Tag Archives: Don Mattrick

October 14, 2015 · 00:20

A lesson learned late

We all have this, we stump our heads into a wall, some in ignorance, some through stubbornness, ideologically and the last group through determination. I am one of these four. As I bring the bad news first, I need to talk about myself. I got an extension on a test which might not be a massive one in points, but I am in a state where every point counts! Hoping to save up to 15 points on a test 44 pages long. My little big horn is a ‘Memorandum of Detailed Opinion‘. I still have 30 hours of work actual to go and I had to restart as I was turning my ‘Other Applicable Revocation Issues’ into a mesh of Titanic distraught and the deep dark feeling when you are at the top of a truly high building (like the Hancock building) and you see the street 100 flights down, that one step through the glass looks suddenly so appealing, such dread! I feel a little better, especially as I started fresh again, things are slowly adding up, connections are now coming to life. the smallest issue I had initially was a part in section 40 of the Patents Act 1990 ‘disclose the best method known to the applicant of performing the invention‘, this and a personal believe that my professor was intertwining ‘best method’ with the mathematical approach to describing Cantonese had an impact too. Yet those feelings were all between my own ears. You see, this is the first subject ever in history, where I got confronted with the limitation of my thinking. This has never happened before! We all face the music that we do not get something, but in most cases someone explains, someone aides or you find a supporting document that helps you. We all have that. No, I mean that feeling you get when your life depends on the next conversation and the one part you were not told is that everyone speaks Aramaic, that level of non-comprehension!

Yet, I also feel stronger today, because the light suddenly came on and I am starting to put it together. I took longer than I expected and if I had not been confronted with bad news last week that stress would not have stopped me from completing my assignment. Getting told you need to find another apartment tends to do that to a person whilst his exam just started. So as I finished my notes for tonight, prepping to get loads done tomorrow, I had to write this. You see, this intersects with something I read yesterday on my mobile, I believe.

That part was about Xbox boss Phil Spencer. Microsoft has always been about ideology and ignorance, so to call this part ideological ignorance is not too big a leap. Spencer stated that he was not interested in beating Sony, he was interested in gaining customers, as many as possible. In my view, his predecessors ‘messed’ it all up. I reckon not intentionally. In my view Microsoft was convinced that the TPP would have been in effect now and the steps initially made towards the XB1 would have been massively exploitative, with the law allowing them to destroy certain markets (the preowned game market for one). This all took a step back towards a streaming enterprise that did not quite make it off the floor. The 2013 promise of a 300,000 servers for gamers in one cloud. The quote is in light of the backwards compatibility claim a little hilarious: “Microsoft’s Don Mattrick stated “If you’re backwards compatible, you’re really backwards”” (at https://lawlordtobe.com/2013/05/24/spin-dryers-by-microsoft/). Even then I claimed how stupid the 500 GB thought was. Sony made the same mistake, but with the Sony version a person can update when he/she is ready, the XB1 does not allow for that. In that same article I chewed on some of the presented facts: “Their on-line system is now getting grown from the initial 15,000 servers now that Xbox 360 uses, to 300,000 servers from the moment the next Xbox is launched. It is a 2,000% growth in data collection and over 200,000% storage capacity. If foundations of business are set to return-on-investment, then ask yourself why a gaming system requires that level of growth“, a question that was never answered, but with the TPP, the streaming and the data requirements, it was about the gamer, it was how he/she could best be exploited. That was the view that my mind saw and so far I have been proven correct in almost every way. The next quote supports all this “In all honesty Microsoft Marketing did state that there will be pre-owned possibilities, yet they have not officially stated how this EXACTLY will play out, so we await clarity by Microsoft“, consider that part, if the TPP would have been in effect that part would have costed gamers dearly, so in all this, we can speculate that Don Mattrick was no more than the bearer of bad news and his career took a massive tumble. Now we get Phil Spencer and how this is about gamers. A 2 year stretch that now demands a 145 degree course adjustment. The weird thing is that if the decision makers realised their audience in the era of Xbox and Xbox 360, they should have known what gamers wanted, and adjusting that with their own view of exploitation is a misplaced view to say the least.

So as I see myself ignorant and determined, I also see Microsoft as ideologically ignorant. Ideological in their pursuit of maximising profit any way they can and ignorant to consider that gamers would take this lying down. Microsoft now set at less than 40% of what Sony has, losing the market share the 360 had grown, how stupid is that? The big issue is still that Mettrick and Spencer leave the feeling of being no more than puppets on a string, jumping to the needs of the decision makers behind the screens of Microsoft. Their strings to be cut at a moment’s notice. It is the second failing compared to Sony. Yet, in all this I must admit that Sony is likely to work in similar ways, but in a much better setting as their focus has been the gamer for 4 iterations of their console. That does account for something.

