Tag Archives: Tom Holland

December 15, 2025 · 15:55

The lie without lying

That is the conundrum we face on a daily basis. And in the marketing realm I was pleasantly surprised yesterday. I saw an engagement advertisement apparently in the Boston Globe. It was an image of a man known in his role of Mickey17 (the first 16 were better) flogging himself to the girlfriend of Tom Holland, yes I am talking about Zendaya. With the engagement story to give a glimpse of a movie.

I actually didn’t have a clue or any interest in that movie, but now, I might actually got to the cinema to watch it (A cinema is a great room with loads of chairs facing a big screen), I thought I’d mention this to the Netflix population as they might not know what it is.

It hit me by surprise as marketing has gone globally bland, the only exception is that crazy marketeer named Ryan Reynolds (Blake Lively’s husband) his advertisements of Mint Mobile and American Gin are pretty out there, so to see a second marketeer stretching his (or her) legs into the creative pool of goofy alliances is pretty neat so say the least. And I reckon that Square Peg who is the distributor needs to give whomever got the idea of this marketing campaign a raise. 

And in this world a marketing population of one is not a real deal, so I am happy to see that there is a contender for the role of the craziest marketeer on the planet. You see in marketing we have Awareness and Perception are like concentric circles, we first come aware of something and then we get to Perception of the matter, which at times is a reflection of the subject on self. In this Focus, Process and Objectivity are matters of something liked and sometimes not linked matters that inflict the awareness and perception of the matter. It sounds overly academic and it needs to be. We come aware of a movie and when we become more aware we start to get the perception of that movie. How do I relate to that movie and most often it is a mere setting of entertainment. Will I like this? Is it what I want to spend my time on? The second question is the banger for Netflix. If that movie is not your cup of tea, you switch it off or you select another movie to watch. Especially In America where your time is seemingly more precious (and travel comes with its own set of challenges) Netflix is largely the only one that gives the least impact on your timeline. So Cinema’s are down (a lot) and as such marketeers need to be more and more alert to what could drive a person from aware to a deeper a focussed set of perception. That is what drives people optionally to the cinema. Still cinema’s need to address their settings too (really $8 for a popcorn?) And it is a hard setting, space is expensive now and over the last 20 years that setting switched for doable to no longer affordable. Cinema started in 1895 and from 125 years of a good setting we see in the last 20 years that this stage has largely become unaffordable. So a good campaign is more and more important to a dying stage of entertainment. In this, whomever set that stage to The Drama (April 2026) with Robert Pattinson and Zendaya set terrific campaign and applause for whomever did.

As I see it, they perpetrated a lie without actually lying, a rare feat to say the least.

Have a great day and for those in Canada, still enjoying Sunday have a great day too.

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August 7, 2025 · 09:59

Simpsons epic vacation

Yes that happens, we all have vacation, but this one has a difference. The vacation is already sold out, a year in advance. And in comes a hero shaped like Bart Simpson (aka Tom Holland) and he is accompanied by grandpa Simpson (aka Matt Damon) there is a princess involved played by Zendaya, it might be a coincidence, but Tom Holland is her +1. Bruce Wayne is involved (Robert Pattison) So as the story goes about grandpa getting home to son and wife we get to see a abundance of types and people. OK, this is as much damage as I can get away with (and stay alive) against the setting of the journey home of Matt Damon. As such this is the book about the journey home after they sacked (also destroyed) Troy, which can be seen in the 2004 movie Troy. 

So why am I talking about this?
A few months ago I saw the announcement that tickets are already being sold a year in advance for the IMAX version of the movie. I desperately want to see it, but I have to save my coins to afford that ticket and there will be a showing in Sydney (one in Australia and I reckon Sydney gets it) there are also more codes according the CBC (at https://www.cbc.ca/news/canada/saskatchewan/christopher-nolan-1.7597788) these are 16 in the U.S., six in Canada, two in the U.K., one in Australia and one in the Czech Republic, according to the source that gives us ‘Sellouts for Nolan’s The Odyssey shows audiences’ hunger for movies projected via film’, I want to go as Nolan’s movies are awesome. The last time I went to the IMAX was a decade ago to see the 3D version of Alfonso Cuarón’s Gravity. That movie was so amazing that it still caresses the retina’s a decade later. I also got the Blu-ray of that movie and I love it, but it can never compete to the 3D IMAX experience. As such it is time to see that youthful young sprout shine on IMAX (I did mean Christopher Nolan). 

