Tag Archives: VHS

As the pie shrinks

Yes, we all see it, we all notice it to some extent, but that is not a given that what we see is complete. As I personally see it, the stage is one one hand seen in ‘UK defence giant Ultra agrees to £2.6bn Cobham takeover’ (at https://www.bbc.com/news/business-58228657)

where we see it is not the first caper, Both Ultra Electronics and Meggitt are now US owned. So whilst we are sussed to sleep with ““safeguarding and supporting the UK’s national security” including national security clearance arrangements”, supported by “It has also pledged to protect existing and create new UK manufacturing and engineering jobs, and to increase investment in research and development (R&D) in the UK” some people will hope you ignore the larger picture, and a lot of you will. You see there is more to this and if someone did not notice the total invoice of £8.9B the American were happy to pay, consider that they need to get that money back and then some. They will keep to the letter of the agreement, which is anyones guess as it involves National security and no one (except for a really small few) will get to see it. 

What we see ignored is not what is done, but what it enables the US firms to do. You see products are phased out all the time, but now the Americans can phase out the low margin articles at their own speed, in more than a few cases 3-5 years sooner, giving the UK all kinds of headaches and the logistics of it as well as existing inventory will not be the shortest list there. There is an upside to the American setting, they get to call the needs and the make of a lot of articles to the largest degree. 

So, let’s create a fictive example. Consider that the UK Navy has all its operational and tactical stations record on a betamax tape, it gives the admiralty a good show of who and what is performing and what is not, it is standard operational practice. The Americans have a VHS alternative, but in the end it does the same thing. The UK took Betamax as it has the highest quality and they had no local alternative, the US took VHS because it is American. This is not new or unique, most nations have this. To give an example, the Dutch maker Tulip computers would not exist in the 90’s if that rule was not in place. So now consider that 3M buys the UK firm and now it can over 2-3 years phase out Betamax. Now we see a new stage, the UK admiralty will have to upgrade ALL the recorders and players in the ENTIRE Navy. 

The UK will over time face this. I personally see it as a given setting. Now consider these are not recorders and players, but Goalkeepers, Gatlings, and other parts. 

Now also (from the Ultra Group website) the optional stage of “Many nuclear facilities across the world are facing the rising challenge of replacing or refurbishing outdated and obsolete sensors and transmitters. Ultra’s advanced ageing and obsolescence technology transforms nuclear power plants and ensures economical long-term operation.” And consider the outdated (or soon to be) sensors in Nuclear submarines and other vessels, that is just the start, so over the next 10-15 years the UK will get an overhauled Navy, but on the time schedule and overspending of the USA. So in what universe was this allowed? I get it, there is a larger playing field, but now that field is decided on US needs and as their logistical stage changes, so much the UK or find another solution. Now, the UK budget cannot simply cut defence, it is adjusted for the American format and it will see large amounts of funds go to America. Or in another setting, we will see that a bullet normally costs 0.10, the making is 0.07, so the stage is 0.03 per bullets taxed. In the new setting we see 0.01 per bullet on paper, 70% of 0.09 goes to the USA as contribution (0.063) and the income per bullet is taxed at 0.027, which is now at a loss, so no taxation there. Moreover there would be a massive tax deduction, so that is one place to go I reckon and this is not a fictive setting, this has happened before and it gets to be better when the list is not ‘bullet’, but an amalgamation of all kinds of ‘perishable hardware’ a totalised invoice, which is much harder to tinker with. Yes as I see it for the Americans it is a very nice investment that will pay back well over 200% before year three is out. And as they are interacting with other players, the massive profits that usually serves the internal good of the UK will now go to America, so who approved all this?

Time for you to find out, have a great day!

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Songs in the key of Technology