I feel that I learned my lesson late, hopefully not too late and the next two weeks will be about work 24%, study 48% and the rest is about trying to get sleep, food and an apartment. I feel strengthened as my eyes open towards the issues I could not solve for almost 10 days. I also feel better as Microsoft seems oblivious towards the gain they lost whilst they should have known better, in that respect Gamespot (who was source to most of the Microsoft information) should also have known better and as they seem to hide behind the PS4 vs XB1 console war, they have done too little regarding the investigation on the business decisions that did hurt a contending console and forced it towards a gloomier place. We can all admit that backwards compatibility will gain them momentum, yet in the end it will be about good games and yes, Microsoft has done a decent job, but with the lost field, decent will not hack it.

So I end this article with a personal message to Phil Spencer. Phil, I am not blaming you (which would be unfair), I am not having a go at you (which would be too easy), yet I will do your job for you this one instance. There is a game coming, it is nowhere near ready at present, but it is getting there. It is for PC and it has the option of becoming every bit as addictive as Minecraft currently is. So another masterpiece by an indie developer! The game is called Heat Signature as it shows massive promise. This game could propel the XB1 even further. The quirkiness and the connected options for multiplayer could be next thing people desire. The single player part is showing real promise. So instead of waiting and having to shell out another 2 billion for a game Microsoft didn’t create, so how about getting in front of a repetitive timeline for a change?

Heat Signature (heatsig.com) is able to be uniquely placed next to Elite Dangerous, Eve Online, Star Citizen and No Mans Sky. It can exist next to all of them and will be as entertaining to all those who play the other mentioned titles. I suggest that you keep your eye on @HeatSig (Twitter address) and feel free not heeding my word (I have only been wrong 4 times in the last 30 years when it comes to gaming), so I am due another failure. Yet the stats go hugely my way and as such I predict that Heat Signature, a Tom Francis production which was, as I remember it a Johnny Chiodini discovery evolve into a true contender for being the next big thing (as an indie developer title).

In all this, am I too ideological when it comes to gaming? That is a fair question and I must ask this from myself if I want to remain connected to a field I have been involved in since 1983. I believe so and games like Fallout 4 show my view to be a good one. In equal part Elite Dangerous shows that true passion for a game can last decades (something Blizzard also proved with the Diablo series) and in all this Ubisoft squandered it and Microsoft rejected their view only to get bitten on their sitting area really hard. The future belongs to the believers, because faith has always been the most pure and natural driving force. It got me my law degree it got me to the final stage of my MIP and it can get anyone to their place of achievement. Greed is never an achievement! Will Microsoft learn from their mistakes? That remains dubious because the puppeteers behind the screens remain an unknown. I do believe that illuminating them could shed light on the problem and truly propel the world of gamers forward as the onslaught of counterproductive acts end up getting terminated with extreme prejudice. EA has 7 months left to learn their lesson and not fall into the traps with Mass Effect Andromeda, traps that Ubisoft seems to be unable to avoid. Still, if they are unable to do that, John Oliver will be able to have a little fun here too.

 

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April 12, 2015 · 21:29

Bazynga!

There are many thoughts and phrases we can use, most of us will use the term ‘told you so’ in regards to a certain former Microsoft person. I am not like that, reasoning in this case is that I do not really know Don Mattrick. Many gamers saw the acts and choices voiced by Don Mattrick before the Xbox One was released and these acts almost drowned the console long before it was released. Now, I asked myself more than once, why he went this way, and I am not convinced that a few members of the Microsoft board pushed him into that direction. The problem was that these members have absolutely ZERO concept on what a gamer is, moreover, I feel certain that the mere concept of the dimension of a gamer is a pure alien concept to these BI Based Excel readers, so it all seemed like Don got fed to the sharks and after that got thrown into the Piranha pool and ended up in a bad situation, when the board members realised the error of their thoughtlessness, he got ‘promoted’ to CEO of Zynga. Now, all this is pure conjecture on my side, but I feel decently certain that I am not that far of the mark.

It must be said that I remained loyal to my Sony consoles (although I will never stop loving my Xbox 360). The Xbox One has a few flaws, mainly short-sighted ones. I will not bore you with resolution, although that could be regarded as a factor. My issue was twofold. One, the mandatory push to online acts (Sony has a similar flaw as your achievements can ONLY be seen when you are online). The system has a few additional glitches Sony does not have, but my biggest issue was the short-sightedness of the drive. You see, Sony offers the same drive size, but they let you upgrade if need be, so the ‘real’ gamers upgraded their systems on zero hour, so they start the system with a 1-2Tb system, which means as long there is no crash, the system will always have space for whatever you need. Many are willing to pay the additional $125 to get that maximisation. Microsoft failed because for $15 (yes, fifteen dollars) the system could have been a 1Tb system from day one. The difference between a 500 Gb and a 1Tb drive is a mere 15 dollars. What a silly level of short-sightedness, it would have satisfied 90% of the gamers. This is part of the message Don Mattrick ended up delivering and the fact that drives cannot be upgraded was not a good thing.

