We have 9 weeks left, 9 weeks until we are hopefully blown away by the 2018 E3 presentations. This year the stakes are very high. You see, the number one place in not up for grabs, it is there for Sony, there is no chance for anyone to catch up and the next 15 months will give Sony the boost of a lifetime, optionally the strongest boost in its existence. The games are just that impressive. The only worry is, will they all be on time and how long until the next one is released. That last question is actually more important than you’d imagine, and not for the reason you might think.
You see Microsoft fumbled, they dropped the ball and whilst too many are listening to their marketing ‘the Xbox One X is the most powerful gaming console ever made‘ these many are now seeing the negative sides, the flaws. Some are handed how components are held together by thermal paste (I cannot verify that validity), some state that bricking and hardware failures are too often heard (another thing I never heard myself). My issue remains that the entire design was flawed all the way back to the beginning of the Xbox One. Microsoft had the opportunity to fix their gigantic screw up with the release of the Xbox One X, but their ego got the better of them and it is about to cost them even more, more than they ever realised. It is not about the PlayStation, that ship has sailed and it is now almost half an ocean ahead of Microsoft. The setup for the upcoming releases of Sony PlayStation games is more than stellar; it is close to the best setting of amazing games since the release of the PS4 console itself. The only worry is will they all be on time? There are always the hazardous moments that gamers call ‘delays’.
This all matters as Microsoft is about to qualify for a very special award. One that would make Satya Narayana Nadella, Phil Spencer and Bill Gates proud (I guess). You see, Microsoft is about to qualify for the Wooden Spoon award, the award for being dead last. That is not a joke. We are closing in on the moment where the Nintendo Switch will surpass the Xbox One sales. In just over a year the Nintendo Switch got 50% of the total number of sales that the Xbox One had in its total lifetime. What I predicted last year is going to happen, it is still unlikely that it will happen in 2018, but in 2019 the goose of Microsoft will get cooked in the most entertaining way. Fun filled Nintendo does with glamour and joy what the Marketing department of Microsoft was unable deliver, an actual product that brought joy. And now the previous line ‘The only worry is, will they all be on time‘ becomes very much an issue. You see, more and more PlayStation players are moving into the line to get a Nintendo Switch on the side. And it actually works, because these two are in very different gaming lanes and whilst some always thought that having the Xbox One and the PS4 together was a good idea, the bungles of Microsoft is making these people reconsider and they will switch for a Nintendo Switch. I see it as a very good choice; Microsoft has been too stupid for far too long a time.
It is weird because even as Microsoft bungled their E3 in 2016, they actually hit the ball out of the ballpark in 2017. There was a glimmer of hope for Microsoft at that point. I was not convinced, even though I thought that the 2017 show was the best they had given in a very long time, the Xbox One flaws were too clear on the surface and they ignored it in the Xbox One X. So as we await what will happen in 9 weeks, we will realise that if Nintendo does another great show, the date of Nintendo overtaking Microsoft will move slowly and steadily towards the beginning of 2019 and perhaps even towards December 31st 2018, this year the thanksgiving and Christmas season will make all the difference, it will set the stage for the optional new number two console, the Nintendo Switch.
I have no doubt that Nintendo will take that spot, it is merely the fact that, at present, it will not happen before January 2019. That could still change if the Nintendo Show is stealing it this year at the E3 2018 whilst the Microsoft show drops the ball like it did in 2016 and 2017. There is supporting evidence. You see, when I read “While announcing its E3 2018 press conference date and change of venue, Microsoft has promised that the company’s E3 presence will be greater than ever before“, I personally did not see it as the spectacular option to make a change for the better. You see “This year the show will be held in the Microsoft Theater, a separate venue located across the street from the Los Angeles Convention Center” is the indication that once seen together, in the same place as the Nintendo and Sony, the people get to see that Microsoft is losing, losing faster and becomes increasingly less impressive.
