if they have any serious intentions to listen to the gamers and please their needs to the minimum, which is at present essential for their survival, Sony learned that lesson in 2017 and their adjusted views are back on the positive side for the most (they had less issues to deal with), in addition, the new exclusive game line-up that Sony has for this year is much stronger than before, so they are likely to rule the show. Although, there is no saying what Bethesda hits us with and they are on all systems, so Microsoft will have a benefit there. I also predict that they will be more and more dependent on Ubisoft stealing the show (whilst including the Xbox One X as much as possible) , more than ever before, so there will be information coming from several sides in all this and that should not be ignored.

The one thing that is at present almost a given, that is that the tickets to the Nintendo E3 show might be the hottest tickets in town because whatever they bat out of the park is also the size of the market share that Microsoft could lose to Nintendo, a side they never had to fear before. The game of gaming changed and Microsoft missed at least two exits from that road to nowhere. The E3 which is of course still rumours for the most as it is 12 weeks away is still an issue as it also rumoured to include a new Pokémon, Kirby, Yoshi and Metroid Prime 4 on Switch, whilst the Xbox One has 3 titles at present (no exclusives rumoured or announced) but does include the long awaited Cyberpunk 2077 by the makers that gave us Witcher 3, so there is that to desire. Bethesda had a teaser with references to Elder scrolls, Fallout and Doom, so there is more behind that whilst Sony might be stealing the show in regards to exclusives and it includes a conformed The Last of Us Part II, so there is enough to see that the Xbox might need to be placed in the ICU sooner than thought. Yet, in that last part, it will be at least another 5-7 weeks until there is a stronger confirmed list of games and gamers. The one part that is missing for now is the list of indie developers, because they can actually change the landscape by a lot, so I wonder what we will see. what is now clear and what is being shown by data, by the evidence out in the field is that Microsoft has lost the benefits they had and unless there is a massive overhaul and a large course adjustment by the Microsoft board of directors it is not impossible that the E3 2019 is one that will happen without Microsoft, or with them not getting noticed at all. I wonder which they think will be worse, but hey, they have ‘the most powerful console’, so this speculation might just be me with no chance of this becoming a reality, or will it?

 

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