Tag Archives: Stan Lee

That Lion cliché

Do you remember the time when art was about art? Perhaps you remember the studio that had the lion in their logo? I think that the very same lion was also very active in an old TV series called Daktari (1966, CBS). They had on their logo ‘Ars Gratia Artis‘, although some refer to it as: Arse for the sake of the artists, which is not the same thing.

It means art for art’s sake and that ideology came under assault by the Business Insider through Netflix last year (2 days ago), or did it? The article (at https://amp.businessinsider.com/netflix-bird-box-sparks-debate-over-data-in-hollywood-2018-12) gives a very different light on Hollywood. We initially get: “Netflix said its original movie “Bird Box,” starring Sandra Bullock, was viewed by 45 million accounts in its first seven days on the streaming service, a record for the company“, which is a good achievement, considering that there are 137 million subscribers, we get the setting that 30% watched it, something that should be regarded as a huge success. Yet Business Insider does not think so, it goes on with the quote: “Though Netflix revealed the huge number, it didn’t give specifics. How many of those 45 million watched the movie from beginning to end? What were the demographics of the viewers? Those are the types of stats that movie studios and TV networks release about their content“. Here we have a larger issue; those in the cinema, with rare exceptions will sit out the movie in the cinema, in the digital world we get to consider a new stage: how many watch it completely? Just like Google ads on YouTube where the first 5 seconds is ‘free’, or better stated might not be a viewer, and after 5 seconds the person can skip, so that is not a viewer either, these metrics now count towards the greater need to understand the Netflix viewer, because those who start the movie are optionally not actual viewers, so setting the purchase stage towards those metrics will be the downfall of Netflix soon enough, yet in all this, the viewer, including me, we are all new to the Netflix, Stan and other parts, so we get to switch products, like we switch channels and as such, finding what we like is going to be important to Netflix et al. Also, multiple watching might imply that, or another person at the house was watching, or perhaps I merely nodded off after 24.3 minutes only to realise that a comfy chair and warm weather implies that watching is a lot more challenging? In all this metrics, especially top line metrics with demographics will be increasingly important to all these digital providers. Even as we see: “That 45 million number has not been verified by a third-party measurement company in the way TV ratings and box-office results generally are“, we do not realise that for the most, cinemas have an utter lack of these metrics (other than amount of tickets sold, tickets per purchase and date of purchase), so even as Digital channels have more granularity (a lot more), we can debate and even question these metrics on a few levels. I once heard that a friend has his father drop by every weekend to use his Netflix account and keep up on TV series whilst the sunshine lad was at the beach entertaining his tan and swimming ability, so when he got home, he shared a meal with dad and they talk and watched a little more Netflix. So that implies that for that day the metrics are no longer matching the demographics, merely the member graphics, which again is not the same, not even close.

So when we look back at bird box, we see the interesting quote: “she believes that the latest Netflix news is nothing but a publicity stunt and that Netflix’s lack of transparency about data hurts filmmakers“, which is when the wheels leave the carriage in every direction. If movies are about art, why would data transparency be important? How is a vision or art an indication of data requirement? I get the statement, I get the implied stage where the TV industry is now mimicking Ubisoft when they started claiming another Assassins Creed every year. The implied part is forgotten as soon as you read it, but the danger is there. Those makers who rely on data to form the next hit will never ever get one. You see, the lesson that Ubisoft has been learning the hard way is that a game that appeals to everyone is a game that appeals to no one. The sales figures show that flaw, the ratings of games that at $50 million should have been 90% or better get nowhere beyond the 65%-85%, so basically a products that gets a little more than break even, it is a business model that theoretically works, but it will never produce any diamonds. The 78%-81% for Far Cry 5 is a direct indicator of that, some gave it as little as a 60% rating, a total change from the 90% that AC Origin deserved and that supports my thoughts there.

Yet in TV and movies on digital format we see another shift, we see the lack of materials making the makers a little desperate for choices. Even as we see Bird Box as a massive win, we see that choices are now coming at a much steeper investment curve, making the game a lot more dangerous, and it is pushing these analysts towards the metrics of watchers and optional watchers giving them a dangerous step towards anticipated interest versus real interest. Netflix is the most visible player here, but they are not alone. Stan, Foxtel, Canal Plus and a few others will face their own demons. Disney is the safest player for now as they have the best established brand on any medium, yet over time they too need to face the choices of data use available.