Yesterday saw an article in the Guardian (at https://www.theguardian.com/technology/2017/oct/03/pixel-2-google-apple-iphone-htc-pixel-2-xl), with ‘what does Google need to do if it wants to beat Apple’s iPhone?‘ which is one way of looking away from what is actually happening. You see, with the opening part on how Google ‘could become big player in smartphone-making with acquisition of part of HTC and forthcoming Pixel 2 launch’ is merely the front for something a lot bigger. You see, for a year Huawei had an optional advantage towards Google whilst the one advantageous player (read: Apple) wasted their time on iteration and presentation, perhaps only partially on innovation and marketing the hell out of an event that will happen in December (read: the iMac pro). Now the gap is closing and with the HTC part Google has stepped into the space where it can compete with Huawei on an upcoming £30-45 billion market. A new market that is about to happen. Whilst everyone is playing with themselves on how some of these people are ‘rulers of the universe‘, or so they think, Google now is moving on the inside track to take that market and at least three niche markets, which will give them a long term advantage. You see, Apple might be number one, the largest and the richest, but the danger of the number one is that you need to make sure you comprehend what numbers 2, 3 and optionally the player in position 4 is doing and Apple seems to have lost track of that part. Now they are in a place where they lose one edge and as such they might remain number one, but the players in position 2 and optionally the one in the third position will be closing the advantage gap that Apple had and had been making them complacent in their actions. Now, we will wait, living on conjecture and gossip as we will get to live with 15 months of movement below the surface of the waters. For those on the sidelines, it will be like watching a submarine race, a real spectator sport (read: not really). Now we get to the accusation in regards to what Samuel Gibbs is writing about. With: “it can pull off the one thing other Android smartphone manufacturers have struggled with: differentiation” it is staging that Google is not differentiated, which might be true to some respect, but in another regard he fails to see what truly matters to the millions of users. It is actually very simple: “To give the people, the users what they desire”, so basically something pretty amazing at an affordable price. We see his claim of ‘homogenous sea of sameness‘ (it does sound cool though) whilst these same styled writers seemed to price Apple for consistency for the longest of times. What he fails to see is that this homogenous ocean creates users, users that know what they are getting and they know the value of Android (well many seem to do that). So after the age of VHS, MSDOS and MP3, where it was to get as many people as possible to adapt a standard, it suddenly becomes about ‘being different‘? No, that is not the way it is played! You see, the market Tata lost, the market Apple ignored and that same market that Huawei is waking up to, is the one that is now almost within the grasp of Google and it can potentially grow the value of Google not overnight mind you) up towards a growth of 40%-70%, that is almost unheard of and we have not seen such spectacular growth since Windows 95 was introduced. That is the key of technology that we are about to face and ballads will be composed to those creators when it hits us all.

In this I equally oppose Ben Wood, chief of research at CCS Insight. With “The Achilles heel of Android at the moment is that software updates take forever. Unlike Apple where it controls everything, you’ve got to go through the device manufacturer, and be approved by the network operator, which means it takes ages to get services and experiences out there.” He knows that he is (as I personally see it) misinforming you. All the Android hardware makers have used Android and then tweaked it for their optimisation. So when the new versions came, we all had to wait, because these makers preferred to sell new phones, not update old ones. In addition the workforce needed to truly test new android versions and test and update all the elements were not in place either. As I see it, Samsung, Motorola, Huawei and other Android facilitators should all be regarded the same and as I see it, people like Ben Wood know that, they literally can’t ‘not know’ it. So as we see the hidden Apple tweet in their story, they are missing on the fact that Android, or perhaps we would soon call it Cyborg (or Android plus) will potentially crush Apple as it goes past the stratosphere. In this, how do I know it? Well, to be honest I cannot say that for certain, yet the lull in the patent registration department is a little less loud. So it might still come, but with the time lap we see under those conditions, I would speculate that Apple is already slow, too slow to that punch, which gives the larger players (Google and Huawei) now an edge they have not had before.

So as I see the end of the article with “In doing so the Pixel could also be Google’s stake in the ground. A demonstration of what the best of Google can really do that is as much a statement as a product”, it seem like a filtered version of what we might be seeing after the Pixel 2 comes. The grounds are already starting to shift, the question becomes who will attend the changed surface and which of these players are ready to show what the other players were too slow or even worse nowhere near to address. There will not be any ‘defection’ or people dropping there IOS device, yet the growth that comes is almost a certainty, which will vocally set another motion. That changed motion would be: “Every IOS user has an Android device, but not every Android user has an IOS device”. The moment that happens, and it is a realistic shift, it is at that point that the people in the higher echelons start realising that believing ones marketing and moving the borders of true innovation are not the same thing. Going for a market with a Pro device priced at 40% more whilst not giving the people that much more power is not innovation, it is iteration, an expensive lesson that Apple might end up learning the hard way. I wonder if I end up being proven wrong. We are less than 18 months away from that moment.

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Original Greek food

In the Washington Post, the morning newspaper of choice for America (at https://www.washingtonpost.com/news/food/wp/2017/08/11/as-greek-yogurt-keeps-proliferating-greece-is-getting-protective/), we see an article on yogurt, Maura Judkis shows us the new way to exploit Parmesan, this is by making yogurt and calling it Greek! With “The Ministry of Agriculture has assembled a group that plans to apply to register “Greek yogurt” in the European Union Register as a term with a protected geographical indication (PGI) or protected designation of origin (PDO)“. In this my initial question would be, ‘Why was this not done before?

