Tag Archives: Vodafone

September 16, 2013 · 04:31

The marks of trade

Even as we look into an abyss of unsettling economic prospects, we notice that many of the gadgets providing entities are still playing the high game for now. The fact of the matter is that even though many places are in recession, some places seem to be getting through and only a few are on the path of former comfort, all of the people are looking at some light point in their life, whether it is for them personally, or for the entire family. However, in the US there are the upcoming Thanksgiving Day and Christmas. A large portion of the world relies on Christmas day with a few places having an added feast of Saint Nicholas. Basically three moments the retail industry relies on these days to stop them from turning into Lemmings and run of the nearest cliff (could be an excellent game).

The following players (some of them) are:

Sony is going for the Playstation 4
Microsoft is going for the Xbox One
Nokia (a Microsoft company) is aiming at the Lumia 1020
Apple has a league of ‘new’ options, with all kinds of letters (and/or numbers).

So if these places have trademarks, then are they about protecting their recognisable design or expression. Yet, is that true, or is that what they proclaim they do?

What if their recognisable design becomes:

Playstation 4 – An average renewed system where they forgot about harddrive space?
XBox One – The place where your privacy truly went lost forever
Lumia 1020 – Another model, now with 41Mp camera, but where to store all those pics?
iPhone – more of the same and additional ways to run out of battery power before lunch.

So whist the brand (Apple, Microsoft, Nokia, Sony) have the one story, their products are getting different labels, and it is likely that the junior marketeers as stated ‘Junior’ seem to be not on par with HQ as it goes for the mission of the brand, and drop the ball all over as it comes to the product. When I see the trade shows, as I saw the stories and the way they try to hype the concept, I do wonder whether some of these ‘soldiers’ are on proper par with the concepts of trademark and long term damage that they seem to invoke.

So let us go over these ‘Trademarks’ in that order.

Playstation 4 – This is the one system I have decent levels of faith in. It’s initially weaknesses has been dealt with. The too small hard drive can now be upgraded. Mind you the 500 Gb should last a while, however, as 500Gb to 1 Tb is a mere $25 extra, so I wonder why 500Gb was chosen. If you spend an additional $100, you can upgrade immediately to 2Tb. I agree it is overkill, however upgrading once at start could prevent a 1-2 day loss down the line. I did it with my PS3 and never regretted it. ‘Sony, where storage was left at Kennard’s!’

XBox One – There have been loads of messages about online all the time, or even once a day. This has now been ‘removed’ as an issue as Microsoft no longer requires it. You see, it is so much better to get these people connected with a carrot then with a shotgun, so now the console comes with a free digital copy of FIFA 14. Which still needs to be downloaded! Whether this is only once, or the start to get people online in a sneakier way is yours to debate or conclude. Gamers for the most (the multi-player group) need to be online; the rest could be if the game is good. Many of the issues are about digital privacy fears. Some are realistic, some are speculated rumours, but a large portion is just absurd conspiracy theory. There was a rumour that deliveries were down, but this was denied by two sources. So in case you heard the 1 million less consoles on launch day, be sure to check your sources. I personally believe that the invasion of privacy was the biggest blast this trademark took. The additional issue of online once a day did not help, especially knowing how irritating broadband has been in plenty of places outside of the US. It would be nice to just dump this on Don Mattrick, yet I feel that this was not just his call and those above him should start taking a long hard look at the population of gamers. Calling this an ‘entertainment system’ instead of a ‘gaming console’ might seem nice and claiming that it will make you win the war is also nice, but the reality is that this multi-billion dollar market is all about gamers, not knowing that population will turn out to be ultimately fatal to the Microsoft XB-1 brand, no matter what else it can do.

Lumia 1020 – This is a new contraption. It has two sides. One, it is really fun to use (I tried it) and the camera abilities blew me away. Yet, the other side is that it is linked to Microsoft and they will have a few issues to deal with down the line (not just that weird OS). The device itself is no longer a Nokia device, or not in the traditional sense. Nokia was always the number one brand for me and it lost appeal as it was too slow moving into the smart phone world. They are coming back strong, but a 2 Gb ram when you have a 41Mp camera? Seems a little short sighted. So, they added a free 7 Gb SkyDrive option. Oh, wait? Is that not the place from Microsoft who gave their access to the NSA? So what about your privacy, not to mention the data usage price?

As you see, we are getting more and more towards the new Microsoft Trademark ‘Microsoft, because privacy is just an illusion!’ Is that fair? Not sure! You see, in the end I do not care whether the NSA gets access to my data. My worry is that overall, cyber criminals have more resources and abilities then we see at federal places. You know those small, massively underfunded places where they try to stop cybercrime (read FBI). The fact that the NSA gets access means that there is external access, which means that criminals get to have a go too. To that part I do object.

iPhone – the device that truly revolutionised smartphone and mobile usage is now going towards mobile phones in the same way Russia showed diversity for the S-300 (22 letters added over 30 years). Apple seems to forget to truly move their battery forward and in other fields of smartphones the iPhone is no longer regarded as the heralded winner. The device wants to be too much of everything and ends up coming up short in many of the fields they are in. So will the new Apple Trademark read ‘Apple – Master of none, drowning in some?’

