Tag Archives: Direct Marketing

DM for losers

It all started with an image on LinkedIn this morning. We see here (see photo below) that Google has instigated a 5000 email limit per day and that three ‘objected’. 

There is no fighting another day. When you need to send over 5000 emails a day, you are a loser. You are what the 90’s regards the worst case of sales. Direct Marketing for losers. There is no setting of email more, get more revenue. If you cannot set that stage at 250 mails per day, you will not know your customers, you are nothing more then a Cialis pusher (as some say). Real sales is knowing your customers and you have ascertained that YOU have something they need. Proper customer care requires you to know your customer, have a system in place to service your customers. If you are a small business 250 customers a day is even  stretch, but OK, I could go along with that. You are not Nike, SAS, Adidas, Gucci, Volkswagen or Volvo. These have systems and people in place to service that much customers and that limit will not affect professional corporations. 

If you want to be a loser, that is on you, but as more and more people block your personal domain for email harassment, the string will go quickly. One, Two, Four, Eight then people will alert friends and after that it goes 32, 128, 512, 2048. In a week 50% of your daily target is gone and soon the algorithm takes over and less people will get your message, your options decreases even more. Making you start your setup from zero, all lost because you took the path of a loser.

In this world you (as a small business) could address at best 250 people a day. If you have the system to register it all, and you read it all you can retain at best 250 deals a day. Yes it is a speculative number, but the larger setting is not merely selling, it is also the need of manufacturing (if applies),stock, sales service, it is a track and one person cannot properly deal with more than 250 people. Considering 10 hours a day, you have 25 seconds per customer. You can listen to all the BS given to you as they want to sell their system to you, but consider, can you serve your customer completely in 25 seconds? No you can’t, no one can, not even McDonalds who needs 120 seconds. Direct Marketing for losers is not a solution, it is a delusion with no destination. It reminds me of a joke I told someone with a subway map on his T-shirt. “The pink line is the woke subway, it goes everywhere and gets you nowhere ever, no destination will ever be reached” perhaps not entirely accurate, but that is how I feel. 

The largest of all jokes is the one telling you can do it all, it makes you believe that you are stronger then Popeye, faster than roadrunner and wealthier than Scrooge McDuck. None of them real, none of them have any basis of reality. A setting you walked into driven by greed. Like a civil servant with dollar shaped pupils all he does is chase revenue which he hands over to his government leaving him with $882 per week (at best), optionally working yourself to death. As I stated, Direct Marketing for losers has no solution, it never ever will be a solution to anyone but the people selling you that system, serving their income. So how will you get reliable data on 5000 emails a day? Who else has it? Can you see the vicious self defeating circle you are in there? 

Google is right and it is time you figure it out too.

Enjoy your day, Friday is now 2 hours away for me. 

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A 2 minute warning?

