Category Archives: IT

September 13, 2016 · 12:01

Games in Motion Review?

It seems that there is a lot of polarisation going on. If it isn’t the mudslinging on those opposing Brexit, showing what a bad losers they really are and if it isn’t those crying over commerce whilst the bulk of those so called managers won’t put in an honest day’s work. Then there is a collection of people playing a game, not comprehending what they are doing (go figure).

It is the last group that gets my attention today. The Guardian (at https://www.theguardian.com/technology/2016/sep/05/no-mans-sky-perils-infinite-promise-sean-murray-hello-games) had an article called ‘No Man’s Sky and the perils of infinite promise‘, and because Sydney is now 3 weeks away from the EB Games EXPO it matters. You see, if you are a casual player fine! That’s OK and as such you might have missed a beat, which is not any criticism. It starts with the utter misconception we have nowadays on what we buy “Clutched in a crinkly bag we held the perfect product“, that is what a true fan will say regardless. This is how we felt when Assassins Creed 2 came our way. When we started a game called Ultima 4 (on CBM-64) and when we started Elite Dangerous. Those who knew had a reference of feelings, we played it, we ‘completed’ it and we desired to get it. This could never have applied to No Man’s Sky, or Subnautica, or Horizon Zero Dawn. Yet it might apply to Mass effect Andromeda! You see when we know it, it has reference, just like buying that album. We heard it, and we want it!

Then we get the quote “The reputation of Peter Molyneux, a veteran British video game designer, toppled after he habitually promised alluring features (knock an acorn off a tree and over the course of the game you’ll be able to watch it grow, he once claimed of Fable) that never surfaced in his games”. Again, Peter’s reputation is very much alive and on heights at my address. I met him a few times and he has delivered time after time again, and as for the ‘Acorn’, he did deliver that too! When you decide on a path in Fable 2, where your actions decides the fate and the look of Bowerstone Old Town.

Now we get to the goods. You see No Man’s Sky very much delivered on its promise. I even rewatched some of the aired clips and shows on YouTube. In this part the Stephen Colbert show had one of the best presentations (at https://www.youtube.com/watch?v=ZqeN6hj4dZU), of course a few things changes a little (the way naming works), yet what we saw there, we are seeing in the game we play. The only thing not there is the galactic view, yet that is pretty much the only thing. What I don’t get are some of the weird gamers. You see, I get it, I understand that this game might not be for you. You gaming preference might be limited to FIFA, or NFL, or Call of Duty. That’s fine! So many games, so many choices! I love Minecraft, yet many of my friends do not. Again, we all have our preferences. So why are those people, who hate the game so much not sending it back to the shop? Instead of whinging and whining about a game they do not like they could perhaps exchange it for a game they do like.

However, there is a growing group of people who seem to get pleasure into releasing hate reviews of a game. I seem to prefer to take time into reviewing games I do like. Try to transfer my interest in a game, it seems more natural and functional than just vomiting hatred, which is just an idea from my side. The issue I have is that the anger is just so illogical. Yet the quote “In an expansive New Yorker profile, Raffi Khatchadourian wrote that Murray feared the game had become “a Rorschach test of popular expectation, with each player looking for something that might not be there”“, a not inaccurate but flawed. You see, there is a side that has not been exposed, not by any of the publications. Places like The Christian Times one of several who were trying to get some traffic to their site as were a lot more, yet those pages have now miraculously vanished. All making claims that could not have been supported or seconded and as such people suddenly got a dose of info that was not substantiated. Quotes like “The update will also add more diversity to the universe by adding new creatures and alternate galaxies“, so as we see some of the outrageous quotes, claims never made by Sean Murray or Hello Games (as far as I can tell). The quote “When former Sony employee Shahid Kahmal Ahmad criticised some players for requesting refunds, even after, in one case, playing the game for 72 hours, he became a target for online harassment“, which shows just how delusional some gamers tend to be. Yet the article has another side, it does not illuminate it, yet it does mention it with the quote: “Video game-makers struggle in unique ways when it comes to raising audiences’ expectations and then matching them in reality“, which is not the video maker, but its marketing department or the publishers marketing department. The issue was never a given in No Man’s Sky, it created the hype, by merely showing the game. Many games are not anywhere near the uniqueness that this game have and it is up to the marketing departments to create a wave of interest. Many might be able to recall Call of Duty : Ghosts, what was hyped the be the beginning of next generation gaming became the one game that showed that bad planning and good marketing that is, until people started to play the game. Another game that had to rely on hype was Watchdogs. Now, here there is another matter. For one, the development was hit with delay after delay. It was supposed to be the PS4 launch day game and became the game that screwed PS4 players over and gave birth to its own game 36 weeks later, which was just about the delay it had.

You see, I have bashed Ubisoft and Electronic Arts more than once in these matters. What is very much centre to this discussion is how marketing and press seem to smooth over the disappointments that the large players are bringing, whilst Hello games and CD Project Red as small development houses are bringing epic achievements in gaming. The fact that some (me included) regard Witcher 3 to be the perfect game, the perfect achievement in gaming of this kind is probably accepted by all (even those who have no love for that genre). The fact that the unfounded anger towards Hello Games is coming, whilst one of the most guilty parties is the press and the wannabe press reiterating news cycles with added insinuation to lure traffic to their sites as was happening on a near daily basis in the 3 months leading up to the release of the game is left unmentioned. I ended up giving ‘An Early Verdict‘ (at https://lawlordtobe.com/2016/08/08/an-early-verdict/), because of some of the unacceptable rants I saw passing by and because a person named DJ Angel put up an actual decent review of the game and I stand by what I wrote three days before the release and now after well over 50 hours of gameplay: “No Mans Sky exceeded my personal expectations!”

Now we need to get to the gritty, because this is going beyond just this game and mere reviews. There is an issue evolving, the issue with this issue is that there are no set standard, there is not limit or barrier that could be regarded as valid. It’s is the job of any marketing department to create a hype, to create interest and it is the job of the reviewer to cut through this all and give a correct reflection of what he/she has played. Yet there are recently two issues evolving. The first is that the game sites seem to encourage hype creation through advertising for example. Yet the reviews are not given until several days after the game is released, leaving the gamer in a vacuum.

I once stated in an article “reviewers should investigate is what I would call a ‘redundancy level’ of gaming. To ‘accommodate’ the marketing divisions to optimise their path, some companies have done away with massive levels of quality control. Halo: The Master Chief Collection, Far Cry 4, Assassins Creed Unity and the list seems to go on, all have the same problem, when you buy the game, you are again forced online to download a day one patch, many of them well over 1 Gb“, the issue that seems to originate through a massive failure of quality control. I would accept a day one patch from Hello Games and Project Red because they are in fact small development houses, they tend to survive on massively cramped budgets. Yet when we see this level of failure form EA and Ubisoft, where they are supposed to be ‘billion dollar companies’ one would imagine a much better prepared track. Often setting almost impossible goals for release and hen coming up short. The fact that the reviewers are giving those larger players all the leeway is perhaps a larger concern then just the games, because once the trust is gone, where will gamers find the information they can trust? The review of games is a field that has been in motion for a very long time, yet I feel that the overall trust of reviews and reviewers is perhaps on its lowest level ever. It seems that that beside printed reviews, the ones online should always be carefully regarded, regarded in a way, of being very precise in what is written (also known as the Murdoch insinuation approach to writing). Whilst some of those outrageous reviews we saw in the past months of No Man’s Sky seems to have vanished, magazines cannot vanish that easily. It seems that the words tend to be less innuendic (is that a real word?) in nature.

So for those who felt let down by No Man’s Sky I ask, did you see some of the video’s on YouTube? Specifically the DJ Angel one? Perhaps you saw the launch video from Eurogamer. The first one (at https://www.youtube.com/watch?v=NdJnpf7uXaw) showing 50 planets in 7 minutes. They started the game 50 times and showed just how different the planets were, which was indeed a promise that Sean Murray made and kept! The second one shows 3.5 hours of gameplay (at https://www.youtube.com/watch?v=eASULWu2Ups on launch night), here we see how Aoife Wilson and Johnny Chiodini, comfy on the couch are getting through the initial hours of the game. There is close to no chance that 30 minutes into that gameplay won’t give you a decent idea of what you face even more so than a mere online or printed article.

There are cases when the people have a real reason to complain (remember Assassins Creed Unity), yet as I see it, there is no validity with No Man’s Sky. In addition, the patches we got (4 so far), they were all less than 100Mb if I remember correctly, so whatever patching was done, it was at less than 0.9% of the space that AC Unity needed whilst offering well over 18 quintillion times the gaming space (OK, low blow, I admit that).

So in conclusion I say:

1. Research the game you are getting hyped about
2. Put question marks to games that have no quality reviews before release dates
3. Stop whining, the first two points should have prevented you from buying a dodgy game.
4. Realise that game videos could get you to guy a game you never expected (it is how I got recently Subnautica)

Make a game about what you want to play, not what other gamers proclaim to be ‘cool!’, you might actually become the cool gamer others proclaim to be!

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Tagged as Aoife Wilson, Call of Duty : Ghosts, CBM-64, CD Project Red, Christian Times, EA, Electronic Arts, Elite: Dangerous, Eurogamer, Fable 2, Hello Games, Horizon Zero Dawn, Johnny Chiodini, Mass Effect Andromeda, No man's sky, Peter Molyneux, Sean Murray, Shahid Kahmal Ahmad, Subnautica, Ubisoft, Ultima 4, Watchdogs, Witcher 3

September 10, 2016 · 15:07

The Zuckergate Censorberg Act

Yesterday an interesting issue got to the FrontPage of the Norwegian Aftenposten (at http://www.aftenposten.no/kultur/Aftenposten-redaktor-om-snuoperasjonen–En-fornuftig-avgjorelse-av-Facebook-604237b.html) and for those who are slightly Norwegian linguistically challenged, there is an English version at https://www.theguardian.com/technology/2016/sep/08/facebook-mark-zuckerberg-napalm-girl-photo-vietnam-war.

It is something we have seen before. Although from a technical point of view, the editing (read: initial flag) is likely to have been done electronically, the added blame we see when we get to the quote “Egeland was subsequently suspended from Facebook. When Aftenposten reported on the suspension – using the same photograph in its article, which was then shared on the publication’s Facebook page – the newspaper received a message from Facebook asking it to “either remove or pixelize” the photograph” shows that this is an entirely different matter. This is now a censoring engine that is out of control. The specification ‘either remove or pixelize’ does not cut it, especially when it concerns a historical photo that was given a Pulitzer.

