Yup, it is a mystery and honestly I do not get it. Now lets be clear they haven’t done anything wrong. But a few cogs started grinding after an article in the Guardian. The article (at https://www.theguardian.com/technology/2023/dec/11/apple-macbook-pro-m3-review-beloved-laptop-is-back-in-black-battery-screen) was placed last year, on December 11th. There we see the new MacBook Pro and it is a beauty, especially when you have been exposed to silver editions for about a decade, that jet black is a black diamond, nothing less. It isn’t cheap, but the Apple M3 Max chip with 16‑core CPU, 40‑core GPU and 16‑core Neural Engine can be upgraded to 128GB RAM (I would select the 64GB RAM for sentimental reasons) and can be upgraded with 8TB storage, a little much to my liking, so I would chose the 4TB edition. I wrote some time ago about an Apple/Adobe deal and Apple should consider it for the configuration I am ‘considering’. You see vloggers either go big or they can go home. The market is that way and too many are working below par. They either strap up or become irrelevant and the MacBook pro could allow for that. But that is not why this article is here. You see, Apple has another stallion in its stables
The old iMac’s were not my thing (I had the G4, G5), the old iMac didn’t do it for me, this one is a beauty and for vloggers the workstation to have, or is it? You see the iMac can only have 24GB of RAM, which is enough for the bulk of all vloggers, but the limit of 2TB is not. I have no idea why Apple didn’t allow for the upgrade to 4TB. Now, with the vlogging groups and medium format digital camera’s (at 100MP), having 4TB makes perfect sense. Why don’t the people at Apple see that? Doing the Microsoft path with extra external drives doesn’t hold the mustard. And this is not a time setting, the MacBook Pro is out for a while now, that means that in addition to that, Apple had 3-8 months to mull things over. So why wasn’t this done? The iMac is gorgeous, as such any vlogger would love many hours behind their workstation with that 24” screen making their videos look absolutely perfect. And yes, to get that level of result Adobe is pretty much a minimum requirement. Nothing against the GoPro and its software, which (as far as I have seen it) is pretty good, but today’s vlogger needs to edit and past basic options the only real player here (with no competition) is Adobe.
All this is pretty much basic information out in the open, am I the only one seeing that? Consider that 2TB is a lot, but it already needed the operating software, other software (whatever you also need it for) and 100GB for the complete Adobe suite (as far as I can tell), now at this point you will see that 2TB is enough. However, 4K vloggers need 45GB per hour, as such you require the max of that iMac within a year and then you better clean up fast and much of it. This is why the 4TB is enough and gives you enough time. Consider one project, 2 hours, editing space that is quickly amounting to 200GB space, so 5 of these and the first TB is gone. Space gets lost pretty quick and those salespeople relying on you keeping your space clean have never considered the creative mind. This is why the 4TB matters and the MacBook Pro does that (even more then needed), so why wasn’t the iMac offered that option at present? I get that it might not have been an option when it released, but now? And consider that this requirement was clearly visible for almost a year. The lack of space doesn’t make sense to me. Should that person rely on medium format digital camera’s that space gets lost even faster. Consider that this could allow for PSD files up to 2GB (their Maximum), consider that a photoshoot could be anything between 50-300 images making this a 600GB nightmare and nightmare is the right word. You see any pro photographer has 1-2 photoshoots a day and managing system space is not their highest priority, making the Apple stance even less comprehensible (to me at least).
I see a lack of interactions, a lack of outreach to the photographer environment (a slight assumption) and in all this Apple is coming up short. What frightens me is that I expect these shortcomings from Microsoft, to see them from Apple is a little bewildering. But that could be me.
Enjoy your day.

