Tag Archives: Meta

March 19, 2022 · 14:10

57 seconds until the next sucker

Yes, I have heralded Meta as the next setting that will bring them billions. That is if they do not screw it up beforehand and the BBC gives us two examples. The first (at https://www.bbc.co.uk/news/world-australia-60789802) was given to us last night with the byline ‘Australia sues Facebook over scam ads impersonating celebrities’. In that article we see “The tech giant had engaged in “false, misleading or deceptive conduct” by knowingly hosting the ads for bogus cryptocurrencies, a regulator said. The US company could face financial and other penalties.

Meta is yet to comment but has previously said it is committed to keeping scammers off its platforms.” We are also given “The Australian Competition and Consumer Commission (ACCC) says the ads in question used Facebook’s algorithms to target susceptible users and featured bogus quotes by Australian celebrities.” All elements of deceptive conduct, all because Meta does not properly vet the people advertising, and this is on Meta. There is no excuse, there is no “We need this advertisement to be completed today” that is merely evidence that the advertising party did not properly time manage their project. I have seen decades of stupidity that way, decades of people on the phone “I am on route, I will be there in 5 minutes” all whilst we know that it takes well over 15 minutes to get there. No time management, no proper project management and decades of excuses sees the wrong people enabling stupidity. And now Meta will feel the brung of that impact. And that was merely example one.

In example 2 (at https://www.bbc.co.uk/news/health-60348334) we are given ‘‘Dangerous’ tanning products promoted by influencers’ influencers are a different story, it will still hurt Meta, but there will also be a larger station for Google. Influencers will need to feel the brunt of choices. I am not talking about people like Georgia Love (see yesterday’s article for that) but people that use their influencer status to promote “It is illegal in the UK to sell nasal sprays or injectables made with “melanotan-2”, an artificial hormone that can accelerate tanning.” Here these influencers need to learn the lesson of not doing their homework. I say that all their video’s are at that point set to zero counter, they lose all their revenue and their channel is removed. Now this is a harder setting. We see “It is illegal in the UK”, so if this influencer is American? We get it and I do not know whether this is illegal in the US, Canada, or the EU. But influencers are so driven to numbers, they do not check where they are watched. There should be an impact, but fairness remains part of this. Yet, when we see “BBC News has spoken to 20 people who have experienced complications, including lesions, fungal infections and abscesses.” Is it truly about fairness? Lives were put in danger and the influencers do not have a really good excuse. I reckon that influencers need to abstain of any product that could impact the health of another, but how to recognise that? There is a dangerous stage, so to stop it in it track now before there is a full 5G network seems essential. Personally I believe that there is no social media source that gives proper investment opportunities. An actual opportunity is for a chosen few, not social media. Social media is for blanket media solutions, get in as many as you can, as quickly as you can. As such I feel a little less for the person with “a consumer who lost more than A$650,000 (£360,000; $480,000) due to one of these scams being falsely advertised as an investment opportunity on Facebook.” Someone who does that does that is too stupid for words. Vetting goes both ways and any investor vets the sources they have and Facebook (Meta) is not a source, neither is Twitter and neither is YouTube. All three could open the door to a direct location that is optionally a good investment, but the chances of that are slim, very slim. Consider the people falling for the Facebook apartment? Someone has a rare option for an apartment in location X where finding a place is hard. Now consider that this person has friends, would you not offer it to your friends first? Would you prefer that a personal friend has a nice new place instead of a person you do not know? That is the stage and it applies to investments a much as it would apply to housing. When dealing with strangers it is in that same setting, direct and to the point. Why? Because I want to make money too, you have got to give a little to get some. So when I offer the options to Randy Lennox and Gary Slaight it is not a shakedown, but it is because they can see the solution that could drive them forward and they can see the benefit of a $50M investment that could bring them in excess of $600,000,000. It is a simple execution of math. This solution could just as easily apply to Amazon, Google a little less so. These people will not now, not ever get such offers, such real offers from Facebook, Meta, Twitter or YouTube. That is how life is and anyone trying to sell you the goods there is fooling you. 

But that is the stage Meta faces, a stage that is drowning in deceptive conduct and there is seemingly no proper vetting in place. There are laws and when the Australian ACCC makes its case Meta could face massive fines and once the first one is there all the others will come calling. The influencers are a different issue, connected to some extent, but there we see that influencers need to be stopped and removing their channel and setting their count to zero will do the trick. When they lose that much money once of twice over these people vanish, a simple equation. It does not sound fair, I get that. But these influencers decided to endanger people and there lies the rub, whether that danger exists in nations where these materials are legal, that becomes a different setting, and I will be happy to admit that I see no easy workable solution here, it starts with Meta. That much is a given at present.

