COMPUTE BigTechPlotGoogle = ‘Lost’.

Yes, we all have to create variables to set a larger stage. We know that age gives us a lot, but the 15 people of age 18, the 7 with age 19, the 3 with age 20 are useless, yet when we group them in an age classification of 18-23 we get a lot more information out of our data. This is not new, this is. setting that market research has walked on for decades. Even before some programs added ‘functionality’, the people behind programs like Quantum were already on top of mentioned groupings. So when I see Google 9 to 5 giving us “Google is adding five games to Stadia Pro for August 2021”, I wonder if they have any clue what thy are doing. Apart from the fact that we also get “Killer Queen Black, inspired by the hit arcade game, Killer Queen, let’s you fight for your hive with three ways to win. Will you claim your victory by hopping on the snail, hoarding berries, or wiping out the enemy’s queen?” As well as “Stadia Pro is Stadia’s premium subscription service and your gateway to the best that Stadia has to offer. With an active Stadia Pro subscription, you get a variety of perks, including free games, exclusive game discounts, and top-tier visual and audio quality”. Here we now see a setting where Google is not merely fumbling the ball, it is giving the court to Amazon. There was always a risk of that, but to do it in such a direct way is rather silly. There is no Google Stadia without decent games and by confusing gamers by giving them “there’s Killer Queen Black ($19.99), Valkyria Chronicles 4 ($49.99), It Came From Space & Ate Our Brains ($14.99), and Epistory – Typing Chronicles ($14.99)” we see a stage where Google will not be part of any gaming stage soon enough. Any platform needs traction, any platform, especially streaming systems will need a cluster of gamers, that like grapes suck your soil dry for EVERY game possible, the numbers and exclusivity decide the winner. So when I saw this last Friday, I had to ponder what this means, not only does the setup implies that Amazon Luna will rule the streaming environment, it also implies that Google would fall dead last behind Microsoft. A stage I had not expected to happen. Not only should Google be first, it should be way ahead of Amazon, which is apparently not going to happen, so when we get “The count now stands at 29 titles” leaving us with the implied setting that at present Amazon Luna is wielding a games list three times the size of Google, how was that EVER a good idea? It also leaves us with the implied stage that Amazon will soon be the number 3 system behind Sony and Nintendo and it gets to be better, in that setting there is a larger stage where the Luna could be seen as accepted NEXT to the Playstation 5 gamer and Nintendo Switch gamer, optionally we will see households with these three systems. This changes the future for Amazon in a few ways, should they think this through, they can offer a new level of social networking, offering a link to Sony and Nintendo players, so that they can partake on the social scene, they can offer a much larger stage that would offer the Kindle to a large population who have ignored it (for whatever reason) and set a new level of consumer staging. In this there is an optional chance that a new Triumvirate could be created. In line of the old version where the world was ruled by Julius Caesar, Crassus and Pompey. This version will be one that gamers want, because they are getting hat THEY want, not what makers think they want. Sony, Amazon and Nintendo will get a larger stage to unite and perfect gamers needs, the rest will merely watch on the sides as they are trying to figure out what gamers (according to their marketing department) need. It will set their agenda’s back for close to a decade and in the mean time these three will excel in giving us gamers what we truly want. This is not a given, but when we unite the news from different sources, there is every chance that we go in that direction, and it would make me happy, especially if that puts Microsoft dead last in that field. Serves them right! Huh!

OK, that might not be called for but my ego took over for a moment. And there is a larger stage, a stage that goes beyond what we merely think can happen, there are options for Amazon to make it happen, will they? That is hard to say, streaming needs a good internet connection and there is time, but in the next year this war will be settled on the streaming winners and Amazon does seem to be in pole position here, I am not writing off Netflix, but I have no idea where they are at and how they want to offer services, in addition Netflix is also seen as a competitor with the Sony streaming services, a setting that Amazon does not have, so Sony would be eager to add to their functionality without impeding the Playstation and Luna is no threat there, more interesting the Luna, Switch and PS5 can easily sit next to one another and that would sit well with all three, a triumvirate in the making and that is where the others fall away.

I have no idea whether this will really happen, it largely depends on the actions by Amazon and their Luna to show it can be done, but the other two will happily accept a brother in gaming that is not taking the wind out of their sails and Google forgot to see and centre their view to the larger ocean instead of calibrating to whatever coastline they are ogling. That setting of wrong focal point is more likely than not, the stage that will cost them the streaming gaming war, it was up to them and they chose (very) poorly as I personally see it. To be honest, I thought that it would take until early 2023 when 5G is more widely spread for the streaming consoles to set their battle lines and now it seems that at present, with the information given to us, Amazon Luna is all but a decided winner even before the race is off. Considering that they were up against Google and Microsoft, it is an achievement that should not be underestimated. 

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