That is the war and that is the stage where Microsoft marketing has no chance of staying afloat. Digital Trends gives us the final part with “As Microsoft becomes the latest major player to ditch the E3 mold, it will be interesting to see if other studios follow suit in the years to come. Microsoft will still be present at the convention center with a Mixer booth that will hold play and streaming sessions throughout E3“, you see if you have something truly spectacular, you want the others to stand next to you, fading away as you sparkly shine bright. I remember the ECTS in London (the UK version of the E3 in the 90’s) the year that SEGA had its Dreamcast on show, Sony was not a happy player that year. Microsoft is about to have the same issues and bailed ahead of that inescapable downturn. The E3 booth is as I see it merely for show and presence. The audience at large are all hoping and expecting to see The Last of Us: Part II, not merely a small demo, but a playable part and that is the first of several games that will blow Microsoft out of the water, they have nothing to counter with, they did this to themselves. Yet in all this the Nintendo games are still a little bit of a question mark. Some have been announced, most will be there, but in all, most are hoping to see the Pokémon Switch part as the rumours have been all and about. Others are still wondering if Metroid 4 will capture the awesomeness of the first two and some (including me) are hoping that the first two will make it to the Switch too. Some are all on the Skyrim Switch horse and those are equally ‘demanding’ that fallout will make the jump too. I am not convinced, you see, when you played this on XB1 and/or PS4, you know you will lose partly some of the power of the game, it just does not completely hold on the Switch, that is not bad for the switch, because the game was never designed as such, but those who play the whole part do not want to settle for something that is partial. Yet, that seems to be merely me and most are all on the Bethesda Switch horse, which is a growing community pushing the date of overtaking much closer to December 2018.
In this the 2018 E3 might be one of the most important E3’s that the NextGen consoles have ever faced. Even as Sony is in a happy all rosy setting at present, for Microsoft it will be a day where not one but two swords of Damocles are looming over the heads of these executives. One sword is linked to the failure of the Microsoft show; the second one is linked to the success of the Nintendo show. The most powerful console of the world is about to get bashed twice, once by their own ego, the second bashing will come through the actions of a smashing plumber named Mario, in this specific case in the shape of Super Smash Bros, the enduring agony of Microsoft will not be fixed in the short term, if they had only actually listened to gamers beforehand, their predicament wouldn’t have been anywhere near this bad.
So as we are now swamped by news on all levels on how “Microsoft’s E3 2018 plans will give the Xbox One a chance to shine away from the show floor”, with one source giving us “With the larger venue, Microsoft will be able to host more fans and partners at its press event than ever. Of course, it will all be for naught if Microsoft doesn’t have anything to show off, but the company knows that it is on shaky ground”. The source (@JacobSiegal) is right of course, but the fact remains that when it comes to exclusives at present, Microsoft is clearly a Far Cry behind Sony. Oh, no! Far Cry 5 is there for PS4 too, so there is that loss for them. Yet the pun was intentional. There is a clear visible case that the only reason that Microsoft remained in the game for so long at this speed was due to the unrelenting support from Ubisoft, without them there would be no Xbox One, or the One X at all. Ubisoft set the post high enough for that so called ‘most powerful system’ to be around at all. Even now, we see that as the Ubisoft listing is showing that their games are for both systems, they will also be releasing Switch titles. It is there that the Switch will gain even more momentum, whilst their dedication (Ubisoft) to all consoles give rise to the fact that the slowdown of Xbox One X consoles will remain minimised. So it is in that part that we will see that implied huge display from Microsoft in that place across the street from the E3 will be really heavy on Ubisoft presence, and in all honesty, plenty of Xbox gamers will love that, especially when they are treated to playable multi player parts of the Division 2 (speculation from my side). That is essential as we now see that several exclusive titles for the PS4 will never make it to the XB1x. It will be the other way round for some titles as well, but weirdly enough, none of those titles score anywhere near the excellence of the PS4 games. It seems that the most powerful system in the world gets to lag in more than one area, that whilst Switch is bringing their own remastered titles, like the Spyro trilogy (several sources), what is shown is pretty much amazing in quality, so it is there that my one warning to Sony is given, they were already worried that Nintendo was taking off in stellar ways, Sony will show another worry, not that Nintendo will catch up with them, but that software sales of Nintendo will make a huge leap, whilst the overall sales of PS4 games are extremely excellent, its top increase will merely lag by an optional 1%-2% as many consumers might buy one less game on the PS4 and will change that one title less bought for two Nintendo Switch titles instead, which would make perfect sense in several ways.
We will know a lot more (read: we can predict a few things better) in 9 weeks; I just can’t wait to voice the words ‘I told you so!‘ to Satya Narayana Nadella (apparently the CEO of Microsoft).
Lawrence van Rijn - Law Lord to be 