Tag Archives: sports

July 27, 2023 · 13:47

Sportwashing, what does it mean?

I have had my issues with the media for the longest of times. This time something on sportwashing, written by a woman (of course) where the Guardian gives us (at https://www.theguardian.com/world/2023/jul/26/revealed-saudi-arabia-6bn-spend-on-sportswashing) ‘Revealed: Saudi Arabia’s $6bn spend on ‘sportswashing’’. This setting comes across as a massive joke (to say the least). So when we are given “Billions deployed since early 2021 in a move critics say is an attempt to distract from human rights record”, so who are these critics? Names please? The reality is a lot easier to set in. This is not about some wash, this is about the beginning of the end for media players all over the globe. The setting al almost 2000 years old and was given to us by Decimus Junius Juvenalis who phrased ‘panem et circenses’. He accused his world of “to generate public approval, not by excellence in public service or public policy, but by diversion, distraction, or by satisfying the most immediate or base requirements of a populace, by offering a palliative: for example food (bread) or entertainment (circuses).” The west (especially America) took this to heart and for decades it worked for them. We all got the NFL, NBA, NHL and so on. The problem becomes when the well dries up, when the coffers are empty. This was an event that people like Gaius Caesar Augustus Germanicus (aka Caligula) faced and now the west does too. That being said, as I stated a few times over, Saudi Arabia is about to become the largest 5G hub in history, connecting Africa, Asia and Europe via Saudi Arabia (STC), as such the new (soon to become released) news channel makes sense. In addition to that they need to create waves of watchers and as these high end sports will all set the focus to Saudi Arabia. Football, Formula One, eSports, Golf and that list keeps on growing. Soon all eyes will be on the STC and the MBC Group soon enough and that matters, the MBC group started in 1991 and in 31 years they grew and they are about to become the biggest player of them all. I saw part of this and adjusted my IP accordingly (to some degree). And as they go live, the advertisers will walk away from the BS channels we watched for decades. Advertisers will go where the money is and that has nothing to do with sportwashing. That is the business of the day. As such I have no idea where people like Ruth Michaelson get their ideas but they are massively flawed. Then she starts to add fictive settings based on the disappearance of Jamal Khashoggi, which is interesting (apart from that essay joke by the UN), no one ever presented clear and defining evidence on that part. It is my speculation that some people accepted some form of guilt after the immense bashing by the media and political players (I will exempt the Washington Post from this). It all starts to take shape and tis shape took some time to gather as this was a long play and the media is finally starting to figure out what I saw well over a year ago. These media people are about to become obsolete. All these ads in the UK and US, now pushing female football. This is simple, as I see it the other gender will be broadcasted all over the channels that the MBC group has and once they start owning stations in Europe the final part of this strategy becomes clear and just like Google buying YouTube, the MBC group will gather billions in advertisement revenue within the span of a year making Fox News close to obsolete, moreover over 300 sports channels will at some point show the MBC group logo and that is when the coins really start flowing into the coffers of the Kingdom of Saudi Arabia. Losers like Microsoft and peers like Amazon, Apple, Google and Meta will bend over backwards to connect in some partnership to the MBC group. As such the evidence is out there in all kinds of messages and news casts. You’ll have to dig, because the western press has been drowning whatever news came from the KSA, but it is out there, as such I wonder who came up with the lame term ‘Whitewashing’ more important, as the media does close to nothing to the actions in places like Iran, do you think that Saudi Arabia needs to spend billions to hide whatever Human Rights issue is in play in Saudi Arabia? What a farce that presumption is. Saudi Arabia and other Islamic nations rule and act according to the Quran, the rules of Islam and they are just a few steps away from being the most dominant religion on the planet. Perhaps doing something about catholic paedophiles well over a decade ago was the best course, but feel free to disagree on that one. And there is a second upside, the NHL will prosper as other nations add their visibility to the global population, not in the least by the UAE Ice Sports Federation and its 50 members. Did you know that the Ice Sports Federation in the UAE was that big? What else are you not ware of and what is being kept out of western news? So which Cricket fan saw any matches on TV that were Pakistani or Indian based? Consider all the sports we will be getting soon and wonder why the others did not give us that, kept it from us. Why?  It boils down to money and short earned cash at that, when you play the long game the earning are different and the earnings could be long term. So consider all the sports that the US and EU have to bid for, all whilst they have no money left, only on paper, but that does not pay the invoice, especially when the banks fold. 