The games were another matter. The initial game release was as shallow as it gets, Ryse showed promise, but if you watch the YouTube movie (at https://www.youtube.com/watch?v=k-e1MQnh3V0) you will get three clear impressions.

  1. The movies look really good, the storyline is an excellent one
  2. Too much of the game is repetitive, slamming your shield and diving out of the way
  3. ‘Second wind’ rejuvenation in boss fights

This does NOT make for a good game.

So what had all the possibilities of legendary status, became a below average game. Delays form games like Watchdogs did not help either. The big issues that makes a console were all substandard, so Don Mattrick got the short end of the stick.

In this setting he got placed as CEO of Zynga. Now Mark Pincus is back. It is the subtitle of the article that makes for the issue in play. “Farmville and Words with Friends publisher still trying to recapture past glories, with new (old) boss saying ‘we need to get back to being the leader in mobile data and analytics’“. I do not disagree, but Zynga already had issues as Pincus went on a nice sabbatical. That part is given in the quote: “Zynga reported revenues of $690.4m (£467m) in 2014, compared to Candy Crush maker King’s $2.26bn (£1.5bn) and Clash of Clans publisher Supercell’s $1.67bn (£1.13bn)“.

 

The part not shown is that Farmville was a really fun game to play, but Zynga became all about harassment, harassment of friends and mails to get your friends to send you stuff. That is not the best way to remain on friendly terms with your friends, especially as they might not be into gaming. So those who play a lost hour on games like Farmville, Fishville, Mafia Wars, Cityville, Cafe World and Hidden Chronicles (to name but a few) resulted in people ‘losing’ friends and the aggravation of waiting forever for the parts, or spending way too much to skip of to ‘purchase’ those parts was for many reason to call it a day and to move to other grounds (perhaps the loss of 60% of the gamers that Zynga had, was exactly for this reason). Candy Crush and likeminded titles work on other principles and they have been very successful. I saw through that ploy too and I am not willing to spend on it (in the way King wanted us to). I would have been willing to purchase the game for $20 on my mobile. Providing that the special candy would reset with a decent counter, so that the challenge could remain. I reckon that most of those games would be excellent games on a Nintendo, so instead of ‘harassing’ others, the Nintendo street pass solution could be used. In that case the game could be an instant hit and Zynga ends up catching 30-50 per player (but only once). I still believe that this could be a path Zynga could walk with those games. 40 million users could amount to well over 100 million dollars in revenue for one game, which is not that bad.

The quote “Pincus added that he intends to make Zynga’s famous focus on data and analytics a key part of its continued comeback strategy” might be a possibility, but in which direction? Truly new games, added challenges for all games or another ploy in marketing growth? Because growth in players would imply growth of revenue, but that only happens when people fell relaxed spending a few extra dollars. It is often not the dollars spend, it is the value for money that pulls players across. I personally feel that spending a few dollars, not when I have to, but when the tactical advantage, or the long term benefit is shown. That part was clearly shown in games like Castle age, where I spend like $10 in 2009, which gave me some powerful items which changed the curve completely (in my favour), meaning that the strength going from level 4 to level 15 in one moment had long term benefits. The same can be said for Elemental Kingdoms. The fact that both games are completely different has no bearing. Elemental Kingdoms is a truly innovative Customisable card game, which can be played on a tablet. However, unlike Magic, these cards, as they are virtual can actually ‘evolve’ in more powerful cards. By spending ‘coins’ you get from winning games. The artwork is excellent and the game is a decent challenge. A last example is Book of Heroes (Android/IOS) where a mere $5 doubles the power of the game. Those approaches makes many dash out the dollars for the pleasure. Consider again those 40 million players, that $5 could constitute 200 million, an amount that is almost guaranteed to work. It is when the power and the fun of the game hits us that many players would be eager to add a few more dollars to the counter. That part had been absent in Zynga games.

So, will Zynga be able to turn the tables around? There is no real way to say. What looks nice, still needs to be playable. If there is one lesson that has been pounded on these developers is shown by games like Minecraft and Blockheads (IOS). These sandbox games are the type of games that players find more entertaining and they are enjoyed a lot longer. The question becomes where could Zynga go then?

I reckon that the past (CBM Amiga) shows several games (and possible directions for Zynga), 20 years old but every bit as playable and could be a new iteration of gaming. RPG and Sandbox games have a future and no one seems to be tapping into that source. Consider some of the games from Amiga (and in one case CBM-64) where we get value for gaming and where Zynga could still make money too. Those are options for the future. Now you wonder why I mentioned those two platforms. Well, simple. Many of these games were excellent in addiction, challenge and fun. The tablet and Mobile phone is more powerful than those systems ever were, so they are likely to be easily implemented in new technology that beside the fact that most of these games can be found on what is called ‘abandonware’. I am on one side in favour of this happening, on the other side do not want to trespass on someone’s copyrights. But when we consider that today’s generation could be equally excited to play Dungeon Master, 7 cities of gold, System Shock, Populous, Lemmings and a league of other games is just a good thing. Some of these games should never be forgotten.

