We have seen plenty of events in the last few days, some we will side one way, and the next the other way. some of these issues are not black and white, they are grey at best and we can no longer decide which shade of grey we are looking at, even less decide if there are 50 shades of them. We see places like the Sydney Morning Herald give us: ‘Facebook is turning into an Apple lookalike‘, whilst CNBC gives us: “Facebook’s revenue miss means more ads could flood user timelines“. I believe that this goes beyond a mere notion of ‘Facebook growth slows as Zuckerberg says developed countries are saturated‘, which we get from the Guardian (at https://www.theguardian.com/technology/2018/oct/30/facebook-quarterly-report-revenue-growth). Yes there definitely is saturation, but there is also a growing resentment from the users themselves. You see, Facebook is no longer about the users, it is no longer about what we want, Facebook is about telling us what we want and the resentment group is starting to grow, perhaps soon enough on an exponential scale. This is what I would call the precursor to collapse. Facebook did this to its self and that is not even considering the Cambridge Analytica element in the equation. When I start Facebook I want to see my timeline as a timeline, I need it chronologically as I have friends and family all over the world, so time zones are important here. Yet every time I start Facebook on desktop or mobile, it resorts to what gets the most visibility, it is about the most interactions hoping that it will lead to more engagement, but that is now more and more less likely to be the case as users have evolved. They know what to look for and when to look. Facebook is about traffic pressure and does not seem to care on what the users want and that saturated group is starting to look for other places where they can get what they need. It ends up not being good news for Facebook and they are hurting themselves more and more by not considering their users and placing them first, they place traffic pressures for the need of enhanced advertisement first and the people are now backing away.
So when the Guardian treats us to: “Zuckerberg cautioned that revenue could slow in the future“, I merely see the truth as it should be which is “Zuckerberg should be cautioning us that revenue will slow in the foreseeable future“, they are not the same.
And even as we are told: “Last week, the company announced that the war room team had detected and deleted 82 pages, groups, and accounts, all found to be part of an Iranian disinformation campaign targeting voters in the US and UK” it seems merely the top of the iceberg and even as I have no real notion of what they think is a war room, but there are doubts on what Facebook thinks it is and what it actually should be from a few directions.
To continue that it would seem important that I use the quotes from last May when Bloomberg gave us: “At the end of April, Al-Ahed’s website linked to an Arabic Facebook page with more than 33,000 followers. Content on the page included a video of masked snipers targeting Israeli soldiers. Another Al-Ahed Facebook page had more than 47,000 followers, and one in English had 5,000. Facebook’s policies prohibit material that supports or advances terrorism. The company’s definition of the term, published last month for the first time, includes a ban on nongovernmental organizations that use violence to achieve political, religious, or ideological aims. It specifies that such groups include religious extremists, white supremacists, and militant environmental groups. Facebook also says content that violates its policies is “not allowed” on the site.”
Now consider this site (at https://www.memri.org/reports/hizbullah-reveals-drones-and-missile-museum-jihadi-tourism-south-lebanon), whilst we see: “In August 2018, for the first time, Hizbullah revealed drones and the short-range 75-kilometer Khaibar missile that it used during the July 2006 war with Israel. These are on display as part of a new exhibition held at the organization’s “Museum for Jihadi Tourism” (also known as the “Mleeta Tourist Landmark”) in Mleeta, South Lebanon, to mark 12 years since the war. Reports about these new exhibits and others were published in various Hizbullah media“, also consider “the head of Hizbullah’s media department, ‘Ali Daher, told the organization’s news website Al-‘Ahed that, until recently, the museum had displayed only old-generation drones, but now drones of several generations, which can carry out a variety of missions, are on display. The report stated that Hizbullah has a fleet of advanced drones stamped with the emblem of the organization’s “aerial force,” which first came into operational use during the July 2006 war“. That place also shows missiles used on targets last year (‘liberating’ Al-Juroud in 2017). So in this my short and direct message to Mark Zuckerberg is (as diplomatically as I could presently possibly muster): ‘Do you have a fucking clue what you and your war room are NOT achieving?‘ You see the Memri.org group has over one hundred and seventy eight thousand followers on Facebook mind you! As martyrs are ‘heralded’ and optionally ‘recruited’ via a non-profit organisation there is no issue? Who exactly are they effing kidding here?
