Tag Archives: B&O

February 14, 2022 · 14:00

The IP I saw

This is not about my IP, but it seems to be a story that involves IP. Whether it is to be, a mere story for TV or whatever. It was odd. It started that I was part of the civil forces of the US Navy, I was setting up mobile systems. These systems were not what we see now. They are compact made Pelican boxes. The US Defence department had switched to a Scala modular concept (from the 70’s), so that a lot could be done in the field. The pelican box was slim and also a monitor stand, it was easily adapted, a ghost drive and a test station and a system could be set up in minutes. I saw my printable display in use, the display box was in the pelican box. The printer behind me was spewing out displays one per 4-5 minutes. Something was going on, some assigned sailors were more about pranking IT than doing any work. This was weird as I felt it was a wartime condition. My boss was a civil engineer called Jeremy. He stopped took me with him and we left.

The next moment I was in some cyberpunk environment. In a version of Chinatown with a large square that had all kinds of business around them. We went to the brothel there. It was high end, the people were given keys, keys with the images of toddlers on them, like a 50’s print. I saw man and couples disappear to a higher floor. We went down, into the basement. We made checks on systems. We checked the cyber defences. I signalled a girl, she came with a package, it was a birthday present. I paid the girl and looked, the were new B&O wearables, they were earrings with build in speakers. The sound was supposed to be very soft and would feel on the person like they were in a music hall. They were the latest. Jeremy suddenly moved to the side and pulled me back. It was a courier, the courier was never to be messed with, he walked over and gave Jeremy a liquid drive. Jeremy connected it and checked to content. He wrote a note to the courier and set some kind of 3d stamp on it. He courteously handed it to the courier who nodded, took the note and walked away.

Then I was suddenly outside again, I tried to speak to an elderly couple. He noticed me and raised his collar, the collar was some form of Fennec ear system, With the collar raised he could hear whispers all over the square, I whispered “something is wrong with Jeremy”. I looked at him, he nodded made a gesture to his wife and they went inside. The last thing he did was nod at me and gave some kind of ‘vanish’ gesture, I did so.

The scene changed again, I saw a courier arrive at a door, he handed his weapons over to the guard, a short machine gun and a pistol, the guard moved aside and let the guard in. I was suddenly whisked away to the birthday girl, she loved the earrings and was comparing them to the ones she had, she was really happy. I do not think she was my girlfriend, but she was not family either, I walked over to the food stand and bought some food, suddenly there was a fight between couriers, their guns were blazing and we all took cover, I saw the friend getting hit and she was dead before her head reached the ground, I was hiding in a corner and noticed that one courier was killing all the girls. I panicked and grabbed what seemed like a sword, when the courier was near I Plunged the sword in his side and when that happened, the sword split into 4 parts. And swerved in him like a helicopter. He was dead immediately. I saw the drives and a few other items, I took the opportunity and pushed his credit card in his hand and pushed the transfer button on top of my card. I also saw a few things I had never seen. The credit card action took 3 seconds, which was unnaturally long, but I thought nothing of it. It might have been the stress. The other courier stopped, nodded at me and walked off.

I was suddenly the attention of several house ladies, one gestured me towards her and pointed to the ID tag of the dead man. She inspected the tag, he was from family Zhou, an important family in town. She looked at the stuff I had collected. She shoved several items and took two items “Too dangerous” she said and looked for something, she found a folder and gave me copies of 5 papers. “Manuals” she said I nodded and took the papers, I wanted to walk away. She said “you courier now”, she gave a super thin credit card, it looked like a business card, but it was more. She wrote on the back, it was an address “go there, they will teach you”, I considered that and nodded. She pointed at the other side of the square, eat soup there, say “我必须消失” show the card, do not give it to them, all will be fine. Thank you for protecting and avenging my girls.

I walked off into a mist that woke me up. Was it about all the IP I saw? Was it about the story? I saw more but the view is fading, there was a cup of tea, in the tea were nano lenses, they improve vision, let you see more, but the change in vision was almost violent, as the nano enters the eye, the mind screams even if there was no real pain. Sub dermal plants that are ID tags for weapons, and the credit card I had suddenly stated 431,675,44. There are posts everywhere and you can check items, like credit cards. It shows a balance, or it can show the map of a place you seek they were called versa-posts. I know I saw more, but it is fading too much. So as I see it, this was merely a story, too many blanks.