Enjoy the day, one day left to the day before the weekend that comes.

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June 19, 2023 · 01:23

Simple clarity

That should happen, but not always. If the spectator is to be believed, clarity is not on anyones mind. So lets take a look. The article (at https://www.spectator.co.uk/article/how-saudi-arabia-bought-the-world/) gives us ‘How Saudi Arabia bought the world’, which is in part not false, but this is how the Americans wanted it. It was all about values and commodities and the more the better, that is until they went broke. Now it is all about human values, an option they never considered when they handed the reigns to Wall Street. Now America according to sources “The Treasury Department paid a record $213 billion in interest payments on the national debt in the last quarter of 2022, up $63 billion from the same period a year earlier.” $213 billion a quarter, implying that they are now paying $855 billion a year, that is the price of uncontrolled debt. I gave warning over the last several years, yet everyone was calling me crazy, stupid and a whole range of names. Well now the opposite is coming true. Others are now in charge. First Anthony Blinken (aka Blinky Tony) went to Saudi Arabia, now he is trying to convince China on miscommunications. A good trick if he pulls it off, especially after all the anti-China rhetoric. But this is about the Spectator, who gave us the cool image below.

There we see “Sarah Leah Whitson, of Democracy for the Arab World Now, the organisation founded by Khashoggi, told me the deal makes no sense in purely economic terms. ‘It’s really important to know how much of a premium the Saudis have paid,’ she says. ‘This is a political move.’ In fact, the FT estimates the Saudis will pump $3 billion into their new purchase. That translates into astonishing rewards for individual players. Some already on the Saudi payroll are reportedly getting $200 million a year.” It actually makes sense. You see people love sports and Saudi Arabia has seen what the eyes on Dubai can achieve and now there is a start to set the eyes on Riyadh. Sports are a first. The Jetset sports like F1 and Golf are a start and more is coming. The people want their games, their sports and if you try to count on the amount of video’s on YouTube and TikTok that are about Dubai and the Dubai Mall, the number goes into the millions and they nearly all have counts that are in the triple digits or close to that. That is visibility. With the projects that are coming over the next 5-7 years these numbers are adding up. Saudi Arabia, like China have been playing the long game and now they are the winning side of visibility. It all adds up further when the KSA launches their English version of Al Jazeera, then the numbers start racking up fast. That realisation was why I tried to sell my IP to Saudi Arabia and Kingdom Holding. It is now an IP that is approaching $35 billion in value. There was a reason that I never wanted Microsoft near it, they only screw things up and the value merely goes down. I would if all goes well end up with 5% of that, more than the accumulated wealth of all my ancestors combined. Yet, this is about Saudi Arabia and it matters, you see next we get “Greg Norman, the former champion who runs LIV, has already ‘moved forward’. Asked last year about Khashoggi’s murder, the body dismembered with a bonesaw, he said: ‘Look, we’ve all made mistakes…’” this is why America is losing all options. What evidence is there? The bone-saw bit and all the other bits. The media was in a frenzy pushing speculations, but in the end there is no evidence, there is no evidence of ANY direct involvement by Crown Prince Mohammed bin Salman Al Saud. That UN essay (aka the joke of the century) was no help either, if nothing else, it merely showed how useless the UN has become. If there was evidence fine.  Yet there was none and when you consider that part. Is it any surprise that Saudi Arabia has had enough of America and the west? 

Then we get “All of this has emboldened MBS, who has been steadily creeping back into international favour since Khashoggi’s murder.” Is it because there was no murder? Was it because there was no evidence? Was it because internationally the people in charge are figuring out that siding with America is starting to be a rather large loss? In this America did this to themselves, they invented “Money talks, bullshit walks” and business America embraced that expression as gospel, the problem is that when you are broke, when you rush from debt ceiling to debt ceiling you have nothing left and when the bulk of your budget goes to the interest, you have little less to buy. It is a simple equation, and an abacus can give you that result it will not be a pretty result, but a result none the less.

