Tag Archives: Bendgate

Epee and quarterstaff

It is an old riddle that goes back to the renaissance: ‘What do the Epee and quarterstaff have in common?’ The answer is that they extent reach. The lesson is that everything has its reach and the power remains when you do not exceed the 90% of it until you are either forced, or if you have a 100% certainty of causing a fatal hit. Making the mistake in those days meant certain death. Those days were not about points, it was not about bragging on besting a person, it was kill or be killed, plain and simple. A lesson that is 500 years old and Apple apparently never learned it. So in the Guardian (at https://www.theguardian.com/technology/2019/apr/30/apple-iphone-sales-first-quarter-earnings) we see ‘Apple’s iPhone sales fall 17% in first quarter as flagship product struggles‘, what was interesting was: “The company made a profit of $11.6bn – ahead of expectations. But this quarter marked another quarterly decline in profit and revenue as the company struggled to move beyond the iPhone“, even as Apple is in a buyback phase to regain its heralded one trillion dollar company, there are still clouds in the background. It starts with the iPhone, an iPhone Xr 128GB is $1299, the not most powerful version of the iPhone Xs is $2049. Yet the competing Androids are $1499 (Google Pixel 3), $1599 (Huawei P30 pro) and $1699 (Samsung S10), those are all on the same, or in some regards on a more superior level; if we are concerned consumers and we are willing to step down a little we can get decently competitive phones for $449, that is what Apple is up against, you can shout all you want on how refined, elitist and top range your phone is, but the amount of people with that kind of cash available is dwindling down and Apple is realising that buying back stock and take control of the smacking they are about to get is indeed a wise choice, but so far my prediction remains that Apple is heading towards a 30% decline of net value is not unrealistic at all. Then there are the issues on the computer side of apple too. What Digital Trends called ‘Flexgate’ last January is still on the mind of many, and as they gave us the quote: “the stage light effect is caused by flaws with a cabling system that Apple uses to attach each MacBook display to the internals of the laptop. In MacBook models from 2016 and newer, Apple switched to a new flexible and thin ribbon cable, which over a long period of time can face fatigue and eventually tear as the lid is repeatedly opened and closed on the laptop” with additional information (at https://www.digitaltrends.com/computing/flexgate-issue-plaguing-some-macbook-pro-owners/) we see that Apple has played the ‘presentation innovation’ card slightly too visible, so now there is a backlash. Then there is bendgate (iPad Pro bending), then we get in addition the May 2018 class-action lawsuit that alleges that Apple has “failed and continues to fail to disclose” problems with its butterfly keyboard. It says Apple’s actions are violating several competition and regulatory laws, including California’s Unfair Competition Law and the Magnuson-Moss Warranty Act. The lawsuit is seeking damages for the class, as well as an acknowledgement by Apple that there’s a problem with its keyboard design. This case is not over and done with, because it will be a global problem soon enough, so the steps that Apple has to take will take a massive chunk on their value and profit reporting within the coming year. Al these actions whilst they have plenty more issues coming their way. Now in their defence, the entire Flexgate could have happened to anyone, but proper testing does give light to these dangers, it is interesting to note that IKEA might have a better quality testing department than Apple does, which shows that Scandinavians optionally have a better idea towards exceeding customer service and keeping proper tabs on quality. This all before you realise that Tech Insider reported ‘Apple is squirrelling away money to pay for lawsuits related to its iPhone ‘batterygate’ throttling scandal‘ (at https://www.businessinsider.com.au/iphone-batterygate-lawsuits-cause-apple-to-set-aside-money-2019-2) an issue that is still not done with and might not be done with until 2020. So when you see that list costing them optional billions, do you think that my view was unrealistic?