Greece needs all the value it can get and Greek yogurt is apparently a big one. I love the stuff, but even I was a bit surprised to see the result with “Chobani saw its sales go from just over $3 million to more than $1.1 billion in its first five years“. So the fact that Chobani is not Greek is not in Greece and owned by a Kurd named Hamdi Ulukaya did not raise flags? I reckon this is one smart cookie; he bought the dispensed building from Kraft and turned it into a goldmine. So is Hamdi in a tough spot? I reckon he is. In his defence he is applying the Greek method of making Greek yogurt, so he has validity in his product, unlike the Czech version, which was taken to court and got scolded. Now, he is the part that is in debate. With “Using the term ‘Greek yogurt’ for products produced outside Greece would deceive consumers and would create unfair competition in the E.U. market” we see a valid case. Even as Parmesan is clearly an Italian product and such should be protected, Chobani finds itself in a similar predicament, or do they?

You see, the origin of Greek yogurt is still at times an issue. Even as we accept ‘Yogurt is known from ancient times , since there are reports from the historian Herodotus in 5th century B.C. and the famous doctor Galen, 2nd century A.D. There are also references to Indo culture that present yogurt with honey as the food of the gods

As I look at some of the historic facts, we need to ask questions, because Herodotus was born in Halicarnassus, which was in fact Persian. Some of the historical parts are a little sketchy, yet of that given and from the fact that he had travelled the ‘then’ known world. Where exactly did it come from and was he calling it Greek Yogurt, because he was Greek? In addition, was the art of straining yogurt limited to Greece?

So although Greece clearly has a case trying to protect Greek Yogurt, is this the trap for the product? So when we look at Article 22 of trips, (at https://www.wto.org/english/docs_e/legal_e/27-trips_04b_e.htm) we see:

Protection of Geographical Indications

  1. Geographical indications are, for the purposes of this Agreement, indications which identify a good as originating in the territory of a Member, or a region or locality in that territory, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin.
  2. In respect of geographical indications, Members shall provide the legal means for interested parties to prevent:

(a) the use of any means in the designation or presentation of a good that indicates or suggests that the good in question originates in a geographical area other than the true place of origin in a manner which misleads the public as to the geographical origin of the good;

(b) any use which constitutes an act of unfair competition within the meaning of Article 10bis of the Paris Convention (1967).

So here we see the protection that Greek Yogurt has or should already have, and that is now the issue of Chobani. In addition, the Washington Post gives me something weird. With “But those rules won’t apply in the United States, where makers are free to label their yogurt as Greek (and where the distance from Greece makes consumer confusion less likely). There are dozens of “Greek” yogurts in grocery stores, from popular brands like Chobani, Yoplait, Dannon and Fage (a Greek company)“, which is an issue, because as a signatory of the WTO, the US should be at the top of enforcing parts of this. Yet with the opposing defence of ‘the distance from Greece makes consumer confusion less likely‘ we see another part of implied American exploitation. It is seen in a paper by Peter Drahos titled ‘Developing Countries and International Intellectual Property Standard-setting‘ (at http://www.anu.edu.au/fellows/pdrahos/reports/pdfs/UKCommIPRS.pdf)

On page 6 we see “For example, a number of corporations from the US, Europe and Japan claiming to represent the international business community released a document in 1989 that indicated strong support for a plurilateral agreement on intellectual property during the Uruguay Round (the mechanism of modeling). Australia supported the US position on TRIPS despite being a net intellectual property importer because it believed that by doing so it would achieve gains in the area of agriculture.

The US has been playing a powerful business game and they have seemingly won, yet as the sides that have been agreed on, the US is in a place where they would have to give in towards Europe, this is partially clear when we look at the information that the USPTO gives us. Yet in all this the Washington Post is equally giving a disturbing fact. From their view ‘But those rules won’t apply in the United States, where makers are free to label their yogurt as Greek‘, whilst at the same time the United States Patent and Trademark Office (at https://www.uspto.gov/sites/default/files/web/offices/dcom/olia/globalip/pdf/gi_system.pdf) gives us: ““Geographical indications” (“GIs”) are defined at Article 22(1) of the World Trade Organization’s (WTO) 1995 Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS) as “indications which identify a good as originating in the territory of a Member, or a region or locality in that territory, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographic origin.”” as well as “Geographical indications serve the same functions as trademarks, because like trademarks they are:

1) source-identifiers,

2) guarantees of quality, and

3) valuable business interests.