So how does this hit back on Zynga? I think that they can look at these achievements and look at new ways to appease the coin of the mobile player. I do not think that the vision of Mark Pincus is wrong, I just think that Zynga needs to cast a wider net, because it is partially about: ‘he intends to make Zynga’s famous focus on data and analytics a key part of its continued comeback strategy’, but for a much larger part it is to make the game about gaming and gamers, not just about the maximised profit of a business plan, because when the player catches that scent, they’ll permanently move away quite quickly (but that might be just my view on the matter).

 

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November 16, 2013 · 23:17

A changing console war

We are 12 days from the beginning of a new war, an all-out war, it is the war of the consoles and this war will start now and will go on until past Christmas. Yes, Christmas is the new center of these war efforts.

On the left side we have the one, and on the right side, the other. It is Sony versus Microsoft and it does not matter who you choose or support, you the gamer will make at some point a choice. Some with get neither and some will get both, 4 groups! From my view, I choose the Sony side, as the PlayStation 4 is stated by them as a system for gamers! Yet, both sides made the same mistake, even though Sony had an optional alternative, both systems come with a 500 Gb drive. The PS4 allows for the system to be upgraded with a bigger drive. What I do not understand is why they did not install a 1Tb drive for a mere $20 more. There is a lot more to this, but about that part more a little later.

I will mention at this point, right now, that part of the view that follows has bias. I want to be completely impartial, but to claim impartiality when a person’s passion is attacked is at times way to ludicrous!

My issue with the Xbox One, the Microsoft (aka Micro$oft) product had issues from the very beginning. First, they (Microsoft via Don Mattrick) announced on the need for a once a day login to the Microsoft system. I discussed that in my blog called ‘Discrimination or Segmentation in gaming? (UPDATED!)‘ In June 2013, that part was later recalled, which is why I updated the blog. I do believe in keeping people abreast of the correct information. Microsoft made the blog again in August 2013 in my blog called ‘Tax evasion, copyrighted by Vodafone?‘ This was all about ‘pay as little as taxation as possible‘, which will link to this later. Then in September 2013 we get the blog ‘The marks of trade‘ which again links Microsoft. So, why are these linked to the console war?

The last article has the mayor link to what the consumers of their choice in the console wars are not getting informed about.  “When the digital world is entering the field where more and more possible ‘new’ consumers are updated through the net, it seems that their marketing and party lines need to get a massive overhaul and it should all get a much better mentor system then it currently seems to have.” There is a side that had been hidden, even from me. This side is not on the up and up and even game sites like Gamespot have until now been silent about it. The latter one is silent about it as they might not be aware at all, which would be fair enough.

So what is going on?

The next generation of consoles will evolve into a new world that is all about DRM (Digital Rights Management). Even though you think that this was off the table, certain changes are now becoming visible doubting that all no matter what some executives claim to be the case. In case of Microsoft, for their system, as this is not a gaming system, but it has been labelled as an ‘entertainment system’ this all will become a much bigger issue. Do not think that Sony is off the hook here, they will be part of all this down the road too!

The issue came to light when I was made aware to an article called “TPP ‘A Substantial Threat To Australian Sovereignty’” (at https://newmatilda.com/2013/11/14/tpp-serious-threat-australian-sovereignty). If we ignore mentions like ‘secret law‘ for now and concentrate on “a law that will override the High Court of Australia” as quoted, then we see that our attention was pulled away from lawmaking that will have a massive influence on global users of all forms of entertainment.

Suelette Dreyfus a research fellow from the University of Melbourne states “At its heart the TPP is basically a grab for money. It will take money out of the pockets of average Australians and give it to large corporations in the US“. She also makes a mention on how illegal movies will now have to be policed by the ISP’s, even though the high Court of Australia had already ruled in ‘Roadshow Films Pty Ltd v iiNet Ltd [2012] HCA 16‘ in this matter. The law changes would influence future events. I dealt with the initial issues of illegal downloads somewhere during the year, but the change might, if enforced mean that, should illegal downloads stop (I am not against that), that the economic fallout would be enormous. Consider that Telco’s would see a bandwidth drop of two marks, which would mean that the consumer bill would lower an average of $30 a month, with over 7 million users this amounts to 210 million revenue per month less (spread over several providers), this would have a massive consequence, but the effect would soon be global if this path continues. To be frank, it does not affect me, I never download movies. I prefer the quality of a DVD/Blu-Ray on my TV screen, whenever I want it.

Brendan Molloy, the Information freedom activist and Councillor for Pirate Party Australia has an interesting view on other changes. “Perhaps the most shocking inclusion in the TPP IP chapter is criminalisation of non-commercial copyright infringement.” The Australian patent law changes, discussed in what is referred to as the ‘raising the bar act 2013‘, is all about promoting innovation. These events change everything. His quote “The text even attempts to consider temporary copies to be copyright infringement!” is an interesting (read dangerous) change. It implies that personal owned transfers (like CD to MP3) could be affected. A final quote is “There is language that would lower global standards on medical patents and potentially extend patents beyond 20 years, all supported by the United States.” This means that there steps in place to thwart innovation and strangle hold commerce. This means that only the big boys will be able to dictate progress for the next few decades, which means innovation goes out the window for a long time to come.