Yes, we can relate. Yet some will think it is about the 1976 movie, and they are not entirely incorrect. It has a different relationship. It is about a BBC article (at https://www.bbc.com/worklife/article/20230712-consumer-brands-leave-social-media-meta-threads) where we see ‘Why your favourite brand may be taking a social media break’. It is here where the speculations start. We are given “Like many of us, big companies are struggling to keep up with the number of social media platforms vying for their time and attention. They’re faced with the important choice of which apps to choose, in a market where social media can be an important brand-building tool and enable them to target consumers where they are most active.” You see there is more than one stream in motion. It goes beyond sniping (or shotgun marketing for that matter). It is about amount of considering versus smart considering. It was never far of my mind. You see my IP was set on a premise and even as it had options for advertising, or sniping. It was never about the timeline. Facebook overplayed its hand. Not initially, but over time people are starting to resent this approach. And like that 1976 movie, you could take a sniper rifle into the LA Colosseum and seek your target. One building with packed people, the chance to find your target is decently high. Now consider that Facebook was the Gatling gun and people started to shy away from that building you see that building holds 77,500 people. The Gatling gun (modern version) shoots up to 6,000 rounds a minute, as such the entire stadium is covered in 13 minutes. A sniping rifle can never get there, but its usage is different, each shot is a kill. It is precise and takes time. Sniping advertising is the same. It take time and effort (and causes less alarm). Yet the return on investment is almost always there and that was the approach I had in my new solution. It allows the ‘target’ the choice and that is the operative word. I do not think that brands are taking a social media break. They are (finally) figuring out that you can either market more and more, or you can start being smart about how you market your brand (almost like SPSS Answertree, 1998). And brands are figuring out that they start need to become smart about there approach (which would work out nicely for me as well). The article mentions Lush cosmetics and “The beauty company initially dropped off the platforms in 2019, due to concerns about fighting with ever-changing social media algorithms as well as the company’s worry about the potentially negative impact of social media on young people.” I reckon they were ahead of the pack when they decided that and they were considering what was wise, what was clever and how to be smart about it. Meta cares about its own bottom dollar first and that is where the users see the impact of a free service. I got there in 2021 and my models are looking very awesome, and their view is improving by the month. As such I mentioned a few months ago that I would indirectly be taking business away from Meta (and others), now if Amazon wakes up, they could end up with the home and away advantage all at the same time. If not it will fall to Tencent Technologies. I reckon that they are about to realise what I found and my mind would be worth a lot overnight. Apple is still not out of the race I reckon (if they have the answer to the qualifying question) but it is too much speculation. This is about marketing and that is only the start. You see, no matter how we see it. Whether we consider shotgun marketing, sniping marketing, blanket marketing and a few other methods. In the end these are the old ways and when the new ways come to pass a lot of granular discussions go out of the window. You all saw Meta (or Facebook), YouTube and Instagram marketing as the next wave, it was never that, it was a digital approach to Direct Marketing and SPSS shot that to smithereens in 1998 when they gave the audiences on global level Answertree. When you realise the simplicity and the connected improved results of that solution, that is when you realise that the age of Meta is nearly over. They had a good run mind you. They ran marketing into new directions for 19 years, just like Direct Marketing did 2 decades before and whatever came before that. This doesn’t mean that Meta is ending, but it will see a reduced interest and others will push the next wave. Who it will be? I have no idea, I am not tapping the vein of marketing. I merely saw another option that could have benefits for me, merely a benefit and that was enough for me. The next marketing wave is for whomever has a life dedicated to marketing, it is not me.

So there might be a 2 minute warning, although in marketing terms it is most likely a 2 years warning, as such someone will be raking in new solutions somewhere in 2025 and I reckon that this is when other options will be drowning out the voices of fake news and real news and create a new setting of what consolidates the marketing and advertising surrounding it. But that is my speculated view on the matter.

Enjoy the weekend, just 48 hours at best to go.

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Where to focus?

This is an issue on the best of days, we are overwhelmed with information, real news, fake news and of course the Direct marketing waves that hit our internet eyes nearly 24:7. The internet is no longer some child, it is a grown adult and adults tend to lack a certain sense of humour, well the adult eyes of the beholder that is. Yet, what matters to us? When we move beyond the job that feeds you, the partner that … you and the family that gives you (usually) strength. When these things are dealt with, what matters next?