Then we get to hedge funds, real estate (London) and several other places. These people go to Saudi Arabia, because Saudi Arabia is one of the few places that has the money. If the ROI (Return on Investment) is good, they are likely to take the offer. It used to be America, but you know where they are at and Japan is almost there too. Consider the wealthiest nation in Europe (Monaco) How many projects did Monaco fund in Europe? Look at that list and see where their money is going, when you figure it out you will see why Saudi Arabia is seemingly buying the world. The world is a commodity and no one else is able or willing to buy it. So hard times are ahead (especially for America and Japan) and we are all falling in the middle. It is why I selected Saudi Arabia, Kingdom Holdings and Tencent Technologies for my IP. I go where the money is and the few players that had the money in the west decided to leave billions on the floor. I don’t have that kind of time for them to wise up and consider what they were missing. It is their choice t rely on wannabe executives, it is their loss. To be honest I never expected my IP to get that high this soon, but the inclusion setting I wrote about a week ago (0.0144%) made it a lot more valuable. And that is not even close to the end. All the settings that came secondary will now have primary impact on others too, merely icing on a yummy cake. Yet in the overall setting where we see the Spectator and the other media copying and paraphrasing that part there is a nasty underside. When the Chinese-Saudi link gets firm, when silk road evolves into a next stage and when the governmental coffers in Europe and the US dry up, what will you be left with? Because that is the moment that pensions fall to zero and that, in a greying population is the nightmare scenario that is now a mere 5-10 years away. I tried to send the warnings, but everyone was so sure that this would never happen. So how many debt ceiling raises will go through next? When sports fall away, as such when advertisers go elsewhere (Google is already setting up that side road in Saudi Arabia this year) when marketing options fall flat and result is the only currency that is allowed. How many corporations will remain? How many jobs will remain? Soon it will be about skills that are bankable, billable hours and it will go to every layer of business. And that is the sad part, we enabled that road all by ourselves. There was never any other outcome there. 

So cheer up, it is about to be Monday, your favourite day of the week is now a week away. 

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June 14, 2023 · 01:11

There is a larger play

Something stirred in me when I saw the article (at https://www.theguardian.com/sport/blog/2023/jun/13/saudi-arabia-golf-pga-tour-public-investment-fund) called ‘Saudi golf takeover is blueprint for what they want to do everywhere else’ and I had some issues with this. You see, we might give credence to “Players who had turned down eye-moistening sums of Saudi money out of what they laughably believed was a reciprocated loyalty to the PGA Tour found out, like everyone else, when their phones started pinging”, as well as “Even most of the PGA Tour board had no idea what was happening. Does this strike you as the behaviour of a regime concerned with winning hearts and minds? The brazenness, the wall of silence, the smoke and mirrors, the decision to present this deal to the world as a fait accompli: this is all part of the performance. The projection of power matters as much as the power itself. It says to the world: we bone-sawed a journalist, we bought golf and you didn’t even know anything was happening”. And there is more when you read the article. The largest stage is not set and not given. The largest set is that the US and EU are broke. They give a nice presentation, but the largest stage is that they are broke and the sports need to survive. As such the players, the teams and the largest settings are moving house. F1 is going because the middle east is almost the only one who can play jet set with money. Football is much harder, but the players that matter are moving house. They can try to be prima donna in a saturated world, or they can be the shining star in a place where they are alone. They can spread their wings and perhaps become a little better, or create the next generation of winners. Ronaldo and Messi are examples. The NHL is losing people to the UAE and the Middle East. Pakistan is becoming a more fearsome adversary in Cricket and that list goes on. The PG is merely one example and soon the NBA will see players go to the UAE and Saudi Arabia. The middle east is becoming a sports contender and whilst we are all wondering why. Consider that these sports wanted inclusion and that is what the KSA and UAE did. Soon the KSA will have a new English news channel and I reckon about that time they will be casting sports to anyone interested in sports. A new conversation on topics we heard for decades and people will pay attention. Consider that we will get (in English) Arabic newscasts on sports and now the advertisers will take notice. These two players played the long game and the advertisers will come around. This is a given, they will go where the people are and the people want sports. It is a game that the Middle East plays well and they played it well now. The channels lost credibility, they lost teams and sports and now the harvest for the new channels will come in. Add to that the Vision 2030 by the KSA and you get to see a new stage, and in all that the interest in Islam will flourish too. The Christians who are hating everything will lose more and more. Doubt that? Look at Florida. People in Nazi outfits in front of Disney world parading? That is what remains of the US. A place no one wants anymore and the Middle East is enjoying every Karen and dopey video that graces TikTok and YouTube. The aversion against the US and EU is growing. Everyone is shouting and no one is speaking sense and the Middle East is cleaning house because of it. 

