Tag Archives: George Lucas

Clutter

It sometimes happens to any of us. Our brains get cluttered in all kind of ways and I am no different. For me it all started yesterday when Final Draft gave me a free update to version 13. It felt like that very late Christmas present you never expected, but when that email arrives you are more than double happy and I really felt the happiest I have felt that entire year (relax it was only day 10 of that year) but there you are. It was that happy surprise. 

So, as I am continuing that stride with the first script, this one meant for Al Saudiya, I see that I have a lot of work ahead of me. There is a mini series, a three season TV series and another series which has no defined size yet and all of them have parts all over my blog, as such I have plenty to do.

It was that point when I saw ‘Amazon to Lay Off ‘Several Hundred’ Across Prime Video, Amazon MGM Studios, 500 Cut at Twitch’, it wasn’t the Variety version I saw first, but it was the first that turned up now (at https://variety.com/2024/tv/news/amazon-lay-offs-prime-video-mgm-studios-1235867454/) there we are given “Additionally, 500 employees — or 35% of the workforce — are being let go at Amazon-owned livestream platform Twitch” this is not trim ming the fat. Even as Amazon has broken expectations all over the board. This is about tax year 2024 and this is about meeting the shareholder expectations, or at least that is what it comes over at for me. Mike Hopkins gives its staff members “It is hard to say goodbye to talented Amazonians who’ve made meaningful contributions on behalf of our customers, team and business. Thank you for your dedication and work. To help with the transition, we are providing packages that include a separation payment, transitional benefits as applicable by country, and external job placement support.” The fact that this is not some hard time point makes it a lot harder for some. 

But for good measure here is the music by Emil Stigler (at https://levysheetmusic.mse.jhu.edu/collection/185/093).

You might think I am making fun of the situation, but I am not. This one piece of music is now part of the Library of Congress. I don’t think that the composer imagined that when he wrote this in 1866. His music would outlive him by some length. Did we have any idea how timeless some movies would become half a century later? There was Jaws, Alien (not the short movie), Close Encounters of the third kind and Star Wars. 

All 4 movies relatively close together, these 4 and one in particular on the mind of movie watchers three generations later. To be honest, I never cared about Twitch, its not my bag of tea, but it has a following. Twitch streamers optionally earn money from sponsorships, affiliate links, some advertising, and a variety of other methods. Now, what comes next is largely speculative. Never cared ab out Twitch, but that service has 140 million Monthly Active Users as of 2024. The total number of active Twitch streamers is around 7.5 million. This number was 7.1 million In July 2023. That is a population that matters, this is not about trimming fat. I reckon that Twitch is up for offering but when it is offered it needs to become a clean package and now the 35% staff reduction starts to make sense. Amazon is gearing up for something, what for? I have no idea and this is largely speculative. I have no idea what is up and perhaps Amazon fears the competition it faces from Apple, Disney and Netflix. It might see what I expected would happen. People are unable to afford all four and in that race Amazon is the first cut from consideration. I honestly don’t know if Apple or Amazon is better, but Apple is making presented strides, as far as I can tell Amazon at present is not. 

So what gives?
March of the Amazons (1866) shows us that some gems are kept and in movies that matters. To have any of the previous 4 still on the mind of watchers matters because streaming is graded on what is watched and for how long and those 4 really broke the mould. The important part is that we cannot tell that at present with the new series, this process takes time and board members of any modern age are not a patient lot, they need to see overwhelming results or they cut things. I personally think it is a setting when the merely expect searing steak, all whilst the slow cooker presents its own kind of deliciousness. One is not the other and I personally think that the old metrics and approach do not work on streaming systems. That being said, Amazon seemingly dropped my IP not realising what 50,000,000 subscriptions in the first phase alone will get them. It is a cluster they never had and others never had either. Yet when we see this we see an optional speculation on what they are missing and speculation is where it is at. I have no clue why they are trimming the fat. I am guessing it is the 2024 results, to meet them head on and people are dropped because of that. However, I could be wrong.

I honestly wonder what possessed makers like Steven Spielberg, Ridley Scott, and George Lucas to make what they did. Not the normal setting, but what drove them from the inside and did they know or realise that they created cinema greatness? I never doubt that they wanted to make the best they could, but were they aware just how good it ended up being half a century later? Consider that movies in those days were made for a year, perhaps 2-5. We see movies like Coma, Chinatown and Deliverance and we all agree that they were great, but these 4 outlasted them all. Time works different when it comes to books, movies and music. So how to prevent to cut the people who could be making the next whatever. It was at this point that I realised that something had gone wrong. At some point someone thought that it could always be redone, the movie greats of the 70’s are largely gone. Perhaps monumental movies like Dances with Wolves are bound to happen, but when you consider the 4 from the 70’s, what is left? Dances with Wolves? Titanic? You tell me, but I personally fear that as Hollywood started to snag the process, they lost something and there is a chance that Amazon at present it digging its own grave, even thought they cannot see it yet. Even as they are (as speculated) trimming the fat. But there is one consideration. With that job loyalty is bound to go out the window as well. They might not care, but what happens when the next Herman Melville? You might not remember the man, but you do remember Mobi Dick, the book he created in 1851. That book is on some minds almost 175 years later. The slow cooker needs a different process, any chef can tell you that. I wonder how long it takes for the streamers realise that their process is set to different elements, to different seasoning. Just a question, but they appeared as I was dealing with the clutter in my brain. And as for the march of the Amazons? Consider that The Phoenix by Fall Out Boy is an average song, but when the speed is increased 17% it becomes a whole different story, yet this is the consequence of re-arranged music. As such I doubt that Emil Stigler is that, but I never looked at that part (I am not a musician), did you? We are unlikely to see another Darth Vader march by John Williams, I doubt that even he saw that his song would be so iconic 44 years later. That song calls for an image with billions, not something I would have imagined when I first heard it. I knew it was stellar, we all did, but this iconic? Streamers have a like minded setting to some music, different metrics are in play (still speaking speculatively) does Amazon realises that?