So why?
I reckon that most people have the same setting. To see the works of Christoper Nolan on IMAX is pretty much a must and to see what Christoper Nolan makes of this classic work is stimulating the ‘must see’ vibe in my blood. In addition to see what can be made from a 1400 year old story is one you just have to see and the crowds are set on seeing it to, at least the thousands that will go to see it in the 26 IMAX theaters. 

One might think that it will make Homer rich, but as his bones have turned to dust, it is un likely that he will see a penny of this. There is a side of the CBC article that I tend to reject. It is “The rush could be interpreted as a rejection of near-ubiquitous digital screenings in favor of the analog appeal of celluloid.” I don’t think the writer is wrong, the writer is merely incorrect. Apart from the IMAX experience, there is the setting that we have been bashed to near death with Marvel and DC movies. Don’t get me wrong, I like these movies too, but when did you last see an epic movie? For me it was the Avatar movies and they do have their own appeal. Then we get Gravity, Kingdom of Heaven and Apocalypto. These movies are rare to say the least and to get the advance tickets of a movie like that (optionally a week before anyone else sees it has appeal), massive appeal. 

The reason for my attention to this is the fact that the movie is already sold out a year in advance and the fact that it comes to IMAX, and the fact that it is the latest Christopher Nolan experience. The fact that this movie is nothing less than star studded is merely icing on the cake. And it is a bonus for all the actors (actresses too) that are involved. Christoper Nolan expects excellence and the fact that an actor is involved shows us that these are real stars (if that expression is allowed), so I will try to get a ticket in a few months, but in the end I might have to wait until the movie is released. The article has a lot more than I looked at, it is a nice trivia of IMAX to behold yourself. As such there is a risk that you might want to get a ticket yourself and it will be money wisely spend.

Have a great day today.

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April 5, 2023 · 06:33

Advanced Ignorance

Yes, this is about AI, the big issue is that it does not exist (not yet anyway), the sales bozo’s are giving you some talk about how it exists and yes the naysayers are right, but they are confusing one version of AI with another. Well part 1, Artificial Intelligence does not exist, it really does not and there is no alternative to this. What you see is machine learning and deeper machine learning and these two parts are AWESOME. They really are, but there is a hidden snag. These two elements rely on data and they are therefor dependent on Human Error and there is plenty. This is seen even today at Google. Now, things happen and errors are seen and at some point they will be corrected for, but until that happens, the machine learning part fails and it will fail a few times.

To illustrate this, lets take a look at a British Hollywood giant, namely the actor Tom Holland. Now, there is nothing wrong with this youthful young lad. As image 1 shows above. As you can see he was born June 1st 1996, on the same day as my mother, just a few decades later. He is from (read the pic) and so on, so far so good. I actually had to check something, as such I needed to see his movies. (See below).

Now we get to the good stuff, he did Psycho 2, 13 years before he was born. That makes him a temporal god, which is odd as far as I can tell I am the only one who travelled through time at present, but OK. If I can do it, so could he. And that is where we see the stage, it is seen in the picture below. 

As you can see, there was ANOTHER actor named Tom Holland and he did Psycho 2. But the learning machines never picked it up because the rule to check for errors and movies a person before that person was born did not occur to the software engineer at Google who did this part. Errors will creep in, they always do and there you see the failing of today’s AI when you get one and you might not see it, you will not notice it, because they are rare, but in AI no errors are allowed, they change the outcome of the algorithm and that breaks the AI sooner and sooner. 