For me this data war is important in other ways too, as we see Bird Box and a title like the Blair Witch project in one box of choices, we see the link of mass media towards creating an inflated hype, yet when we look in another direction we realise that gems like Chilling Adventures of Sabrina would lose their footing into getting a place in creating and release. Sabrina is as I personally see it the true approach to ‘Ars Gratia Artis‘, the moment that data takes over, things will fall apart. It is not the data itself, it is the fact that in the first the data is mostly non-confirmed (member versus actual viewer), anticipated issues on re-watching versus actual reason of re-watching and that list goes on, the inability to properly vet data for a whole league of reasons will diminish the playfield and the Ubisoft stage takes over from the actual artistic stage, it could optionally kill a series like Sabrina overnight and will kill a whole range of other series in the same way in their first seasons too. There is other evidence too, the series Lucifer that got canned in one place, got taken up by Netflix and the fans win, in this case Netflix wins too and they deserve to win, but we need to realise that Lucifer is not unlike Star Trek, a series that initially got canned because the executives did not comprehend their fans (the watchers). We can add Firefly, Dollhouse and several other series to that list. I believe that Dollhouse was going towards the place that Westworld is moving on to and that is great, the stories are still accepted and they evolve for the viewing acceptance and appreciation levels and rightfully so, yet how many TV series were lost to us for the same reason? You see, I believe that the wrong approach to data and the non-comprehension (or wrongful use in dashboards) will make this a much larger issue soon enough, and guess what?

This will not be contained to the Hollywood world, the shift of data and dashboards will push into every realm that uses data soon thereafter. You might not think it now, but you all are part of this, it will affect you all soon enough. 5G is not merely a mobile platform, it is a data platform and we will personally see, feel and experience the impact of data. That impact is not theoretical, it is an actual impact. At Cornell University we saw the creation of a paper in March 2018 called ‘Load Balancing for 5G Ultra-Dense Networks using Device-to-Device Communications‘ by Hongliang Zhang, Lingyang Song, Ying Jun Zhang that gives us that to some degree directly. When we consider: “data traffic can be effectively offloaded from a congested small cell to other underutilized small cells by D2D communications. The problem is naturally formulated as a joint resource allocation and D2D routing problem that maximizes the system sum-rate. To efficiently solve the problem, we decouple the problem into a resource allocation subproblem and a D2D routing subproblem. The two subproblems are solved iteratively as a monotonic optimization problem and a complementary geometric programming problem, respectively. Simulation results show that the data sum-rate in the neighbouring small cells increases 20% on average by offloading the data traffic in the congested small cell to the neighbouring small cell base stations

Say What?

I am geting there the long way round, stick with me, it will soon make sense, as such, let’s look at this from another angle so that it makes a little more sense. Here I use a quote “We also know that the capacity (density) of current macrocellular 4G networks will continue to increase in the foreseeable future since there’s still spectrum available around the world that could be used or reused for mobile broadband“, this is a given, actually more than a given as both Cisco and Alcatel passed through the average barrier by 100%, as well over half a dozen carriers are on the average expectation, the other two crushed it by almost 100%, and that was 4G, the game changes in 5G (yes this is still about art).

Now consider that we are not set in metrics, my viewing pleasure never was, even as early as the late 70’s; that means that the metrics never fitted me and more importantly these metrics are failing a larger population to a much larger degree and it will increasingly fail those relying on them, no matter how good the story sounds. This part is important in a few ways. You see, from my point of view (always debatable whether it is correct), we see the flawed Ubisoft formula and consider that the choice fits 80% of all, this might be seen as a good thing. Yet in art the change is slow learned and even as with a video game the initial payment is done, we see a much larger stack of players going towards pre-owned games (for financial reasons). Now consider that in the Netflix et al world, it is not set into a $99 purchase, it is a $15 per month and everyone bailing after a few months will increase the financial dangers for players like Netflix (and others) as they have amassed a multi-billion dollar debt, whilst the people can leave at any time; even as leaving in the first year (or after the first free month) is not likely, especially at $15 a month, that same given part is not guaranteed after year one, so getting the right series up and running is a lot more important. Now that Netflix is no longer the one option and now that Disney Plus is gaining a global insertion, having the right data is increasingly important, we do get that, yet the Netflix data is lot more debatable than some think and this is where the problem starts. There are several indicators that the data is not that great or that complete. Unless Netflix is gathering data incorrectly (read: ethically immoral), which is not a given and there is no indication that this is happening, we have the direct issue with valid data versus non validated data and there is a much larger hiatus in play.

And now we get to the producer Rebecca Green, now we get to look at the part that is important. (apart from her ludicrous believe that Netflix data needs to be more transparent), we need to look at: “My goal is to create original content for wide audiences, but how do I cater to an audience if I do not know what they are turning in to watch?” she said. “‘It Follows’ has been on Netflix for two years, and I have no idea how many people have viewed the film. ‘I’ll See You in My Dreams’ has been on Amazon Prime for two years as well, and I have no idea how many people have viewed the film on that platform. Why share the stats for one film but not the others, aside from wanting to create buzz?“, right next to “Netflix needs to be more transparent about the performance of its titles so that people can better contextualize the data and to help more of these types of movies get made. I Personally believe that an adaptation from Forest Gump is needed: “Stupid is as Ubisoft does!“.