Just a question, enjoy your day, my Friday starts in 30 minutes.

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Dark side of the Jedi

Yes, I guess that George Lucas really had no idea that this would hold for well over 45 years, but that happens when you become the real innovator. In this we recognise innovators, but the path of one is often dangerous, perilous and it only works when the competition is at your heels. Consider that Star Wars came out when we had The Omen, Taxi Driver, All the presidents men, Rocky, Saturday Night Fever, the Duellists. All excellent movies, all driving the others to do better, that is why it works, so when I see “reversing the Trump-era award to Microsoft Corp and announcing a new contract expected to include its rival Amazon.com and possibly other cloud players” I merely wonder how stupid Trump actually was. To give $10,000,000,000 to Microsoft when they screw up their console position and hand the number two place to Nintendo with the weakest of all consoles, only to likely lose again in the future to the Amazon Luna and possibly even to Netflix? How delusional can you become? Microsoft tried to attack the Apple tablet market and failed miserably again and again, they blew their mobile market and they are trying to create waves for their Azure market, that is the player we want for the U.S. Defense Department? This all whilst we get a day ago “Microsoft has “paused” SQL Server in its Windows Containers project. Microsoft advises anyone interested in running SQL Server in a container to use the Linux root instead”, so basically the two non entries (Google and Amazon) were a better solution off the bat?

So, this Jedi (aka the Joint Enterprise Defense Infrastructure) is off to a rocky start. I had never expected to be any commander in chief so delusional that they would hand the contract to one player, all whilst better solutions (in the worst case merely equal) would be considered without proper vetting? I am not stating to merely give it to Amazon or Google, that is why vetting is an important process, yet in all that, Reuters (at https://www.reuters.com/article/us-microsoft-pentagon-jedi/pentagon-hits-reset-on-trumps-10-billion-cloud-deal-welcoming-new-players-idUSKCN2EC1YY) gives us “The company cited a 2019 book that reported Trump had directed the Defense Department to “screw Amazon” out of the JEDI contract”, is this how Americans see their national defence, as an ego driver? It would be one thing if Microsoft is the better party, but that hasn’t be the case for some time. 

So when I see “the plan would likely involve a direct award for “urgently needed” capabilities and then a “full and open” competition for multiple suppliers by early 2025”, which we get from John Sherman, acting chief information officer for the Defense Department. My issue here is that when I see ‘urgently needed’, I also remember the joke (not a funny one) that the Zumwalt class represents and the billions spend there, then there are a few more projects, all with pressing needs. And whilst we are getting towards it, the entire Kaseya and Solarwinds debacle shows the larger pressing matter. Security matters! And the matter of security can never be properly investigated if it is appointed to one player, one debatable player mind you. I am not stating that security at Google or Amazon is better, but the Exchange issues, which we get from ZDNet in April shows us “Four zero-day vulnerabilities in Microsoft Exchange Server are being actively exploited by state-sponsored threat groups and others to deploy backdoors and malware in widespread attacks”, this doesn’t mean that Google and/or Amazon is better. But the debate is on and Microsoft lost top dog and pole position years ago, they are merely in it to remain mediocre, all for the good of the board of directors. They lost to Apple (tablets), then they lost to Google (with Bing), then they lost to Amazon (web services and SaaS) and now surpassed by TikTok (video against China), that is an impressive fail rate. Consider that Bing has a market share of 2.71%, which against Google with 91.95% is slightly too funny for words. 

But this is not about Microsoft, it is about Jedi (all these funny acronyms). So when we consider the dark side of that forceless solution (by Microsoft) and we need to wonder about “the Defense Department also announced its plans for a new multi-cloud initiative known as the Joint Warfighter Cloud Capability, or JWCC. It must provide capabilities at all three classification levels — Unclassified, Secret and Top Secret — and parity of services across all classification levels; integrated cross-domain solutions; global availability including at the tactical edge; and enhanced cybersecurity controls, according to the Pentagon”, not the intent, but the investigative presumption of ‘enhanced cybersecurity controls’, both Solarwinds and Kaseya showed us that and this field is still widely in development, and sources like business wire are setting the Marke that cloud security will double over the next 4 years, a stage of increased visibility will both increase security and criminal activities, the winner remains unknown at present, even if we acknowledge that REvil has the upper hand, we have no way of knowing what happens tomorrow,  if security comes from innovators there is every chance that Amazon or Google will get there before Microsoft will, even Apple has a better chance of showing innovation than Microsoft in the cloud atmosphere at present. The fact of what happens next will be out soon enough, yet my mind wonders why anyone would be stupid enough to award national defence to anyone without proper vetting.  So when we accept that it was meant as “part of a broader digital modernisation of the Pentagon aimed at making it more technologically agile”, wouldn’t you want to vet to broaden the application of data, the security of the system and the application of security towards data, users and access? There is a reason that SELinux had roots going back to the NSA, this they all wanted to throw away? And the media is merely reporting the news, not questioning that time line? Why is that?

Only the agile and versatile remain superpowers, and the former president was willing to hand over 50% of THAT equation? So consider that what was JEDI (Joint Enterprise Defense Infrastructure) could have become the Darth (Defence Application Reprehensive Technology Hype) defence system. 

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