I am actually considering that there is more in play, you see, the Atlantic (at http://www.theatlantic.com/technology/archive/2016/05/facebook-isnt-fair/482610/) said it in May when it published “Facebook Doesn’t Have to Be Fair. The company has no legal obligation to be balanced—and lawmakers know it“, which is the title and subtitle and as such, the story is told and politicians like John Thune experienced how a social network can drown out whatever it wants (within reason). So when you see something is trending on Facebook, you must comprehend that it is not an algorithm, but contracted people guide its creation and as quotes in the Atlantic “routinely suppressed conservative news“. Yet this goes further than just censorship and news. As the Editor of Aftenposten raises (and others with him), Mark Zuckerberg has now become the most powerful editor in the world. He now has nothing less than a sworn duty to uphold the freedom of speech to a certain degree, especially when relying on algorithms that are unlikely to cut the mustard on its current track. It now also opposes the part the Atlantic gave us with the subtitle “The company has no legal obligation to be balanced—and lawmakers know it” showing Sheryl Sandberg in a ‘who gives a fuck‘ pose. You see, at present Facebook has over 1.7 billion active users. What is interesting is that the acts that he has been found guilty of acts that negatively impacts well over 50% of his active user base. Norway might be small, but he is learning that it packs a punch, and when we add India to the mix, the percentage of alienated people by the censoring act of Facebook goes up by a lot. So even as there is the use of blanket rules, the application is now showing to be more and more offensive to too many users and as such this level of censorship could hurt the bottom dollar that every social media site has, which are the number of users. So as Mark Zuckerberg is trying to get appeal in Asia, he needs to realise that catering to one more nation could have drastic consequences to those he think he has. Now we understand that there needs to be some level of censorship, yet the correct application of it seems to go the wrong way. Of course this could still all go south and we would have get used to log in to 顔のブック, or 脸书. Even चेहरे की किताब is not out of the question. So is that what Zuckerberg needs? I know the US is scared shitless in many ways when that happens, so perhaps overseeing a massive change into the world of censoring is now an important issue. Espen Egil Hansen said it nearly all when he stated “a troubling inability to “distinguish between child pornography and famous war photographs”, as well as an unwillingness to “allow space for good judgement”” is at the heart of the matter. In that regard, the issue of “routinely suppressing conservative news” remains the issue. When you censor 50% of your second largest user base, it is no longer just a case of free speech or freedom of expression. It becomes an optional case of discrimination, which could have even further extending consequences. Even as we sit now, there are lawsuits in play, the one from Pamela Geller, a person that only seems to be taken serious by Breitbart News is perhaps the most striking of all. Pamela (At http://www.breitbart.com/tech/2016/07/13/pamela-geller-suing-facebook/) with the quote “My page “Islamic Jew-Hatred: It’s In the Quran” was taken down from Facebook because it was “hate speech.” Hate speech? Really? The page ran the actual Quranic texts and teachings that called for hatred and incitement of violence against the Jews.” is a dangerous one. It is dangerous because it is in the same place as the Vietnam photo. The fact that this is a published religious book makes it important and the fact that the book is quoted makes it accurate. The blaze (at http://www.theblaze.com/stories/2016/01/05/an-israeli-group-created-fake-anti-israel-and-anti-palestinian-facebook-pages-guess-which-one-got-taken-down/) goes one step further and conducted an experiment. The resulting quote is “The day the complaint was filed, the page inciting against Arabs was shut down. The group received a Hebrew language message from Facebook that read, according to a translation via Shurat HaDin, “We reviewed the page you reported for containing credible threat of violence and found it violates our community standards”, the page inciting against Jews was left active.” This indicates that Facebook has a series of issues. One cannot help but wonder whether this issue is merely bias or the economic print the Muslim world has when measured against a group of 8 million Israeli’s or perhaps just the population of 16 million Jews globally. With the Aftenposten event, Facebook seems to have painted itself into a corner, and if correct several lawsuits that could soon force Facebook to have a rigorous evaluation and reorganisation of several of its internal and external departments.

Because if Content is the cornerstone of Social media, the need to keep a clear view of freedom of expression and freedom of speech becomes even more important. In a product that seeks the need for growth that should have been obviously clear.

There is however a side that is not addressed by any. You might get the idea when you see the Guardian quote “News organizations are uncomfortably reliant on Facebook to reach an online audience. According to a 2016 study by Pew Research Center, 44% of US adults get their news on Facebook. Facebook’s popularity means that its algorithms can exert enormous power over public opinion“, the fact that Facebook might soon be hiding behind the ‘algorithms‘ as we see Facebook go forward on a defence relying on their version of the DEFAMATION ACT. In this example I will use the DEFAMATION ACT 2005 (Australian Law), where we see in Article 32

32 Defence of innocent dissemination
(1) It is a defence to the publication of defamatory matter if the defendant proves that:
(a) the defendant published the matter merely in the capacity, or as an employee or agent, of a subordinate distributor, and
(b) the defendant neither knew, nor ought reasonably to have known, that the matter was defamatory, and
(c) the defendant’s lack of knowledge was not due to any negligence on the part of the defendant.

(2) For the purposes of subsection (1), a person is a “subordinate distributor” of defamatory matter if the person:

(a) was not the first or primary distributor of the matter, and
(b) was not the author or originator of the matter, and
(c) did not have any capacity to exercise editorial control over the content of the matter (or over the publication of the matter) before it was first published.

By relying on Algorithms, Facebook could now possible skate the issue, yet this can only happen if certain elements fall away, in addition, the algorithm will now become part of the case and debate muddying the waters further still.

Hanson does hit the nail on the head when it comes to the issues he raises like “geographically differentiated guidelines and rules for publication”, “distinguish[ing] between editors and other Facebook users,” and a “comprehensive review of the way you operate”. He is not wrong, yet I have to raise the following

In the first, when you decide to rely on “geographically differentiated guidelines and rules for publication”, you also include the rules of who you publish to. This is the first danger for Facebook, their granularity could fall away to some extent and Facebook advertising is all about global granularity. It is a path he would be very unwilling to skate. Open and global are his ticket to some of the largest companies. When this comes into play, smaller players like Coca Cola and Mars could soon find the beauty of moving some of their advertisements funds away from Facebook and towards Google AdWords. I am decently certain that Google will not be opposing that view any day soon.

In the second “distinguish[ing] between editors and other Facebook users” is only part of the path, you see when we start classifying the user, Facebook could start having to classify a little too much, making any distinguishing of such kind additional worries in regards to discrimination. Twitter faced that mess recently when a certain picture from one Newspaper was allowed and another one was not. That and the fact that a woman named Molly Wood (her actual name) was not allowed to use her name as her Facebook name, which is a matter for another day.

In the third the issue “comprehensive review of the way you operate” which is very much in play. The cases that Facebook has faced regarding content and privacy are merely the tip of the iceberg. We can all agree that when it is about sex crimes people tend to notice it, I am speculating for the most because of the word ‘sex’. So when I saw that there is a June reference (at http://www.mrctv.org/blog/facebook-censuring-international-stories-about-rapes-muslim-refugees), when Facebook removed a video from Ingrid Carlqvist for the Gatestone Institute, where she reports that there has been a 1,500% increase in rapes in Sweden, I was wondering why this had not found the front page of EVERY newspaper in every nations where there is free speech. The Gatestone Institute is a not-for-profit international policy think tank run by former UN Ambassador John Bolton, so not some kind of radicalised front.

In that regard is any kind of censoring even acceptable?

This case is more apt than you think when you consider the quote we see, even as I cannot give weight to the publishing site. We see “Facebook may have been incited to censor this story by a new European Union push in cooperation with Facebook, Twitter, and Google to report incidents of racism or xenophobia to the authorities for criminal prosecution” with the by-line “In order to prevent the spread of illegal hate speech, it is essential to ensure that relevant national laws transposing the Council Framework Decision on combating racism and xenophobia are fully enforced by Member States in the online as well as the in the offline environment. While the effective application of provisions criminalising hate speech is dependent on a robust system of enforcement of criminal law sanctions against the individual perpetrators of hate speech, this work must be complemented with actions geared at ensuring that illegal hate speech online is expeditiously reviewed by online intermediaries and social media platforms, upon receipt of a valid notification, in an appropriate time-frame. To be considered valid in this respect, a notification should not be insufficiently precise or inadequately substantiated“, which was followed by “No matter why Facebook decided to remove Ingrid Carlqvist’s personal page, it doesn’t lessen the fact that this is another example of their political censorship, and their desire to place political correctness over freedom of the press and freedom of expression”

Now this part has value and weight for the following reason: When we consider the earlier move by Facebook to relay on algorithms, the European Commission (at http://europa.eu/rapid/press-release_IP-16-1937_en.htm) gives us: ‘is expeditiously reviewed by online intermediaries and social media platforms, upon receipt of a valid notification, in an appropriate time-frame‘, which could imply that an algorithm will not be regarded as one of the online intermediaries, which means that the human element remains and that Facebook cannot rely on the innocent dissemination part of the Defamation Act, meaning that they could end up being in hot water in several countries soon enough.

As parting words, let Facebook take heed of the words of Steven Spielberg: “There is a fine line between censorship and good taste and moral responsibility“.

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Tagged as Aftenposten, aftenposten.no, Breitbart, Defamation act 2005, Espen Egil Hansen, Facebook, google, Google AdWords, John Thune, Mark Zuckerberg, Pamela Geller, Pew Research Center, Quran, Sheryl Sandberg, Shurat HaDin, Steven Spielberg, The Atlantic, the Blaze, the Guardian

September 9, 2016 · 11:26

Con Souling 2016

First of all, let me start that I have been a Sony fan, since the release of the very first PlayStation. You see, Sony changed the game moving us from massively overpriced cartridges (read: Nintendo and Sega) to games that became affordable. Consider that a mere 16 bit game in 1994 was around $80, well over 40% more expensive than any Sony game. Now, we will still pay top dollar for a true good game, which amounts to pretty much anything Rare released on Nintendo and Sega had his triumphs too, but for most kids games were just too unaffordable and Sony changed that!

Then the PS2 came and the world went mad! Sony had established itself as the number one console brand. So next we get the PS3 and I myself was a little taken back. Even aside the fact that it was not backwards compatible, but I got over it and from the end of year one (Guns of the Patriot) until the final year when the PS4 came out (the Last of Us), Sony delivered a console with a scope of games that was indeed impressive. So as the PS4 was released with a few issues around software releases, they had a decently smooth path. This information is important, because when you consider the past, I cannot imagine for the life of me why Andrew House decided to bungle it all to this extent? (Always blame the top dog!)

For this we need to take a look at ‘PlayStation boss on PS4 Pro: our approach isn’t reactive this time around‘ an article by Keith Stuart (at https://www.theguardian.com/technology/2016/sep/08/playstation-boss-andrew-house-ps4-pro-our-approach-isnt-reactive-this-time-around). The first statement “House said it would not be possible to add support for UHD discs in a later firmware update, but argued that such support was unnecessary” is one that I keep on the fence. You see, there are a few sides to that, but on this one, I am partially willing to give him the benefit of the doubt. Do not worry, more is coming now! The quote “The PlayStation 3 was heavily marketed on its ability to act as a Blu-ray disc player, and the company announced heavy support for UHD movie discs as recently as November 2015” implies that the industry was listening to earlier statements. When we consider the quote by Variety “Lionsgate disclosed plans Monday to re-master its top 100 movies in 4K ultra high-definition for digital and broadcast release, according to Steve Beeks, co-COO and president of the motion picture group“, there is every indication that this move came with the understanding that console makers would have at least implied that they were keeping pace. That is no longer the case, so Sony will be facing several angry faces soon enough. You see, like the PS3, the console by itself is only good to a certain market, the idea that the console is also the 4K player is what gets a lot more sales, I feel certain that if the Blu-ray player was absent in the PS3, the amount of PS3’s sold would have been down by a fair bit, especially in the beginning.

Now we get to the price winning statement: “When PlayStation 4 Pro was being conceived there wasn’t a word about Project Scorpio in the marketplace. I would suggest that ‘reactive’ isn’t our approach this time around” I belief that not only is it reactive, it was done in a sloppy and what I believe to be a stupid approach, especially in light of an absent 2TB drive, which Microsoft actually includes at present.

Why would I say that?