Angela Mitropoulos, Researcher at the University of Sydney has the following to say “The biggest winners in the TPP are the largest global corporations and, with the proliferation of mechanisms proposed, they intend to fully harness the infrastructures of the internet and the full force of the law in order to capture and extract even larger profits and a wider share of the world market.”

Basically, the new world terrorists will be the large corporations, if these reported events are true. So how does this strike back to the console war of Sony and Microsoft?

First of all, games and consoles are ALL about innovation. A console is only as good as its games and without innovation a console dies fast. Sometimes reverse engineering is the only way to get true progress. Consider the parts mentioned earlier, and if you have a console (either Wii, Xbox 360 or PS3), look at all the parts you have and how many of these parts were not an official Sony, Nintendo or Microsoft product. Items like recharge-able batteries, controllers and head sets. All that could stop! The issue goes a lot further, if we consider the quote from Brendan Molloy “article QQ.G.10 reinforces one of the worst parts of our current IP regime, which consists of legal protections for technical protection measures. Why should it be illegal to jailbreak your iPhone?”

So products like Blu-Ray’s and DVD regions and Smartphones. All of it treated under scrutiny of big business! Consider that due to these changes the new iPhone 6 could then only be there for the Telstra (or Vodafone) customers (presumption). These changes would make these events possible. Smaller firms would quickly be pushed out of existence, giving even more power to big Telco’s. This could also have an effect on consoles. If we consider the implications, then the danger becomes ever more apparent that the innovation that we desire to see gaming go forward is also in danger as a sizeable part of the indie developers are in the Czech Republic, Finland, Germany and a few others, who are not part of this agreement. So, if Sony and Microsoft set their IP stranglehold to such an extent to drive these developers away, then what happens to innovation?

The TPP seems to be about segregation not about innovation (as far as I saw the information pass by), which means that whatever happens will be under complete control for Sony and Microsoft for their respective consoles. Is this bad or is this good?

I think it is a bad thing, if we consider innovation in gaming. I am not against Activision protecting themselves against a reverse engineered version of Skylanders on one side, but to strangle hold a market will never lead to innovation, which translates in our case to better and new original games.

The next part is on Microsoft specifically. This is because they ‘wanted’ to label their system as an ‘entertainment system’ as such; the changes that the TPP is trying to push through will have additional consequences for the Xbox One.

The initial TPP article made the following mention, which came from Brendan Molloy “The United States has proposed several provisions that are anti-innovation. One such provision is a blanket ban on the retransmission of TV signals over the Internet in Article QQ.H.12, regardless of purpose, without permission of the rights holder.” This is where I get back to that small drive in the Xbox One. There are two sides. If we cannot store too much on the Xbox One, then we must either park it on the cloud (where we can be monitored), or we download it again and again (costing us bandwidth). That was ‘yesterday’, when the TPP comes into play, the retransmission of a movie from the cloud might come with additional limitations where any additional ‘replay’ could be charged. I am not stating that it will, yet the changes are ALL about economic control, so it could happen. This reflects back to the part in ‘Tax evasion, copyrighted by Vodafone?‘, because even though we are all charged, the provider is likely to pay a lot less taxation on these services, so not only will local commerce get hurt, those local governments will collect a lot less corporate taxation because of this all. We saw that in cases of Apple, Amazon, Google and a few others.

That means that the digital movie and TV options from Microsoft would go through very specific bans and very tight rules. This means that picking up the Swedish or the Dutch newscasts online might not be possible. You see, QQ.H.12 is one step away from WHICH stations your entertainment system will receive, all set in a nice package pushed through by a nation that is one step away from bankruptcy, desperately in need of money! You still feel safe with your Xbox One?

So, as we see the interaction of QQ.G.10 (jail breaking) and QQ.H.12 (retransmission) we see that in the broadest sense of the word that Microsoft could decide what we see and when we see it. Is this the global, shared world we were supposed to move forward to?

The site ‘Business Spectator’ quoted the following in regards to the TPP. “Besides the United States, the pact would include 11 other nations, among them Australia, Japan, Malaysia and Mexico, though it excludes regional powerhouse China as well as Indonesia, Southeast Asia’s largest economy.” So, it seems that the IP world is no longer about making a global effort in moving forward, with these different trade pacts we will get a new war, not on resources, but on who gets to play with what, when and how and the new consoles are smack in the middle of this changing landscape.

So if your console does more then play games, the question will soon become ‘at what price‘ will it do what it does?