The fearful will look at North Korea, on how they are a threat and when we look at the Washington Post, a very respectable paper we see (at https://www.washingtonpost.com/opinions/the-north-korean-nuclear-threat-is-very-real-time-to-start-treating-it-that-way/2017/05/18/d60cbeec-39a4-11e7-8854-21f359183e8c_story.html) on how the threat is real. Even as we saw two failed launches, and in addition, we have yet to see anything from North Korea to get any missile that far (reaching the US), that an opinion piece states: “Stephen Rademaker, a principal with the Podesta Group, was an assistant secretary of state responsible for arms control and nonproliferation from 2002 to 2006“, so here we see the message, yet the core truth is: “The Podesta Group is a lobbying and public affairs firm based in Washington, D.C.. It was founded in 1988 by brothers John Podesta and Tony Podesta, it can be found at 1001 G Street, NW Suite 1000 W Washington, DC 20001“. Basically it is a marketing firm working a very niche market. Don’t get me wrong. I am not ‘attacking’ them, I would accept a position in such a firm any day of the week. Whether we call them marketeers, government strategy councillors or even diplomatic assistants, they are professionals and I do love working with professionals, especially in an environment I am not fully comprehensive of. You see, when you are out of your waters, most people tend to get to be a little apprehensive. Not me, it invigorates me, whether it is working as a document carrier for Faisal bin Abdullah, or Salman bin Abdulaziz Al Saud, doing work for google (which has been one of the most mentally intoxicating and invigorating environments ever) or merely finding new data solutions, working through data and solving the puzzle I see. So is North Korea a real threat or a perceived one? The safe bet is too see them as a real threat as they have access to Uraninite. You see, the world tends to be a little more complex than that. Having the stuff is not enough, getting the delivery method working correctly is an entirely different matter. It can be by having people from Pyongyang masked as South Koreans attending international universities in science and engineering would be a first, which is not that far a stretch. I literally (by accident) I told this Korean student “Does your family still have that bar in Pyongyang?“, he turned pale and said ‘How did you know that?‘, which was not the response I was going for, but OK, such is life, full of surprises. So as you ponder this, wonder on how China has little or no worry. If North Korea ever actually launches a missile towards America, do you think that the President of the USA would not instantly retaliate (especially the current one), what happens to places like Shenyang (in China), also consider whatever hits the water will make fishing no longer an option for decades, Japan learned that the hard way, so there you have it. In addition, we have seen the North Korea military look at systems like they were magical and those were computers the current European generation laughs at. That can be corroborated by the press as they were on a North Korean press tour a little over a year ago. The ‘minders‘ of those groups had NEVER seen a smart phone. I think that North Korea talks a lot, but for now has no real byte. Now the last part of that the Podesta group is a professional organisation. So was it merely an opinion piece or was the article their business, business they charge for? I will leave you with that thought.

The older American would look at the danger of pensions, which we also see in the Washington Post (athttps://www.washingtonpost.com/news/powerpost/wp/2017/05/18/trumps-budget-calls-for-hits-on-federal-employee-retirement-programs), the article ‘Trump’s budget calls for hits on federal employee retirement programs‘ describes on how it impacts. The article is a really good read and gives me the feeling that US retirement plans are an awful mess, with the additional danger that they seem to be running dry slightly too soon, which is what you get with a 20 trillion-dollar debt I reckon. The quote “A preliminary budget document released in March called for a domestic discretionary budget decrease of $54 billion, with an equal increase for defense, homeland security and veterans. Nineteen 19 small agencies would be eliminated, along with their workforces“, the additional “Increasing the FERS employee contribution would result in the average federal employee losing nearly $5,000 per year in take home pay, that’s per year after the phase-in is finished, he estimated. “Phasing this outrageous pension cut in over several years does not make it any more palatable. If this change is made, federal employees will no longer have a secure retirement. Period.”” is even more food for thought. The one equaliser in American business has for the longest time been that those people had a secure retirement, when this is off the table the one part of quiet governmental officials was that there was a long term benefit, with that off the table the environment in government positions will change. Now, we might think that this is not a bad thing, but it will result in chaos, and when we have seen and known that the American infrastructure has no real way to deal with chaos in its ranks, we will see different whirly waves of discontent, a few will leave marks on everyone. So when we read “The budget proposal President Trump plans to unveil Tuesday would give to federal employees with one hand, while taking away with five others” is an interesting one and I reckon that when the full paper is released this coming Tuesday, the US national papers will give it high visibility, because the United States federal civil service has a total of around 3 million people, which is 1% of the US population, making it decently important to cater to them. Perhaps those trying to sell the change might have been better off talking to the Podesta group first?