As they give us: “previous class-action suits have resulted in $US450 million judgments against the iPhone maker“, I feel certain that this will not get it done in this case and if they are really really lucky, it might only cost them $45 billion, you forget that the Euro courts are snapping at the heels of Apple as well, 27 nations all with a score of angry customers, we realise that there is always a cost to doing business and there is premium to pay when the limelight is set on what might call ‘intentional deceptive conduct’ and ‘batterygate’ fits that bill and then some. This is not the end; there is also indirect damage to come. This was given by Apple Insider with ‘Latest Facebook-related security breach finds millions of records exposed on Amazon servers‘, there we see (at https://appleinsider.com/articles/19/04/03/latest-facebook-related-security-breach-finds-millions-of-records-exposed-on-amazon-servers) that Apple was connected: “These include data sharing deals with companies like Apple, Amazon, Microsoft, and Sony, plus people being able to look up strangers based on phone numbers submitted for two-factor authentication“, so when we see data-sharing, we think it is only Facebook, but sharing goes in many directions and what did Apple share? the entire ‘people being able to look up strangers based on phone numbers submitted for two-factor authentication‘ implies that Apple optionally has a decent amount to answer for, or perhaps better stated, there is plenty of issues brought to light that the Apple legal teams need to ignore, deny or carefully phrase into another direction, there is only so many fines any company can live with before the larger population bails and if that happens before December 2019 than my prediction of 30% could end up being way too optimistic, but I keep a conservative view on the matters for now. Consider the steps that Apple has been making, their ‘new’ iMac Pro, it is a computer that starts at $7,299, whilst the normal new iMac, a computer that would satisfy 95% of all Apple users is a mere $2,799. Now, I am not opposed to an overpowered computer, but consider the cost of creating it, redesigning parts and making it look more expensive, do the amount of buyers rectify for that? Is the ROI curve not massively overstated and when we realise that, is a company where its marketing is insisting on annual innovation not out of control? What is the price tag of that you reckon? It becomes even more laughable when we consider a review (at https://www.youtube.com/watch?v=6YwYZvmYecI) where we see the MacRumors channel giving us at 5:30 that the iMac Pro (2017 model) exports 4K video in 2:44, whilst the normal iMac (2019 model) does the same thing in 2:31, it seems trivial, yet remember that there is a $7,299 versus $2,799 in play and within 2 years the value of $4,500 was lost to the user, as such the life time value of an iMac has pretty much gone into the basement taking out customer loyalty overnight. the last time I looked, looking cool for a year at the price of $4,500 was decently overrated for most people, and it makes for a business case that the iMac pro could be regarded as wasted investment for its consumers soon thereafter (in some places they refer to that as: ‘warranty until you exit the premises‘.

These are some of the issues that Apple is facing and there are a lot more issues (yet most of those are actually trivial). It is there that we return to the Guardian with: ‘the company struggled to move beyond the iPhone‘, that and the 2018 iPad Pro Bendgate issue does not help any and that is where we see that quality assessment has failed miserably. The need to look innovative, lighter and thinner means that testing becomes more and more important. So when the consumer was treated to ‘Apple releases an official statement on reports that some iPad Pros have come bent right out of the box’ on January 2019 with: “Relative to the issue you referenced regarding the new iPad Pro, its unibody design meets or exceeds all of Apple’s high quality standards of design and precision manufacturing.”, and as such the consumer feels duped to say the least. One source also gives us: “Apple claims that the bending can’t exceed more than 400 micron–“the width of fewer than four sheets of paper at most,” which is a “tighter specification for flatness than previous generations,” the note says.

The tech note further states that the antenna splits “may make subtle deviations in flatness more visible only from certain viewing angles that are imperceptible during normal use.”“, whilst the image from MacRumors (at https://www.macrumors.com/guide/ipad-pro-2018-bending-issue/) shows a bending issue close to 1,000% of what they claim, making the issue rise to the surface and also gives a much larger light of additional class actions that might be filed later this year if Apple does not change policy immediately, so is my 30% drop still off? I already gave some visibility to that (at https://lawlordtobe.com/2019/02/24/future-through-the-sub-line/) almost 3 months ago, and I have not noticed any clear loud actions by Apple Marketing to counter the damage that this issue was bringing.