Marketing fools

We are at the moment getting drowned in YouTube videos on who will win the next console wars. Or the most a lot of videos are a marketing approach from both sides mind you. Even as the bungles and stupidities by Microsoft makes me go towards the PS5 alone, there are however a few exceptions, they do exist. The first is theGamer who gives us a few clear parts.

Like the BS approach we saw Microsoft had brought in the previous approach, the given fact is that the Xbox does have more teraflops, yet what does it mean? Faster is not essentially better and speed is limited to the slowest part and in the case of Microsoft that seems to be the drive. Sony has optimised gaming to such an extent, that Spiderman will play on the PS5 in 0.8 seconds (against 8 seconds on PS4). They are bringing cartridge speed to the console and that is a huge advantage. To be honest, there is something you both need to know, BOTH consoles will have the option to an internal SSD expansion, so it seems that Microsoft is repairing one of their more stupid decisions, they only needed 8 years to learn this.

Sony showed recently how their SSD works in speed and it seems that it is able to process well to close to 100% more data uncompressed and over 25% more data compressed, it seems that teraflops really don’t matter too much when your system is that much slower. Yes the initial drive on the Xbox is larger, but both can expand and so far I have seen a 3TB option for the PS5, as such there is no issue on storage, yet there is a larger issue on the setting on drive speed and that implies that the Xbox is already lagging at the start of the race. The second movie I watched was about the Decline of Xbox by the Act Man. I felt like him, mainly because I loved my Xbox 360, I only got the PS3 as it came as a free extra with my new Sony TV. Microsoft had that much advantage and they squandered it in one E3 meeting. After that the Xbox Flaws started showing up and it made me resent my Xbox. I actually only got it for 2 games, Subnautica and Elite Dangerous. The second one is a game that I have loved since the early version on the CBM 64 and what I saw on the Xbox was overwhelming. Here is a console that could have been the number one, yet they lost it on senior managers that see greed not games, revenue not fun and it showed in that disastrous E3 meeting where we heard ‘always online’, and ‘no lending games’. Greed enticements that would destroy a console from the very beginning. There is the harassment side to marketed pushes and bullying people to be online and it did not go well for Microsoft from that point onwards. The video has a lot more, including a few things I never knew, and it might not matter but they were nice to know things.

Now,as we are 6 months away from the next line of consoles, we see that Sony is taking the gaming lead again and Microsoft seems to hide behind their teraflops. Yes they have more, but consider that in the big three they are in third position, their most powerful console is behind the weakest console of them all (Nintendo Switch), which gives you an idea that those in charge are not ready to take the price home. Now to be fair Spencer is a massive upgrade, yet Microsoft had him fight the good fight with one hand behind his back for almost three years. They lost cool, they lost exclusive titles and a marketing team that had to do a 180 degree on physical games and cloud gaming twice. Yet that group has a unique view on spin.

Although some critique in that video is a little harsh, it is not that wrong, and there are still flaws that are very unlikely to be fixed at present, as such Sony is not just off to the races, it is close to be the only consideration for the upcoming console purchase, within two consoles the positions are beyond reversed and Microsoft did it to themselves.

As Microsoft keeps on focusing on power, more and more gamers are watching what they are actually getting for it, as such, I believe that Microsoft will make another mistake before the launch, we will see ‘demo’ options for 8K gaming, and how great it is. Yes, it will be good, optionally even great and if there was an 8K AC Origin, I would play it again, yet the one little part missing in all this is the fact that is the small fact that an 8K TV starts at $7000, that is a decent one, some are $10K and more, with the B&O version being mentioned at €13,500, which is almost $20,000. As such most 8K TV’s, will be in the immediate future unaffordable to 90% of the gamers.

So how happy am I?

I am not, you see Microsoft had pushed Sony to its limits in their Xbo360 era, I doubt if the PS4 would be that much better if Microsoft was not breathing in their neck. Now that this setting is gone, there is every indication that the jump from PS5 to PS6 will be a lot less appealing. Competition drives good hardware for gaming and that is what we are about to lose.

