This telling is a little overdue. You see, when you are looking at one aspect, when the aspect is blended into the frame, it tends to be a larger puzzle to decipher where the colours have ended up. You see, when you start the painting, you work with blue, yellow and perhaps a little red. So before you know it, you have in addition purple, Green, Orange and at times brown appears. Yet, how much of yellow is in each of the blends? Do not think it is a black and white path, it is tainted in contrast and the one trying to decipher it all is in the largest of dangers by letting his or her ego speak in the extent that the amount of yellow that made green is used. It isn’t always science, it is at times art. This is the path of intelligence analyses and whomever is pointing its finger at a mere correlation table of SIGINT (or Business Intelligence) will for the most never have a clue what got themselves into that number and they end up painting themselves into a corner, the deadliest of actions in any given analytical equation.
So when I initially got to the fact that the foundation of the Huawei revenue was down 4.25%, I was looking at the base of it. You see, like the blending of colours, Huawei is also getting blended. Samsung would be the strongest indicator why their profits are up by a fair share. In addition as Apple disappointed to the smallest equation is an equal measure of the impact, yet Google is about to hit the revenue ball out of the park with the Pixel and Pixel XL, where it now seems that filling the initial US and UK orders is no longer feasible, the demand for this communication jewel is crushing all expectations raising the bar by a sizeable amount, something we have not seen since the early days of the Apple iPhone.
You see, in July the Financial Times reported on operating margins shrinking, even though revenue surged 40% (for Huawei), the quotes aren’t too ‘informative’, you see the answer isn’t always easy when a brand is global. Yet this quote will help “But while revenue surged, picking up from 30 per cent growth in the same period last year, Huawei’s operating margin shrank from 18 per cent to 12 per cent, the privately owned company said on Monday“, yes the revenue went up by a lot, mainly because over the previous year Huawei was very aggressive offering the P7 at such discounts that in its league it was almost the only choice to make. Other models were sold at very sharp prices, giving shoppers clear reasons to select something that seemed too good to be true. The rest at the Financial Times is pretty spot on, but incomplete. (at https://www.ft.com/content/12a427e2-5232-11e6-befd-2fc0c26b3c60).
It is the next quote I have an issue with “Sabrina Meng, Huawei’s chief financial officer, predicted the strong sales would continue through the year: “We are confident that Huawei will maintain its current momentum, and round out the full year in a positive financial position backed by sound ongoing operations”“, as stated before, people are getting more and more clued in on what is required in a smartphone, as they went the way of Samsung and others in limiting what was available the market is slowing down for them, it will slow down faster and faster as they ignored to comprehend their mobile customers. The lesson Apple knew and Google comprehends at presale is the reason that the Huawei and other markets will slow down even further. Don’t get me wrong, they will still make a profit, but their mobile share will take a hit (when we exclude the Samsung shift). By listening to the wrong analysts and not realising that their production path could have been optimised by not giving in to fragments, the margin was kept low. This is a choice you can make, and it comes with consequences.
Huawei is following Microsoft, Motorola, Sony and a few others in this. And as we see the news in the corner on how others are following the P9 dual lens, they are all ignoring the main element in all this, it is storage plain and simple! That is, for the consumer users, in addition, when we see Ericsson dive deep down into a 94% drop, we need to consider the quote that IT News gave (at http://www.itnews.com.au/news/ericsson-profits-plunge-94-percent-439317) “Acting CEO Jan Frykhammar was confident Ericsson could fight back, noting it had faced a similar situation in 2007-2009 when it was waiting for demand for 4G technology to kick in“, you see, ‘waiting’ is the issue, you either take the lead and jump or let the revenue slide by, that was the consequence. They gave up the mobile smartphone a long time ago, as there was no way to compete with the market. In addition, Ericsson has been dropping the ball on a few telecom fronts.
I think it is relatively safe to state that there is a lull in the Telecommunication market (in general). The final quote “Our result is significantly lower than (what) we expected, with a particularly weak end of the quarter, and deviates from what we previously have communicated regarding market development,” said acting Ericsson CEO Jan Frykhammar” this sounds like an answer, yet it is not.
Is he showing that he had no way to forecast what the market was doing?
Is there no correct focus on ‘market development’?