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March 10, 2022 · 03:48

Direction of my tech

Yup, that was what I was contemplating. But only for a little while. I reckon that my 5G IP is pretty complete for a first version. There are more sides to contemplate, but it becomes to much like speculating where others might want to go. Or as some would go with (Microsoft) Contemplating where we want consumers to go next. I do not think that is the best path to take. I have several roads mapped, yet I suddenly remembered Tim Minchin, he said something to the effects of (altered for my case here) “If you chase orgasms, you’ll never get one, if you aspire to give other people orgasms you might get a dose of pleasure in the process” It actually applies to tech too. If you hunt on the statements on what people are supposed to need, you will miss the mark too often. If you give the consumer what they will need you could benefit too. So my IP was set to the consumer, to the retailer and to increase their safety. Weirdly enough as I was doing that, I came up with a few ADDITIONAL sides that the IP could deliver giving the people what they might (and might is important) need. In that process I opened a larger revenue stream on a bigger foundation. Yes, it requires Google to add functionality, but there is every indication that they will go there. That indication is set to two foundations. The first is that they need to stay ahead of Apple and others, and giving that advantage allows for this. They also need to set a larger conditional stream, based on a new metric. You see, for now we see cpc (cost per click), cpm (cost per thousand impressions) and a few more. I believe that 2022/2023 will proved that they need to add cpl (cost per location) a niche and targeted view that more likely applies to real estate and local business, but it sets a targeted revenue stream for walk videos, location videos and there are thousands of videos. GoPro alone has 10 million followers, I have not seen clear metrics on walkabout videos, but they are there in the tens of thousands and when you link that to Google Maps that market starts getting interesting. One walk on 5th venue video has 487,957 views. Consider how many real estate people would be interested if they can grab that cpl? And it is global. New York, Los Angeles, San Francisco, Chicago, Toronto, Montreal, Paris, London, Munich, Amsterdam, Stockholm. Villages in Switzerland, Bavaria, Austria that need is already visibly increasing. The moment we have a connected Hybrid view with Meta that need will pretty much explode and it works for Google to have this, there are thousands of walk video makers, allowing them to flourish will enable more revenue (and Google was never sad about more revenue). For this consider the realtor Sotheby’s International Realty (London), when that option arrives, do you think it walks away from 736,891 views in just a few days? And yes, there will be more views in larger cities with tourist appeal, but when you search for a house or apartment in any place, who does not check out what YouTube has to offer? When these parts became clear to me, I adjusted the 5G IP I had, I added for a Hybrid functionality because that is where we all want to go. Even now, even as too many have NO CLUE what Facebook (now Meta) is up to, I already see that coming. And those with a gaming PC (especially with a second graphics card) will be ready in 2023/2024 when that is offered. I foresaw the need, I considered that addition and as I saw that there were more options, more choices to allow for and basically adhering to the consumer needs got me there. I come from the IT services branch, not the sales branch, so I hear what people needed, I converted to fill that need, not tell them that there is an alternative with some lame ‘What if’ statement. I reckon that 2024 will be the year when salespeople will finally put that sales tactic to bed. They want what is at point A, so you get them there. I found a method to allow industry 7,8,11,17, and 21 to enjoy what point A offers as well. Yes, I did not offer this to industry 1 through to 23 because that was not the goal and all those sales people telling me to do that, I say ‘Why?’ There is a group of consumers that have a need, that need is satisfied and offering 5 other groups to offer what they might need is nice if they are there. But the rest? What rest? They are seemingly somewhere else. Stop catering to ‘wannabe’s’ and ‘what if’ people. 