She is implying that she is out to make sure that she will not create a failure, and as such, she is unlikely to ever help create a true blockbuster. That is how I personally see it and so far my view has been supported with the results by Ubisoft several times over, so I feel decently confident on my view. She needs the right dreamers, the ones that dream the new stuff, not data driven, but vision driven. I dreamt the sequel to Mass Effect Andromeda two nights ago and it is still unsettling me today, I hope I never dream in that direction again, this does not imply a success, but it could potentially show to be a blockbuster to a lot of people, enough to take the Nexus for another spin if the investors are willing to take a (likely huge) risk. It is not merely the risk, the state that if they go all in that they are looking at optional sales of 6-8 million copies. That would be the stage where the game gets to approach the billion dollar mark and I am trying to remain conservative there. You see, it is not about the game, it is about offering something not done in gaming ever before, especially in console gaming. So there is the space to truly shift the field onto another track, a high speed track, but to get vested in that, it will cost the makers to get the right software engineers hat can give view to vision and that is a much larger call than some might think. I did a similar exercise with Elder Scrolls VI (not the one that is being made). It was not about a new story, it was about where can we push the story to and more important, how can we instill additional value, for me that has always been the ability to replay a game, not merely watch an interactive story with a few variables. What if we could evolve the game not merely in size, but in the ability to give a game 100+ hours of challenge and fun? In my mind, I gave that setting a whirl with Elder Scrolls VI: Resurrection by changing the nature of the challenge and by adding the openness of the game. Oblivion had done a terrific job initially, but I learned that in the 4th play through that I went for the anticipated goals too fast, I wanted a change that gave the challenge , but removed grinding to a larger degree (removing grinding 100% in an RPG is pretty much impossible). It is done not by adding more repetitive challenges, but by limiting options. You see, in my view a person cannot join all guilds, they can be members of some (until completed), so mages will auto decline Necromancers, thieves will reject assassins and fighters will not allow for thieves or assassins to enter the guild, so you can do all, but not all at the same time giving an additional layer to the gameplay, because at a later stage one guild will be a lot more challenging than before. Having a long term quest, one that goes on over time, even as you are working other challenges is also a path to set the stage and a third one is seen in choice. In my view The shrines were no more, the [main quest challenge] had undone something and we get to choose whether we fix that, and also having to decide what goes where, or continue on the path Tamriel was on, in that stage I have set 5 main quest lines in a different path, optionally giving a severe different view to how Tamriel continues as a nation, whether the initial main quest is resolved one way or another, that is the shape of close to 50-100 hours of additional playtime, will people like that? What happens when you really give the option of choice a new dimension?

I do not think that those bragging on how they cleared Skyrim in 2 hours will like it, but I am not making it for those few, I thought up ES-Resurrection for those who loved travelling in Skyrim (and beyond), those who create additional content and loved the time they had in Skyrim, the true RPG players that want to see it all. That same situation exists on any RPG (read: Mass Effect) and those value art and the creation of art by software engineers and graphical artists, gamers will bend over backwards buying such a game the very moment it arrives.

This is the same for movies and TV series, You merely have to watch fans going nuts on social media regarding Chilling Adventures of Sabrina to see my point proven; in addition, we saw a mere 3 weeks ago: “‘Firefly’ Fans Are Upset That Trending Hashtag Isn’t About the Show Being Revived“, when we see such impacts, we know that something is missed and some of these metrics will merely increase the amount missed by series makers (read: initial funders) and producers (read: investors). In this it is important to see the view of Robert Bianco (USA Today) with: “that Joss Whedon’s most devoted fans will debate and embrace, and a mass audience just won’t get“, that view is fair enough and the makers invest in the series, so as we see that there was a drop of 50% in viewers, it made sense to them not continue, yet a lot of the story was lost in the end. Could this have been prevented if data drove the choices of writing? I do not believe that to be the case, if anything, when we look at the Netflix setting, data would have made it worse; the series might have fallen over quicker. That is the setting for Rebecca Green (as I personally saw it). She might adhere to data transparency, yet there we see the most likely failure to be a choice made on non-validated data making matters worse, shying actual fans away because of adherence to the masses, which in my personal view makes matters worse, not better. Consider that 5 series with an 80% score, what are the chances that overlapping groups of people that end up no liking 2+ series released? How many members will that cost them in the months 13 and onward? In a stage where they invest $8 billion, how many losses will that ensue?

In all this (a very personal view) when we stop adhering to art for the sake of art, we see the path of data driven art and it will be nothing more than mere marketing of brand, viewers created through awareness, a dangerous setting in any form of art, video games have proven that; how long do you think it will take for people to switch away from 45 minute branding shows? How quickly will we switch to another provider? I believe that this stage will be reached sooner than we think. We might still adore and worship Game of Thrones, yet what will happen in season 8? Will it keep us on the edge? I am not handing the same values to GoT as we have had 7 seasons of GoT already, and a following will continue the story for now; more important at what point will see that there is a stage for season 10? Even if season 8 flops, there will be a drive to end the story lines at this point handing the need for a season 9 at the beginning of season 8, yet for new series that premise does not exist, so how can a series survive when it becomes data driven in a stage where the quality of data is debatable to a much larger degree at the very least.