Well consider the facts. A 4K gaming system with a 1TB drive, whilst we know that this is not really the case. You see, if it was truly 4K gaming, you would have to update the TV, which is not needed. You need a much larger hard drive and from what we saw, the new models imply that upgrading the hard drive is no longer an option (implied, cannot verify at present). Now consider that 4K gaming needs a lot more space, then why waste is on anything less than 2TB drives? Well that is because the statements give us ‘4K-ready PlayStation 4 Pro console‘ implying that it is not a 4K system, but one that is presumed to be ready to offer that level of resolution, because if it was it would say ‘4K PlayStation 4 Pro console‘, with the mention that it is fully compatible with all Sony PS4 games. The fact that the Xbox One S does support the new discs makes it even more of a worry. All this breaths and smells like a reactive approach, because the reality is even less appealing. The fact that the PS4Pro is quoted “Pro also offers more visually detailed virtual reality titles to support Sony’s PlayStation VR headset which is launching on 13 October. The original PS4 will still be able to run virtual reality titles, but with lower screen resolutions or at lower frame rates” (at https://www.theguardian.com/technology/2016/sep/07/playstation-4-pro-announced-release-date-and-price-revealed), part of a story I also linked to yesterday. I think that there is a chance that those good looking games we saw for VR are all set on a PRO machine, the PS4 could end up with a lower framerate which is devastating for gameplay and thus for the product. Again, this is an assumption from me, so until we see the actual final result, do not just take my word for it!

The only part that is now going to be the case of measurement is the claim Andrew House makes “Pro sales are factored into the 20m units that we’ve said we’re going to sell this year“, I am not sure if that is a reality, until they spice up the deal by a lot, there is every chance that these numbers will not be made. Depending on the upgrade abilities people might not be willing to trade in their PS4 for the new model that is until the ability to upgrade the hard drive is known. In addition, the following numbers have been published by multiple sources: “On Thursday, Sony issued a press release to announce that the PS4 has reached a new milestone: 40 million units sold. That means the company moved 5 million consoles in less than five months, since the tally was 35 million back in early January” (at http://bgr.com/2016/05/26/ps4-sales-2016-40-million-xbox-one/), which means that when we consider that the PS3 sold 86 million consoles between 2006 and 2013 and the PS4 has since then until May 2016 sold 40 million. So the idea of selling 20 million of the new model in 2 months is just not realistic. In addition, unless they have a massive production line already working on them with at least 30% ready to ship at this very moment, there might be logistical issues with getting those numbers of sales, add to that the massive backlog that Sony faces over PlayStation VR, other issues will throw additional sabot’s into the cogs of Sony Industries. This again is just my view, but it is founded on realism and experience.

My second issue is with the presentations that are no popping up, like 4K is the only gaming mode. I get it from the Bioware point of view. They are proud to bring the new resolutions to their flagship Mass Effect. Again supporting the fact that a large drive would be essential and bragging about a 1TB drive in a time when 2TB should be the bare minimum to have, especially if you consider gamers and their need for storage, that is even before the proclaimed streaming starts, because if you have to download your movies every time you buy them, it will be a hard sell from day one. Consider that a 4K movie can be up to 100GB, now consider that this is well over 10% of the drive, how much will be left for gaming? The OS tends to take a chunk as well! Now consider Mass Effect Andromeda, this one game could easily require 50-100GB, which now implies that close to 25% of the drive is gone and that is with one game, one movie and an operating system. So when the next RPG hits you with DLC’s, remember this moment!

That was blatantly obvious when I saw the laughingly small 500GB drive on the PS4, 4K will just change that by a lot and we still haven’t gone into the 4K displays. It’s fair that you need not buy a new TV in the beginning, you will get a better view, but not a 4K view. The small Mass Effect Andromeda video on YouTube makes that pretty clear, so when you get a limited view, how much bending over backwards will you do so that you can get a fitting Screen, which will set you back a lot. Basically it is the difference between $1199 and $2699 and that is a mere 50″ screen, which is quite the amount. Also consider that 4K players are well over $200 (up to $900), if Sony had thought this through they would have included this, however, I remember the Sony inside conversation that was going on in the months before the PS2 came out. The initial Idea was to include a region free DVD player to maximise the market. Certain members of Sony Entertainment went nuts like a fishwife in heat on the Tsukiji Fish Market (trust me, it was not a pretty picture), in the end it did not happen. I wonder if we are facing a new iteration of this because excluding the drive has no valid foundation, other than the bottom dollar.

This also indicates (mind you a little speculative) that the analysts are feeling the heat that raising the price by even $50 would make it a disaster (read: a flop). If that is really true we see a clustering towards the consideration that Sony is not new for the next wave, not without a fair amount of games. This gets us to the point where I stated that the target of 20 million stated by Andrew House by the end of the year is not realistic, even more, there is a chance that Microsoft could make a killing this Christmas coming. Sony will not complain because the PlayStation VR is almost certainly becoming the hit everyone all hope, but at the desk of PS4PRO, the desks might remain silent over Christmas with a presentation a few weeks later by CEO of Sony the honourable Kazuo Hirai introducing the new CEO of Sony Interactive Entertainment.

Again, highly speculative, but we can always do that, whilst you the reader should be able and willing to oppose, because it is just one point of view.

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Tagged as Andrew House, Kazuo Hirai, Mass Effect Andromeda, Microsoft, PlayStation 4 Pro, Sony, Sony’s PlayStation VR headset, Tsukiji Fish Market

September 8, 2016 · 13:13

Brilliance or Donkey mode?

The Guardian gives us two stories. One is of course all about the iPhone 7. At https://www.theguardian.com/technology/2016/sep/07/apple-iphone-no-headphone-jack-second-generation-watch we see the revolution of another iteration by Apple. The interesting side is that the head jack is no more, so no headset plugging into your phone. The quote “one that tech pundits predict could have consumers staying away in droves” is one that I find debatable. You see, the article goes on (via two sides) on how head jacks need to remain. Yet Apple decided on a model that is more waterproof. A statement that I find slightly debatable as there is still a lightning connector and speaker holes. Yet that could be an error on my side. What is striking is the quote “Apple announced another new product on Wednesday – AirPods, a pair of barely-larger-than-earplugs headphones that Schiller said use a new kind of chip to deliver a “magical experience” without the usual hassle of Bluetooth pairing and un-pairing“, which means a new era of listening technology. I will not go deeper into that side, especially as I have no idea on the Airpods, yet one side unmentioned is that these ways of transmitting ‘audio’ means that the battery will see a new level of draining. Whether this is better or worse than the head jack is one I can only speculate on. What is a given is that these moves are usually paired with the gravitas of cajones that tends to change the technological battlefield by a fair bit, so it might not be a donkey idea but a brilliant one. Time will tell which one it is. So far Apple remained quiet on the field of true technical innovation so the bar is open on the gamble, but the fallout could be one worth watching.

The other side gives us the consoles. The lacking brilliance of Sony has been evident for a little while and now that they have released batch 1 of the PlayStation Pro for this November, pre-orders are off the hook. Yet in my view, this is more definitely going to be the Donkey idea for a long time. Apart from the price which is not too bad, the massive issue now is that they are offering 4K gaming. Now apart from it not actually being 4K gaming (for now), those in charge of this were blatantly lacking brainpower when setting together this package. You see 1TB just does not cut it. Consider 4K.com (at http://4k.com/news/unsexy-hard-drive-technology-needs-to-keep-up-with-4k-4872/) gives us “Given that a single minute of full ultra HD 4K video in native resolution takes up a full 2 GB of storage memory, large amounts of drive space become more crucial than ever before“. Now, games and movies are not the same, but consider that cut scenes are still going to be large and the average game has at least 30 minutes of cut scenes. That’s 60GB, which exceeds the Blu-Ray disc, which is not an issue for 4K Blu-ray’s, but how about your storage? What happens when you run out of space? I warned about this with the initial PS4 and 500 GB, so I updated to 2TB immediately. Now, that does not worry me, because I am not the average player, yet let’s not forget that after 10 games, the 500 GB edition had run out of space, what do you think 4K gaming will do with a 1TB drive? To equip that system with anything less than 2TB was sheer stupidity!

Even Microsoft saw that one coming and gave all these new versions a 2TB drive. It is likely that the Scorpion will have more than 2TB, but we will have to see. So not only did Sony drop the ball on hardware, they did it TWICE in a row, the same mistake. It seems that someone there is not thinking things through!

By the way, do not take my word for it, Sony themselves announced the new Blu-ray standard with a 1TB disc in March 2014, so I reckon that they are creating their own slippery slope all by themselves. Microsoft only needs to release the original Mass Effect trilogy on 4K within 6 months of releasing Andromeda and Sony could lose a massive stake in the gaming population. EA has clearly said that this would not happen, yet Microsoft has an option it did not have ever before, it has a title both gaming sides revere and desire. If that becomes a XB1 exclusive, Sony would end up crying a river of losses.

Still there is now a given we have not seen until these new systems, Sony botched the ball a second time and this time, the Sony fans might not be as forgiving as before, not only because of the initial PS4 launch fiasco (most day one games were not ready and the big title was delayed by well over 40 weeks). The issues that some faced with HD space, an issue most had not experienced on the PS3 gave more stress than people bargained for and the clarity of drive space is a lot more obvious on the PSPro than it was on the PS4.

So even if we see Sony to be in the ‘not so bright mode’, where should we see Apple? As stated before, I am not certain as there is no way to expect how the people will react to the new requirement of Airpods, the fact that the phone will now be waterproof could be the quality band aid the iPhone fans will accept as a trade-off. However, at $229 they are not the cheapest solution, so that also counts against them. Anyway, with the lightning adapter the old solution remains operational and if that cable is included with the iPhone 7 (yea right!) Phone owners would not have anything to complain about. Time will tell how Apple is seen. I think that they took a bold step in another direction and that might not be a bad thing.

Another part I found debatable was the quote Julie Ask, VP and principal analyst at Forrester Research made. When we see “They’re not trying to win the race to the bottom like [competitors] Samsung or Huawei; they tend to go after the middle-class consumer that can afford the products“, we have to wonder what her data proves. Not unlike the claims she made on Bloomberg, there are a few sides that are actively ignored. For one, Huawei is NOT a bottom competitor (the quote was very peculiarly phrased), Huawei has shown to be an Android top runner and has been giving a stronger bang for the buck than the iPhone has been giving for the longest of time. My issue with Huawei is not the quality of hardware, but the limiting of availability of the higher models is an issue, one that seems to be due through agreements with the telecom companies, which is a big no no in my view. Which now also reflects back to the iPhone, which is now standard have larger sized phones, making Huawei trail. This is what the show from Apple revealed. Now for the fun part, I mentioned on my blog on July 28^th 2016 how stupid this move was in the article ‘What we waste away‘ (at https://lawlordtobe.com/2016/07/28/what-we-waste-away/), so less than 8 weeks later I am proven correct in more than one way. So not only is Huawei not offering a decent storage driven system, it is likely to lose a lot of market share as the 32GB Huawei P9 is pretty much the same price as the iPhone 7 128 GB Jet Black. How did Huawei not see this coming? Let’s not forget that (rumour) their CEO would be able to ask PLA Unit 61398 (Chinese Cyber warfare) what Apple was planning to do, nobody in charge there considered calling the honourable Ren Zhengfei informing him on the actions that ‘Imperialistic America’ was planning (read: Apple CEO)?

Brilliance can be found in all levels of technology, yet many of the players here seem to have been asleep these last 8 weeks.

Anybody for pancakes?