So how long until places like the UK and Australia will wonder how the Dubai White Bears are doing and what the scores are for the Emirates Hockey League this week. They will still watch their own teams, but there is a shift happening and it is happening all over the sports world. It is not merely Saudi Arabia, there are more. The Pakistan Cricket Board (PCB) is growing visibility and that is merely one of many. Until recent no one had heard of Fayik Abdi. In 2022 at Beijing Olympics he finished 44th out of 91 competitors. A man from a place where there is no snow is now in the top 50 best ski contenders in the world. Let that sink in. He beat a whole range of people who get to practice it every day, they are from places where there is snow most of the year and a Saudi surpassed them. Our view of the Middle East is off by a lot and we have been lied to by the church since 1094. We are set in a view that no longer applies. The Middle East can ad is becoming more and more a contender in sports we never considered was a threat to anyone from our local stages. Art Schenk (NL), Andrew Symonds (AUS), Lucas Braathen (NO) will soon see new contenders for top spots. Sports fans will cheer Fayik Abdi (KSA), Babar Azam (PAK) and Juma Al Dhaheri (UAE) that too is the consequence of inclusion. And the sooner we learn that anyone can play sports, the sooner you learn that these steps we see now are a natural next step in sports. We might focus on the money, but that is merely a sidestep. How much attention did the PGA get? Who now could afford to play golf? The media focusses on on every scandal it can, because scandals are emotion and emotions relate to clicks. So how many non-scandal related sports stories have you seen in the last week? When was it about the joy of a sport? Who remembers what the BBC reporter Andrew Jennings brought to light? 

Sports is not merely in turmoil, the fans are seeking a way to actually enjoy sports, something they get less and less of. And all the providers are charging for the ‘honour’. As I see it the Middle East has a larger advantage coming their way. But that is merely my point of view.

Enjoy today.

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May 11, 2023 · 00:38

The bigger shift

The news that caught me today is (at https://dohanews.co/saudi-arabia-mulls-launch-of-english-news-channel-to-rival-al-jazeera-reports/) giving us ‘Saudi Arabia mulls launch of English news channel to rival Al Jazeera’. I actually originally got it from the Financial Times, but they are behind a paywall, so I cannot use them as a source. So Saudi Arabia is now considering an English News Channel. This changes things. First E-Sports, now sports (Messi And Ronaldo), Formula one and now we get “A Saudi state-backed media organisation is considering the development of an international English-language news station, seen as an effort to counter Qatar’s flagship Al Jazeera network and boost the kingdom’s media influence”. I personally think that there is another reason. You see, if tourism develops in Saudi Arabia, the need for an English Channel rises and it’s need will rise exponentially. It also allows to dig into advertisement funds that have been denied them for decades. You see, the advertiser goes to where the people and the money is. The money is already in Saudi Arabia, but soon so will be the people. The stages of sports will allow Saudi Arabia exclusive news channelling and that leads to more revenue and more visibility. Even as we are given “The Saudi Research and Media Group reportedly approached media consultancies to assess the viability and scope of the endeavour, according to a number of people familiar with the project, the Financial Times reported. They said it will be the second-largest English-language broadcaster in the Arab world, after Al Jazeera English, although the preparations are still in the early stages.” And this is not all, there is another reason. As western media ‘embraced’ their Share holder, stake holder and advertiser approach to filtering information. They lost credibility and the audience. Most places no longer call it news, they refer to it as information entertainment (Fox anyone?) In addition to this, the west would finally get real information on Aramco (not filtered by Brent), on SAMI (not filtered by the pentagon) and sports. It would even propel interest into things like Camel racing, the Emirates Ice Hockey League and from that we could see the development of a Saudi Ice Hockey league. We know that they are still not a member of the International Ice Hockey Federation, but to see Saudi Arabia grow teams in Jeddah, Dammam and Riyadh, taking on the UAE teams from the Emirates Hockey League (EHL). We could see names like Abu Dhabi Scorpions, Abu Dhabi Storms, Al Ain Theebs, Dubai White Bears, Dubai Mighty Camels propel all over the western TV stations. 