This is not in the same range as the TV series were, it seems that the new digital series are effectively marketing driven and that might depend on data, but in all that, how many people would have given the Chilling Adventures of Sabrina a proper vetting in the initial hours? As the choice of streaming digital TV companies’ increases the timespan given to vet series changes as well. That is where my reference of that 4G paper comes into play. The stage of “Using higher modulations is a proven, reliable, and well-understood method to increase capacity in a given communication channel, but it has clear limits“, you see for people it is not bandwidth, it is time, yet the equation is basically the same, we have a finite 24 hours, minus 6-8 hours of sleep, minus time for food, hygiene, travel and work. Time is an absolute here and many forget that part; it is equally an issue in gaming. That part is even more so an issue as the digital age is trying to get attention from gamers (and vice versa) in the same way, more than you think. Marketing, TV marketeers and investors are trying to create hype’s anyway that they can and it gives an additional increase, but the personal impact is spread all over the board, so these people are trying to get towards data driven solutions forgetting about art to the larger degree and in that way losing an audience to a much larger degree than they could fathom. that is hard to prove in any direction, yet I feel that (when we translate this to movies), my part is proven by Joe Morgenstern in the Wall Street Journal with: “Spider-Man: Into the Spider-Verse; It’s as if everyone had set out to make the best Spider-Man movie ever, which is exactly what they’ve done“, the mere stage of a movie, an animated movie that is showing to be a comic book that has been close to truly been brought to life, I personally hope that Stan Lee had been able to see the final result whilst he was still alive (he might have done that), the fact that his visionary view on comic books took on a life of its own, data would never have gotten us there, it required art to get there, the fact that Channel 18 gave the people: “This may be the first Spider-Man feature to qualify as a great New York movie, drawn from the life of the city rather than outdated stereotypes“, I personally believe that this was achieved with art, not through data, or data as a mere assistant, not a driver.

We might think of the MGM lion as a cliché, but their slogan is still a driving force in entertainment and arts, it will most likely survive the data farmers for at least two generation, it is only when AI evolves through insight leading to wisdom that we will see a 90% appreciation level through data on arts, I doubt I will live that long, but part of me hopes to see that day where the quantum computer is asked what the state of the cloud is and it answers with an image of a Cumulus or a Cirrostratus with a defined point of arrival. It is my personal believe that people like producer Rebecca Green will always have a place in Hollywood, yet they will never become the Whedon’s, the Howard’s or the Russo’s, they got there by artistic vision, yet that too remains the issue of debate, how will the producers and directors see eye to eye on art versus data? It is something we will see a lot more in 2019, as it will drive the digital providers, as well as their content makers to a much larger degree than ever before.

 

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It is done!

There are a few issues today and the first one is not really an issue, unless you are a movie producer and you are up against Infinity war. I just learned that it smashed the Chinese box office on Friday with an additional $76 million, which makes it surpass both Black Panther and Harry Potter and the Deathly Hollows part 2. It is now the 8th most successful movie on the planet in the All Time Box Office and that is before the global Saturday revenues are known. I expect it to crush the first Avengers Movie and settle (during the week) on the 5th position. It is the fastest ascension of any movie ever. That is big news, so as per ‘today’ 40% of the top 10 movies ever worldwide are Marvel Productions. I think that the Legacy of Stan Lee is very safe for all time; in addition, I reckon that the Russo brothers will be walking around with that feeling of pride and accomplishment for some time to come. This will not be some DC Marvel comparing; this is a comic book victory that spans 3 generations, and perhaps the setting of an old truth that a dreamer with only $0.25 can conquer the world (small reference to Walt Disney there).

We watched for all kinds of reasons and none of us were disappointed, not even those who went to see it with the silent promise that they could see that Chris Hemsworth is merely slightly less than half the size of Peter Dinklage. We are not even at the halfway point yet! The pressure on part 2 will be overwhelming with every weekend we get towards that point of release, especially those who recognised the message in the teaser at the very end.