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Tagged as 4K.com, Airpods, Apple, bloomberg, Forrester Research, Huawei, iPhone 7, Julie Ask, Microsoft, Peoples Liberation Army, Pla, PLA Unit 61398, PlayStation Pro, PS4, Ren Zhengfei, Samsung, Schiller, Sony, the Guardian, Xbox One, Xbox One S

September 7, 2016 · 15:26

A bit in the stream

Something alerted me towards events this morning in LinkedIn of all places. There was a reference towards an article titled ‘New Accenture boss Bob Easton throws down gauntlet to big four on digital’ (at http://www.afr.com/business/accounting/new-accenture-boss-bob-easton-lays-down-gauntlet-to-big-four-on-digital-20160829-gr3huj ).

The initial quote is “The trouble is there is a lot of people running around talking about digital“, which is true. Bob Easton is right that there is a lot of talk about digital. Yet, when we look at the definitions, I wonder how many have a true grasp of digital. Even I myself wonder when the use ‘digital’ is warranted. You see, when it is media, my photography is digital, so is my filming. Advertisement is digital as it goes through AdWords and not trough the newspapers. Here is the issue. When is something digital? Bob Easton states in the article “they are confusing the market by misunderstanding digital strategy and lacking the global capabilities of his firm“, the fact that IBM took a massive hit is not a surprise because they are confused on the best of times. They still present the 14 managers and 2 technicians approach. I cannot speak for either PricewaterhouseCoopers in this instance, or for EY, but my last encounter with Deloitte gave a much better view on them and they seem to know it (to some extent). So where does this leave Accenture?

The term “moving to aggressively compete for work in the consulting, digital and business transformation space” is only a concern if they do not meet customers’ expectations. So where should they be?

So where should you be? You see Dave Aron from Gartner (at that time) gives me: “A digital strategy is a form of strategic management and a business answer or response to a digital question, often best addressed as part of an overall business strategy“, what I liked was “Every business and public sector agency needs both an IT Strategy and a Digital Business Strategy. They must be highly aligned with each other, but they are not the same thing“, which gives part of the goods, yet when we consider his claim “All aspects of the business strategy should be informed by digital considerations“, we tend to get confused here, because different elements have the same word (read: digital), but in that the setting is not the same.

We can see it as advancements in digital technologies such as computers, data, telecommunications and Internet, which is still true, but how to go about it?

A digital media manager looks at how to get the solutions towards their ROI, which in many turns means to get it all electronically solved, whilst keeping costs to a minimum. Here we see the first failing from IBM as they are about revenue and about getting the business onto their solutions. Even in a step by step solution it is about getting one foot into the door and upsell from there. That is not a solution for the client, it is merely a solution for the sales person’s target.

And in some cases there is no digital path, but to a lot of people that does not exist so they will feign a solution. As an example I have my old dentist, he had a card system so perfect that no IT solution could bring the goods. I saw yuppies in all sizes try to sell him a solution between 1983 and 1995, one failure after another. The mere realisation that not all solutions fit and that some solutions will drive down the ROI in unacceptable ways is why several of these players will never succeed. Because what the client truly needs is never addressed. If we take the approach from Macala Wright (at http://mashable.com/2012/09/05/how-to-digital-strategy/#oc3qMBqfF8qC)

We see a decently clear path. I can quote all the steps again, but the article has them down to a nice clean size, so reading it is a recommendation.

I am downgrading it to these four steps for comfort (read: mine).

Identifying the opportunities and challenges in a business where online assets can provide a solution or a difference.
Identifying the unmet needs and goals of the external stakeholders that most closely align with those key business opportunities and challenges, and especially if there are threats there.
Developing a vision around how the online assets will fulfil those business and external stakeholder needs, goals, opportunities, challenges and threats.
Prioritizing a set of online initiatives which can deliver on this vision.

These steps also include the views Cisco had in step 3, yet it is a watered down list. I am emphasising this as the entire ‘going digital’ is larger and more complex than most realise. When I look at what can be done and what can be achieved we need to realise that this all needs the decision makers to be aligned and in that both IT and business needs must be addressed. Most people going digital seem that it is a cheaper solution towards a better ROI. Yes, it is a path towards a better ROI, which will not make it cheaper. It requires serious investments and not tinkering around with half a dozen people working from home, sending in some finished element. Whilst the Australian Financial Review gives us a chart with Revenue versus margin and adds a little hype by adding AirBnB and Uber in the new business models, we see a forgotten element. You see, these new business models come with a little hook, one was highlighted by Bell Partners, where we see “Some critics argue that Uber drivers are not subject to the same premiums for compulsory third-party (CTP) insurance as taxis, as it is harder to identify an Uber car in an accident“. Is that so? So how does this impact the passenger? Until you are in an accident you might not care, but when the hospital bills come and the Uber player does not have the coverage, you will soon learn that hospitals are very expensive.

There is a lot of truth in the article and it is well worth reading, yet the lack of threats discussed is equally unsettling. The fact that Expenses in the digital world are up and very much so with Accenture is an element, and also a threat. You see, we all understand that there are a lot more expenses coming over (nearly all tax deductable), the matter of a shifting ROI remains and until the model is used to fuel growth the benefit will not be easily seen. For this path requires a globalising mindset. If you want to remain the big cheese in Darlinghurst and that is all you want, you need to consider what sides need the digital approach and what you want to grow. This for the mere reason that costs will come in the early days and if you are ready it is not an issue, if not, your ROI went straight into the basement, good luck enjoying that view!

Depending on your market, it will be about your customers and their experience, if that is not upgraded, then why byte into the digital apple? I truly worry about the bit you do not end up with, as you would limit your position and enable your competitor overnight. This is the part that is not addressed in many places, because everyone is in a sales hat thinking bonus and saying, we can get you onto the digital path! You see, the presentation in the AFR, regarding the digital disruption framework is aptly drawn as a spear point and it points towards you! The better the comprehension and implementation, the more it becomes a weapon of offense instead of a solution to suicide. In that regard, towards the offense we see that the spear could be the stepping stone that upgrades the customer experience and as such truly grow your business, which is exactly what it is, but it is not a cheap solution or an overnight solution, it is merely a new solution to grow towards places you never grew before, so you grow the options in getting a grown customer base, which is what many want.

The only question is how correctly the path has been drawn out and here we see the elements that Bob Easton sells on. Accenture seems to know this path through and through. We have seen how IBM scuttled their knowledge and for the most, the other players (read: self-proclaimed players) are not up to scrap, but their level of failure is not clearly shown, Bob Easton points at it, but there is clear doubt if that is a given, especially in the case of Deloitte.

Finally we see the mention of government contracts, which is of course fun to read. Especially as 20 years have shown me that the bulk of government is relatively clueless on any digital path, with Defence on a whole being close to the sole exception.

In all this I find one part slightly debatable, even as the chart makes perfect sense. The quote “Digitising the experience for your customers, digitising your internal operations and the creation of the capabilities to recognise and exploit new business models” is true, yet recognising new business models is always a non-given, because that requires the altered mindset of a board of directors, which tends to focus on the golf game and less on the balls they slice, which gives weight to the debate, not the issue with the model as shown. In that for Taxi’s the model makes perfect sense, because Uber is now forcing a different mindset on the taxi corporations. Yet consider the year before Uber started, how many Taxi companies were actively looking into new business models? That list is hugely close to zero!

I say that competitors and threats, the second more than the first is driving that element, which is why even in the digital move, a SWOT analyses tends to have more decisive impact on the decisions. When we know the elements strengths, weaknesses, opportunities, and threats, we can start to look at the options we have, and they do include the two Bob Easton axis scales namely Revenue and Margin. As stated, his view is not incorrect, I personally find it a little incomplete in this instance.

And to finalise this, the problem he states is on many levels, I am not even sure if America is the largest waster of options and resources here, yet when we see politicians go with (read: Donald Trump on CBS today) “you know cyber is becoming so big today. It’s becoming something that a number of years ago, short number of years ago, wasn’t even a word. And now the cyber is so big“, in this case Donald Trump for his elections. The fact that Cyber threats have been on the FBI agenda even before October 6^th 1999, stating that the damage from those threats had surpassed 7 billion in Q1 and Q2 of 1999 gives us worry that Cyber and Digital are more than words and those who are aiming to be in a seat of power have not grasped it. The entire educational system is not ready for these changes, which is not their fault. The market that Bob Easton described has grown nearly exponentially and the next generation is not aware of what is what, that whilst the current generation is not up to scrap as to what the definitions are, how they should be seen and how they apply in a real time environment and the people in charge are not getting educated either, most they get is from trade shows dying for you to buy their solution, which is not much of an education and finally the previous generation that is hoping to make it to retirement before they have to learn it all.

That is the issue as it evolves. So we are all bits in the stream, bits of what? I am not sure if anyone can tell at present, but good luck trying to figure out where you are placed and where you stand, because resolving that will place you in a much stronger position than you were in this morning.

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Tagged as Accenture, AFR, Australian Financial Review, Bob Easton, CBS, Cisco, Dave Aron, Deloitte, Digital Business Strategy, Donald Trump, FBI, Gartner, IBM, IT Strategy, Macala Wright, Mashable.com, PricewaterhouseCoopers, SWOT, Uber

August 27, 2016 · 15:47

The Validity of Targeted Killing

This is not some euphemism like the trials and tribulations of Ezio Auditore da Firenze. This is not a game, nor is it some romantic twist. It is the harsh reality of a government that didn’t get it to begin with and now as the body count ads up, it has painted itself into a corner and until it wakes up and gets active, its citizens will be placed into immediate harm. The undeniable consequence of a flaccid government set to inaction. The nice part is, is that governments at large are all on the same boat. The US, nominated as the most stupid one, followed by the European Community at large, the Commonwealth and a few more nations. It seems that in this specific case China is the only clever participant (in this specific case).

To give you the connections at hand, we need to realise what exactly is Targeted Killing. In this case it is the ‘Assassination by a state organisation outside of the judicial procedure or a battlefield’. Yet in this, the existing definition is not complete or correct. In this day and age, assassination is done in a multitude of ways, not always corporeal being lethal, but in some cases that might actually have been an act of mercy if it ended that way. So what is this about?

You might think that it started with ‘WhatsApp privacy backlash: Facebook angers users by harvesting their data‘ (at https://www.theguardian.com/technology/2016/aug/25/whatsapp-backlash-facebook-data-privacy-users), but you would be wrong. This is not the start, but it might be the end of the beginning. You see, the one part that people forgot is that data once captured will be an entity onto itself, it will take on a life of its own, your shadow self, but a part you no longer have control of. You see, you still control your shadow, you step away from the light and it moves your shadow, when all the light is gone, your shadow is dead, because it only lives through your indirect interaction with light. The link we have initially is: ‘WhatsApp to give users’ phone numbers to Facebook for targeted ads‘, which the Guardian published 2 days ago. You see, the subtitle “Messaging service will begin sharing private information with Facebook and is preparing to allow businesses to message users” gives us the consequence. Our data is no longer our own, we gave that right up and as such, data is now starting to get shared with people we did not consider it could be shared with. So even if we see that this reflects on ‘phone numbers’ this first step is more than that as we see ‘sharing private information‘, when you consider the quote “They will have 30 days to decide whether to opt out of their information being used for ad targeting on Facebook, but will not be able to opt out of their data being sharing with the social network“, you might get a first idea of how bad things could possibly become. The quote “Whether it’s hearing from your bank about a potentially fraudulent transaction, or getting notified by an airline about a delayed flight, many of us get this information elsewhere, including in text messages and phone calls“, this quote seems nice, but that is not the information some are looking for. Consider how often you called a health professional. Now consider that the insurance agencies start digging into all the calls they can get their hands on. They can data-mine it by linking that to all the health professionals that work through them. Let’s put that into a state of reference you will understand.