If the west is embracing sports Saudi Arabia has the making to replace a whole collection of news channels that lost too much credibility. And it isn’t merely influence. As I personally see it the KSA lacks perception and awareness in the view of the non Arabian people and this could be a first step to open that door. Beyond that there are several markets where the KSA could set foot into and in this world in this current economic climate that will go a long way, what is important that the first steps are made setting the larger stage towards doing something and that is where it is at. Will it happen? This happening is a logical step after setting claims towards E-sports, Formula 1, Football and Ice hockey. Beyond that is the stage where the people will get first looks on the Line (that long building) and several other innovations coming towards us from Saudi Arabia. 

A bigger shift is underway and the US with their deceptive ‘entertainment’ like Fox and even CNN, they will have nothing to counter it. In the last 5 years they wasted too much credibility opening the door to other players and as I see it the KSA stands to add an audience of close to half a billion in the first 2 years, would you like to see the advertisement money on that pool? 

Enjoy the day before Friday.

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March 6, 2023 · 01:36

The wicked chaser

This all started on February 26th when I wrote ‘Surprise, surprise’ (at https://lawlordtobe.com/2023/02/26/surprise-surprise-3/). To be honest, I thought that this would be the end of it, but to my disgust there are more issues and it is with western sport reporters. Especially the wanker at the Guardian, BBC, Australian and New Zealand media. They are so all up in arms about Cricket and we accepted that notion, but that was not the real deal was it? It was only when national interests are at stake, thats when these losers wake up.

It is strict, direct and it is unforgivable. 

You see, it was a few hours ago when the Arab News alerted me to ‘Saudi Arabia overcome Bahrain to win ACC Men’s Challenger Cup 2023’ (at https://www.arabnews.com/node/2262701/sport) and there we are told “Dominant 10-wicket victory in final means Kingdom’s team maintained perfect record of 5 wins from 5 matches”. Now we can spin this any way we like, but the Saudi Team played 5 matches and won all five of them. This matters, it makes Saudi Arabia a contender on the larger cricket field. This does not mean that they are about to defeat Australia or New Zealand (England possibly), but they should matter. If cricket is to grow its pool of nations in there, it very much matters. And we are given “Saudi Arabian Cricket Federation Chairman Prince Saud bin Mishal told Arab News from Thailand: “I’d like to congratulate our leadership for the endless support we’ve always received, and the board of directors, the managerial team and especially the players. They’ve played excellent cricket, resulting in winning the cup.”” Now, I never watched the match, so I merely see what is printed in Arab News, but as I see it the bulk of the Western papers ignored the entire event. I saw one Australian media on page 2 of the Google search and it merely gave a score. I think that you can find a sport journo to wrote a few lines when the game is won, but that might merely be me. 

You see, we are also given “Saudi Arabia will now enter the ACC Premier Cup, to be played in Nepal next month, full of confidence as bigger challenges loom on the horizon”, as such what are the chances that the western media ignores that cup too? I reckon that we need to consider that we are on the wrong side of a losing track, when sports are trivialised like this it really matters, we need to do some soul searching to say the least.

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April 20, 2022 · 23:13

Let’s have some fun

Yup, we all get trolled, I am no different. People making claims, creating havoc. If I want to prove I am the man I claim to be, I will give them the IP proving who I am. Yeah right! But then I had an idea. Why not put billions in revenue online making it public domain? Watch them all running with this IP and thinking they got rich by being smart. But any opposition can show this article making the case that I made it public domain and that is exactly what I will do, just for fun (I am in 5G and a few other areas anyway).