Two distinct systems with the grasp of several and a third system is starting to take shape. The two systems will have access and enable all kinds of software solutions and there I found a few options, but some of the changes seem pointless until Meta truly launches, when it does I will see all the wannabe’s running scared and running in panic not to lose the revenue. Like a wall of water coming at them and they are holding a one litre beaker. Not to stop the wave, but to fill their beaker for themselves. Some will fill it, some will not and then they look at the second ave coming, all whilst funnel giving the consumers and retailers a long term revenue though the application of a mobile pipeline. Not a pipeline ON mobiles, but a pipeline that is mobile and Hybrid will stamp that need out pretty quickly. I was fortunate enough that my need can satisfy that side in addition of what it was already doing. So whilst I believe that 2024 will be ruled by Meta, Google and Amazon, they will not be alone. I believe in that new setting Adobe will be uniquely placed to set new standards and what was a $13,000,000,000 annual revenue company could double, optionally even triple. All options that Microsoft let fly by, they relied on hype and spin and in the new setting that will not fly. It is like watching IT in 1998, all trying to sell concepts. In a time when Google, Apple, Amazon, Meta and Adobe have proven themselves, we need not wait for some roadmap of a concept product. The people have had enough of that and they are looking for alternatives. That is why I believe that Adobe will make larger waves and as a graphics company they do have the Rolls Royce solutions out there, so they do have the edge. 

It does not matter whether I am right or wrong, do you (consumer/retailer) have what you need to get the job done? Are you ready for 2023? You need to start thinking there. Most people and businesses do not have the money to buy in January 2023 what is required. And you need to think longer term, you need to think that what you buy in 2023 needs to be good to last you to December 2025. I countered that in the past by not buying the latest, but by buying one model older. It was often 40% cheaper, merely 10% slower and would last me 2-3 years. That is the stage you need to think of now. Because when Meta is introduced it will impact people and businesses. It will not end for the ‘old’ Facebook, but the shift will start, so make sure you have what you need. This is not merely for high end places, for expensive stuff. Simple pharmacies, book shops, cafe’s. For them the market will alter as well, they need to see where they are and how far they can go at present. They could wait and lose the market of course, but that is up to them. As for the direction of my tech? It is out in the open, because I tried to adhere to what the people needed and what they are most likely to need. But in the end (Q4 2022) I might have to offer alterations and additions to more closely adhere to their needs and I can, because national 5G will not be ready in many places, which works in my favour as well (yay me). 

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March 9, 2022 · 17:08

Microsoft, for cold laundry

Yes, there is a need to go there. You see there is the setting that we kick Microsoft as a civic duty, but how long do you need to kick them for it to be regarded as for personal pleasure? Yes, that is the question and it is more to the point than you think it is. Two days ago I wrote ‘What we hope for’ (at https://lawlordtobe.com/2022/03/07/what-we-hope-for/) there I gave the setting that Microsoft is in more trouble than we think they are. They are losing the gaming niche, the ‘tablet’ niche, the cloud niche, the SaaS niche and optionally the office niche as well. That is a lot of terrain to lose. I also stated there ““Microsoft is in talks to acquire cybersecurity research and incident response company Mandiant, according to people familiar with the discussions, a deal that would bolster efforts to protect customers from hacks and breaches”, you see, it is not merely “bolster efforts to protect customers”, it is about preventing and protecting the customers you have and as we are seeing several Microsoft issues”, a few hours ago I learned that they do not even have that. ArabNews gives us ‘Google buys Mandiant for $5.4 billion’, the article (at https://www.arabnews.com/node/2038611/business-economy) “Google is fortifying its cloud services with a $5.4 billion acquisition of the cybersecurity firm Mandiant, the companies announced Tuesday”, as such the clouds around Microsoft seem increasingly less secure soon enough. Microsoft will find someone (I think) and they need to find someone and set the stage to a stronger Microsoft. Yet as I see it they lose gaming to Amazon (I was happy to help Amazon do that), their Surface thingamajig will lose to the Apple iPad more and more, and the Mac Air book takes what is left and the cloud is increasingly less and less secure, as such they are losing market share to all the other cloud providers. The SaaS niche is different, it relies on the cloud, lose one and you tend to lose the other as well to some degree. So now the last straw for Microsoft is their good old Office backbone. It is firm (for now) but the cyber issues will affect their mail system and it already has had a few issues. But the big push could come from a very different angle. Adobe will be the largest player in several ways. There is additional consideration that when business aligns for Meta, Adobe will get a fair share of that business and should they push for the an ‘office setting’ they could clearly clean house. The last setting is pure speculation. There is no educated guess in play. They need their version of Excel, Word, Powerpoint and Mail versions to impact Microsoft even larger, but that is not outside of their abilities to do so and moreover, as Meta will go in 2024 Adobe will feel forced to go there. If only to cater to the millions of GoPro users who will see new business ventures in a Hybrid setting of the Web, Web3.0 and Meta. I think that Google lacks more elements than Adobe does so Adobe is in a good place. No matter how we think it will go, I feel more and more certain that Microsoft is about to lose a hell of a lot more than they bargained for. I wonder if they ever saw that part coming as they increasingly believed the spin they put out there as well. Consider their 2018 setting: ‘The most powerful console in the world’, it was surpassed by the weakest (Nintendo Switch), it will optionally also be surpassed by the Amazon Luna (if I get it my way, ha ha ha). At that point, what did $68.7 billion get them (as well as the $7.5 billion for Bethesda)? Seventy five billion to end up in 4th position in gaming? Google buying what they need for Cyber security? One could argue that soon the buzzards will circle Microsoft, but that might be a little too negative. 