Any person is likely to be connected to health professionals and pharmacies. Like your GP (physician), a Chemist and perhaps a Medical Clinic. Now consider that if you have called any of these places in total 4 times or more this year, your insurance could go up by 10%, and an additional 2% for any additional call in that time period. This will be worth Millions to that insurance agency, because they will get the data that involves 10% or more of their customer base. Now, this last part is a little speculative. The reason is that clear information is not out there. Some state that WhatsApp has 8% coverage in the US, whilst another source states 34%. There is no clear number we can trust because those behind WhatsApp are also aware that high numbers will cause concern, so we get bombarded with specific information, not giving us an exact picture. Yet for the US, we see that the number of users is between 26 and 79 million, which is too large a fluctuation, yet in other places like South Africa, where the usage is 68% and 72% in Brazil. Now we have another matter, because insurance agents, in these areas can form a health hazard image with much greater precision, it maximises their profits and changes a health entity into a ‘milking solution’ of healthy people, the others can sit on expensive bills and die of their own good accord.

That is what the article does not bring forth and that is what is only just below the surface. It is all happening because of two sides. On the one side, political players left too many backdoors open, meaning that in reality these players will never be prosecuted in any way. On the other side, a clear information pass to all people alarming them of the dangers that data collection brings was not in the cards either. Here, the governments get a little bit of leeway as no one truly saw the impact that social media would have, Facebook changed it in many unimaginable ways.

With WhatsApp now surpassing the 1 billion user market we now have a player that has global coverage, making that data worth a lot to some players, the insurance world is only one of them. Consider the interaction of Mobiles and the internet and what other information is being collected. That is now becoming clear and as certain cases saw in the past, data might be deleted, but will never be wiped, so as such we now have a massive issue and this is only the beginning. You see, even as the people at WhatsApp are trying to put your fear to sleep. The quote “WhatsApp said: “We won’t post or share your WhatsApp number with others, including on Facebook, and we still won’t sell, share, or give your phone number to advertisers.”” should not diminish that fear. You see, “we still won’t sell, share, or give your phone number” is not the art that matters. What does matter is what unique identifier will be shared and no matter what the foundation of that number is, once it is decomposed to its core and can be made uniquely identifiable, it will start the next push towards the epitaph of privacy.

So how does this relate to targeted killing?

You see the plain fact is, is that we no longer have a correct view on how politicians view ‘the long term’. You see, ‘for the good of all’ is now a hollow statement, especially when we consider the latest president of the US and more important, the impact that whomever comes next has. We can see that in the following links ‘Corporate tax reform is vital to boosting America’s growth‘ (Financial Times), where we see “In the intervening years, nearly every developed country has reformed its tax codes to make them more competitive than that of America. Meanwhile, the US has allowed its tax code to atrophy“, which is one way to tell the story. What is the crux is that for too long tax breaks were given to large corporations. Tax breaks that allowed them to operate for nearly free, making the revenue they obtained, to be ‘the profit they got’. In addition we see ‘Treasury Department Criticizes EU on Corporate Tax Probes‘ (at http://www.wsj.com/articles/treasury-department-criticizes-eu-on-corporate-tax-probes-1472059767), here we see “U.S. officials also see a potential risk to the federal budget. Under current law, U.S. companies owe U.S. taxes on the profits they earn around the world and get tax credits for payments to foreign governments. To the extent they pay more in Europe, they could pay less to the U.S. when they repatriate the money or when Congress imposes a mandatory tax on their stockpiled foreign profits“. Here we could go into ‘Yay, America, good for you mode‘, but the truth is that part of 325 American Consumers (many of them being non-consumer) is nothing compared to the billions of consumers companies like Apple are getting their profits from. The linked White paper (added at the end) states “Beginning in June 2014, the Commission announced that certain transfer pricing rulings given by Member States to particular taxpayers may have violated the EU’s restriction on State aid. These investigations, if continued, have considerable implications for the United States—for the U.S. government directly and for U.S. companies—in the form of potential lost tax revenue and increased barriers to cross-border investment. Critically, these investigations also undermine the multilateral progress made towards reducing tax avoidance“, a paper that comes from the US Treasury. Perhaps people there like Jacob J. Lew and Sarah Bloom Raskin should have realised the long term consequences that they thrust towards others and are now thrust back onto them. If the treasury would not have been so stupid to send a member of the USC (United States of Cowards), namely President Obama to make a presentation in The Hague in 2013, where we see a refusal to back international taxation laws to allow for tougher calls on digital companies. The official quote was “senior officials in Washington have made it known they will not stand for rule changes that narrowly target the activities of some of the nation’s fastest growing multinationals“. I dealt with this in my articles ‘Delusional‘ (at https://lawlordtobe.com/2016/04/07/delusional/) and ‘Ignoranus Totalicus‘ (at https://lawlordtobe.com/2016/04/24/ignoranus-totalicus/), which I wrote on April 7^th and 24^th of this year. So perhaps hoping for as they state it an “unforeseeable departure from the status quo” was not the best idea to have, especially as maintaining the Status Quo screwed up Greece for economic life and it got them Brexit! Two elements that will push taxation changes in the European Union even further.

So how stupid were they?

Well, from one side we could state ‘extremely so’, yet that would ignore the part that is ignored by many. The truth is that players like Apple, Google and Facebook now have powers that exceed many governments and they have the benefit of not being in debt. So it amounts to Facebook giving a presentation to these so called ‘Senior Officials’ in Washington with on the last slide they see ‘Monkey see, Monkey do!’, and the presentation, minus the final slide gets send around by so called senior officials. Our lives now firmly in the hands of non-elected officials.

That is the crux, because it can only stop with massive changes to the taxation system, with the dangers that it will break the back of national economies. It is that regard that made Brexit a necessary evil and when official discussions start in 2017 as Article 50 comes into play, the line of taxation will change even more. All because those who needed to advocate change were unwilling to clearly speak out and now hell comes for its pound of flesh.

Now we can complete the targeted killing part that was unclear. You see the definition should be: ‘The Assassination by a ruling organisation outside of the Judicial procedure or a battlefield‘, which now puts Facebook in play. You see, when Brad J. Bushman Ph.D. wrote ‘It’s Time to Kill the Death Penalty‘ (at https://www.psychologytoday.com/blog/get-psyched/201401/it-s-time-kill-the-death-penalty), he forgot a few parts. Now, this is a good article and seeing the sides he discusses in the frame it was written is well worth reading. Yet, when he states “The Death Penalty Models the behaviour it seeks to Prevent” is about the act of corporeally killing a person. Then we get ‘You Might Kill the Wrong Person‘ which is a valid argument any day of the week. Now consider those who would kill you in different ways. When Facebook bans you for life, it stops you from interacting and as such you become a social pariah, an outcast and you are withdrawn from social circles, yet their model is not about your limit to interaction. When they sell on your data you run the risk to get barred from certain rights. Rights to medical support as insurance agents find you a risk and make the monthly fee no longer affordable. It will potentially change your data as you are a risk to finances and limit or stop creditability for a house. Algorithms will stop you to move forward. You will be dead in the soul as the rightful interactions for your way of life are removed from you, mostly all from predictive modelling, an expected future, not a given fact. You become guilty until proven incorrectly processed. It is still targeted killing, but one of a different kind. And in all this Facebook would never be made accountable for any of this. That is the part that all seem to ignore. Those who do prosecute it will try to get a large fine out of it, yet the people wronged will still be regarded as ‘executed’.

Now in light of all this and all of you would have seen, consider the statement that the ACLU gave “The capital punishment system is discriminatory and arbitrary and inherently violates the Constitutional ban against cruel and unusual punishment. The ACLU opposes the death penalty in all circumstances, and looks forward to the day when the United States joins the majority of nations in abolishing it“, being excluded from healthcare as insurers make certain paths unaffordable is certainly discriminatory, especially as the true vetting of the data that is used against the people cannot be verified and is forced upon a ‘victim’. In addition, the isolation that results from these actions can be regarded as torture.

So how was there not a stronger level of protection? That part is harder to argue as it was your personal freedom to join up to these services and once the data is given, when the service changes its foundational work, we have no say over the removal of already collected data. So when we consider the quote “The service will not be merged with Facebook’s other chat-based service Messenger or photo-sharing service Instagram. But all services under Facebook will gain access to WhatsApp users’ phone numbers and other account information, and it can be used to suggest contacts be added as friends“, so now we see the dangers that professional contacts become social contacts (read: ‘friends’). I have seen that this could end up being a great way to kill your own career and in this day and age, those without a job tend to lose a lot more than just a job. An efficient and bloodless way to expedite targeted killing whilst not leaving any blood on the floor or a corpse. They are true fears beyond the death sentence in this day and age, a fear which cannot be altered as taxation dollar to support these people are not coming in any day soon. It is a potential nightmare to many registered users. If only the right laws had been enacted to prevent this from happening. So even as there might not be any validity in targeted killing, we are now in a place where it can happen, and it is not considered as such, as there is no corpse to process and in the corporate spreadsheets validity is not an actionable point, it merely is not illegal, making it valid and legal for all pushing towards an economy of data sales.

Have a great evening and do not forget to update your status to ‘it’s complicated‘, because it truly is about to become that for plenty of registered social media users.

White-Paper-State-Aid

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Tagged as ACLU, Apple, Article 50, Brad J. Bushman Ph.D, Brexit, China, Commonwealth, European Community, Ezio Auditore da Firenze, Facebook, Jacob J. Lew, President Obama, Sarah Bloom Raskin, US, US Treasury, WhatsApp

August 13, 2016 · 13:20

Media against the Law

When it comes to events within the law, the bulk of the publishers tend to remain in the dark as to what matters and what does not. Which might be fair enough when you consider the fact that they are more and more about numbers in circulation, not about the clarity of reporting. So when I saw certain reports on how there are issues with Hello Games (read: No Mans Sky) and the law, I tend to get curious fast.

There were to instances. The first one was regarding Sky TV. Because the issue was settled, there is not too much official news in play. As far as I was able to tell, from the various sources. We get “The root” of the “secret stupid legal nonsense” is down to Sky’s belief that it owns the word “Sky” in the context in which Hello Games planned to use it”. Can anyone explain to me why any judge would not throw this out of court in an instant?

The fact that this is of course linked to Rupert Murdoch in some way, means that plenty of people are too scared to go against that fossil (I hereby apologise to all fossils who feel offended by their media categorisation)!

In law however, there could have been a case and there was a case and in consideration, beyond the academic parts of Trade Marks law, there was, as I see it never a case. In the case where we see that action brought against the decision of the Fourth Board of Appeal of OHIM of January 30th 2013 (Case R 2398/2010-4), there are three players.

On one side we have

British Sky Broadcasting Group plc & Sky IP International Ltd

And on the other side there is Skype Ultd.

One issue is and has for ever been, more alike than not. Which is one that Sky versus Skype (hear: Skaip) would win, yet, one could argue that British Sky Broadcasting Group plc and Sky IP International Ltd are not alike Skype Ultd in any way. Yet it is the service Class 38 that works in favour of Murdoch again. These are Telecommunication services and as such, there could possibly be a conflict. Of course the non-legal academic mind realises that the Sky services is there for people who contemplate suicide, whilst Skype is about communicating with others. There is no overlap at all (unless you’re talking to your mother in law).