Philip Dorling from the Sydney Morning Herald reported this 2 days ago “Australians could pay more for drugs and medicines, movies, computer games and software” so even though we get to pay 30%-60% more on games at present and 60% more for movies, we might end up paying even more then that? I am not even touching medication, which is a hot iron on several levels. To read that Tony Abbott is quoted in the article with “Prime Minister Tony Abbott has indicated he is keen to see the trade talks pushed to a successful conclusion next month” gives us further pause for concern. The man just got elected and it looks like he sold us out to the Americans within 80 days of his election, this must be a new world record!

So the choice of your new console could come with an additional price tag, one that the politicians will happily leave to big business to decide. I have not known ANY instance EVER, where greed driven entities EVER decided in favour of the consumer! It is an expensive lesson gamers might soon be forced to learn again soon.

Have a great holiday and don’t let that new console hit you too hard in the Credit Card on the way out of the shop.

 

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July 2, 2013 · 15:38

Microsoft Mattrick was not alone

Anyone who has any view on the gaming world, then that person might have heard about the Xbox One and also heard the scary announcements that were made by Don Mattrick. Views that had to be altered only 2 days after the E3, the most important event in the Gaming industry. Do not think it is a small geeky thing. The E3 is massive. The gaming industry has grown in 15 years from ‘sizeable’ into a multi-billion dollar industry, so those who are there are there for plenty of reasons. The E3 is next to Comic-Con seen as the place to be to bump into Hollywood stars. Funny part is that they get to revere the geeky guys who come up with games like Mario, Metal Gear Solid as well as leagues of sport stars when they announce the EA sport line.

In this environment the Xbox One was launched, and the following revolt by gamers all over the planet gave Microsoft the scare of their lives. As a result Microsoft did a 180 degree on their policy, giving their new console the nickname Xbox 180. That was not the end. Even though things are announced to be back to what they were, their market share is not. It is not unlikely that Microsoft is now at risk of losing 30% of their market share and most of that to Sony. That, in a multi-billion dollar industry is a lot, it could be the biggest drop in market share a main player has ever experienced by its own plans.

So the following news I saw today that Don Mattrick is leaving Microsoft for Zynga (the people behind Farmville), as I read it, I saw many messages drop by. Some making fun of Don, some leaving a ‘happy you leaving’ message to Don. Gamers can be so emotional!

http://www.forbes.com/sites/tomiogeron/2013/07/01/report-microsofts-don-mattrick-to-leave-microsoft-considering-zynga-role/

The reality is that this is far from over. Do you think that this is over? Do you think one man like Don Mattrick actually sets the trend to a market THIS BIG and you think he is alone? No, he took one for ‘the team’, and it likely comes with one hell of a golden parachute. You see, the picture that seems to be intentionally missed is that data gathering is big business. I am not talking about what the NSA might be doing. This is about market research, customer metrics and product predictions. Gathering certain key factors makes all the difference. That is the multi-billion dollar industry that Gamers are not interested in, but one that Microsoft is adding and as such the Xbox One is not a gaming console, but a Home entertainment system. It will be offering TV, Movies and games. All that info will help them finding the holes in what we desire and cashing in on it. Information that is worth millions! Now this data would be grabbed on a scale of many million consumers and on a global scale. The value that it would represent is beyond what you can imagine.

http://www.nytimes.com/2012/10/20/technology/microsoft-expands-gathering-and-use-of-data-from-web-products.html

So, I was not the first to state it, and I will not be the last. It is important that you realise that these claims do not come from some conspiracy theorist wannabee, but from Journalists working in some of the most renowned newspapers in the world.

So Don ‘you have to go on-line daily’ Mattrick is not alone in this game. To start this all with the Xbox one would have been only the start in achieving gathering on a much larger scale. That is how I see it, and that is also why interactivity with other devices was so important. The more interaction there is, the more complete the picture becomes. Smartglass is only one part of interaction, the fact that they are letting you interact with your home system with iPhone and iPad means that they would be getting even more of your available data.

Do not think I am just making this up. The privacy issues, as reported initially, were reported by IT experts in privacy in Germany and several other nations too, amongst them Peter Schaar who is in charge of Data protection and freedom of information in Germany. In the German magazine ‘der Spiegel’ he mentioned the dangers on privacy that the Xbox One could be. http://www.spiegel.de/netzwelt/games/ueberwachung-datenschuetzer-peter-schaar-kritisiert-microsofts-xbox-one-a-901893.html

Do not think that you are suddenly getting downloaded. No, that would be illegal! This will be a smooth transition over the next 2-3 years. By interacting you will get many cool little extra’s you normally would never have. Like movies behind the screens on your iPad (as they showed on CNet). Soon it will interact getting your mobile to Skype directly to TV, to switch information through your pictures and events. Before you know it, you will move all data to the cloud for ‘free’ backup services; you will only need to agree with the terms of service. That is when it will happen. A new form of business and it is enterprising on a new level. Where business sits in the centre of the web and we are all like a fly, just going into their web. We do this because of the benefits we are offered, like an exponential multimedia interacting form of Facebook. We by ourselves have no value, but their return comes a million fold as we all accept their terms and conditions as we are offered free extras.