The Ericsson case is showing us that there is more than one issue. In the same state we have to see that Huawei is a lot more than just mobile phones, as it is with Ericsson, yet as I personally believe it to be, some places aren’t thinking through, at l;east not to the extent that they should be thinking it through. They are trying to get back to the ’98 time when they were getting rich by selling concepts. I see it as backward thinking. Ericsson states on their website “Opportunities in 5G! We asked 650 executives from 8 industries how they use communications technology today, which use cases are likely to dominate their industry, and what business reasons are driving them to move to 5G“, which is not untrue, but as we see the PR machine waking up 4 years early on the biggest opportunities that are eligibly coming, whilst there are still 4 general meetings and as I see it no less than 8 shareholders meetings, so focussing on the now is extremely essential (don’t you agree?), this is why Ericsson got to drop 94%, the ‘now’ is not covered and we only have yesterday’s technology to compare it to. If you wonder about 5G, look here:
https://5g.co.uk/guides/what-is-5g/
What is important is “Huawei is planning to launch the first 5G pilot network with its partners in 2018. Interoperability testing is to be completed in 2019 ahead of a commercial launch in 2020. Ericsson is planning to demonstrate 5G at the Winter Olympics in South Korea (as is Samsung) and at the World Cup in Russia, both in 2018“, this sounds nice, and it actually is, but consider that the devices that need to be there are not created yet, so they are dealing with old tech that is soon no longer interesting, whilst todays needs that shows clear forward momentum thinking is not shown by either and relying on 32GB mobile devices is definitely not it. So the consumer at present is looking at buying at least 2 more mobiles in the next 5 years, so having one now that last 3 years is a massive requirement as I see it. In addition, lowering the upcoming threshold is an initial requirement. The image on that page, shown here, is the first step. The image shows two elements. In the first we see ‘smart mobility‘ and ‘smart wearables‘ in the second we see ‘domotics‘ and ‘Entertainment, apps beyond imagination‘. This gets us now back to ‘Viewpoint to a point of view‘ (at https://lawlordtobe.wordpress.com/2016/10/05/viewpoint-to-a-point-of-view). Google wasn’t just ‘on the ball‘ they are now leading the game and are the new game deciders in the field where everyone wants to play. In that presentation on Google Home they showed to be active in all four elements, and they are now leading in at least two of them. That is the part Huawei ignored. And as so called 2018 G5 partners they had the option to lead the field, they just decided not to do so. By using the initial Apple approach, the Pixel and Pixel XL offer the 128 GB solution for $150 more. Meaning that your phone could last you until 2020 and only when the 5G requirement is actually needed, the current Google solution will give you some of what 5G is supposed to offer, so you will only be upgrading the centre of the hub of your domotics, namely your mobile phone. The rest will most likely already be there, so that is why we see the shift.
So is my view tainted?
It is!
I look at a lot more elements than the consumer will, yet in all this, the consumer is already getting exposure to these elements and as such we see a level of contrasting within the consumers choice that we haven’t seen before, that elements needs to be taken into account as well. Whasun Jho who has published works regarding building Telecom markets. As he sees it and I agree we see a contrasting in the Telecom markets where we see the growth of facility based competition versus service based competition, I believe that the second is only a field of combat if your hardware isn’t up to specs to deal with the wave that will follow over the next 5 years, so in that Huawei, as I stated in the past had the option to grow the market to rule as they went with sharp competition in 2015, they now gave it away by seeking margins instead of overpowered ruling through superior options. In my view as we see where limitations were the only options, it was about competition between providers of the same or similar services (in Australia Telstra versus Optus) and by giving in, they are now losing market share that I stated is a base drop of 4.25% and could rise to 11% before Christmas, almost literally depending on the power of Google’s devices as accepted by the global consumers. In this situation, it is not a given that Google would switch to a Software As A Service path, but by offering the path on corporate whilst leaving the consumers with open and negligible costs, the image as shown implies that ‘smart’ elements and ‘domotics’ will give us Google at number one, with a massive advantage for the longest of times, that is, unless the players change their ways and right fast. Because when proven to work, customer loyalty will soon be the most important metric in this telecom shift. Samsung gambled and got hit hard, yet they are not out. One burning battery does not stop a company the size of Samsung and a lot of burning batteries makes for a fun roasting of Marshmellows (pun intended).
So here we see the use of colours. Which colour is what is not a given and does not matter, what matters is what the consumers and what the corporations need, in the next 3-4 years it will all be about what will last longer, not some hardware as a service that requires annual replacement. Ericsson shows us what happens when you are not proactive on the ball and there will be the licking of wounds for some time there, in addition, as we see the mobile iteration (Experia Z to Z5), actions that I call to be an iterative market that has no chance to survive. sweetening deals like a couple of movies has no place here as I see it, it seems like a quick fix and it is, yet in that Sony has made that mistake a few times too often and Huawei should have learned from those failures. They were all options that could have been avoided and it will hurt Huawei, yet in all this they too are not down or out. Just a little bruised as I see it. So we will see a market that will shift over the next 4-6 weeks. Yet in the end there is no certainty on how matters are impacted. What is clear is that the Telecom market will shift in a massive way, those who do not shift with that market are most likely the players that will not make it to 2019, an extreme prediction, yet will I be wrong?
Consider what the market is trying to imbue to us between 2017 and 2021/2022. As per 2018 you should only consider a device that will last that initial transition (software without the 5G speed), and the one after that will have the speed if you want to play on that level. So buying with clear common sense could save you $1000-$1800, that is for most people serious money, for those relying on a new plan with a new phone, you better remember that soon such a solution might not be that easy to get, or that cheap. The Telecom providers will remain facility based competition, yet the market we swim in is more and more becoming service based, so we need the right device that can deal with this and for telecom companies to keep on playing a ‘this will do for a year‘ isn’t thinking forward, or at least just limited short term. A game we cannot go along with and there are enough people to realise this danger, which is what is pressuring the Huawei market as I personally saw it.
There is more to all this, but a market that revolves on ‘We decide your choice‘ is not a choice, it is a limitation, something that Google is building awareness on by showing us what is possible and then offering the overkill device for a mere $150 extra, like Apple did, but Apple didn’t come with the shown benefits of actually showing us that part. As you realise that you already knew most of these elements as you YouTubed your way through the internet universe, consider the options your phone don’t allow for at present. There is no reason to suddenly update the phone at present, but you should realise that these limitations will hinder you in the future and realising what you need in three years is more and more important in today’s mobile market. It is something you only need to be aware of at present, when the shift comes you will be ready with the right phone and with the options to do it all (without getting pushed into spending $1000+ overnight), as well as the option to keep your movies, your photos, your Pokémon’s, as well as whatever the domotics apps universe brings to your mobile.
Lawrence van Rijn - Law Lord to be 