Yes, there is an unfair issue here. Because there is in no way any clear overlap from a consumer point of view, there is as I see it no chance of mistaken service here, but the legal point was made by Sky. It is the issue at [17] where we see “the risk that the public might believe that the goods or services at issue come from the same undertaking or from economically-linked undertakings constitutes a likelihood of confusion“, which is unlikely, yet not impossible and as such Skype lost the trial. The support was found from case Laboratorios RTB v OHIM — Giorgio Beverly Hills (GIORGIO BEVERLY HILLS).

So why bring this up?

You see, there is one part where there is a relevant part in the more likely than not as well as more similar then not. This is however not the case for Hello Games. First of all, this product of service is not telecom, it is a video game. In that regard Rupert Murdoch has a lot less knowledge of video games then Robert Maxwell, you know the other tycoon who took a swim on November 5^th 1991. I know that to be a fact! In defence of Robert Maxwell, he was visionary enough to see that video games had the real future (he was the man behind Mirrorsoft), he would be proven correct less than 5 years after his death.

So when we consider British Sky Broadcasting Group plc. Sky IP International Ltd or Sky, there is absolutely no similarity between the one and the game ‘No Man’s Sky’. That case should have been dismissed of the bat. In addition, if Sky did not start a case against the following movie titles: ‘October Sky’, ‘Fire in the Sky’, ‘Iron Sky’, ‘Island in the Sky’, ‘Castle in the Sky’, ‘Red Sky’, ‘Sky Captain and the world of Tomorrow’, ‘Vanilla Sky’ and ‘Sky High’, can we contemplate that if these cases had not gone to court, the injustice against Hello Games should be trialled for against Sky IP International Ltd?

You see, for Hello Games, the initial case could have been decided against them if the game was called ‘Sky of no man’, this is not the case so the dissimilarity is there. In addition, this is a video game and unless there is a clear sky game ready for the office, I am better of not getting close to it. As I see the likelihood of confusion would have never been a case so I am getting the idea that there is more. Yet, without the court papers there is no way to tell for certain. What is known are some of the facts in play? You see, the part “Too close is determined by whether the relevant consuming public would likely be confused by the second mark“. I can state with 100% certainty that those buying the game will never be confusing the mark of the game, with the mark of a Murdoch corporation.

In addition we can raise the following cases:

Jockey International, Inc v Darren Wilkinson [2010] ATMO 22, where Jockey was sufficiently different from Throttle Jockey and Chris Kingsley v David Scott [2011] ATMO 20, where Rebellion was sufficiently different from Soul Rebellion. As such, Sky should be seen as sufficiently different from ‘No Man’s Sky’. Yet, I will accept that without the full court data elements might be missing from the case. So I am keeping an open mind to some extent.

Now we see that Hello Games is in another situation, yet now on an optional case regarding the feat of patents, or is that the alleged featured use of a patent?

‘Dutch company claims No Man’s Sky Uses Its ‘Superformula’ without permission‘ (at http://www.ibtimes.co.uk/dutch-company-claims-no-mans-sky-used-patented-superformula-create-its-massive-universe-1571747), the news now three weeks old gives another side of the entire universe. Wherever there is a true innovator, there is a vulture trying to get on the gravy train! In nearly all countries we see the application of it. In Belgium Law we see “De machine is patenteerbaar, evenals het proces van de aanpassing in functie van het draaimoment van de motor of de kracht op de snijkop. (voor zover dit voldoet aan de 4 voorwaarden voor een klassiek octrooi, maar laten we dit even aannemen). De wiskundige formule die gebruikt wordt om deze functie te berekenen niet.” (Translated: A machine can be patented, so can the process of adjustment in function of the rotational moment of the engine on the power of the cutting head, the mathematical equation to calculate this cannot). You see, this is at the heart of the matter, in academic reality you could patent the universe, the methods of how it was conceived was not in addition, as the game is unique, Hello Games now have the copyright, yet not on the formula.

In addition, I need to show you the article by Eurogamer, who did some of the legwork (at http://www.eurogamer.net/articles/2016-07-21-why-no-mans-sky-fans-are-worried-about-a-patented-superformula), they make a few references, more important is the fact that they got through to a few of the connected parties. Now we get to the gritty part of it. You see, there is orchestration in the wind (not by or through Eurogamer mind you).

Consider the quote Jeroen Sparrow gave Eurogamer, as stated in the article: “Genicap is working on a project to create revolutionary software based on the superformula that can be used likewise by indies and the major game studios. Using the superformula to generate natural objects enables you to create endless varied and original objects such as trees, rocks, beaches, planets and mountains. Currently most of this work is still done manually. We are still in the conceptual phase. We expect to be able to tell you more in autumn“, which is, as I see it a load of bollocks! Consider, that initial publications of teasers of No Mans Sky started in December 2013, it was introduced at the E3 2014, now we see ‘We expect to be able to tell you more in autumn‘, how is this even contemplated to have any kind of value?

You see, part of all this is linked to the patent claim EP1177529 (A1). You see in Patent Law, whenever the first element fails, all subsequent elements fail too.

So consider the first claim: “1. A method of creating a physical form, comprising: programming a computer with a computer application for computer graphics or computer aided design or the generation of physical waveforms, with a representation of the following formula r = 1 1 a · cos m 1 ·φ 4 n 2 ± 1 b · sin m 2 φ 4 n 3 n 1 <img class=”EMIRef” id=”188164907-ib0037″ /> where r is a radius value at an angle φ, selecting values for the parameters a, b; n 1, n 2, n 3, m 1and m 2, at least one of n 1, n 2and n 3and at least one of m 1and m 2being variable; generating a pattern via the computer based on the selected values input into said formula; transforming said generated pattern into a physical form.“, here you might be confused, but you need no math, just plain English “transforming said generated pattern into a physical form“, here is the simple crux. A virtual representation, is not a physical form. A supporting thesis can be found (at https://unfoldingform.wordpress.com/about/), if there is one upside then it would be that this all introduced me to the work of Kris Henning. The abstract quote “a design investigation exploring the transition between the virtual representation and physical fabrication of folded forms” gives the goods: ‘transition between the virtual representation and physical fabrication‘, they are two different dimensions. Whilst we could argue that Jeroen sparrow is finding new ways to fund a tax party and here the quote “transforming said generated pattern into a physical form” does not hold the bacon, because this is not what Hello Games are doing and as such, we could regard Genicap as a simple vulture trying to get scraps from someone who was able to create. You see, Dutch patents are very similar to those in Common Law nations “De vinding moet gaan over een product of productieproces, en je moet kunnen aantonen dat dit technisch kan functioneren. Zo kunnen diensten, ideeën zonder concrete uitwerking, natuurwetenschappelijke theorieën, rekenmethoden en esthetische vormgeving niet beschermd worden door een patent” The invention needs to be on a product or production process and it must be shown that it technically functional, services, ideas without concrete solutions, natural theories, calculations and aesthetic shapes are not protected by a patent (translation), so as we cannot fault Eurogamer for lack of Dutch, plenty of Dutch sources did not give this the attention it needed to have. This case is likely to go nowhere!

So we see the collection of people lacking innovation and applicational genius and trying to weasel in on their flaccid approach of inability (perhaps I am oversimplifying the issue?)

When we look at the final part of the Eurogamer article (which is quite excellent), we see “If Hello Games used our technology, at some stage we will have to get to the table. We have reached out to them but understand they have been busy. We trust that we will be able to discuss this in a normal way“, whilst, as I see it, there is enough to debunk the patent claim, there would still be issues of copyright. Yet, there is an issue there too. For this we need to take a step towards Forbes, who published on May 19th 2014 (http://www.forbes.com/sites/johnvillasenor/2014/05/19/how-much-copyright-protection-should-source-code-get-a-new-court-ruling-reshapes-the-landscape/), where we see “Consider a programmer who writes source code to implement a complex weather forecasting model. Models for weather forecasting are not subject to copyright, but the programmer (or, if the programmer is an employee, his or her company) may nonetheless have an enforceable copyright interest in the specific code written to perform that task“, which actually gets us pretty close to the heart of No Man’s Sky. the mathematical model has no protection (if it was used), but Johan Gielis could have ‘an enforceable copyright interest in the specific code written to perform that task‘, yet that part is stopped, because that part was built from scratch by Hello Games, so even if the superformula is in whole part of No Man’s Sky, it seems to me that the application was re-engineered and as such, Genicap has nothing. Nothing is as I see it should be, because they come up with “the superformula to generate natural objects enables you to create endless varied and original objects such as trees, rocks, beaches, planets and mountains. Currently most of this work is still done manually. We are still in the conceptual phase“, whilst a demo has been visible for close to two years? I reckon that they were asleep at the wheel (possible trying to come up with a mathematical formula to grow mentioned wheel).

In the end, Hello Games is growing an industry in a direction no one foresaw, the even better part is that I blogged an additional application for this solution well over 6 months ago implies that I surpassed Genicap regarding any superformula (without ever seeing it), even before they went into some conceptual stage, I found it another application. So what does that tell us about Genicap and Jeroen Sparrow?

So, be like me and enjoy playing No Man’s Sky (and thanking Hello games for coming up with a brilliant game).

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Tagged as British Sky Broadcasting Group plc, Case R 2398/2010-4, Chris Kingsley v David Scott [2011] ATMO 20, EP1177529 (A1), Eurogamer, Genicap, Hello Games, Inc v Darren Wilkinson [2010] ATMO 22, Jeroen Sparrow, Jockey International, Johan Gielis, Laboratorios RTB v OHIM — Giorgio Beverly Hills (GIORGIO BEVERLY HILLS), Mirrorsoft, No man's sky, Robert Maxwell, Sky, Sky IP International Ltd, Skype Ultd

August 8, 2016 · 18:11

An early verdict

So many people have been speaking about No Man’s sky and I am now joining them. Those who know me are aware that I have idolised the game since I saw the very first teaser 2 years ago. It is still three days away, yet I could no longer wait and I saw the stream by DJ Angel (at https://www.youtube.com/watch?v=jqmjEv7l3u0). There are two reasons to look at this one. You see, for all the good, it also shows one debatable part.

From the first part, as far as I can tell, No Man’s sky is promising to be everything I hoped for. No quick glitches, or short cuts, just a play through. The fact that every planet is procedurally generated is also an indication that your planet could be very different from the one you are seeing, so watching this is not too much of a giveaway for what you face. The game gives the goods and the others. I am not stating it is the bad side. I am stating that as an explorer you need to think, so when you try to get to a milestone and you want to get something from your ship and you get introduced to ‘ship out of range’ you know you needed another solution and wandering so far from your spaceship was not the best idea you had. Yet, like Minecraft you can get lost in time and suddenly realise you made the milestone of 10,000 steps and you go Oops!

Not sure how DJ Angel felt, but I thought it was brilliant. So in the last weeks I saw people screaming upcoming disappointment, I saw people claiming to play this game and ‘finishing’ it in 30 hours and now I see a 6 hour play through (I watched a little over half an hour), where I see a player just trying to get by the elements. Short on items and getting ‘hindered’ by inventory full. I saw an option to buy a multi-tool upgrade and a few items you will have to see for yourself. I am moving towards a fair amount of sleepless nights I gather. No Mans Sky is about to exceed my personal expectations!

Now, The graphics (this is on a PS4), are pretty awesome. I reckon that other presentations were on PC, yet this resolution and the details we see are really good. The amount of icons in the field give decent indication of what I need to be aware of. Now, here is the part that I need to be mindful of. You see, I might not be in a desert environment, I might start on a temperate planet with seas, or in the icy cold. I will not know for another three days, yet this video shows clearly that we the players will be in for an excellent ride through our console universe. In earnest, Paul Tassi at Forbes raised a few issues I agree with, also sets ease many minds so you need to read the article ‘What’s Going On With No Man’s Sky’s Awkward Launch?‘ (at http://www.forbes.com/sites/insertcoin/2016/08/06/whats-going-on-with-no-mans-skys-awkward-launch/#5730666621b3). For the most he asks fair questions in a way that should not worry you and moreover, on Wednesday you will have a clean server and a game with a day one patch to work with.