Why is this situation so dangerous?

You see, initially we think that there is no difference, but consider that these numbers are all used to find the points of profit. Where we are subjected to what 98% likes. By that reckoning cult series that grew over time will now get cut suddenly or after a few seasons, as the results are not up to marketing standards. Consider that series like Firefly, Pushing Daisies, Veronica Mars, Jericho, Dollhouse, Heroes. These series got all cancelled on ratings. In the new set-up they could get cancelled in half the time. An interesting part is that the writers of Veronica Mars set up a kick-start event, and the funds for a third season were achieved in 10 hours and will launch early next year. So one in several series gets another shot after the ratings. What series will you lose because 98% prefers sports or Glee? You see artistic creativity is not about numbers. Remember, that because of fans the original Star Trek series got another season, now that series and what came after is now the biggest milk cow in the history of Paramount. There is no way that this could have been predicted.

We will miss out on series after series, limiting views and artistic growth, because it does not confirm to what people expected initially. It is not initially an issue for most, but these events will add up and we diminish ourselves accordingly. It is a danger I do not want to see, because those who will be given the power to decide will always act on greed. We have decades of evidence in that regard.

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May 24, 2013 · 10:36

Spin dryers by Microsoft

Some might have heard the news and some might not. Microsoft will be launching their new console by the end of this year. Sony will come with one too, but about that more at a later time.

So, I did watch the presentation, and it is not unlike an American based company to take on so much more than they are likely to chew when they go up against a population of gamers. This has been proven in several occasions and as such this moment was no different.

The new system is called Xbox One (sounds like a Star Wars episode copy).

This system is supposed to be the new revelations that evangelical gamers will pray too. Yet, this is no longer a gaming console. They now call it an all in one entertainment system.

It is a fair step to extend boundaries. Any business minded person will do that whenever possible. Yet, at this time, with the current available information, many wonder why things were not thought through on many levels is slightly baffling.

Even though Microsoft is releasing information on many planes, I would be in remiss if I did not mention that Gamespot (www.gamespot.com) is a massive centre player when it comes to console information, so they are an important source of information for all readers.

There is one part where Microsoft is right, and it is only fair I mention it. Microsoft’s Don Mattrick stated “If you’re backwards compatible, you’re really backwards.” I grant him that one. Even if I was opposed in the past, in combination with statements made from those who made the ‘promise’ at that point (a promise both Microsoft and Sony royally broke). Where we saw the Xbox 360 and PlayStation 3 to be required to be backwards compatible to PlayStation 2 and Xbox, is just not realistic to expect at this time. So, as such, I will agree on that, even if several gamers might not agree with me.

My first issue is with the hardware that is central to the new Xbox One. If this is supposed to be an all in one entertainment solution, always connected, always cloud ready for downloading of Movies, TV, Games and so on, then whomever lacked the synapses to decide on a 500 Gb drive had clearly been watching a little too many Xbox-Files (like the TV series from the 90’s with Box Mulder and Data Scully). Then 500 Gb would then have been mucho alien. Now, the difference between 500 Gb and 1 Tb is about $20, so when they state it cannot be upgraded, in a time when we are all overloaded with data, we should start asking serious questions. Their statement that we can add a USB3 drive just does not hold water. Consider that they called it an all-in-one entertainment system; consider that a Blue-Ray can contain up to 50 Gb and consider that the operating system and temporary files for this system takes up some space too. Then this system has space for 9 movies in high res (worst case scenario). Even less if we consider the need for our music on MP3, out private photo collection(s) and a few games, then this drive will be choc-a-block stuffed full really quickly.

In opposition, as a start, I might not object to a 500 Gb start. Yet, the non-upgrade limit means that we will need extra external drives; so in addition needing power, needing cables and one young player accidently yanking the wrong cable might make things go wrong fast. This is also the first of many points where your internet data plan will cut in (or cut out might be a better phrase). You see, data plans cost money, and considering the plans some are on now, then the added changes would also mean you might on average pay $30 a month extra to keep being online. So that goes towards $400 in extra costs each year (not including the annual fee for Xbox live). Mind you, this is the INCREASE, not the bare cost. In some cases some would go from $69 to $99 a month. That should go over well with the millions of students all over the globe who are already in dire need just to make ends meet. If you think that this is an exaggeration. Think again. The system that now boasts on 3D gaming possibilities will need data to get this all rolling out. So either you accept time for a dozen DVD’s to install, or you’ll have to get to the cloud. In addition, they might offer the ‘normal’ version on 1-2 DVD’s and the rest needs downloading. This is a bigger deal then you realise. For example, consider the option of starting World of Warcraft on the PC as a new gamer. It is really nice that they offer it for free to new gamers to try. I am honest; it is a really nice gesture. Yet the initial download is 22 Gb. For some that is almost half their monthly download allowance. The second part of their entertainment boast is that they will support 4K. 4K is a resolution for TV meaning 4000 pixels per line. In all fairness there was a mention that this is for photos and movies only, not for games, yet, the 4K trailer of Spiderman (trailer, not movie) was said to need almost 500 Gb. That much for a 3 minute trailer? Is anyone waking up considering the ridiculous limitation of a 500 Gb hard drive?

