Meta | Lawrence van Rijn - Law Lord to be

That is not the question, it is a mere thought and we need to ponder it. You see, I do believe that Meta is close to launching a new dimension in social media, in advertisements and through that we will see a new opening in the approach to marketing and advertising. Google is not ready but could be ready in time, the same could be said for Amazon. Microsoft is however not making that setting with their 5% in Bing, it will die and awkward death. Awkward because the people they approached will leave them. Meta will not offer the handle and handshake that Bing (or Chrome) requires and Bing has nowhere to go. Or as someone in the 90’s once said “All dressed up and no one to blow”, I giggle as it applies more to the outdated marketing tactics then it does the ladies on 42nd street (if you catch my drift).

So when I see ‘Facebook parent company Meta plummets 26 per cent, loses $332 billion in worst one-day company drop’ (source: ABC). There is no opposition, this is what happened. Yet what is noticeable that the drop is due to “well below analysts’ expectations for the current quarter, a disappointment for a company that investors have become accustomed to delivering spectacular growth” There are two sides here. On the one side either the investors have no long term goal and no comprehension on what Meta is ready to achieve, in that regard the analysts are equally in the dark on what is about to happen. So even as Marky Mark of the book of faces can hold onto what he has now as the next wave will increase his fortune by well over 300% (a personal rough speculation), so the term ‘disappointment for a company’ is the setting of a person who has no clue what is about to unfold. Or it is a person with the narrow focus on the now regardless of what tomorrow will bring. The second setting is seen with ““The downgrade in the earnings outlook by Meta and other companies took markets by surprise,” said Kenneth Broux, a strategist at Societe Generale in London” I am not sure whether this is a repetition of the other fellows view or if it is set on parallel yet not equal measurements. I am not an economist. The Amazon idea (at least one of them) could be applied to Meta, yet it would limit my revenue and I am kinda set on getting my $50,000,000 (post taxation) in the first wave. The second wave would bring me more but there is no way in hell a person like Jeff Bezos would shell out that kind of money without clear numbers (no matter how rich he is) and what I am about to do has NEVER been done before. So there is the turmoil for me. There are a few other reasons why pushing Amazon to higher levels are more rewarding for me (there is the option to kick Microsoft in the balls) a thought that is massively rewarding all on its own, yet it could optionally hurt Google and I have nothing against Google. They are about to get hit by TikTok and the impact of HarmonyOS is getting delayed but it is not out of the way yet, so Google has to face that too. Yet Meta is a drive that Google could benefit to if they resolve locality in their products, because that will be a given. It slightly opposes the 4 clusters that Amazon will gain but it will not hurt Google, Amazon on the other hand would strengthen their clusters through Meta and could optionally several smaller clusters too, Microsoft has close to NOTHING there, all lost marketshare.

So as we look at the second article That gives us ‘Facebook owner Meta sees biggest ever stock market loss’ (source: BBC). There we see “Meta also warned of slowing revenue growth in the face of competition from rival platforms including TikTok and YouTube, while advertisers were also cutting spending” the lack of ‘temporary’ is a little astounding. There is reduced spending by advertisers yet with the labour lack they have they will have to create a pipeline soon enough and that means advertising and spending, interesting how the BBC overlooked that. And yes TikTok is a threat, but more to YouTube than Meta and the deployment of Meta will take care of that. The question is how Meta will deal with the lull in technology that they face. Let’s give you an example. You are in the MetaVerse. In that life you have the house you could never afford, you watch TV on a screen you could never afford and you watch the things you love. There we see advertisements and Meta cashes in. Yet over time you get billboard digital screens on billboard (perhaps the three in Ebbing Missouri), but all those elements require new technology and Meta could create them and lose a lot of time or they could set a partnership with Google and Amazon and set a might higher bar. Google and Amazon have their terrains and Meta has an advantage in partnerships, opposing those two will drag the issues in too many dimensions (literally) and it opens up a massively large bag of worms. None of those matters are seen and they will come in 2022/2023. When Google and Amazon set out THEIR plan it will need to be one that embraces Meta. Zuckerberg was one clever cookie when he did the change he wants. The covid issue worked FOR him a little but in this setting (loss of revenue) it works against him. The nice part for him is that those who walked away will have to negotiate new contracts in MetaVerse so that will make his gains a lot better than the losses he has now.

No matter where I look I see everyone parroting the loss story and it is true, he lost (for now) and no one has a clue what is about to happen and hows social media will change the face of both marketing and advertising and when those with their clever little API realises that it stops working in MetaVerse we will get some watchdog howling on behalf of the exploiters who suddenly get the notice that their well is now dry. All revenue belong to Zuckerberg again. A setting none of them seem to realise. I am just happy that my 5G IP is still safe and MetaVerse will not hinder it. It might benefit me, but it is too soon to tell, it could if Amazon gets the proper idea on where marketing and deployed advertising goes, but there are a few if’s in that setting I get that and I am pretty sure that the CTO of Amazon (Werner Vogels) is that clever as well.