Yet in the negative, I would want to add a possible essential fixes to the achievements. This is based upon the IGN list of achievements: I saw several ‘milestones’ in the game, like ‘beginner’ for learning 8 words. Considering that 10 words gets you the bronze achievement, which is fair enough, yet another review I saw implies that the achievements were too easy (no idea how many words are needed for Silver and gold. So far, I am unable to oppose it and personally I do hope that from the initial verdict that this person gave where the achievement list is set to 4/10 (in difficulty) it will be shifted more towards a 7/10 or even an 8/10. I would feel sad if this ends up being an easy chase to the platinum cup (which does not lessen the gaming experience in any way). Yet, this is just my personal view and it is based on missing information. So, be aware that I might be wrong on that count, as I got this from none too reliable sources.

What DJ Angel clearly shows is that Hello Games completely delivers on the promise they made over the last 2 years. In addition, I do hope, based upon the IGN list, the following additions will be made:

Abreu – Survived one extreme planet for no less than 2 hours outside of a base or spaceship (Bronze).
Amundsen – Survived three different extreme planet for no less than 3 hours outside of a base or spaceship (Silver).
Armstrong – Survived five different extreme planet for no less than 4 hours outside of a base or spaceship (Gold).

I am going with extreme Heat, Cold, Radiation and Toxic, so I am hoping there is a fifth one.

That is pretty much the only negative part that we could possibly face and there is no guarantee that this is a fact, so no matter how you feel regarding the achievements, apart from all the BS we have been exposed to for many months, DJ Angel gives a few spoilers, but only if you land on a planet with these weather and ecology markers, which has a rough probability of 0.000002324%, those are truly gaming stats that make you smile!

We are a mere two days away from a great moment in gaming history! If Minecraft was anything to go by, I reckon I will be spending in excess of a thousand hours over the next year in this game. For Sony this is another notch on their guns of revenue. When we consider the past there were a few moments when one game was worth buying a console for.

With the PS1 this was Tombraider, with the PS2 that list was pretty big with God of War & Soul Caliber leading my list. The PS3 would be worth buying for Metal Gear Solid Guns of the patriot, Skyrim or the Last of Us and now on PS4 No Mans Sky joins that famous list. That game alone is buying a console for! In all the games published not many titles can make that claim, yet from what I have now seen No Mans Sky delivers the gaming goods!

Yet for those feeling nervous, there is one more fact that should be considered. This has been stated by several decently reputable sources. The two elements are that the database gets wiped, which means that those early players have no advantage and that you will discover your fair share of elements, life forms and planets. The second part is that there will be a day one patch adding even more replayability. Things like ship diversity, meaning there is a larger list of ships all with benefits and drawbacks. Additional depth in trading, meaning more fun for you and your ship as well as multiple endings. These are great facts and none are too much a spoiler. What is clear is that a team of 11 have outdone the larger developers with a comfortable margin, which is good for other claims I made in the past, and even more rewarding for me as I start playing No Mans Sky tomorrow (wishful thinking).

So I hope you join me in spirit as you embark on your own quest through a universe as Hello Games procedured it to be, a fun trip for anyone holding their PS4 controller!

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Tagged as DJ Angel, Forbes, Hello Games, IGN, No man's sky, Paul Tassi, Sean Murray

July 30, 2016 · 15:10

When they get it right

For those who have read my articles, you will have seen how I have had a little bit of an issue with Yves Guillemot and his software company, ‘the soft of Ubi’. Now, ever as we will acknowledge that it is not he, but Jason VandenBerghe who deserves the Laurels, it is still the CEO who gave the OK. What looked interesting a year ago when I was initially introduced to it, has moved from ‘interesting’, via ‘need to keep my eyes on this’, via ‘this seems really cool’ to ‘Holy crap, I need to get this’.

This game is also an additional piece of evidence that proves the point I had all along with Ubisoft. If you rely on a business spreadsheet to avoid not having a flop, you will in equal measure never get a real hit. This game has shown in more than one way that it went all out and it left the beaten path months ago. From an expected online only, to an online with single player elements (like Evolve), to a game with full campaigns. Geoff Ellenor shows the intro mission for the knights (at https://www.youtube.com/watch?v=6WzhdaVj8N4), not only is it a female knight (something in reality unheard of), which we have not seen to this degree since Gwendoline Christie has been playing Brienne of Tarth. So not only can you imagine playing this bad ass lady, one must not forget that this is a video game, so we get to have plenty of freedoms. The intro is extremely impressive and very educational. Not only is this a 360 degree combat system that is better than anyone I have ever seen. The simplicity of control makes me wonder how established brands like Soul Calibur and Tekken never considered it. In addition, this game shows that button mashing is not a way to survive this game. The graphics are beyond sublime, I realise that this is likely shown on a system bolstering the highest end graphics card possible, but it shows clearly that we are offered top rank gaming. In addition, the introduction offers a nice twist at the end which you will have to see for yourself. Intro or not, the makers went all out showing a valued and worthy intro to a game that has been promoted to one of the expected top games 2017 will be offering, so even though many titles are unknown and unseen, this game will be the expected contender for best game of the year. That is a verdict I am stating. Those who know me know that I have never been a real fan of these hack, slash and fight games.

How wrong am I?

Well, that is still an option, yet over the course of a year, I have seen what was already really impressive a year ago and over time have seen this evolve into something bigger. Now, I still have to give this some serious gameplay on a console to see how it holds up under the scrutiny of a PS4, yet I am convinced that the elements shown in sound, in graphics and in game play make this an easy 85%. This is not a final verdict, because the game could realistically gain another 10%. This is done through exposure of AI (read NPC interaction) and storyline. You see, the demo does not show how the game will interact with your style of play. The AI of your opponents will be crucial in this game. We can agree that the intro is about learning the interface and controls, yet the game passed that point will be all about the AI and what level of challenge the opponents offer from then on. Not just the bosses, but the soldiers. They did not really show opposition in the intro, yet in the full game after that level, those soldiers need to be a little better than they are in the intro. The challenge and satisfaction, as well as the total hours of gameplay that the campaigns offer. There we find the additional 5% that makes a game no longer great but legendary. In reality, it just needs to be over 90%, for the mere reason that nearly all games over 90% should be regarded great. In my view, the remaining 10% comes from two areas. The one is the game the second is how we react to the game. Our levels of satisfaction with what the game offers. For example Dark Souls 3 shows that achieving victory in that game is near impossible. It gives us tremendous satisfaction when we do get there and frustration when we do not. Now, with the Dark Souls series we know that they are for gamers with an Olympic level of playing, but when I reviewed a game in the past I looked at two elements in a game. The first was the playability and the second one was the replayability. In that view I have had a passion for RPG games. So even as I admire Dark Souls 3 and Bloodborne as graphically and inter active as perfect, the skills required to get to the end of this game is beyond normal which is an issue for the masses so I would see it as a ‘97% with a warning’. The warning is that if you are not an above average gamer, this game would not be for you.

Fair enough!

So back to the main event. For Honor has so far moved boundaries, opinions and expectations towards a likely ‘legendary’ status. So, as I see it those who are ready to slay their opponents, better realise now that this game will be released on Thursday February 14^th 2017, so there is a chance it will be on your table untouched for one day (I’ll let you figure out why). I reckon that taxation year 2016 (July 2016 – June 2017) will show us some of the best games we have ever seen, not just the remastering of what were great games. But the addition of actual new and novel games. No Mans Sky, Skyrim, For Honor are definitely there, games like Horizon Zero Dawn, Resident Evil VII, God of War 4 and Final Fantasy XV are extremely likely to make that list. However those we have not seen to the degree we need to see to make any kind of assessment like: the Last Guardian, Scale bound and Call of Cthulhu. No matter how you slice it, there is enough evidence to show at present that we are moving towards a great year of gaming and that For Honor isn’t just on the list, it is moving towards the high end of that list. How high? Well that is also influenced by you the player. You see, some of you will due to passion and preference automatically move Andromeda or Final Fantasy to your number one spot. This is very valid, because it is about your experience. In that same light For Honor will likely move towards your top list too!

This means that Ubisoft got it right for this game and I can’t wait to add it to my collection.

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Tagged as Bloodborne, Brienne of Tarth, Call of Cthulhu, Dark Souls 3, Final Fantasy XV, For Honor, Geoff Ellenor, God of War 4, Gwendoline Christie, Horizon Zero Dawn, Jason VandenBerghe, No man's sky, Resident Evil VII, Scale bound, Skyrim, The Last Guardian, Ubisoft, Yves Guillemot

July 28, 2016 · 21:07

What we waste away

This is an issue that bugged me for a little while. Even though it started small, the near exponential growth of waste is now looking towards me, looking at me as I look into an abyss of squandered opportunity. You see, this is in part the Monday morning quarterback speaking, whilst in that same view I should hold a mirror to my own choices. Just like you should do.

The idea for this article started small, it started when I realised that Huawei was willing to sacrifice its Australian market share by tweaking the skewing profits they have. They are now making short-sighted decisions and as they do that, they stand to lose close to 10% of the Australian market share. So why waste that? Let’s not forget that before the P7 Huawei was almost synonymous with ‘whazzat?’ and now after the P7, which was and still is awesome, after a less appreciated P8, Huawei is close to being a global household name. Now with the Nexus being a little outdated (Nexus 6P), the 9P could have been ready to gain a decent market share, hurting both the iPhone to a lesser degree and the Samsung phones to a larger degrees. So what does Huawei do? They decide to not release the 64 GB in Australia. Now until recently, we could have expected that, yet when you consider the exponential demand for mobile games that Pokémon GO is pushing, the fact that we now see ‘Apple plans to invest in augmented reality following success of Pokémon Go‘ (at https://www.theguardian.com/technology/2016/jul/26/apple-earnings-pokemon-go-augmented-reality-steve-cook), whilst the players are not thinking their decisions through could be regarded as a larger (read: massive) act of wasting away opportunity.

So why is this a waste?

Until Pokémon GO, the need for storage had not been visible to the degree we thought we needed. Even I did not see this coming and I have been connected to games and gaming in excess of 30 years. Forbes (at http://www.forbes.com/sites/bensin/2016/07/25/these-photos-show-how-crazy-the-pokemon-go-craze-is-in-hong-kong) gives us a clear view with the quote “special phone plans from local companies offering unlimited data usage just for the game“, which shows the amount of users, but not the need for storage. The fact that millions of people are now getting dozens of screenshots every day (more than before) of every Pokémon they caught and even more interesting where it was caught. Of course the average teenager is also feeding the image streams on how they caught a Diglett on their boxer short, so the wildfire of images is growing. All these images require storage and this is only the first game, within a year I expect close to a dozen games with features requiring storage, because there will always be copycats. So do you really think your 32 GB phone will suffice? I think not, with all the other needs your mobile life has, buying any phone less than 64 GB from this point onwards is a massive flaw. It is short-sighted, even if you are not a gamer, this market is erupting into new fields and the chance that this will not affect you is near impossible. So as the difference should be no more than $100, sticking with the 32 GB is in my view for the nuts and fruits, the fibre based mobile user needs 64 GB, yes there is in some cases a 128 GB, yet this is except for the very few really overkill, you need to be a seriously intense user of large files to really need something this big, but by 2019, who can tell?