But our worlds do not merely revolve on Marvel Production (some need chocolates too), and if it was only so good, it is not, The independent gives us mere hours ago (updated) that in Iran the Clerics are shown to be as simple as one could expect. With the quote “Iranian senior cleric Ayatollah Ahmad Khatami said during Friday prayers that Western pressure will backfire, threatening that Israel will pay the price.” The holy system of Islamic Republic will step up its missile capabilities day by day so that Israel, this occupying regime, will become sleepless and the nightmare will constantly haunt it that if it does anything foolish, we will raze Tel Aviv and Haifa to the ground,” the hard-line cleric said. The warshippers chanted: “Death to America,” and “Death to Israel“.”, it is their invitation to War, they thought they were clever with their ‘Syrian‘ missile attack, but they now have the impeding wrath of the State of Israel, the Kingdom of Saudi Arabia who has had their fill of the Yemeni Issues, as well as Iran’s commitment to terrorism and Hezbollah and now that both parties know that the rest of the world is willing to united behind Saudi Arabia and Israel, now they need to cry and scream like little children. It is in that setting that I see the mention of “Antonio Guterres, the UN secretary-general, asked for the halt to avoid “a new conflagration” in the region following the most extensive military exchange between Israel and Iran“, Iran did not listen for the longest of times, during the entire Syrian slaughter the UN was merely a lame duck, an expensive voice that was not listened to at all. So why should anyone listen now? So when we see “we will raze Tel Aviv and Haifa to the ground,” the hard-line cleric said. The worshippers chanted: “Death to America,” and “Death to Israel”“, we see a part that they are still in denial of the Houthi situation. Yet now, after the years of their chants, many are sick of the Iranian debacle, option upon option were given, but the two players in charge of Iran, the clerics and the military are soon to be called to put their money where their mouths are and now, the game changes for them, because as far as I see it, they cannot deliver. The fact that I saw the flaw that ends their navy, they will be on an unbalanced setting, they still have plenty of air force and army, but that too falls against the naval settings of what non-Iranians remains in the Persian Gulf and in that setting they have a much larger disadvantage. Iran must rely on the puppets and tools they had and these players are no longer sure of Iran at all. Iran overplayed their hand!

Sinem Cengiz the Turkish political analyst in Arab News gives us: “Turkey will not be taking sides in the crisis as it is already dealing with the effects of the turbulence affecting its other neighbors, Syria and Iraq. So a third neighbor under sanctions will not serve Turkish interests in the region. A nuclear-armed Iran is not in the interest of Turkey either as it would challenge Ankara’s own regional-power position in the Middle East“, she is not wrong, but I personally do not completely agree. You see, Turkey moved itself into a much higher echelon for its own reasons on Kurds and Kurdistan and the setting in Syria remains provocative. Russia wants the middle mediation spot and Iran thinks that they could still push some for certain agreements. Turkey’s actions could push itself into either directly opposing Iran as it wants to soften the setting with European players, or try approach, which was to make Europe more lenient. I do not think either will work, yet with the US in play, they could be pushed into denying certain settings with Iran. Turkey might not want to take sides and for the short term (4-8 weeks) that could be possible, yet both US and the EU want commitments from the Turkish government, but one that is set against Iran (or at least withdraw completely form that setting), it might be one of the few paths remaining to avoid a direct war and in all that, the others want commitments. The path could be delayed when open hostilities against Hezbollah are chosen, because at this point, such actions need to go without any Iranian support, and in that Turkey would be willing to sacrifice Hezbollah for their own needs. Iran will at some point use them as martyrs, which is fine for some as martyrs can no longer hold guns that is the reality of war!

In this we see support from the Courier Mail, who makes mention of ‘Russia reeling in Iran’, which might prevent worse, which is partially true. The issue is not any of the outside players; the issue is that the Iranian clergy and military have been prepping for the longest time. Now they want to move in and look good, yet the starting signal was not given at the right time, so now their entire strategy is falling upon the floor with no one wanting the visibility of picking that trash up. In this CNBC has its own view (at https://www.cnbc.com/2018/05/09/trump-iran-sanctions-give-saudi-arabia-and-russia-more-clout.html). With “Saudi Arabia said it will help meet world oil demand if President Donald Trump’s Iran sanctions create shortfalls, but analysts say it will do so only in conjunction with Russia, and the world may have to get used to higher prices as a result” they are correct, that is indeed the midterm play that we all face, increasing oil prices and the energy companies will try to cash in on this as soon as possible, even as they have been enjoying cheap oil for years. This strategy works for both Saudi Arabia and Russia on several fronts, there will be no opposing party ready or able to pick up that slack. Their only way to prevent worse is the action offered by Israel, If the Syrian president tells Iran to go home, it would relieve tensions. The question becomes if Syria willing to do just that? There are still scores of Russians there and perhaps Turkey has an option to show willingness to increase troops, which works for them on all but one front, Iran will see this as an act of desertion against the Iranian settings. Iran’s actions or responses cannot be predicted as present. Even a Syria has had issues with the Turkish ties towards the Muslim Brotherhood and as such, it might be the best option, but not one President Assad is willing to consider (personal speculation). It is a Gordian knot of complications at best, cutting it might be the best, but that too might not be seen as a solution for any of those players.

So where is the option to remove the pressures? I am not certain if there are any left, the issue is the pressures are coming from Iran and they are not willing to change for the time being.