Realistically, we are not ready for 4K resolution, as this goes beyond the ability of Blu-Ray, which of course makes me wonder why the 4K mention was such an effort? 3D is more and more added to the consumer’s home, yet at this point, we see an unbalanced situation between the offered hypes and the offered hardware. Not a good thing Microsoft!

So let us take a gander in the second division of MS issues (This applies to Sony too by the way). This new-gaming wave seems to cross several borders. What is advertised as new gaming, what others call entertainment, what few see and should see as the end of privacy! Microsoft is now offering a solution that is always on, always connected and remembering and learning from you all the time. Most laws are not ready.

The one thing that we hold dear, that we protect, we seem to give away when playing a game.

The new systems are all about data collecting. They call it ‘trending’, it is in reality a ‘personalised’ form of mass-advertisement. The abundance of hype created whilst stating interaction through the cloud is in fact nothing less than a new form of data collection as Skype, TV, movies and your choice of gaming is at all times stored and saved on the cloud. A system that interacts as per now on multiple levels, unhindered by privacy laws as we surrender to that extra little ‘benefit’ where we forget that others get access too.

Their on-line system is now getting grown from the initial 15000 servers now that Xbox 360 uses, to 300,000 servers from the moment the next Xbox is launched. It is a 2,000% growth in data collection and over 200,000% storage capacity. If foundations of business are set to return-on-investment, then ask yourself why a gaming system requires that level of growth. Intellectual property that is no longer bought, but rented on a temporary basis as the cloud keeps what we buy, yet we will pay more per hour and hand over our identity in the process.

Most laws are not ready, with these new systems starting to get pushed out as per this year. Consider this; the presentation had a quote in relation to the collected information “Game developers can take advantage of our data centres“, is anyone else getting access?

As Justice continues a losing battle against cybercrime, corporate entertainment is about to hand the keys over to a group that can really use all that input. Should you consider that this would not happen, then remember how Sony lost the security of a few million accounts which included credit card information, affecting many in Australia. When this level of collection happens, when consumers connect devices, then consider the added interest cybercrime will get as many will want these amounts of data for several reasons and most laws are not ready.

In less than 6 months we will see a new age where many willingly, unaware of the consequences will give out their details, their personality and their identity to a data cloud where we can all be statistically weighted. The haves and have nots will see their private lives classified into moments of targeting, some of it likely questionable. The laws are not ready, the justice system is not ready and law enforcement is not even close to ready.

So we are faced with the cloud, space and privacy. Consider that the new console was announced to be cheaper than the 360 initially was. Consider that Microsoft is adding hundreds of thousands of servers. Then consider that thy need to make a profit. So how will this happen? More important what extra costs will you the consumer get when their marketing will start making statements like the one we heard when the 360 was about to be launched “Each console has a variety of games. Most games released on the original Xbox are backwards compatible and can be played directly on its successor, Xbox 360” This did not pan out so well. Sony was just as bad, if not worse as millions signed up for the PlayStation 3, selling (or trading in) their PlayStation 2, only to learn that this backward compatibility was not ever working correctly.

Now, as stated earlier, the new consoles will NOT be backward compatible, yet Marketing is making all kinds of statements again. The Telegraph reported in (Source: http://www.telegraph.co.uk/technology/video-games/Xbox/10075540/Xbox-One-gamer-backlash-over-fee-for-pre-owned-titles.html) that gamers will see a fee coming their way when they are playing pre-owned titles. How fun is that? I admit, I am not yet aware what Sony does, yet this could tip the scales in a major way. I all honesty Microsoft Marketing did state that there will be pre-owned possibilities, yet they have not officially stated how this EXACTLY will play out, so we await clarity by Microsoft (be really really patient)

Personally I am on the fence in this regard. I never liked pre-owned games. And as such it never really hit me. When we look at off line gaming, my thoughts are that this is none of Microsoft’s business. If I give a game I am done with to a niece, a nephew, or even the neighbours so their kids can play a game without having to pay for it, then so what? I do agree with Microsoft that the one who buys the game gets access to on-line gaming. If someone else wants to go on-line, then they should by an access pass for the on-line part. They reserved the gaming server for me the buyer, the next person will need to pay for that service. So off line gaming, patching and so on, they should stay away from charging. That is my personal view.

So here we are, Microsoft marketing spinning their party lines fast enough to get your clothes dry, it does however gives more and more pause to the quality of gaming we have to look forward to. This is how I currently see the gamers market go backwards. A business approach to a consumer world, pushing through all kinds of idea’s the youthful player never signed up for.

So Microsoft calls it an entertainment system. Entertainment? For who?

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