It is not what Apple claims to do, it is the failing on a few levels, the marketing on several product lines and the neglect of services that shows that not only is it struggling to move beyond the iPhone, at present they have very few options left to them in any of the product lines to set any stage of ‘moving beyond’ and that too will suppress growth to a much larger degree, and optionally for a much longer time. All that whilst they should have known when they started the Pro and high priced iPhone series that they are selling to people who demand perfection and high end quality especially at the prices that they are selling it at, at that point your QA department is the most important department you have, not your marketing department.

It is the direct visibility when you extent beyond your reach, you get hammered down and you get hammered down hard, in the renaissance that apple individual would not be defeated, that person would merely be dead and forgotten, I hope that this is the lessons that apple takes to heart because the treasures of 5G are looming and Apple might be out in the cold soon enough. I reckon that the $4.5 billion payment to Qualcomm is making that obvious and clear to all, which is news that was released only hours ago with: “As pointed out by Axios, Qualcomm will record $4.5 to $4.7 billion in revenue from the Apple settlement, which includes a “cash payment from Apple and the release of related liabilities.”” (Source: MacRumors).

Apple still has a long way to go to get back on top, I wonder if they ever will.

 

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Future through the sub line

That was the first thought I had when the Guardian treated us all to: ‘Folding tablet hybrid shows Asia, not US or Europe, is leading the way in innovation‘, I was already aware of this through the submitted patents well over a year ago, yet the Americans remained in denial on just how far behind they were falling, ego does that, iteration does that and denial does that. Now I see that the innovations would optionally give added value to my own outstanding patent on a ‘dumb smart device‘, and it goes on beyond that. Some of the innovations I had planned for are now on par with what Huawei will need soon enough.

Their foldable Mate X, which is allegedly 5G shows that not only is Huawei ahead of the game, I see that they might be more and more interested in my IP, giving me the retirement funds I really really desire. The Mate X billboard that was getting placed for the grand opening in 10 hours in Barcelona gives us the initial view, instead of hiding it in the middle like Samsung does, the outside fold might have additional powers and abilities that we have not considered yet and could optionally have the implementations that Android 10 will offer. Even as we expect the 5,000 mAh battery to be the power driver pushing Huawei all along towards to pole position, the device would have plenty of business needs for options like a potential Dark Mode, as well as DeX-like docking support for a new Desktop mode and a revamp of privacy options. Giving us that Apple is now falling behind and they are falling behind fast. In addition we see the escalations that are hitting Facebook will enable a much larger push towards the WeChat future that is now being considered more and more outside of China.

Barcelona has more, even as the SanDisk 400GB is truly expensive (as well as superfast) as its 128GB is 75% cheaper at present, but that is the reality of larger memory when it is initially released. More important, when I look at the implementation of my IP, I see that the market for SanDisk would grow close to exponential from previous terms and I am sure that SanDisk will not object at all. And the news is not done yet. One source gives us; ‘After Samsung unveils Galaxy Fold, Apple submits blueprint for foldable iPhone‘, implying that they are losing grounds and are getting left behind by both Samsung and Huawei. Even as we are almost conned with: “Apple has submitted a blueprint of a bendable smartphone at the US Patent and Trademark Office (USPTO), indicating Apple’s progressive development towards building a foldable device” we see the issue that if the patent is submitted now, Apple would be optionally 2 years behind Huawei, the loss has been that much for America. As we see the news from CNet and ZDNet and a few others, we see quotes like: “Samsung has gotten the jump on the competition; companies like Huawei and Xiaomi could have the last laugh. While the Galaxy Fold wowed audiences with its demo, Samsung opted not to let anyone get too close to it, and the phone was MIA when the demo area opened up. Another company could steal the spotlight by offering people a closer hands-on with their foldable devices” and none of the articles had given any notion towards Apple implying that with the absence of ‘leaked reports‘ Apple is a no show to the degree that it matters. It was only through Forbes that we see: “In a perfect demonstration of the macro/micro concept in practice, the Wall Street Journal broke the news that Apple is shifting its leadership. The company is also changing priorities throughout its multiple divisions (retail, hardware, artificial intelligence and services).” All these group interview drives for their shops and now we see a massive division shift. It is not only that, they also confirm what I have been telling everyone for almost a year. With: “It’s like paying an even higher price for a bigger plate of the same food“, the part that the plate only seems bigger is left out (it is in the eye of the beholder) and when we consider the $2365 (Apple) versus $899 (Huawei), with a close contender (Huawei too) at $499 we see that there is a consumer group that is taking value into considerations making the technology of Apple slide even faster.