Now we must be careful, as MEMRI also gives us: “Speaking at the International Institute for Strategic Studies’ (IISS) 2018 Manama Dialogue, Omani Foreign Minister Yusuf bin Alawi bin Abdullah said: “Israel is one of the countries in the region… Maybe it is time that Israel had the same privileges and duties as other countries.” Bin Abdullah said that the Torah and the Israelite prophets emerged in the Middle East and that there had even been Jews in Medina. He stated that improved relations between Israel and its neighbours can be accomplished“, which could be seen as a monumental step, yet there is still an issue. I will agree that the shades of grey become increasingly hazardous for everyone here, so painting with one brush will not bode well for everyone, yet Yesterday they also gave us: ‘Palestinian Columnist In Qatari Daily Calls For Armed Struggle Against Israel‘, which can be read (happily or not) on Facebook at this very moment (I did just so roughly 221 seconds ago). So there is a lot on Facebook that is out of whack. And with “He called on Fatah to take up arms, and on Hamas to expand its struggle against Israel to the West Bank and the Palestinian diaspora” we can see how roughly 178,633 followers were kept up to date (optionally picking up arms against the state of Israel) less than 24 hours ago. It seems to me that Facebook is mopping the floor and forgot to shut off the water tap before commencing the mopping, so we can see that this is going anywhere ever, and in that process they are going nowhere anytime soon. How is that for recognition? You Markie Mark Zuckerberg!
Oh and by the way Mark, feel free to reward me for bringing this to your attention with a 4.2 GHz quad-core 7th-generation Intel Core i7 processor, 27″ iMac 3TB and a new iPad Pro Cellular and Wi-Fi 1TB (12.9 Inch) with Keyboard and pen (preferably both with Apple Care). I mean let’s face it; you just had a sweet deal of 128 Million dollars by selling 5 million shares just in time. There is nothing like spreading the wealth (or at least recognise the fact that you have become a little lost for now).
You see, being fruity is all good and fine, yet when you neglect the need of your users the game changes. You will merely be feeling the pressures of less and less forward momentum as you neglected their direct desires and their indirect needs and this group is actually increasing so much faster than you can imagine. With every semester as students are connecting through international exchange programs, at that point their time line need changes as well, because not every exchange student goes to MIT, Stanford or Berkeley. Some will go to the Luleå University of Technology (the Swedish version of MIT) where we see only 75,000 in the entire city, or perhaps Örebro University, a place you might not know, it merely has 107,000 people living there, yet Örebro University has a Faculty of Humanities and Social Sciences that is ahead of the curve by a comfortable space. In addition, Örebro University is in the lower part of the top 2% of all the universities on the planet. So whilst you, Mark Zuckerberg, you seem to be focussing on the 2 billion daily users. You are seemingly trying to build engagement pressure. You will of course fail as you are also (seemingly) forgetting that these 2 billion users all staged in segments to some degree and in that you seemingly forgot the (roughly) 5,324,883 niche groups that are a large chunk of Facebook as a whole. So whilst you focus on a net that captures all the people, the mazes of that net are getting too large and you will start to lose all the sardines, after which you will lose the herrings, then the eels, and so on. I hope that you get the idea of the danger you have put Facebook in. You have been so upset with a net that captures all the fish that you completely forgot on why the fish were there in the first place. It was not just a new deep blue sea, it was a comfortable place for fish and as you have been removing that part, you will see the shoals swim away. There is logic referring to fish. You see when we see “Any group of fish that stays together for social reasons is said to be shoaling, and if the shoal is swimming in the same direction together, it is schooling. About one quarter of fish shoal all their lives, and about one half of fish shoal for part of their lives.” In this TJ Pitcher gave us an article in 1992 on the behaviour of Teleost Fishes; it is on Page 363 if you are really curious. So whilst we concentrate on a net capturing them, your teams forgot to focus on the reason that they were there. Most for union, some for connection, some for protection and some just to swim and all these niche groups are the reasons for these fishes to remain together, yet some shoals unite and are what is seen as ‘about one half of fish shoal for part of their lives‘, yet they will move from shoal to shoal and that is where these niche markets become increasingly important. Google+ figured that part of the equation out within the first 30 days, so as you are placing pressure on your 2 billion users, you forgot all about the basics and you could be losing a lot more faster and sooner than you think and that is where my prediction “Zuckerberg should be cautioning us that revenue will slow in the foreseeable future” becomes more than a reality, it will be optional prophecy and it could have been avoided a long time ago. It almost feels like me and Mark Zuckerberg are opposites to some degree (and in some ways, especially financially) not the greatest place for me to be, but I believe in my path, that is how I roll.
