This hit me yesterday in between all kind of other stuff I was brooding about. It was set off by thinking of something else. As I was replaying Hogwarts Legacy, was thinking about the collectors edition that was released on day one and at $599 that was not. Leap I was ready to make. That set another track n the rails. You see, most places are lacking Power-points and some have solutions for that, but the larger issue is ignored. You see when you put a few things together, you start wondering a few things. With night stand lamps, office lamps and all kind of lamps in every room, there is a clear setting to have these places ‘illuminated’ with USB-C ports, for all kind of reasons. Charging mobiles and other mobile devices. Collect gimmicks and as such the average gamer needs about 10 points of contact. The office person has their own need and a few more. But color me happy, the big boys (in this case IKEA) never seem to have acted on this. I saw one part on TEMU, so why is that largely overlooked?

Now, this TEMU contraption needs a power source and as it is a bluetooth speaker, an alarm clock, a nightstand, a charger for mobile, earbuds and watch this makes sense. But most people (like me) merely have a mobile and optionally a watch to charge. As such adding a USB-C to most lamps will solve the issue without people have to find connection points for charge ports. And as most will suffice with a 15 watt solution, most rooms will have the stage solved for iPad, Watch, Mobile, and optimally enough space for the a mobile wifi hotspot. And in an instance the required need for 5-8 charge points are reduced to a mere 1-2 spaces. Most solutions are done with in an instant when we add a USB-C port to most lamps. So why was this never done? Some will say it was the price. But if TEMU can offer a 5 charging station with bluetooth speakers and alarm clock for a mere $15, I reckon that the pricing isn’t it (or at least not anymore).
Was it the required brainpower that was needed? Well it seems that these captain of industry (as they call themselves) are in dire need of an overhaul to say the least.
So where did they leave their innovation? With their marketing department, whist the marketeers needed time to think over the term innovation. So far this decade I have only seen one innovative marketeer and that person is the Canadian Ryan Reynolds (probably he got assistance from that youthful young sprout Blake Lively in that regard), beyond that there was the Heineken marketing teams in the 80’s and 90’s. The rest are mostly iterative players on ideas already phrased in some ways. So where are the boffins? The fact that I have at least three goals over DARPA makes one think whether true innovation has left the field and its stadium of operation. And that was merely the upper soil tossed, there is a lot more under the rubble and where are those innovators? They seemingly left Apple almost a decade ago, Microsoft hasn’t given us innovation for decades and mostly that is regurgitated from ideas from way passed. We see that when we see Microsoft Flight Simulator 2024 with the initial release date on November 19th 2024. There is no mention of the Flight Simulator 2020, which gives us “It is an entry in the Microsoft Flight Simulator series which began in 1982, and was preceded by Microsoft Flight Simulator X in 2006.” I remember that as I had the CBM64 edition (which set me back $299, and in 1985 that was serious cash), never regretted that move. It was the first time that I saw true innovation in the face of lacking resources and make no mistake, getting any flight simulator running on 64KB is an achievement. So when I saw the 2020 edition (I had the X version in 2010) blew me away, so seeing the 2024 version with an initial release data of that year kinda makes my blood boil (a little). To disregard innovators to that degree is not cool and it shows that big tech and their marketeers need to review what they think innovation is.

And that takes me back to the present. As we see more and more items requiring a USB-C point, the idea of having this option inserted in laps (as such) gives us a much larger station for consideration. And the Collectors Edition is still desirable even after having played it several times over the last 25 months. So what will we do when another collectors edition requires a charge point and that is before we consider what other house smart ideas will grace our presence. Smart buttons, smart lights, smart speakers and all needing a USB-C point. So why didn’t IKEA (as merely one place) consider this option 1-2 years ago?That’s it for now, my Friday is almost gone, in Vancouver (the most eastern point of intelligence in the time line it starts in a little over an hour). Have a great day.