This is why I do not trust any AI at present, the minimum stage for AI is nowhere near reaching. It is coming, but I reckon it is t least a decade away. Mainly because ONLY IBM has at present a quantum computer that is required for this and their computer is not ready yet, so at present it is all a version of machine learning which relies on data and it relies on people making the formulas and people are flawed, very very flawed. 

So when you see another AI BS story, feel free to steer clear, AI does not exist and the salesperson who relies on ‘his’ AI story cannot be trusted, he is selling you something that does not yet exist.

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February 23, 2022 · 05:35

Salad with that?

It has been a while since I wrote about gaming IP, and I am not sure if it is really IP, but it is something the Sony and Luna developers might like. Even as I haven’t written about making games since January 25th when I wrote ‘daemonis more’ (at https://lawlordtobe.com/2022/01/25/daemonis-more/), an idea came to mind. I was watching ‘First we feast’ in this case the episode with Tom Holland and an idea came to me. You see, food has been in gaming for the longest of time, but we never set the bar of necessity there. Yes, most of us made at least one setting of Elsweyr Fondue (I always play a Khajiit), but it was not until Monster Hunter when I saw that there was a massive upside to having a meal before fighting. We forgot the sustenance setting and even as that is a mere copy, I thought it would be an idea if we add to that. 

So as an adventurer, you get the option to buy recipes, you can find and buy books with forgotten recipes and more important you can offer them to the local tavern where you live. So we can set a new set of elements to flourish a town. There are all kinds of side quests you can gain there. More important, we can set like the impact of a bard (which I discussed earlier) the impact of food. In the beginning there is one main meal, but as the tavern progresses which it does as the town progresses, it can do more and in each stage the recipe is either replaced or added as more recipes are only for a larger tavern, a larger tavern with a cook and as that escalates the town flourishes in other ways too. You see, you can be the centre of the universe, but that is not how the universe works (it only works for me this way, LOL), it is directed by all kinds of cogs and as we are able to grow cogs, replace cogs we see a much more interesting place, a place that grows different almost every time we play it, which adds to RPG games in no small way. So if writings become increasingly more important we will see that only the larger towns will have a bookshop and that also iterates a new set of options.

This is now possible because streaming and the PS5 are now of such size that we can add to the complexity of an RPG (and even more, but that is at present for Amazon eyes only). 

We can add to all businesses in all kinds of ways, but the clever part is not doing it, but setting the stage where it can grow and it can maze YOU the gamer into a setting where the game becomes at times a surprise. Think back to Elder Scrolls Oblivion, consider Chorrel, it was always the same (as were other places), but what happens when the change is not something you control, what if tomorrow you go into your RPG town and suddenly a store is upgraded and another store is added? In a game you are the antagonist, but what is the wonder of the game when at times you are merely the spectator? Not a cut scene, but the evolving nature of the town through the game and the game play you in part brought? It makes for a new (and very old) version of RPG gaming and that is where you will find the gamers. In a place where they never expected to be, where they are a force to be reckoned with, but not the stage master. We see some of the elements in the latest RPG games like Horizon2: Forbidden West, but it can go further and over the next 5 years it will, it will be a new standard of gaming because the PS5 allows for it and streaming consoles like the Google Stadia and the Amazon Luna allows for it. That is where optionally gaming will go and the first one with a real original and captivating game will get a nice slice of a cake that is expected to grow to $25 billion by then, should you doubt me, that is fair, but consider the people going nuts and tweeting all over the place on HFW on nearly all social media channels, originality accounts for that and Guerrilla delivered. Yet in this world there is space for more than one player and as Bethesda sold itself to Microsoft the market for close to 120 million PS4 players and 15 million ps5 players is now wide open. They said that the next elder scrolls is not coming to Sony, fair enough, but will happily become competitors, for several software houses the idea of servicing up to 135,000,000 gamers is appealing. I do not know what the streamers do in numbers, but Amazon (if they accept my terms) will grow by well over 50,000,000 consoles. So there is a market and whoever becomes the most innovative game designer will laugh all the way to the bank, every day for the rest of their live they go to the bank. And Microsoft? Who cares, they made their bed, now see how it pans out for them.

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