So it is time to play:

Who wants to be a billionaire?
To get to this point we need to understand some statistics. The first one is that well over 40% of the planet is a sports-fan of some sorts. Then I remember that I published parts of this idea 1-2 years ago. Now 40% gives us 3.2 billion people now lets say that the idea for them costs $3, that gives us almost $10,000,000,000. So lets get cracking. 

The bulk of all fans are spread over the NBA, NHL, NFL, IHL, AFL, UEFA, KNVB, EFL and a whole range more. But the first hint was given. You see when I was young I dreamt of being on a football card. OK, I never really liked the sport, but the feeling was still there. Even now, half a century later I wish I was on an NHL card as a goalie (Maple Leafs, Washington Capitals) We all have this. Millions wish they are the NFL quarterback card. And there we have the start.

In the first there were a few apps, they are not great, but nice. And over all these years none of the NHL, AFL and NBA teams set up a filter so that fans can have their own card for their team. A way to make your team your team. This is the simple side of it all. Dozens can do this and through this you have the options to entice billions of dollars. Would it not be nice that this card could be exported to a special file that can be printed at a place for lets say $3, on thick paper like a sports card, get your card printed and get it properly sized. A setting where tens of thousands of specific printers are placed in malls, in print shops and all these people want a sports card as a memento. If only someone had set a station where people could be appeased. Revenue through some effort and lets face it, EVERY SPORTS CLUB IN THE WORLD would like that program on their website to appease their fans. And the program can print to a USB stick and these sticks could be pushed into the reader of a printer. With some effort we set the stage for billions of revenue. Proving that the believers of “The supreme art of profit is to gain profit without cost” are missing out and some others are raking in the cash because they thought outside the mould and now I have done the same and made it public domain. So the people who can set up such a printer will have a real stretch towards serious revenue and the rest are looking at the pile of cash going in some other direction. 

I hope you liked this episode of ‘Who wants to be a billionaire?’ And the next time someone tries to push my buttons, remember, I can always make it public domain. Enjoy the evening!

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August 11, 2013 · 13:48

The Soccer ball and other sports

This morning, I was woken up with the information in regards to ‘concerns’ in regards to the world championship soccer. I have never been much of a soccer fan, even though I was born in the Netherlands. It was never my cup of cacao.

When I heard of the concerns, I thought that made perfect sense, then my eyes saw the pictures of the stadium. I think they are concepts, not unlike other images that Google showed. No matter which one will be build, these stadiums are amazing pinnacles of design. It left with me that sparkle I had when I saw the first images of the Munich Olympics in 1972. It was overcast by events that will remain a black page on sporting events forever, but the stadiums looked amazing.

So is this about the stadium? Not quite!

As we introduce sports to other parts of the worlds, the sports will take on a new dimension, this is equally the case now that soccer will be hosted by Qatar (in 2022). It brings small changes. I saw the concerns and I do not disagree, yet what are the alternatives? Play a game at dawn and a game at night? Play only late at night?

Are those not alternatives? The nights can be cool in the Middle East, I experienced that first hand for months, so moving the cup date until late autumn, or perhaps early summer/late spring?

These are all options, yet the first thing I heard stated when the winter option was given, was that it could interfere with the FA Cup. (The Dutch are likely to state the KNVB cup). So is all this about the cup itself or the issues surrounding advertisement revenues?

The World cup is only once every 4 years, it’s not like it is a daily exercise. Qatar is also the consequence for growing the sport. They won fair and square and it was voiced (and I do not disagree) that it should be held there. Yes, player safety need to be on the forefront of considerations, which is why moving the event to a non-summer month is a good idea in my mind. If we look at www.weatheonline.co.uk we see that March to May, if the matches are early or late in the day seems to be the best, after that it is likely to be October to December (which might not be ideal for others). The days might be warm in these instances, yet the nights are definitely not warm, so there should be quite the cooling when the sun goes down.

I do find this situation interesting, with 209 FIFA nations, this is the first time that players will be subjected to these tropical conditions. Consider these tropical nations playing under what they would consider Arctic conditions? These players in a rare twist of fate will have the home weather advantage, and if in the end Scotland or Sweden take home the cup? What a party that would be!