Even as we see that a lot of the damage at that disastrous E3 was repaired by
Phil Spencer, he still has a lot of work to do and the current approach of what we see marketed in the form of Gigaflops and ‘high dynamic cool’ games, all whilst we see a larger base of changes that make the claim pointless and it ends being a mere race of Microsoft fighting not to be overtaken by Nintendo even further. At present their option to surpass Sony is close to ludicrous.

Their system and OS needs an overhaul, and if I am correct, Sony will have the option to launch their (highly speculated) internal social media named GameBook, if that happens and Microsoft cannot counter it (apart from marketed pushes to your page), there will be no second round, it could mean the end of Microsoft as a gaming platform, apart from what Google and Apple brings to the next year. There is a chance that they will nibble on the market share cadaver that Microsoft brings and that leaves Sony as the big winner, which is also a little bad. As both machines were true competitors, they upped the game and both delivered cool gaming experience, now that push falls away, there is every indication that Sony will remain at the lonesome top making their need to remain on the edge of gaming also a lot less likely, so I do hope that Microsoft ups their game, right quick.

Tabula Rasa

Yes, the Latin name for Clean Slate. It is an expression that we got from the Romans, who used wax tablet to scribe information, they used a metal pen, or a Stylus to write on the wax. In addition, when the slate was done, it was placed near a 50 degrees Celsius hotspot (like in the kitchen, and the wax would melt, so it could be used again, that is where the clean slate comes from. This is not the only part, there is enough evidence that the Syrians were doing this too about 2500 years ago, so Apple did not start it and even now (and 1 trillion dollar value later), they still use over excessive electronics to allow you to work with a clean slate at the touch of a button, no hotspot required.

So, in this trailed and tested environment, why would others try to budge in?

That of course was a question that answers itself in greed. I got my iPad (the very first one) 7 years ago; I still have it, even as it is not starting to buckle, so the end of a 24:7 life cycle has been reached. It helped me past 3 past graduate degrees (including a Master degree), so it earned its ‘moment of recycling‘. Yet, I will be a little sad; it was a faithful companion since day 1.

I paid about $1200, for the first edition, 64 GB cellular and Wi-Fi. that same setting with a much faster processor, higher resolution and increased speed, as well as camera and video options that I did not have in my edition will set me back $799, but with 100% more storage, or $1399, with 400% more storage and additional 4K filming. On my budget it will be the normal iPad, but the full version with 800% storage Pro and the rest at $1699 is still appealing. Still, the $799 is a great option, so sticking with that (and my budget makes it an optional setting. The fact that something so much larger and more powerful is merely 65% of the version I bought gives additional satisfaction.

So in all that, why on earth is Microsoft being half baked? First they screw up their gaming dimension, sticking their heads in the sand, ignoring consumers and proclaiming that they know what they are doing, whilst at this very same debacle, we see first Cnet giving us: ‘The Microsoft Surface Go is a good computer, but a very bad tablet‘, we also get “Windows 10’s tablet interface still stinks, and there aren’t a lot of popular apps that were built for Windows 10 in tablet mode. The iPad still has the best library of tablet apps“, it is something we all should have known, when it comes to apps and the Apple solution has millions of apps as an advantage, a decent amount of them free and very useful. In addition a much larger proportion is all less than $5 each, often it is the pro version of the free app, so you can fit before you commit (like any decent relationship). Then we get “Microsoft’s bookstore lacks a lot of titles, including some on The New York Times’ best-seller list. The Times, The Washington Post and other popular publications are also missing. While I could check any website, scrolling was sometimes too jittery and annoying, especially while holding the tablet with one hand in bed at night“, which implies that there is no beating iBook, a very essential tool, not merely for reading.