There are plenty more devices out and about for the expensive festive season, yet it seems to me that some of the players entered that field by using spokespeople with a golf handicap equalling their IQ, or is that the other way round? When the digital world is entering the field where more and more possible ‘new’ consumers are updated through the net, it seems that their marketing and party lines need to get a massive overhaul and it should all get a much better mentor system then it currently seems to have.

Trademarks!

They might be seen as great assets, yet when those trademarks get assigned by the audience (example: Vodafail, because Vodafone just doesn’t connect) and it gives your brand itself a twist moving its customers towards to competition, you know you have problems coming (and many of these from your own board of directors).

Tax evasion, copyrighted by Vodafone?

If we look at copyright in the UK, then according to the UK copyright service, which states that “In the case of business ideas, it is again the recorded work rather than an intangible idea that is protected. Copyright would apply to items such as written documents, artwork, etc. – i.e. a Business plan, promotional literature, website, logo, and such items could certainly be registered.”

From that point of view, the creative tax efforts by Vodafone could be seen as an original work of ‘art’ (by lack of a better word), yet are they alone and are they really the first?

Yes, there is so much frustration in voices of people all around me as I hear them complain about the too fast rising cost of living. The fact that I saw an article last week in a newspaper stating that the minimum income for getting a mortgage in London now exceeds a million pounds, which I reckon is some new record to fight. So as many, who dream of a place around Swiss Cottage or Bond street (to keep the Lord’s Cricket grounds within walking distance), we see that this new price tag makes London an affordable place, mainly for Bankers and dealers in amphetamine based chemicals and that is pretty much it. So when these realities hit us and we see that a deal is struck with Vodafone for hundreds of millions of revenue (for the goal of non-taxability) made by what was described as an empty office in Ireland, waves of anger hit many people. This could be seen as a sign that the rich will get richer, at the expense of everyone else.

But is that the actual truth? It seems more a sign of the time than anything else. Vodafone is in pretty good company. They are actually one of the smaller players when we consider grocery shop sized companies like Google and Amazon. It gets to be a lot more hilarious listening to MP Margaret Hodge complaining about it to Google (in May 2013), whilst she is directly connected through family to Stemcor who is having the very same artistic approach to the payment of taxation (or lack thereof). The Telegraph in November 2012 reported that Stemcor, which reported revenue around 2.1 billion with a reported profit of 65 million paid a mere 163,000 pounds in taxation.

Whoever came up with that idea was worth his weight in gold and gemstones in the eye of these corporations.

It does not end there and it goes far beyond the borders of the UK. Consider the following. A software company has an item prices at ‘X’ and then adds consultancy valued at ‘Y’ and the total being ‘Z’ is charged.

So let us take a basic approach. The customer wants the package which requires software and a consultant and is willing to pay 100, consultancy is set at the basic price of 80, which means if the disc could be valued at 20, the price is met, and as such the customer is a new and happy customer. Yet, the books would reveal that even though 100 is truly placed in the books (as a package deal), the disc value is now set at 70 and the consultants at 30, 100 remains the fixed set price. It is interesting that the 70 is set towards the foreign owner of the program and a value of 30 remains behind. Of course the consultant was more (a lot more) expensive, and as this is all within one corporation the consultant will get his monthly income. Yet, was there a case of tax evasion?

It becomes an interesting debate, more important, it becomes the environment of global corporations and even more interesting is where the revenue and taxable revenue should be placed. I would share the view that this is more than a sign of the times; it is now fast becoming THE sign of the future.

In the age of technology today, many government types (PM, MP’s and exchequers alike) might look at certain developments of ‘new technology’ moves, as corporations go to the cloud and digital distribution, yet there seems an apparent lack of ‘comprehension’ is not the right word, perhaps it is ‘realisation’ that all these revenues would no longer be taxable and Microsoft is not even close to being a frontrunner. At present Adobe is far in the lead there. Consider all these advertising and publications houses, they are in abundance in the UK and those houses have moved to some extent, or are largely moving to the Adobe creative cloud, software, that is no longer sold in the UK, costs that are paid for in the UK and are therefore tax deductable revenue, which is shrinking the UK government revenue pie chart by a lot, especially as revenue from the other side of that equation is no longer in the UK for any level of taxation.