I saw Microsoft grow from nothing to the behemoth that decided what we wanted. Now it is turning out that too many are eager to find someone else, in too many IT fields. There will be Microsoft lovers out there, eager to state that I am wrong. I could be, I freely admit it, but when you put the facts together, when you collect the information out there and the weaknesses that they show gives a larger rise to my version (which has speculative sides) and the largest setting is the one we do not have. What will Adobe do in 2023/2024. It will impact several players a lot.

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March 8, 2022 · 12:29

Opensource GEOINT

Yes, it sounds weird, but it dawned on me that if we create a new search term GEOINT could benefit in all kinds of ways. Consider the following and also consider the following statement “I have never been to Toronto” Now consider the thoughts I had when I was watching a video (apparently I watched more than one on Toronto walks. “If she turns left into Cumberland now, I will see Tokyo Smoke on the right and across from there Sassafras. As she passed these places I thought fashion store Kiton should be on the left across the street on the corner” This is what the human brain takes up. Yet in digital settings, with added metatags we should see a lot more. More than location, date, time and weather conditions. Then I suddenly realised that my 5G could offer more to any recording digital recording device out there. It was already on station to deliver for the new wearables, but it could go further. More than mere digital marketing. It could offer a larger scene of watchdog, the digital digital video maker, could according to their personal settings auto reject that, consider it on the fly or auto include certain tag names and tag settings. The auto part is for those making live streams, the consideration is fr those editing and smoothing audio at the end and it becomes an experience that offers more. Consider a video walk in London, giving whilst walking some highlights of Christmas shops and their golden offer. On Regent Street, Fortnum and Mason, Harrods, and so on. The options are close to never-ending and it is the station I vied for in my designs to give the power BACK to the shopkeepers. I reckon that it is not something for the GoPro 1, but it is possible that the GoPro 12 could offer something like that. It is more than ‘plus’ vision. It is the starting stage of hybrid vision and with Meta completing its first version hybrid will go a long way in any place that offers it. And there is more at that point there is the setting that real estate could set a marker on any video that crosses their location, giving a much larger consumer market penetration. The hardware is already there, the options are already there. There is now the consideration to implement it. Google clearly has the advantage via YouTube, or would that become YouBeTube? We all see the real estate pictures, but it is too made, too artificial. Yet showing videos AROUND the place, showing some WHERE you end up could also become a sales-point that gets the consumer over the line and even as Real Estate is the most clear point, it is not the only one. As I see it it pulls GEOINT into the business intelligence field a lot deeper than the mere pie charts and thematic maps. Thinking of this, I am actually surprised that Google and Facebook were not all over this when the foundation options were there about 2-3 years ago when the possibilities opened up. And it hits nearly EVERY big city in the world. A setting where the amateur video makers see a larger stage of income earning and becoming part of the revenue streams. 

There are of course more options, but let’s not go into those streams just now. For now, let’s remain naive and enjoy what could be possible.

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February 5, 2022 · 00:07

Is the MetaVerse a Meta or a Verse?

That is not the question, it is a mere thought and we need to ponder it. You see, I do believe that Meta is close to launching a new dimension in social media, in advertisements and through that we will see a new opening in the approach to marketing and advertising. Google is not ready but could be ready in time, the same could be said for Amazon. Microsoft is however not making that setting with their 5% in Bing, it will die and awkward death. Awkward because the people they approached will leave them. Meta will not offer the handle and handshake that Bing (or Chrome) requires and Bing has nowhere to go. Or as someone in the 90’s once said “All dressed up and no one to blow”, I giggle as it applies more to the outdated marketing tactics then it does the ladies on 42nd street (if you catch my drift). 

