It is a simple term, a simpler act, but when is it a good one? That is the question. We had the ghetto blasters that had cassettes, CD and radio and for a longer time it made sense, combined sound solution brought Lord Sugar the wealth and position he has now, yet it is not the only field where this is possible. I pleaded with Sony in the late 90’s to let go of this regional shit and create the console that played all region DVD’s. Sony Music would not hear of it and I believe they lost in the process by winning the argument, but that is not a given (I need numbers to prove that). Now we see more settings and stations of unification, but not all is a given solution. I believe that both Amazon and Google would win by setting a proper station with proper social networking. Social networking where the user is in charge, not the advertiser. It will be the new wave. Google and Amazon have the advantage, but it is not a setting where they are auto assumed to win. You see, Sony dropped the real social networking with the PS4 (not the pro) and as such they lost the field a little. But in streaming it becomes a larger stage and now we have a new contender, not Tencent, but Netflix. Their gaming is not going the direction it needs to, yet if they had proper social networking it could change the course of their future. In my blogs on augmented reality I clearly stated that the news wave of people is the one where we properly engage with the people, not assumed topics in Twitter, not the advertisement and flaming in Facebook, because that is growing thin on the people. You do remember that element, don’t you? People are the heart of social media and too many are forgetting that. trolls, politicians and anyone with a beef of a lost cause, all sending mails towards as many as possible, to grow a wave for them, but I see more and more that the people are sick and tired of becoming part of someone’s wave. The time is growing where proper social media makes a difference and as Twitter is losing that field, as Facebook is losing more and more (until Meta) we see the larger field become the one where the people decide what they are part of, they are part of self, they are part of their family. Facebook and Twitter seem to have forgotten that part, but there is a new station, the streaming consoles (consoles too), and those adhering to the people (not to self, or marketed budgets) they could stand to gain the larger field in this and with optional streaming wins as well. You see gaming markets is not what Ubisoft, Microsoft, Nintendo or Sony says they are, it is what the people decide on where they want to be, not by drowning them in suggested topics (Twitter please pay attention here), it is the ability for people to figure out where they are and leaving them in that setting, one of the few settings they are entitled to.
And those with peace of mind, in their little bubble will reach out and see what else there is, not having them pushed into a vat of bubbles like a vat of grapes. The people are seemingly sick of all the social BS that is thrust upon them and that is where the larger gains can be made, not by the “and that too” state of useless mind that boards of directors seem to have, but to leave the people in a state where they can decide what they are ready for, because a social network is depending on the people in it, not on the connections that players like Facebook states they are depending on. This stage is now more front and center than ever before and the streamers have another option they never considered, not for a long time and if they let the people, their users decide they could win a lot more than they think they do.