In my view, you need to consider a mobile phone for the next 2 years. 32 GB will not cut it, especially as Android OS is also growing and will require more space.

Now it is time to take a look at the Apple side, the Guardian gives us “The comments came during an earnings call to discuss the results of the company’s third financial quarter, the three months ending 30^th June, in which the company earned $42.4bn in revenue, a 15% decline from the same period last year“, so as Tim Cook is making claims towards Augmented Reality (AR) he seems to have forgotten that Nintendo, with their 3DS got to that point 5 years ago. So, not only did he miss that entire cycle, we can conclude that 3 iterations of new Apple products were not near ready either, so he is running behind the ball, whilst someone saw the AR on the 3DS and game it a little more thought. As we see how Microsoft has been bungling some of their projects, in all of those steps Apple wasn’t just absent, they had no clue where the gaming world was, so as they are trying to pick up the pass, we see the lack of innovation and shear absence regarding the creativity of options that Apple happily avoided. Now as some ask questions we see a sudden mention of AR whilst none of the hardware is ready to facilitate innovation for this track.

As I stated that all (including me) missed the hype this caused and yes, it is a hype but one that is creating a beachhead, not one that is fading away. So Nintendo has options and opportunity here. Beyond the IP needs that are now rearing its ugly head, we need to realise that Apple is now moving to the shallow end of the pool. They moved from innovator to facilitator and until they change the mindset on what a gamer wants and what a game needs to be Apple is now the one barking up the wrong tree. In that regard evidence of their hardware is simple enough. Only the iPhone 6 started to have 2GB or RAM. The issue is that games tend to be memory hungry and no matter how good the swap architecture, the fact that you need it will drag gaming speed and swapping speed down, which makes for a bad solution. The fact that Huawei is skewing profitability by limiting storage is less on an impact, but knowing full well the impact on mobile gamers, the fact that Huawei has not adjusted it view means that they will not be able to keep up. That last one is a little incomplete for Australia, because it is one of the few places where the mobile phone providers do not offer a 64 GB edition, whilst the models do exist. Here we get that Kogan.com is the only open provider offering 64 GB phones, in the non-open field it is only Telstra that offered it (their iPhone 6S), the rest is now trailing storage land with a dangerous backlash that could come their way.

So how important is storage? It might not be that big on one side, until you run out. Ask yourself, when was the last time you deleted pictures, removed MP3 tracks and removed APPS you never use? The moment you run out of memory and as you suddenly see that you do not have enough storage you will freak out like the short-sighted PC users who used to think that 20 GB was enough for their PC. Most of those people ran out of resources less than a year after getting their PC, when they did not know how to clean up their PC they started everyone except themselves. That is what you now face with your upcoming needed Mobile, because that moment with your kids, or your partner who just made that one gesture just as a bus passes by and the water pool near her feet became the inverted waterfall covering her, that moment when you miss it will introduce you to the term ‘frustration’, which is the moment as you realise that storage was everything at some points.

Yet these were not the only parts, just the directly visible ones.

There are more options and several are being missed out on. I am currently sitting on a billion in revenue, yet until the right person comes along. I can’t afford to move towards it without leaving it open for others to pick it up. I just need to get lucky. In that same way, some game developers are sitting on optional IP, some are now finding its way towards us in other ways, some through redesign, some through the mini console gadgets, yet they are coming. Is it enough? That depends on your point of view. For those coming with the mini console, it is a way to cash in on old IP in an easy way, a way where the seasoned gamer will get joy from. Just remember that this $99 solution, with the original games which would have come at a price of almost $1900 when the games were initially released, yet I digress.

You see, the need for gaming is still growing and it is moving away from consoles and moving towards the mobile realm of gaming needs. AR is only one field and it is not the only field. Ubisoft had initially created a small wave with a brotherhood app, one that interacted with the console/PC games and soon thereafter stuffed it up with the AC Unity versions by not proper testing and considering options. Yes, that Ubisoft! Still, they are not done! Consider the options they still have. For one, they have the IP of Just Dance. How long until they get the idea to push songs to the mobile and kids in schools and colleges start holding a little Just dance marathon? Sydney of all places is one place where a dance app could make it big not just in the parks, but on the streets too and summer is coming!

How long until that Just Dance would evolve to work in selfie video mode, so that you can get a rating? This would require storage and some of these speculated options could be just around the corner. Even though Ubisoft dropped the ball initially, they are leading the way of combining gaming with mobile gaming. So there are more options that AR games, even if everyone is running that direction (which is not a bad idea), it will require an open mind to find something that could create the interest that the tsunami of Pokémon GO gamers crave. I will let the developers work that out.

The final part can be seen outside of the economic requirements of technology. It is found in the overly eager acceptance of ‘speculative estimation’. It is not based upon what could be, it is not set on the prediction of what already exists, it is seen in the quote “Shares plunge 10% as revenue falls short of analysts’ estimates amid modest gain of 3 million users“. In this case it is Twitter, you know that great tool. A connectivity tool that link you to existing interests, both professional, personal as recreational. No matter that it is limited to 144 characters, it enables you to get the information you care about. An invention that is profound and its value drops as revenue falls short of what a limited group of people expects it to make. So as we see a solution that is making “Twitter forecast current quarter revenue of $590-$610m“, we get the cold shower because some people claim that it is “well below the average analyst estimate of $678.18m“, so we have half a billion profit and someone says it is not enough. This is the waste, reduction in value, reduction of what those who do not create anything is just not good enough. Yet, this picture that the Guardian initially paints is not accurate either. We see should consider this when we take into account Revenue and Profit, no matter what the profit was, it did beat the expectations of some, making me wonder why analysts cannot get their act together.

Some of those are pretty much the same types who would increase the value of Nintendo by 10 billion, even as Nintendo themselves did not make Pokémon GO. Those same category of people who seem to expertly know that Twitter is supposed to have up to $70M more in revenue, did not realise that “Tokyo Stock Exchange has plummeted 17% in one day, apparently due to investors belatedly discovering that the company doesn’t actually make Pokémon Go, the latest mobile gaming phenomenon“, even as we all knew from day one that Niantec is an American development company in San Francisco, they were not making any mention when Nintendo stock went through the roof. So is this just plain playing the field or just short-sightedness? Even as shares went up 13 cents per share (up 3 cents), they had no good news on Twitter. It seems to me that there is a massive waste coming from analysts predicting values, setting targets that are a little too weird even as Twitter had achieved 20% revenue gain, it still missed targets (according to analysts). The pressure on false targets and fake values is dragging down people and it is dragging down quality of life for those who still made well over half a billion dollars. How is that not a waste?

It seems to me that we need to make large changes, not just on the way we think, but on the way we accept certain values. How is pushing by externals in any way acceptable? Let’s consider the following parts. These analysts we all about predicting the ‘opportunities’ for Greece in the era 2009-2012, even as we saw misrepresentation in more than one way. How did that work out for the Greeks? Brexit was never going to happen, they did not catch on to that part until the day of the election, how again did Wall Street overreact? Now consider the following definitions: ‘Slavery existed before written history, it continues through such practices as debt bondage & serfdom‘. Now consider debt bondage, where we see ‘a person’s pledge of their labour or services as security for the repayment for a debt or other obligation‘, our debts, our essential need to work, the pledge of labour as analysts seem to chasten Twitter (and many other companies). Serfdom is another issue. It is not the same as it was. As the description might be seen as: ‘Serfs who occupied a plot of land were required to work for the lord of the manor who owned that land, and in return were entitled to protection, justice and the right to exploit certain fields within the manor to maintain their own subsistence‘, many might deny that this still exists, yet in an age with high levels of unemployment we seem to push out own boundaries to do whatever it takes to keep levels of ‘protection‘ (read: not being unemployed) and ‘rights to exploit your position‘ (read: additional work requirements), even as we might disagree with parts of this (which is fair enough) the similarities are close to undeniable. In all this we see an iteration of analysts changing predicted needs, raising expectations, after which their errors are released through waves of managed ‘bad news’. Now, this might be just my speculative error of insight. Yet the evidence is all around you. In that regard, many analysts also get it wrong the other way. When we see Facebook exceeding ‘expectations’ by 59%, can we at that point agree that the analysts making the predictions have no real clue? In this age where we can all miss a trend, the fact that we see a 60% miss is not as much as a miss, as it is a massive inability to read your market, which is how I would see it (https://www.theguardian.com/technology/2016/jul/27/facebook-ad-sales-growth-quarterly-results).

You are now wondering how the latter part connects to the initial part. As I personally see it, we are receiving more and more hindrance from places that make one claim, yet in reality they are mere facilitators towards profitability to ‘satisfy’ the greed of ‘investors’ on the terms of analysts. I have nothing against profit and profitability. No company forsaking its ROI will live for long, yet when we see a company surpassing the 600 million revenue and they are turning a profit, everyone seems to have this surrealistic love affair with ‘Number of Users’. This gets us to what is behind the screens, you see, when we see the blind focus on number of users, is it about the product you have, or the data you collect? Those who are still about mere virtual profit through acquisition of personal data, those who proclaim comprehension, those are the same people who were unable to comprehend the value that products like Minecraft and Pokémon GO. Even if I got one wrong, I did not get both wrong, in that same light I can see that No Mans Sky will raise the bar for gaming and even as some proclaim the word ‘disappointment’ with the initial Alpha release of ‘We Happy Few’, I believe that this game can be a lot of fun and can end up being a decent game with a 90% score. Now, it is important to mention that this view was from a reviewer with a good reputation, it is a good review and as such it should not be ignored, yet in all this, it is still an Alpha version and as such there is plenty of space for improvement. This is possible, because the initial engine does look good.

These elements are all linked, the link is imagination and creativity. Not the imagination of hope in the view of ‘I have the winning ticket‘, no it is in the path of ‘What can we do to make a change‘. It is about the imagination to employ creativity to achieve a result. In the first case it is for Huawei to adjust its incorrect (as I see it) stance of that what they make available and for which nation at the bequest of whatever Telco. This is a mere adjustment of policy, it comes with the smallest requirement of creativity and a decent comprehension of data.

The second case with Tim Cook, which requires both immense creativity and imagination (and a good development team). We can make whatever claim we want, but the reality is, is that too much value is given to reengineering, and way too little towards actual true innovation. Where is the creativity and insight that brought us the iPod, iPhone and iPad? Oh, right, I forgot, he died! Yet, should Tim Cook be any less than his predecessor? So why are they not looking at raising the bar and instigating a different mode of gaming? Perhaps the next hype is not gaming at all. I might not have the answer here, but the bringer of the next challenge that will create a real hype might know, for Apple the need of finding that person makes all the difference.

Pablo Picasso once said “Every child is an artist. The problem is how to remain an artist once he grows up”. I wonder if that is still just the case. So far I have learned that “Any innovator will soon after their first big success become the pawn of the needs of Wall Street”. If you doubt that, then consider Adobe, Apple, Coca Cola, IBM, Microsoft, Nintendo and Twitter and let’s not forget that they all started through true innovation.

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Tagged as AC Unity, Adobe, Apple, Augmented Reality, Brexit, Coca Cola, Facebook, Greece, Hello Games, Huawei, IBM, Kogan.com, Microsoft, Minecraft, Nexus 6P, Nintendo, No man's sky, Pokemon GO, Samsung, Telstra, the Guardian, Tim Cook, Twitter, Ubisoft, We Happy Few

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