So when I see ‘Facebook parent company Meta plummets 26 per cent, loses $332 billion in worst one-day company drop’ (source: ABC). There is no opposition, this is what happened. Yet what is noticeable that the drop is due to “well below analysts’ expectations for the current quarter, a disappointment for a company that investors have become accustomed to delivering spectacular growth” There are two sides here. On the one side either the investors have no long term goal and no comprehension on what Meta is ready to achieve, in that regard the analysts are equally in the dark on what is about to happen. So even as Marky Mark of the book of faces can hold onto what he has now as the next wave will increase his fortune by well over 300% (a personal rough speculation), so the term ‘disappointment for a company’ is the setting of a person who has no clue what is about to unfold. Or it is a person with the narrow focus on the now regardless of what tomorrow will bring. The second setting is seen with ““The downgrade in the earnings outlook by Meta and other companies took markets by surprise,” said Kenneth Broux, a strategist at Societe Generale in London” I am not sure whether this is a repetition of the other fellows view or if it is set on parallel yet not equal measurements. I am not an economist. The Amazon idea (at least one of them) could be applied to Meta, yet it would limit my revenue and I am kinda set on getting my $50,000,000 (post taxation) in the first wave. The second wave would bring me more but there is no way in hell a person like Jeff Bezos would shell out that kind of money without clear numbers (no matter how rich he is) and what I am about to do has NEVER been done before. So there is the turmoil for me. There are a few other reasons why pushing Amazon to higher levels are more rewarding for me (there is the option to kick Microsoft in the balls) a thought that is massively rewarding all on its own, yet it could optionally hurt Google and I have nothing against Google. They are about to get hit by TikTok and the impact of HarmonyOS is getting delayed but it is not out of the way yet, so Google has to face that too. Yet Meta is a drive that Google could benefit to if they resolve locality in their products, because that will be a given. It slightly opposes the 4 clusters that Amazon will gain but it will not hurt Google, Amazon on the other hand would strengthen their clusters through Meta and could optionally several smaller clusters too, Microsoft has close to NOTHING there, all lost marketshare. 

So as we look at the second article That gives us ‘Facebook owner Meta sees biggest ever stock market loss’ (source: BBC). There we see “Meta also warned of slowing revenue growth in the face of competition from rival platforms including TikTok and YouTube, while advertisers were also cutting spending” the lack of ‘temporary’ is a little astounding. There is reduced spending by advertisers yet with the labour lack they have they will have to create a pipeline soon enough and that means advertising and spending, interesting how the BBC overlooked that. And yes TikTok is a threat, but more to YouTube than Meta and the deployment of Meta will take care of that. The question is how Meta will deal with the lull in technology that they face. Let’s give you an example.  You are in the MetaVerse. In that life you have the house you could never afford, you watch TV on a screen you could never afford and you watch the things you love. There we see advertisements and Meta cashes in. Yet over time you get billboard digital screens on billboard (perhaps the three in Ebbing Missouri), but all those elements require new technology and Meta could create them and lose a lot of time or they could set a partnership with Google and Amazon and set a might higher bar. Google and Amazon have their terrains and Meta has an advantage in partnerships, opposing those two will drag the issues in too many dimensions (literally) and it opens up a massively large bag of worms. None of those matters are seen and they will come in 2022/2023. When Google and Amazon set out THEIR plan it will need to be one that embraces Meta. Zuckerberg was one clever cookie when he did the change he wants. The covid issue worked FOR him a little but in this setting (loss of revenue) it works against him. The nice part for him is that those who walked away will have to negotiate new contracts in MetaVerse so that will make his gains a lot better than the losses he has now.

No matter where I look I see everyone parroting the loss story and it is true, he lost (for now) and no one has a clue what is about to happen and hows social media will change the face of both marketing and advertising and when those with their clever little API realises that it stops working in MetaVerse we will get some watchdog howling on behalf of the exploiters who suddenly get the notice that their well is now dry. All revenue belong to Zuckerberg again. A setting none of them seem to realise. I am just happy that my 5G IP is still safe and MetaVerse will not hinder it. It might benefit me, but it is too soon to tell, it could if Amazon gets the proper idea on where marketing and deployed advertising goes, but there are a few if’s in that setting I get that and I am pretty sure that the CTO of Amazon (Werner Vogels) is that clever as well. 

So whatever Meta will become, it is not a verse, perhaps according to the journalists who look at the now and rhyme to yesterday. Yet I am certain that they are utterly in the dark about tomorrow and in most dimensions tomorrow never rhymes, perhaps to borrow and sorrow but not to the tile of style that tomorrow brings, because the rhyme depends on what is, not what might be and what might be will be illuminating to say the least, not the hallucinating of a beast. That is what we face, when Meta deploys we will face an entirely new beast, one advertisers and marketing departments never faced before and as they run from training to training the first 6 months and try to comprehend that they suddenly had to learn a new beast for months, those who were ready will have the entire field for the better part of 6 months at the very least, it will change the game for years and as I see it Google and Amazon have the options, Microsoft falls away like it always does, shouting Azure whilst the never learned the blues.