For desert

The end of this should be something light and frothy, there is nothing lighter and frothy than a good game and in light of the upcoming war, is that such a bad deal? We have seen all kinds of allegations and leaks. Now that we see a few announcements, and now that we have seen a few things that Sony will be bringing, I am now at a loss how Microsoft will get anywhere with the uphill battle they face this year. It seems to me that the upcoming Book of the dead is doing to PS4 what the initial the Last of Us did to the PS3. It was overwhelming. In addition when we see the Last of Us 2, Ghost of Tsushima, Spiderman, Death Stranding and Book of the dead, realising that at least three of these titles will be released in 2018, one is extremely unlikely to come before 2019 (Death Stranding) and one remains an unknown at present, and that is merely the exclusives. Sony has remastered the Spyro trilogy which will entice a new generation and satisfy the ones who played it on the original PlayStation. There are loads more coming, but this is at present what Nintendo and Microsoft are up against, which in light of the results of God of War is not a good thing to be up against. Now that the Sony gamers have heard that the release of Subnautica on PS4 is more and more imminent; an unknown title (to many) that is merely one of the best survival adventures I ever played and original from beginning to end. So in that view, we see that the other brand has a diminishing level of unique games left and that was never a good thing for any console. In my personal view, there is now only one reason why I still have the Xbox One. It is the one game, the game that I revered ever since I got my fingers on the demo that was added to the PC Format disc, al little over 20 years ago. Take a look at the update of the remastered and remade System Shock (at https://www.youtube.com/watch?v=lKfnTnZuC5E) where you can see the game in progress and even as it is announced to come to PS4, it is for the time being a lot earlier on Xbox One and PC.

The advantage Microsoft once had is now pretty much gone.

Even as some are all about the gifting a game hype, from my personal experience most people have never given me anything correct when it comes to gaming. Now, in some cases it is indeed nice, but most people prefer to go to shop and get a physical copy of the game. We acknowledge that backward compatibility is a nice setting; there is no denying that, yet over the next year do you want to replay a few good games, or play amazing new games? Backward compatibility is nice to have and an asset, no one denies that, yet the setting of no amazing new games is not something you want to rely on. The Verge actually almost nails it with “The Xbox One is the best console if you don’t care about exclusive new games“, I do agree with the setting, but those exclusives that Sony has is just beyond amazing and Microsoft has nothing to counter that, that is the setting that does matter. Nintendo upped the setting even more with the leak of Pokémon Switch coming this year; this will get millions of 3DS players now update to Switch much faster than initially expected. It gets to be interesting when you consider that Ultra Sun and Ultra Moon sold in excess of 7 million copies. With Pokken on Switch (originally a WiiU title) already out and now the new Pokémon’s coming (I expect at least two), we see that Nintendo is upping the score and the pressure on both Microsoft and Sony.

So even as Verge was almost correct, they missed it that the gamers love exclusive titles and the fact that the Sony players are getting the Switch on the side matters as well, apart from them not getting the XB1 on the side. With 26 titles announced by August 2018, the games list is also impacting the other two. Bethesda is giving Wolfenstein 2 a ‘switch’ over in 7 weeks, The Crash Bandicoot fans get to do it all over again on Switch as well and Capcom is breathing life to Streetfighter with a 30th anniversary edition this month on Switch, yes, my prediction that I made a mere two weeks ago is coming to pass, the worst nightmare for Microsoft is coming, Nintendo and Sony have upped their game and as it is less likely that Microsoft can equal that during the E3; by no more than late August will we see the setting whether the total Nintendo Switch sales will surpass Xbox One total sales by Christmas 2018, it is now becoming increasingly likely that Microsoft Xbox One will grace third position in the console race before December 31st 2018. Microsoft will have to produce a miracle by the end of the year and it better be a lot better than there marketing department hiding behind “All Xbox One games and Microsoft Store PC games are now eligible for digital gifting“, because when I look at AC Origin Gold (AU$145) and Shadow of War Gold (AU$158), I wonder if the people know that these games are around 40Gb to download and a 100% larger if you have 4K capabilities. So not only is it a massive download, the fact that these XB1 consoles have no more than 1TB is also a consideration. Nothing on any of this is a ‘pro’ gamer setting, merely a maximum exploitation setting from Microsoft. And that is even before you realise that a new Shadow of War Gold edition (with Steelbook) is a mere AU$99.95 at EB Games, so, do you still think I am kidding when it comes to Microsoft dropping the ball three times over? Are you kidding with downloading a game at a price that is 50% higher than a physical version in the shops?

Like Iran, Microsoft overplayed their hand way too soon and they are also in the venue of not being able to counter what comes. A setting that they should have avoided, in that light we can compare the Microsoft marketeers with the Iranian clerics, they shout from the highest peaks, but without the support of actual product you end up merely irritating people, which is how I personally see this all.