In addition there is: “The Surface Go’s bezels are so wide they’re almost comical. While it doesn’t hinder performance, it makes the tablet look dated from the get-go“, giving the implied setting that Microsoft again did not prepare for a serious war, merely a setting where they want to ‘tip their toes into the water‘, I would have thought that the Surface Pro setting should have properly prepared them in all this. And the killer in all this is “Finally, battery life is pretty bad. Microsoft advertises nine or more hours of use, but I never got close to that. I usually saw about four or five hours of use with Chrome and Spotify open“, which was countered with “I could save battery life by using Microsoft’s Edge browser — Windows 10 said Chrome was draining the battery a lot — but I prefer Chrome“, a setting that will be shared by many users, so in all this, the mere battery drain will get people to prefer the iPad, or an alternative over the Surface Go and that is merely on launch week. If there is one giggle around the corner, then it is the setting that this device will make more and more people consider the options that the $400 Chromebooks have. This is exactly what we get to see at eh end of the CNBC review. With: “You should only buy the Surface Go if you need a Windows 10 computer but think the Surface Pro is too big and expensive. I imagine most people don’t fit that profile though. If you need a tablet, go with the iPad. If you need a cheap computer, a Chromebook or cheaper Windows 10 laptop would suit you a lot better“, we see that Microsoft again comes with a device that has all the right marketing, yet in the end, the users will soon learn that a flawed approach is not a near hit, it is merely a miss. So, let’s thank Microsoft for their efforts in giving notice to the new blockbuster ‘Rise of the Chromebook‘, already available in several e-Stores near you and you can find those places with Google Chrome and Internet Explorer, or was that Microsoft Edge?

In the end, the setting becomes the iPad $799, or the Surface Go $838, in all seen there is, as far as I can tell no redeeming feature scoring for Microsoft. Even the ‘if you need a Windows 10 computer‘ does not hold enough water to spend more only to get an indecent amount less. The battery life alone makes it a nonstarter. In the end, the die-hard Microsoft fans will accept it, from all the sources I watched, it does seem to do what it needs to do, it might not do what you prefer it to do (jab at the battery life). Another source gave us that the sound is not great, I am willing to accept that this is slightly more in the ears of the beholder, yet I never heard that complaint from any of the iPads, which is another issue for prospective buyers to consider, which is funny when you consider that some of the Chromebooks (not all mind you), come with: “listening to BBC Radio live via the surprisingly good Bang & Olufsen (B&O) in-built speakers“, I tend to not go high-gear on most PC and tablet things, so I might not have given the B&O serious consideration depending on the price, yet at the $100 difference, not having B&O sound seems just crazy. In that setting, going towards something like the HP Notebook x2 10-p033tu becomes just as exciting, with optionally a much better choice as it comes with the keyboard at that point. Even the not so popular Samsung tablet becomes a decent alternative at this point (and I have never been a fan of Samsung), with options at $329, with a battery that offers 13 hours of video playback it implies to be swimming circles around the Surface Go, all issues that should not have been coming up as a serious alternative for the Surface Go, not from a tablet well over 2 years old.

This is what you can find within the hour, so in all this, the Surface Go is not only less competitive, it is merely latching on whatever it can for visibility, that is no way for a product to distinguish itself, a system that is nothing more than the runt of the litter. So, as a tablet, it is not merely in no way a decent alternative to the iPad, there are a few other choices that would make an equal if not a better alternative at this point. All this, whilst only a week ago, the website Mashable gave us: ‘Save up to 30% on Chromebooks from Samsung, Acer, ASUS, and Google‘, now I get that this is temporary, yet at this point (using Google Ads for example), Microsoft could have bid on that specific page and get students across to consider the Surface go at the ‘match price of the week‘, an opportunity Microsoft did not go for (seemingly), so whilst we are drowning in Windows Central reviews on almost every digital channel, we see Microsoft in the wrong places, or perhaps better stated, not in the right places. Missing on loads of opportunities, especially when you realise that most universities with the Spring (AUS) / or Autumn (Europe) semesters are only 5 weeks away, so whomever needs stuff, now is the time that they are getting it.

These are the days where starting with a clean slate (new data device) is important, especially in your new education, in all this the settings that I am noticing give me the distinct feeling that Microsoft has not been very serious in cornering a market, and from my point of view that is the second time where they are forgoing a serious market share on anything. I just cannot work out why someone allows for that not once, but twice in a row, it is (again, merely from my point of view) not the setting of opportunities missed, they are the setting of market shares lost and once lost, regaining them is not really an option, unless they do something so essentially ground breaking that everyone takes notice, a scenario that has not knocked on the doors of Microsoft since Windows XP.

Tag Archives: B&O

The IP I saw

Marketing fools

Tabula Rasa

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