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February 3, 2022 · 15:37

You are cordially rejected

Yes, we can be cordially invited and it happens on many occasions, although the cordial part tends to be for weddings and official events like that. So what happens when you are cordially invited to shove off? You see, the Reuters article (at https://www.reuters.com/technology/facebook-owner-meta-forecasts-q1-revenue-below-estimates-2022-02-02/) gives us ‘Meta shares sink 20% as Facebook loses daily users for the first time’, yet this is a mere dip even as the numbers are rising (increased loss) the people at Facebook (aka Meta) are not worried, because they figured out what I saw coming close to half a decade ago and I wrote about it a few days ago. Marketing will change it will evolve as anything will. So the liber facierum people are not worried they are about to change hears in a race where 80% is nowhere near ready and they will be too late, it will be a race that ends up having 4 players Meta, Amazon, Google and TikTok these 4 players are about to own 90% of all advertisements and in the new world Meta will gain a chunk of the other three to some degree. So the 20% loss is a joke compared to the billions they will make from 2023 onwards when Meta deploys, the people who want to be part of that race will be a year late and they will content with the crumbs. So the fun of reading “Dave Wehner, told analysts on a conference call that the impact of Apple’s privacy changes could be “in the order of $10 billion” for 2022” is a little entertaining, it seems like a fun fear setting but the gain that comes the year after will have Apple on the ropes, their losses will be not something they can contemplate at present and they will try to get back into the race in a Apple minded field, but the Apple minded field will change because its environment will change a lot more beyond what Meta is, it will need to adjust its foundations and that is something Apple was never good at. When Meta goes live, it will take up to a year to gain the momentum and they will end with a massive chunk of all advertisement. There is a decent chance they will close to equal what Google was making, so Google will take a hard hit, but their foundation is strong so in Meta they could regain some of their losses. Amazon and TikTok have their own environments, they will loose but keep what they already had in their atmosphere. Microsoft with Bing who only had about 5% will lose close to 50% of that and keep whatever their surf tablet has and it was close to clear for 3-5 years, the changes were in the works and I predicted it and my IP solutions anticipated it in a new direction, but there is no denying the setting Meta will be a much larger player so the 20% loss they have now is one they will get back well over twice over and that is basically the mere foundation. All the other players who are trying to skim off some of the cream that Facebook and Google had, they will be lost. They cannot compete or adjust, they will go to some watchdog and cry like the little chihuahua’s they always were, iterators who do not understand innovation. They will cry unfair and waste the time of as many people as possible whilst they will try to find reason after reason and never looking at their own failings. 

And for me? I just howl and laugh on the sidelines, what I predicted 3-5 years ago, as far as I can tell. The first mention of Neom was in ‘Liberalism overboard’ (at https://lawlordtobe.com/2018/08/23/liberalism-overboard/) which I wrote on August 23rd 2018, that was the moment I realised a new marketing system was required, so almost 4 years ago. I finished the concept less than a month later. And that was long before Meta was announced, Meta did not create what I had, but it showed that the alterations were a lot more powerful than I initially contemplated and when that gets added to either the Google or the Amazon system that change will not be a simple alteration, it created the setting for a new powerhouse, no less powerful than Meta and I did it by giving essential choices back to the people, that was the change no one looked at and it was merely the first wave. When it alters and adds to Meta it becomes something more, but that becomes too much speculation because what we are shown is the end result and the Meta system has a lot more and that is still (in the end) an unknown factor but the system I created will allow for adjustments because the power is back with the individual and where ever they want to go the system will adjust (to some degree), yet in one setting meta will force both Amazon and Google to implement a much larger change to locations and localities. That much is a given certainty and there those who want to hijack keywords will be limited to non-location keywords. Meta will force it and if Amazon and Google do not comply they end up losing market share. 

As such, the future is bright, the noise of 20% here, or there does not matter 2023 (optionally 2024) will set in motion a tidal wave of changes and outside of the largest companies none of them can adjust, it is not feasible or achievable. No matter how quick the Google or Amazon systems adjust. Meta is about to get the home field advantage and the visiting team will not be at the 50 line, they will start on the 30 line as the football reference go, the home field advantage will be that big.

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