A desert that was a little less light on the bowels, but in all this we see that some games over the next month will be shown to be not up to the fight against reality and consumerism. Because both rely on smooth sailing and those who have never been hit by internet congestion have for the most never ever used the full setting of it. Until very recently, Sydney NBN users had 4 hours a week of congestion, now consider having to fetch your Sex in the city, the latest movie, download games, watch reality (kitchen) TV and focus on the big footy games. So how welcome was that digital download game to the internet welfare of the family in the end?

 

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The successful and the less so

What makes success? We have always wondered that question, what makes ‘me’ a success? At times it is the drive that you have within yourself. Sometimes it is propagated through the outside factors like marketing and media. At times there is no control, it is imaging towards third parties and they make sure that you are the popular choice to make. I have been to the movies 3 times in the last two months. One I paid for, the other two was a free double pass that I converted into two tickets. So let’s take a look at the three movies. The first was Black Panther, it was awesome to watch, I was curious because it is one of the Marvel comics I never saw. I played him on Marvel: Ultimate Alliance on the Xbox 360, which was basically a comic book revamp of the legendary game Gauntlet, now with the option to evolve certain powers. Black Panther was unlocked by finding his 5 statues. So I knew that little on Black Panther and I was curious to see him in action (beside the scenes in Captain America: Civil War). It was an awesome movie and it was no surprise to see the movie become the 9th most successful movie on the planet reeling in well over a billion dollars. It is still grossing cash, so there is a chance for the movie to get to 8th place before the end of May (I reckon in 2-3 weeks). The movie has so far made $1,323,739,011. So with a budget of $200,000,000, it made well over a billion, it is making some serious real cash.

The second movie in this is Ready Player One, an absolute diamond by Steven Spielberg. It blew me away! I grew up in the world we see (partially) depicted, so every second I saw more and more references towards gaming, movies and even books. Some were clear references to other games (like JRPG) and some Manga characters I knew existed, but never watched the cartoon, so there were question marks for me in that regard. The movie had that approach that the movie Paul had (a Simon Pegg gem), part of the fun is seeing the references and I am certain that is what I will be doing for days after the Blue Ray and 4K edition is released. So here we have the legendary Steven Spielberg, who was born 36 weeks after the British government nationalised and took control of the Bank of England, after 252 years. It was in 1975 when he completed Jaws, the man became a revered god of cinema. His movies were a direct expectation of awesome film watching and his stature grew even more with the movie Close Encounters of the third kind, the movie that followed Jaws. The list would not stop for decades and he went all out in Ready Player One and it was awesome! He started the Jurassic Park, Jaws and the Indiana Jones franchise; he was involved as a producer/executive producer in so many other successes. So when I went to see Ready Player One (RP1), I expected to see a good movie and I was blown away, it was that perfect. Yet financially it merely made a little over half a billion. It surprised me that it had not caught on to such a degree. As we look at the $523,175,886 it made, we also need to realise that it merely made 25% from domestic US viewing, making it an interesting setting. The entire US culture of gaming and movies is a lot more appealing on the international field. When we consider that the production budget was $150,000,000, we see that the Domestic side does not make it a ‘success’, the international sales did that and it should be seen as a success as well.

Now, as per yesterday I saw the Avengers: Infinity War (my second free ticket), and again I was blown away, watching that movie was ‘perfection’. It was like watching a real life comic book with all the massive fights and superpowers in action. The Stan Lee medium of the now! For a second I was worried that so many super heroes and villains would clutter the screen, but it did not. Like watching a mix of goofy, cool and mental explode all at the same time worked, it made it a symphony of sorts. It gave the width of the Secret Wars (or Infinity Wars) comic books with the action of a level of heroes we have never seen before. It was overwhelming and absolutely amazing, with the mandatory extra scene at the very end that will make the people in the know (when it comes to comic books) go: ‘Are you fucking kidding me?‘ and that is how it felt, part one is a mega spectacle that is merely the introduction to the second part which will now expected to be even more overwhelming than the first part was. I have not felt that was since I had to wait for the second Lord of the rings movie (being a Tolkien fan for decades). Blown away three times in a row!