Whether we realise it or not, the old tax deduction scheme was designed on some level of equilibrium. We had tax deductions on one side, because we bought certain items like hardware and software. Hardware is now no longer the expensive post it used to be and the software part that is still steep in some cases is no longer bought, it is leased. As such the equilibrium is gone and a nation cannot continue on one side to hand out deductions as the other side of the scale no longer exists. This gives us two dangers. The first is that certain parts would lose deductibility as the other side stops existing; this should be seen in the light that the cost of business is going up, whilst revenues will not get better. This approach is set by the bulk of cloud providing ‘solutions’ and that group is growing really fast. If the UK government (not just them) loses out on taxable revenues exceeding 15 billion pounds on software alone, where will they get the money from? When we consider the trillion pound debt, then we should worry about such changes and it is not just the UK who is facing them. These companies as mentioned before are doing this on a global scale, which means that Europe is getting hit hard all over the place and it is not unlikely that as cloud servers are placed all over the planet these companies will move into new group that could be labelled as ‘the global non-taxable core of corporations’.

In the past I proclaimed strongly that when we saw the information about Microsoft with their Xbox One approach and the cloud was not about gamers. Gamers do not warrant the implementations of over 300,000 servers. Yet, add the earlier mentioned events to the equation and we end up with a global customer base of software and as Microsoft stated it themselves, an entertainment provider of TV, Movies and Software, all in the cloud! As we see the situation now, likely less than one tenth of a percent might end up being taxable. In that same light should you wonder why NTT DoCoMo was so happy to get into the Indian market, then here is the evidence. Out of a very rough estimation (by me) of a total value of entertainment products that is cloud distributable which exceeds 350 billion (business and entertainment products), consider that these products would in future yield less than 0.5 billion in tax revenue on a global scale. This means that national infrastructures on a global scale are about to get hit really hard (unlikely before 2014). So as NTT DoCoMo starts streaming 4G based entertainment solutions, a massive amount of taxable revenue would no longer end up being taxable at all. So long Tax department of India!

It was exactly for these reasons that I advocated an approach where taxability of services are charged on the consumers side, to avoid the pitfall many governments are about to get faced with. That approach would end the dangers of Google, Amazon, Vodafone et al to walk away with a ‘non-taxability’ based commission solution.

The Telco is on the wall

The Dutch giant KPN is in the market to stay alive. As the message is now that they are selling E-plus to Telefonica. Consider that the sale of this company is sold for 8 billion, which might seem good. It was however bought a decade ago for 20 billion. So that means a loss of 1.2 billion a year.

So this seems not that good an investment, when you look at it. Is this turning into a moment of selling the family silver cutlery, or is it about more? KPN is not the only one in this regard. Nuon (a Dutch energy provider) is also surfing the red waves of tremendous debt. So much so that its mother company Vattenfal is now putting the Dutch energy giant up for sale. Experts have stated that some of these problems are due to the company holding on to old methods for too long. Considering that they require gas, and the price of gas is up, means that their energy is more expansive then most others.

Back to the Telecoms! In Australia, Vodafone has a multitude of problems. Due to less reliable connection issues they had, over 550 thousand customers left Vodafone Australia for other providers. That is a shift of customers that started only 6 months ago. That means that Vodafone is facing a loss of revenue approaching 20 million a month. So we are talking about a decent amount of revenue. It amounts to a loss of almost 8% of their customer base. That is not even close to the end for Vodafone Australia. They currently have a class action running against them, so that is likely to be a none too small bill, and linked to the loss of customers (at http://www.zdnet.com/au/vodafone-australia-reports-customer-losses-of-551k-7000018290/) we also see that there are currently some legal threats coming from Telstra. That can be read at http://www.zdnet.com/au/telstra-ramps-up-4g-rollout-as-3g-scales-down-7000018225/.

The quote that matters is “Riley also took aim at recent claims from Vodafone that it has better spectrum holdings than Telstra in the capital cities, allowing the company to offer faster 4G services.”

Perhaps Telstra needs to consider a few things!

First there is the article that ABC published in 2011 (at: http://www.abc.net.au/technology/articles/2011/09/28/3327530.htm).

Yes, I got to hear all about it in Uni when I was doing my mobile technologies subject (party of my IT degree), so if this is about ‘marketing’ claims, then Telstra might revoice the words stated in the claim. They could read the following: “Riley also took aim at recent claims from Vodafone that it has better spectrum holdings than Telstra in the capital cities, allowing the company to offer faster 4G services” in the air of “Riley is also aiming at the mention that Vodafone is more colourful then Telstra when offering a mobile service labelled as 4G in the capital cities“. Have you seen those BORING 4G posters all over Sydney? Yup, making legal threats against opinions, that makes perfect sense to me…..NOT!

OK, it is 2013 now and there are true 4G providers now, but what is important?