In the article I disagree with the quote “His predecessor David Bernstein said in June that any plans to move the World Cup to the winter were ‘fundamentally flawed’.” (At http://news.sky.com/story/1126848/fa-boss-summer-world-cup-in-qatar-impossible)

Flawed by what reasoning? It is a given that his concern was the FA cup, that is fair enough, but this is the FIFA world cup! Yet, in all honesty, I cannot truly oppose his statement as it would disrupt national cups in many European nations, which is a truth. Yet, the idea becomes, why must we tailor to get it all? Should these players be subject to 64 additional games at all cost? Seems to be a little one sided. However, moving it to spring could be an idea too. I reckon that this could work if we take the sport into mind. Many cup officials in several nations are now playing with Excel to see the advertisement and sponsor ‘damage’ that is a direct consequence of these events.

That part seems not to be too ‘illuminated’ at present. Yet when we read the Telegraph (at http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/leisure/8552114/McDonalds-joins-Coca-Cola-and-Visa-in-calling-for-Fifa-change.html) we read “McDonald’s joins Coca-Cola and Visa in calling for Fifa change“.

It seems that these three are adamant in maximising their view at every expense (bang for the buck approach), even at the expense of sports. If Jamie Oliver is to be believed, then the hamburgers from McDonald are not for human consumption, so why are they a party to sport advice at all? In the article by David Warner at http://politicalblindspot.com/hamburger-chef-jamie-oliver-proves-mcdonalds-burgers-unfit-for-human-consumption/ the quote is: “After Oliver showed how McDonald’s hamburgers are made, the franchise finally announced that it will change its recipe, and yet there was barely a peep about this in the mainstream, corporate media.” This can be proven with the Google search terms ‘Jamie Oliver on McDonalds‘. There is no guardian or other large newspapers and the one result link from Google mentioning the Telegraph states “Jamie Oliver praises McDonald’s – Telegraph“.

You might wonder how this is all connected. The answer is simple: ADVERTISEMENTS! (aka revenue)

There are issues on several levels and these companies have so much pull that through advertisements they have pull with what is written. Consider the fact that the large players (Guardian, Washington Post, LA Times) are not for, or against, they just don’t seem to appear in the first load of result pages at all (according to the Google search).

The issue I am raising is that this all seems to be no longer about the sport. If it was then those ‘big players’ would accept the elected choice and accept the unfortunate event of one year less advertisement revenue (yeah right!).

The next issue is actually entirely the opposite. I am disgusted on the horror Russians perform on the Russian Gay community. The fact that these people get tortured and murdered and the torturers take pride in publishing pictures of the event is utterly unacceptable. So I understand the fact that people speak out against this level of violence. Especially Stephen Fry made a clear case against the Russian Winter games. If you support this then give support him and follow him on Twitter (@stephenfry). I support him, but I am personally not in favour of banning or stopping the winter games. For me the view is that once we intertwine sports with political causes, no matter how just or correct they are, then the one door of change might close permanently. Yes, what happens in Russia is wrong, but if citizens who are going there as athletes can instil change where politicians fail, is that not a worthy cause? When I grew up I learned pretty much the origin of the Olympics as it was quoted on Wiki “It has been widely written that during the Games, all conflicts among the participating city-states were postponed until the Games were finished. This cessation of hostilities was known as the Olympic peace or truce.” Is that not how wars were resolved? In case we see America getting involved in this, let us not forget, that if one is gay and not living in San Francisco, often their rights are silently forgotten. The guardian had an excellent presentation of that at http://www.theguardian.com/world/interactive/2012/may/08/gay-rights-united-states

They might not show the barbarism that Russia is currently presenting, yet the political lobby has been using gay rights as a racquetball between Democrats and Republicans for decades. I still feel that in the end, sport will be at the centre of unification. If we see and accept (at least I do) that the African American athletes were at the centre of the equalising force between racial differences, then sports could also be the equalising force for sexual differences.

I just hope that it will be sooner rather than later, because persecution has never ever been good for any soul. That applies for both the persecutor and the persecuted.

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