I expect that Infinity War will bring the profits in on a scale almost never seen before; it should have no issues surpassing Black Panther, upping the ante by a lot. The question is why does it matter? I never cared for how much a movie made, it was good enough that it made a real profit and since when is half a billion not a real profit? More important, both RP1 and Infinity war are extreme examples of excellence, entertainment and awesomeness. So why are we watching the numbers? I never cared for that in the past. I actually started watching that around the Dark Night. For some reason the passing of Heath Ledger, the most amazing Joker ever, made me wish that the Dark night would surpass the billion dollar mark and it did in the end, yet I am not getting any of those coins, so why would I care beside that it was a financial success? You see, why is it about the cash? For a part we know that when it is a success it will give us optionally a sequel, or optionally we will see those actors again, and whilst we know that there will be more marvel movies, Steven Spielberg is all about new and different. So why does it matter, because we know it does, we have seemingly become that Americanised. It is no longer about the art, it is about the return on investment, we set ourselves in that light, we are set upon KPI’s that demand we become a return on investment. When did we lose the need to be that awesome technical support agent, and moved into merely to become the most profitable one? Because being the most profitable one is not a scale of excellence, it is merely the rubber stamp that we are allowed in our workplace the next quarter. It is merely a sliding scale of monetary excellence. So even as we see that Avengers: Infinity War will be heading towards an easy $2 billion, optionally surpassing the present number 3, the 2015 movie Star Wars Ep. VII: The Force Awakens, who made $2,058,662,225 globally, should it not be about being the best and most awesome movie ever made? Because the RP1 results do not support that, even as it was as awesome as a movie could be, it was not heralded as such. Now we can blame that none of us are nerds, you merely have to see the 2.2 billion gamers many of them online, who could all identify the Planet doom scene, splattered with millions of avatars, groups all looking like the Master Sergeant of HALO, to see that we will identify. We will identify many characters and we should realise that they have references to the creative excellence of Atari Interactive, Bandai Namco Entertainment, Bethesda Softworks LLC, Blizzard Entertainment, Capcom , CBS Television Studios, Disney Enterprises, Electronic Arts, Gearbox Software, Hasbro, The Jim Henson Company, Kodansha, Konami Digital Entertainment, Mattel, Microsoft Corporation, Mifune Productions, Mojang AB, Nickelodeon & Viacom Media Networks, Paramount Pictures, Rare Ltd., Sanrio Company, SEGA Holdings Co., Sesame Workshop, Sony Pictures Entertainment and Columbia Pictures, Square Enix Holdings Co., Legend Pictures, Tatsunoko Production, Toho Company Limited, The Topps Company, Twentieth Century Fox Film Corporation, Valve Corporation and Wizards of the Coast. This is merely a grasp because there was so much more to see, so many more avatars and characters. A list this large and if you played anything even more than an hour, it is likely to be in the movie. A movie that is a three decade reference to gaming, gamers, movies and the buffs they have. The movie is sheer excellence and I wished everyone had watched it, merely because there is something in there for us to identify with, a mere moment when we were introduced to a moment of awesome, delight and/or amazement. So as we realise that the revenue does not reflect that, I started to wonder why that is.

One source told me that gamers do not care, but with 2.2 billion gamers and a fair amount deep into multi-player gaming, I am not able to accept that. I think we do care, we care a lot, we aren’t all into movies, so there is that, but I think that it has something to do with the marketing. Digg (at http://digg.com/2018/spielberg-carls-jr-ready-player-one-feud) gave their view and even as I have not been confronted with it, I am uncertain how it should be perceived. Yet, they are not the only source. Screen rant (at https://screenrant.com/ready-player-one-movie-trailer-marketing-wrong/) gives us “Warner Bros. Have Been Marketing Ready Player One All Wrong”, which shows it all a little better with “all set to a rousing cover of the classic song from Willy Wonka and the Chocolate Factory, “Pure Imagination.” It is, in no uncertain terms, a great trailer. Why hasn’t the marketing been like this so far?“, so did marketing create a $400 million plus shortfall? If that is so, I should have been in marketing and take 10% of the optionally delivered $400 million (it would solve a few problems for myself as well). with “Proof of this lies in the second trailer, which, while a significant improvement over the first, lacks the impact it could have had because of the damage done by the initial teaser“, that would be cruel and revealing all at the same time, so the excellence of Steven Spielberg got undone by the marketeers they trusted? That would be a new level of Cruel and it required some extra life option to reset that. It does add up as the trailers of Marvel have been utter perfection in many ways and all of us expecting and seeing Stan Lee, the generalissimo himself in a cameo moment is always good for a laugh and a check-mark to make when watching any Marvel movie. There is no denying this and the fact that the one expected line missing in the first movie is still hopefully made in the second movie. The moment that Iron Man (Robert Downey JR) and/or Dr Strange (Benedict Cumberbatch) state (optionally in unison) “No shit, Sherlock!” will certainly give cheers from the audience, that same audience when everyone in the cinema literally cheered when Thor entered the battle scene. People care that much, they are that connected to the movie, and as such I believe that people would be that connected to Ready Player One on near similar levels.

So ask yourself, when does the lack of revenue set the stage for ‘less successful’, it should not, but it does and that is literally a crying shame because Ready Player One is every bit a result of excellence as Black Panther is and Infinity War will prove itself to be. So I believe it should also be financially as successful (just go with it). I accept that my expectation is warped, but should it be? Art and excellence are their own platform, setting this scale to a metric dollar scale is dangerous, I accept that because true excellence is not set in $ signs, it is set in amazement, a currency of its own and we do not always get that currency depicted, it gets depicted less and less which is a shame, because we optionally deny ourselves access to truly great achievements.

That would be a much larger defeat than merely being seen as ‘less successful’.

 

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