So whatever Meta will become, it is not a verse, perhaps according to the journalists who look at the now and rhyme to yesterday. Yet I am certain that they are utterly in the dark about tomorrow and in most dimensions tomorrow never rhymes, perhaps to borrow and sorrow but not to the tile of style that tomorrow brings, because the rhyme depends on what is, not what might be and what might be will be illuminating to say the least, not the hallucinating of a beast. That is what we face, when Meta deploys we will face an entirely new beast, one advertisers and marketing departments never faced before and as they run from training to training the first 6 months and try to comprehend that they suddenly had to learn a new beast for months, those who were ready will have the entire field for the better part of 6 months at the very least, it will change the game for years and as I see it Google and Amazon have the options, Microsoft falls away like it always does, shouting Azure whilst the never learned the blues.

Yes, we can be cordially invited and it happens on many occasions, although the cordial part tends to be for weddings and official events like that. So what happens when you are cordially invited to shove off? You see, the Reuters article (at https://www.reuters.com/technology/facebook-owner-meta-forecasts-q1-revenue-below-estimates-2022-02-02/) gives us ‘Meta shares sink 20% as Facebook loses daily users for the first time’, yet this is a mere dip even as the numbers are rising (increased loss) the people at Facebook (aka Meta) are not worried, because they figured out what I saw coming close to half a decade ago and I wrote about it a few days ago. Marketing will change it will evolve as anything will. So the liber facierum people are not worried they are about to change hears in a race where 80% is nowhere near ready and they will be too late, it will be a race that ends up having 4 players Meta, Amazon, Google and TikTok these 4 players are about to own 90% of all advertisements and in the new world Meta will gain a chunk of the other three to some degree. So the 20% loss is a joke compared to the billions they will make from 2023 onwards when Meta deploys, the people who want to be part of that race will be a year late and they will content with the crumbs. So the fun of reading “Dave Wehner, told analysts on a conference call that the impact of Apple’s privacy changes could be “in the order of $10 billion” for 2022” is a little entertaining, it seems like a fun fear setting but the gain that comes the year after will have Apple on the ropes, their losses will be not something they can contemplate at present and they will try to get back into the race in a Apple minded field, but the Apple minded field will change because its environment will change a lot more beyond what Meta is, it will need to adjust its foundations and that is something Apple was never good at. When Meta goes live, it will take up to a year to gain the momentum and they will end with a massive chunk of all advertisement. There is a decent chance they will close to equal what Google was making, so Google will take a hard hit, but their foundation is strong so in Meta they could regain some of their losses. Amazon and TikTok have their own environments, they will loose but keep what they already had in their atmosphere. Microsoft with Bing who only had about 5% will lose close to 50% of that and keep whatever their surf tablet has and it was close to clear for 3-5 years, the changes were in the works and I predicted it and my IP solutions anticipated it in a new direction, but there is no denying the setting Meta will be a much larger player so the 20% loss they have now is one they will get back well over twice over and that is basically the mere foundation. All the other players who are trying to skim off some of the cream that Facebook and Google had, they will be lost. They cannot compete or adjust, they will go to some watchdog and cry like the little chihuahua’s they always were, iterators who do not understand innovation. They will cry unfair and waste the time of as many people as possible whilst they will try to find reason after reason and never looking at their own failings.

And for me? I just howl and laugh on the sidelines, what I predicted 3-5 years ago, as far as I can tell. The first mention of Neom was in ‘Liberalism overboard’ (at https://lawlordtobe.com/2018/08/23/liberalism-overboard/) which I wrote on August 23rd 2018, that was the moment I realised a new marketing system was required, so almost 4 years ago. I finished the concept less than a month later. And that was long before Meta was announced, Meta did not create what I had, but it showed that the alterations were a lot more powerful than I initially contemplated and when that gets added to either the Google or the Amazon system that change will not be a simple alteration, it created the setting for a new powerhouse, no less powerful than Meta and I did it by giving essential choices back to the people, that was the change no one looked at and it was merely the first wave. When it alters and adds to Meta it becomes something more, but that becomes too much speculation because what we are shown is the end result and the Meta system has a lot more and that is still (in the end) an unknown factor but the system I created will allow for adjustments because the power is back with the individual and where ever they want to go the system will adjust (to some degree), yet in one setting meta will force both Amazon and Google to implement a much larger change to locations and localities. That much is a given certainty and there those who want to hijack keywords will be limited to non-location keywords. Meta will force it and if Amazon and Google do not comply they end up losing market share.

As such, the future is bright, the noise of 20% here, or there does not matter 2023 (optionally 2024) will set in motion a tidal wave of changes and outside of the largest companies none of them can adjust, it is not feasible or achievable. No matter how quick the Google or Amazon systems adjust. Meta is about to get the home field advantage and the visiting team will not be at the 50 line, they will start on the 30 line as the football reference go, the home field advantage will be that big.

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