Let’s take a look at an extremely fictive setting that is based on the truth, so as the story begins, a story I wrote and thought up myself mind you: “There is always an upbeat path in looking at ‘new’ technology. In the age of now, as I got bored, the need for entertainment was nigh and highly needed. So as I got the details on the USS Pennsylvania (via a documentary), my mind went racing. I always had a soft spot for Submarines. Cary Grant and Tony Curtis in Operation Petticoat might have been the first starting that interest; they were in the end not the only inspiration. There was the Hunt for Red October on the CBM Amiga (as well as the silver screen with Sean Connery). It is especially interesting to see the development of submarines from WW2 onwards. So as I looked at my initial solution to remove the Iranian navy from every equation, I decided to think through on how a submarine could be used to deploy such solutions. It is not a hard task and it seems applicable to do so, so it was not really a challenge. Then I got the idea to apply my solution in another way. The technology of the fibre torpedo gave me the idea, not to blow up a submarine, but to incapacitate it. The only problem at present is that the solution will not work on a submarine at full speed, so it is basically not a solution (yet). Now my mind focusses on solving problems and I like that. It does not matter what kind of puzzle it is. The less I know, the more I can learn; it is applied engineering and design in one cool patent package. At this time my engineering knob is 99% active and likely merely 1% efficient; I look at the video and remember the Russian VA-111 Shkval, a torpedo that goes like a bat out of hell (200 knots) at whatever they need to hit. The fact that this puppy can be nuclear is not a good thing for any submarine to meet, so I look at this puzzle and wonder how to make it less efficient. It takes an hour to come up with the craziest idea and I do not expect it to work because someone in any navy would have had that idea as well, or so I would believe. Yet what if no one had ever looked at this solution? Now consider that the Russian VA-111 Shkval uses GOLIS autonomous inertial guidance, giving me the idea in the first place , as we are confronted with the stage of Go-Onto-Location-in-Space, we see that this has the flaw of requiring a stationary or near-stationary target, and in a war condition a submarine getting fired on is like a virgin shouting that she is in heat, if she stays stationary she is going to get screwed, so movement is pretty essential at this point. This is where I had the craziest idea of releasing a cylinder behind the submarine, roughly 500 KG with copper and liquid (preferably solid) Oxygen (or Nitrogen) and let pressure blow it apart (nothing heat related), the water around it would freeze and the copper would likely transfer it stronger as well as making the object more solid, solid enough for the lump to take the hit and not the submarine. OK, it is the craziest idea and it might not ever work, yet it took me less than 30 minutes to come up with the idea after watching one History channel episode on the USS Pennsylvania” Now we go back to Facebook and we see a whole range of iterations ignored by the makers themselves. They have been so growth oriented that they forgot all about quality orientation, a part that is my only conclusion as we see the failings in the app and desktop side of the matter. It goes further as we see the evolution of people now getting judged on their social media profile, a stage where Facebook is completely ignoring the two sides in every person (a fun and a work related side), yet the people are not tailored to, and that is seen as more and more young new worker bees are leaving Facebook unattended to a bigger degree (and for longer times) and they are focusing more on LinkedIn and optionally learning that Twitter has what they need to a much better degree. All niches falling away, all niches selling other waters that look, feel and sense like the other deep blue sea, the deep blue sea they once thought they were in. A staged exit for all the people looking for what they need, for what they desire whilst Facebook has been focussing on what they thought their subscribers wanted and desired for the benefit of the selling of ads that the bank account of Mark Zuckerberg (et al) required, all versions of perceived and proclaimed truths whilst the fish in the Facebook database no longer experience it to be.
For a better term, Facebook lost the Googlyness it once heralded and there are sharks around who desperately needs to trim Facebook, because the strength is had with 2 billion, the strength of having a true global opinion customer base was just too scary for some of the political players and the sharks are circling the Facebook net that is showing more and more weakness at present. It is a risk of catering to the goals that were outside of the perception of the fish in the net. Fruity and techie can remain yummy for all the players, yet it will require a massive adjustment. When you consider that both Sony and Microsoft made claims in 2011/2012 on what was to come and that never really happened to the degree that the people might have hoped for. Now also consider that Facebook has 2 billion users and that other sources give us that more than 1.2 billion people are playing games worldwide, part of them is a group of 700 million who play online games. When you realise that, and you see that Facebook only touched on that to the smallest of degrees, when you realise that gaming social media is as isolated as it gets, how many balls did Mark Zuckerberg drop? And to be clear I am not talking about the two he should have on a biological level. I have watched on a massive oversight, one of the biggest niches on the planet.
It is a stage where 16% of the entire planet plays games, optionally up to 60% of all Facebook users. When we realise that, what other avenues is Facebook not investigating? Like the shoals of fish, gamers are part of several flocks, moving from flock to flock, yet staying in that same part of the ocean, how long until Facebook realises that the fish they had moved to another ocean? If gaming brings comfort to so many people, is it not weird that Facebook is not trying to appease such a large title dedicated group? Once we realise that we are all seeking a place of comfort where we can be ourselves, where we can unwind, does the failure of the current version of Facebook still makes sense to too many? Have we become complacent or are we merely too lazy to look around for the players that actually are customer engagement oriented?
You tell me!