4G is the fourth generation of mobile phone mobile communication technology standards. (Quick Wiki grab). When we consider the 4th generations, we see WiMAX and we see LTE (Long Term Evolution). The ITU (International Telecommunication Union) stated the requirements on what makes a 4G standard. So when the International Mobile Telecommunications Advanced (IMT-Advanced) specification was set for the 4th generation in 2008, there was an actual next generation target to achieve. You wonder why it took so long? Well, the ITU looks forward on what the next step would be. So they set peak speed requirements for 4G service at 100 megabits per second (Mbit/s) for high mobility communication (such as from trains and cars) and 1 gigabit per second (Gbit/s) for low mobility communication (such as pedestrians and stationary users). This would indeed be a massive step forward in a time when those speeds were not even close to an option. It makes perfect sense. You have seen this before. When we went from VHS to DVD, similar steps forward were made. This step was even larger as people moved from DVD to Blu-Ray.
It is technical evolution baby!

Yet, Telco’s are all about marketing, and Telstra was really clever. From the information that WAS then, they basically offered 3G+ and named it 4G, but that does not make it true 4G. That is how I personally see it! When I think of a power Telco offering 4G, I think of NTT DoCoMo and TATA (India). DoCoMo has close to 60 million customers in Japan, which is well over 45% of the mobile user population. How many Telco’s can actually make the claim that 1 in 2 connects to them in the Mobile community? In India there is the Tata Teleservices group with over 75 million customers, and NTT DoCoMo owns 25% of this.

So when we think Telco, Telstra and Vodafone Australia do not really measure up. Yet the interesting link here is that NTT DoCoMo had Billions invested all over the world, including in KPN in the Netherlands. Is it not interesting to see how these Telco’s seem to cross pollinate? This raises an issue that many people forget. If we consider the Vodafone class action, and if we consider the reasons of bad connections, then what is going on? Our little Island has 20 million people, which is less than a third of the active Japanese mobile phone users. So why are our connections failing (I am only considering the large cities)? It is clearly not about technology, but about infrastructure and implementation (in my humble view). Yes, we should not forget costing here either, as it all costs money, but consider the income in India and Japan, consider the amount of users. NTT ended up with a net income (after expenses and licenses) of roughly 5 billion dollar last year, which is almost 12% of the total revenue. So we see three things.

1. A ROI of 12% is not that bad.
2. Several nations are competing against giants with means we cannot fathom.
3. All of them seem to be writing off ‘losses’ on massive levels.

Is this about losses, about write offs or about something that is not here?

I reckon it is mostly about the not being there bit. When we look at incomes then we see that the Vodafone Europe CEO (Vittorio Colao) made 2.2 million Euro, whilst David Thodey, CEO of Telstra makes a mere 7 million dollars. So, yes they make decent coin, yet nothing more a mere mid-level banker is likely to get as an annual bonus, so the money is not draining away in that direction either.

No, I personally see the issues as a side effect of devaluation of technology. This is a side that has been ignored by most members of the public from 1997 onwards. You see, technology providers saw the benefit of the armistice race and went the same way. Every year we see a PC, laptop or tablet that is better, faster and newer, but how much faster? The impact with computers is not that big as it hits the individual. They deal with slightly larger programs, and that is pretty much it. Your text file is not that much larger. If you consider a 3000 word document, then that file remained relatively the same over the last 10 years. For electronic devices like TV’s it is also the same. We get the same signal and beyond that it only looks nicer, all this did not impact the provider.

With telecom it’s a different cattle of fish (pun intended). When we upgrade our phones we also attach to that an almost exponential growth of data needs, as such as Apple sold around 25 million mobile phones per quarter, we see that the need for an almost exponential growth of infrastructure is needed (a lesson Vodafone is learning the hard way). Even as the large Telco’s are installing the need for hardware on a continuing base, and as we see the replacement of equipment, we see that the life time of current facilitating hardware is likely less than 40% of its actual life cycle. It is either that of build more places with facilitating equipment, with a connected drain of ‘revenue left’ as well. The last level is one that is not that apparent at present, but will hit Telco company values on a massive scale soon enough. This side can be read at http://www.globallegalpost.com/blogs/global-view/registered-patents-devalued-by-outdated-ip-laws-6786253. Considering the issues at play, then the assets of Telco companies are about (read 2-4 years) to hit a certain basement value. I reckon that there will be consequences down the road. In my view it will be that the truly big boys will continue, the smaller packs will no longer be able to compete in a field where they will get charged for services needed and then some.

What is the solution? Not sure, it is in the end a business answer. Yet, voicing a 1.2 billion loss a year cannot be that good for the ego, and as the amount of players increase, these levels of ‘bad’ news will continue. It will not hit your taxes, but consider that services falter, where will you run to when your mobile phone leaves you with the message ‘searching…’ from your provider?

Tag Archives: Vodafone

The marks of trade

Tax evasion, copyrighted by Vodafone?

The Telco is on the wall

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