For me, the news was not in a newspaper. It was found in Digital health article. It re-iterated the issue of ‘urgent change‘ I voiced in my blog yesterday. In there I showed the NHS digital part regarding the endgadget quote “NHS digital had notified staff on patches” which would have diminished the Cyber attack gives us two sides. One, would there have been diminished damage, because that would suffice as evidence. Yet in Digital health we see: “a small team of developers is recommending the health service reduce its reliance on Microsoft“, which is overall not a bad idea, yet the NHS is too big to just make a shift in policy like that. I would be in favour of a shift towards something a lot safer like Linux, but that requires expertise. Another option is to rely on an android option where the NHS is all about apps, equally optional, but it will require massive amounts of resources on programmers, testers, upgraders and cyber monitoring. All these options require a drastic shift in IT operations. When we accept that in too many places there is no minding the NHS IT store (by not patching) the dangers will increase. As I quoted: “It is also my personal belief that in many cases the person claiming ‘urgent action is needed’ is also the person who wants the ‘victim’ to jump the shark so that they can coin in as large a way as possible“, which is what we see right here in the article. Now consider the quote: “To demonstrate that there is a licence-free alternative, GP Marcus Baw and technologist Rob Dyke have adapted the open source Linux-based Ubuntu operating system specifically for the NHS. They call it NHSbuntu“. So why not just use the foundation called Ubuntu? I cannot judge the intent (noble or not), but consider that technologist Rob Dyke has to pay for rent and so much, where is his interest? Do not get me wrong, we should not just dismiss any idea that might work, yet will it? You see any IT environment needs oversight and maintenance. The NHS is in no position to make such drastic changes as it is short on basic needs (nurses and doctors), I do agree that the IT needs to be addressed, yet two Labour governments wasted the IT budget of close to 10 years, lets leave it alone until we can actually address solutions. In this, one additional quote from Beta News. they give us “The report reveals that 12.8 percent of non-Microsoft programs were un-patched in the first quarter of this year“. If patching is so important, and it is, why give voice to 12.8% of additional risk? As stated, I am no Microsoft fan, but it does work in the current NHS environment and if we believe NHS Digital and the trusts do actually patch their stuff, the danger would have been a lot lower. As the evidence is at present, this issue would have been addressed by mere policy and replacing those not adhering to it might be the cheapest and best solution. In all this IT News gives us one more part, the fact that Microsoft is actually releasing a patch for operating systems that are no longer supported is also evidence. I do not see it as merely “to protect the company’s customer ecosystem“, which is a decent answer if you believe that. You see they could have merely told the customers to freely upgrade to Windows 10. I believe that, as they state it “to protect users against NSA-derived ransomware“. I believe that someone has evidence on a Microsoft-NSA cooperation in the beginning of the data snooping age and somehow the makers of the Ransomware (less and less likely to be North Korean) got access to the information needed. I reckon that anyone upgrading will be removing the digital evidence on their computers of that event. If you doubt me, consider the quote in that same article “Current versions of WannaCrypt use two exploits leaked by the ShadowBrokers hackers, who gained access to systems at The Equation Group, which is linked to the United States NSA, last year“, if that is true, how did North Korea get this? If they are good enough to be allegedly part of the NSA (source: Kaspersky), how come that the bulk of the cyber intelligence world has no knowledge of North Korea being such a threat against a player like that? It does not matter how it got out. Whether it was a disgruntled ex-employee. Some hacker that got sucked and suckered by a honey trap, there are enough options nowadays. The reality is that somehow the intel got out. It is being addressed and fixed. It does not make the issue go away, it merely tells us that remaining up to date and properly patched was the way to go. Urgently addressing does apply to systems being reasonable up to date, which does mean that there are costs, pushing yourself away from Microsoft (not the worst idea) comes with a cost, one that the NHS cannot afford, no matter how ambitious it seems and they got plenty of that, especially with non working systems. So, lets not make that error twice!

So when you wonder where you need to focus, I am merely suggesting that when your private house is in order, consider playing a video game or watch a nice blu-ray. It seems to me that a balanced life is the most important thing you can arrange for yourself, let the circus play its game and decide not to watch every show they offer, in the end it could just be merely Direct Marketing.

Get what you actually need, not what others state you need!

 

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