So whilst their marketing division is trying to make sense of the premise of ‘Apple under fire as it admits some iPads ship with a ‘bendy chassis’ – but says the flaw in the $799 product is ‘normal’‘, all whilst the consumers wonders how stupid their train of thought is, and as we were treated to “This 400 micron variance is less than half a millimeter (or the width of fewer than four sheets of paper at most) and this level of flatness won’t change during normal use over the lifetime of the product. Note, these slight variations do not affect the function of the device in any way“, whilst the images (at https://www.macrumors.com/guide/ipad-pro-2018-bending-issue/) shows a “Bendgate” issue that is a lot bigger than their statement. As we are treated to issues a lot more severe, we optionally see an issue where Apple did not merely drop the ball, they went about it wrongly to address the issue and it is not going away any day soon. When we push this forward, is the fear that people with an optional future folded iPhone greeting the ladies in social events with an folded iPhone shaped like a giant ‘V’ that they are not happy to see them, they merely have an iPhone bendy in their pocket, and lets be fair, are you really willing to pay $2900 for an iPad that can’t stay straight?

This part matters as Apple will try to take the 5G path growing its market share as we would expect Apple to do, yet at present Apple is losing speed and making less and less headway, it needs to realise that the Chinese path of innovation is taking steam out of the others and drowning whatever others consider to be innovation to the be a mere marketing exercise. Huawei started showing that clearly well over a year ago and now that 5G is here, the playing field is dominated by China to a much larger degree than anyone is comfortable with. In addition, what was laughed away by many a year ago when I showed that Saudi Arabia was making headway in 5G, is now given by the media as: ‘Huawei to help Saudi Arabia become world’s top 5G country‘, I was more conservative claiming that they would surpass the US in 5G, not that they would become number one, but the Global Times is more progressive here and with “his company will support Saudi Arabia in its drive, and Huawei is ready to invest $20 million per year in its three local research centers, cooperate closely with 140 local suppliers, procure $500 million worth of local equipment annually and add 10,000 local jobs in Saudi Arabia in the future.” The quote (at http://www.globaltimes.cn/content/1139737.shtml) gives a few issues to debate, but behind all this is still the Vision 2030 drive and Neom City the drive that Saudi Arabia has had from the beginning and as I stated many months ago, their need for 5G would be well received, a city that will in the end be well over 20 times the size of New York, all 5G and all innovation driven. That was seemingly just the beginning, because Huawei sees what I saw, Saudi Arabia is important and in the end the biggest springboard towards places like Egypt and a consumer base 300% the size of Saudi Arabia. From there several more markets will open up in several ways. In the end I have been proven correct five times over on this issue alone. Barcelona and their MWC2019 (Mobile World Congress) will show me to be correct in a few more ways. At this point, I merely wonder how often Microsoft will drop the ball there. I am supposed to remain objective, but how can I when we have seen this world where Microsoft innovation is merely limited to their marketing. Whatever we get to see at the MWC2019 this year, it is clear that when it comes to innovation, it will be the Chinese companies that have the last laugh, especially as President Trump announced: “I want 5G, and even 6G, technology in the United States as soon as possible. It is far more powerful, faster, and smarter than the current standard. American companies must step up their efforts, or get left behind“, and the fact that AT&T is hiding behind 5G Evolution (which is not even 5G) should be a clear indication how far the US is lagging behind, all the way to the White House. It is also the one moment where I clearly oppose Business Review who gives us: ‘Trump’s tweet won’t have much impact‘, you see, entertainment is priceless and that is what President Trump offers, 6G when they are still not grasping the options that 5G brings, and the ‘small’ fact that Saudi Arabia will soon pass them by in the 5G mobile field does not help the US either, there is no telling at present how far behind the US will be when 6G arrives in 5-10 years, but we can giggle on the sidelines whilst we watch it happen, can we not?

 

 

 

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