The United States has found that by protecting geographical indications through the trademark system – usually as certification and collective marks — the United States can provide TRIPS-plus levels of protection to GIs, of either domestic or foreign origin.

So from that part, not only is the WP incorrect (to some degree), if Greece pushes forward (and they should), there is every chance that Chobani will soon be relabeling their product. They should consider going with ‘Original Strained Yogurt‘ and the faster they move, the quicker they get to push the envelope in the US (and Global) on the niche they are creating. Oh, and Chobani is not the only one in this situation, there are heaps more and as such Greece should have pushed for the changes a lot sooner, if only to give push and rise to Greek exports.

Even as the Washington Post is trivialising it with: “No, actually, we’re all about French yogurt now. What is French yogurt? It’s a yogurt that comes in a cute glass pot, with a cute brand name — “Oui” — made by Yoplait“, which is merely the waves of consumers, they will get back to the Greek solution and as such for players like Chobani to get the ‘Original Strained Yogurt‘ message out will matter sooner rather than later, because the moment the consumer wave is bored with the glass cup, they will look around again and at that point whoever plays the game better gets those consumers and with the increase of 400 times the original revenue in 5 years makes it a serious task to set the right message and address the right people. I took one look at their website (www.chobani.com) and noticing how ‘Greek Yogurt‘ is their forte, which is not bad, yet if Greece gets their way in this and the information as even the United States Patent and Trademark Office (USPTO) gives it, the Greek enforcement would not be totally impossible, adhering to change and educating the consuming readers now will make a truckload of difference down the track. In my view it is not whether the ‘Greek Yogurt‘ mention is valid or not, it is for the most the strongest message the website throws into our eyes and as such they need to consider their steps. The only other thing I noticed is that they had not taken the trouble to make a mobile app to keep people informed, with a $1 billion plus, that seems like a failure to me. If the product is all, than being seen everywhere matters, especially in this mobile environment. Even when we take the Denver Post (March 9th) at their word, where Chobani chief marketing officer Peter McGuinness said he’s not worried about imitation. “It hasn’t hurt our business because our food is better”, this might be true in his case, yet the rivals need to get creative, so Peter McGuinness needs to get (read: stay) ahead of them before they get a chance to catch up, the game is not just to get ahead of all, it is equally a case to make sure that they cannot catch up. It is the one lesson that Sony learned too late with Betamax, VHS was never anywhere near the quality that Sony offered, yes in 1983, 8 years after Betamax was released it was clear that VHS had won and it was downhill for Betamax from there. It seems to me that if Chobani is not assertively busy keeping the message on track others can start to catch up and as such Chobani should not give up ‘Greek yogurt‘, but informing the consumer what ‘Original Strained Yogurt‘ is could make the difference between a clear first position, or a shared top group. The need for that part is equally in the Denver Post as we see “Then there’s the food companies’ relentless drive to improve profit margins. Amid the industry’s sales decline, General Mills, Mondelez International Inc., Kellogg and Campbell have aggressively cut costs“, the question becomes how are they cutting costs? Are they resorting to additives or alternatives to straining as short cuts in manufacturing? Either way, at this point Chobani could have the edge on two terms (for now) and a clear ‘original’ message if Greece continues and secures protection on Geographical Indication. The Washington Post was not incorrect in their statement, even as it differed from the USPTO, yet the other side is that even as the TPP is dead, whatever follows will still have the parts in it and Europe is more and more protective of certain items. We saw in 2014 “As part of trade talks, the EU wants to ban the use of European names like Parmesan and Gruyere on cheeses made in the US“, with consumer value being more and more important, whatever trade agreement comes through at some point, the Europeans will push for this part and the US with much larger Pharmaceutical avenues will most likely give in on that point if they want to have any hope of stopping generic medication to get a freehold in the EU and UK. As such those who alter the course of their products now are in a much better position when they get overrun with some ‘sudden’ news on the matter. In this, I will not and cannot proclaim I am correct. Yet I can state that my view is indeed more likely than not the correct assessment. We will see soon enough if my view holds water. The fact that Pappas Post reported 22 hours ago “Greece’s Ministry of Agriculture has (finally) assembled a group of experts that are planning the application process to register “Greek yogurt” in the European Union Register as a term with a protected geographical indication (PGI) or protected designation of origin (PDO)” implies that the forming of the application is now underway, and whichever trade talks happens during the current US administration could give rise to changes that Chobani and others need to comply with soon thereafter.

 

 

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